Clean Label Pectin Market

How does the Historic and Future Outlook of Clean Label Pectin Market Match Up?

The clean label trend made its first appearance in the 1980s, however, it was not until the last decade that the trend began encompassing various industries. Due to improving access to information, consumers are rendered conscientious about ingredients used in cosmetic, food, and pharmaceutical products. Owing to the rise in use of synthetic additives, buyers are inclining more towards food and beverage products with recognizable ingredients such as clean label pectin.

According to FMI, the market for clean label pectin exhibited a steady 5.2% CAGR between 2016 and 2020. With focus on healthy eating surging, the market is expected to register a CAGR of 6.9% between 2021 and 2031.

Infusing food with clean label pectin might offer several health benefits such as lower cholesterol, help in controlling blood sugar levels, and promote gut health. Further, clean label pectin prevents the growth of harmful bacteria and stimulates the growth of helpful bacteria. It also helps in preventing metabolic and gut disorders. The effects of pectin on gut microbiota can support maintaining a healthy weight.

According to experts, the clean label trend is increasing and entering into its next phase, wherein the meteoric proliferation of the trend will make it imperative for food and beverage product manufacturers to include “better-for-you” ingredients. According to FMI, the demand for organic and natural ingredients will increase in coming years and due to which key players will invest in research and development to produce unique clean label pectin products.

How Increasing Awareness About Health Driving Clean Label Pectin Market?

Consumers are more focus on implementing healthy eating practices to sustain healthy living standards. Clean label pectin contains various essential nutrients such as vitamin B, vitamin C, fibers, protein, salt etc. which help the consumers to have healthy lifestyle. People are being more attentive about their diet to avoid health issues caused due to obesity.

According to National Centre for Biotechnology Information (NCBI), almost two third of the adult population in the U.S in 2020 were suffering from obesity. High obesity have a huge risk of multiple health issues such as osteoarthritis and fatty liver disease. Owing to health concerns the demand for clean label pectin is estimated to grow during forecast year.

Clean Label Pectin Emerges as Key Ingredient in Home Cooking

Clean label pectin has wide applications and functionalities in food industry. It is used as stabilizer, gelling agent, thickener, emulsifier, and sugar replacer in low-calorie foods. Clean label pectin is majorly used as a gelling agent and thickener in food processing and home cooking. It's added to jams, jellies, and preserves that are commercially manufactured and handmade.

It can be added as a stabilizer in drinkable yogurt and flavoured milk. It is sold as a white or light-brown powder or a colorless liquid for home kitchen use. It contains various nutrients due to which it is used in functional foods. These factors are expected increase sales opportunities in the market.

How is Demand for Plant Based and Organic Ingredients Products Affecting Clean Label Pectin Sales?

The demand for organic and plant based ingredients is expected to increase as consumers have become more health conscious. Besides this, the rising prevalence of lactose intolerance is compelling consumers to look for dairy alternatives. Thanks to the changing lifestyle, consumers are switching to organic and plant based diets for reasons like protecting environment, preserving animals, changing taste and preference and health concerns.

Driven by these factors, clean label pectin sales are poised to surge. Moreover, an increasing number of consumer suffer from food borne intolerances hence they are switching to more organic food items. Plant based and organic food is considered safe to consume and have high nutritional value, which is fuelling the demand for global clean label pectin market.

Country-wise Insights

Why Demand of Clean Label Pectin is rising in United States?

The U.S. is leading the clean label pectin market in North America. It is projected to account for a market share of 85.1% in 2021 and continue expanding at an impressive rate through the forecast period. According to Centers for Disease Control and Prevention, the prevalence of obesity was 40% in adults between the age 20-39 years, 44.8% in adults age between 40-59 and 42.8% in adults age 60 and above in the U.S. during 2019-2020. Moreover, health issues caused due to obesity such as heart diseases, type-2 diabetes and certain type of cancer are prominent cause of premature deaths in the country.

