The Cluster Packaging for Beer Market is estimated to be valued at USD 301.2 million in 2025 and is projected to reach USD 481.4 million by 2035, registering a compound annual growth rate (CAGR) of 4.8% over the forecast period.
| Metric | Value |
|---|---|
| Cluster Packaging for Beer Market Estimated Value in (2025 E) | USD 301.2 million |
| Cluster Packaging for Beer Market Forecast Value in (2035 F) | USD 481.4 million |
| Forecast CAGR (2025 to 2035) | 4.8% |
The cluster packaging for beer market is gaining strong traction due to rising demand for sustainable secondary packaging solutions, evolving branding strategies, and growing beer consumption across developing and mature economies. Breweries are increasingly shifting toward environmentally responsible materials that support recyclability and reduce plastic use in alignment with regulatory mandates and consumer sentiment.
Advancements in die cutting and precision gluing technology have enabled faster production speeds and better alignment, enhancing the functionality and appeal of cluster packs. In addition, cluster packaging serves as a crucial brand visibility tool on shelves, offering printable surfaces and design versatility.
As the retail landscape continues to favor convenient and sturdy multi packs that enhance consumer handling and merchandising efficiency, the outlook for this market remains optimistic. Manufacturers are expected to prioritize innovation in structure, print quality, and material choice to meet the demands of both premium craft brewers and mass beer producers.
The market is segmented by Material, Application, and Packaging Style and region. By Material, the market is divided into