The awareness regarding health and wellness is rising rapidly in the U.S. due to which consumers are preferring healthy and nutritious food products. In order have a healthy lifestyle, an increasing number of consumers in the U.S. are consuming GMO-free and organic food products. They also have become cautious about the ingredients used in the food products due to which demand for clean label pectin is rising in the U.S.

What is Driving U.K. Clean Label Pectin Market?

The increasing focus on health and wellness among consumers is expected to seal the UK’s dominance within Europe market. In a recent study Puratos U.K. has stated that trend for transparency and focus on health have piqued consumer interest towards food labels.

According to the survey, 86% of people checked the label in 2019, which is a rise in number since the Taste Tomorrow report in 2015. Puratos U.K predicted that the trend will gain momentum in the near future, leading to higher demand for clean label ingredients such as pectin.

What is Fuelling Demand for Clean Label Pectin in Germany?

According to FMI, Germany is set to register high growth over the course of the forecast period. According to the survey carried by Veganz which is vegan food producer, Germany has most number of vegan in Europe. This presents a conducive environment for the expansion of the market. In Germany, the number of vegan population is doubled from 1.3 million in 2016 to 2.6 million in 2020. Due to the rising number of vegan population, the demand for clean label pectin is rising in Germany.

What are the Factors Fuelling Clean Label Pectin Sales in India?

Already high demand for vegetarian diet presents attractive opportunities for the expansion of the market in India. FMI also attributes the nation’s expanding food and beverages sector to support clean label pectin sales. Having clean label products has become an aspirational lifestyle for Indian consumers and now they are looking for products that offer a range of health benefits.

Proliferation of natural, organic and non-GMO food trends have been influencing the demand of clean label products in India.

 Which factor in China is surging the demand of clean label pectin?

According to FMI, China dominates the East Asia clean label pectin market and it is expected to grow at a CAGR of 6.7% during forecast period. Increasing awareness about health among consumer will continue fuelling the demand for clean label pectin in the country. Some of the key producers of clean label pectin are finding the growth opportunity for tapping into untouched market for clean label pectin in China.

• For instance, in 2019 Royal DSM increased its shareholding in Yantai Andre Pectin company Ltd. To 75%.
• In 2019 a global leader in nature base ingredient CP Kelco, increased its production capacity of pectin by 15% at its Denmark facility owing to increasing global demand of the product.

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Categories wise Insights

Why is the Demand for High Methoxyl Pectin Rising?

High-methoxyl pectin has a capability to form gel with acid and sugar hence it is mainly use in jellies and jam.  High-methoxyl pectin plays is often used as a plant based texturizer in various functional foods. The high-methoxyl pectin segment is anticipated to grow with CAGR by 6.6% by the end of 2031.

Why is the Use of Clean Label Pectin Rising in Reduced Sugar Beverages?

Increasing consumption of sugar-sweetened beverage is associated with excess calorie intake. This is often identified as a key reason aiding weight gain and risk of obesity. Sugar intake also is identified as a chief contributor to dental caries. It has been observed that lowering sugar consumption can help diabetic people maintain a healthy life.

In response to the increasing burden of diet-related chronic diseases, various strategies have been adopted to reduce sugar sweetened beverage intake. Manufacturers are moving towards the ingredients that can be used without the assistance of the sugar.

Clean label pectin can be used to produce consumer-friendly and reduced-sugar beverages. Using clean label pectin in diet sodas can deliver a more pleasing mouthfeel. Also, the demand for clean label pectin as a stabilizer is increasing. Clean label pectin is useful to stabilize the pulp and deliver good mouthfeel and can also improve the texture of low sugar drinks.

Why is the Demand for Clean Label Pectin Sourced from Apple Is Growing?

Fibrous food are vital for the people of all demography. An increasing number of evidences show that sufficient fiber intake is useful for digestion and decreases risk of chronic diseases. Fibers are mostly found in fruits, vegetables, whole grains, and legumes.

Apples are high in fiber and water, which are the two qualities that make them filling. Apple clean label pectin is extracted from apples, owing to their properties of high fiber. Approximately 15–20% of the pulp of this fruit is comprised of pectin.

Apple clean label pectin is type of soluble fiber and has various health benefits associated with it. It may improve bowel stability, gut health, cholesterol, and blood pressure, though results are mixed and more detailed research is necessary.

Competitive Landscape

Clean label pectin market is expected to be driven by the increasing demand from food and beverages, personal care, cosmetics products, and pharmaceuticals industries. Consumers are shifting towards natural and organic ingredients, owing to which manufacturers are offering clean label ingredients products. Key manufacturers in clean label pectin are focusing on expansion by acquiring small and local business to get raw materials. Some of them are entering into strategic collaboration with big players and focusing on innovations to gain competitive advantage.

• In 2019, Cargill Inc. invested US$ 150 Mn in expanding pectin plant in Bebedouro, Brazil to increase their regional presence. The aim behind the expansion was to increase production of high methoxyl pectin derive from citrus fruit to meet the increasing global demand clean label pectin for bakery, confectionery and dairy food application.
• In 2020, Herbstreith & Fox acquired pectin business from Givaudan SA (Switzerland) to increase their product portfolio.
• In 2018, a health and nutrition business unit Dupont, launched new GRINDSTED pectin prime 541, reduced sugar fruit spread. It is made to rise the flexibility and enhance tolerance to heat and work in multiple range of sugar levels and fruit types.

Some of the leading companies of clean label pectin operating in the market are:

• Herbstreith & Fox Group
• B&V SRL
• Naturex S/A
• Compania Espanola de Algas Marinas S.A (CEAMSA)
• Cargill Inc.
• Kraft Heinz
• CP Kelcp
• E.I DuPont De Nemours and company
• DSM Andre Pectin company limited
• Lucid Colloids Ltd.
• Silvateam s.p.s

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of the Clean Label Pectin Report

Key Questions Answered in the Clean Label Pectin Report

• Which Is the Leading Market for Clean Label Pectin?

  Europe continues to lead the global market for clean label pectin backed by presence of some of the leading players such as Naturex SA, B&V SRL and Herbstreith & Fox group in the region. The easy availability of product has been aiding expansion within the region. FMI has forecast the rising demand from Germany and the U.K. to continue supporting growth in Europe.

• Which is the most preferred product type of clean label pectin?

  High methoxyl pectin is most preferred clean label pectin due to its increasing application as gelling agent in jellies and jams.

•  Which is the more preferred source for extracting clean label pectin?

  Citrus fruits are the most preferred source for deriving clean label pectin. Citrus fruits contain various essential nutrients such as vitamins A, D, E, minerals, and others, which are required for maintaining a healthy lifestyle.

• Which are the key companies producing clean label pectin?

  Some of the leading companies producing clean label pectin are CP Kelco, Cargill, Incorporated, DuPont/ Danisco, Herbstreith & Fox, Yantai Andre Pectin Co., Ltd, Naturex group, Silvateam Food Ingredients, Lucid Colloids Ltd, Florida Food Products, Herbafood and others.

• Which is the leading application of clean label pectin?

  Bakery filling is the leading application in clean label pectin market. The use of clean label pectin is high in bakery fillings due to its functionalities such as stabilizers, texturants, binding agents, etc.

Enquiry before Buying Clean Label Pectin Report

Is this research conducted by Future Market Insights?

Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst

What research methodology is followed by FMI?

FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology

Who are the respondents for primary research?

FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

What are the sources of secondary research?

FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

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Clean Label pectin market by category

By Product type

• High methoxyl
• Low methoxyl
  • Amidated (LMA)
  • Non-amidated

By source

• Citrus food
  • Orange
  • Lemon & lime
  • Tangrient and mandarins
  • Grapefruit
• Apple
• Pear
• Plum
• Banana
• Others (Berries)

By end use application

• Fermented Plant based products
• Fermented dairy products, including yoghurt
• Jams
• Jellies
• Chews
• Fruit Spreads
• Sugar Confectionary
• Fruit roll ups
• Fruit Preparations
• Bakery Fillings
• Glazes
• Sauces
• Toppings
• Ripples
• Compotes
• Juices
• Reduced- Sugar beverages

By Region

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa (MEA)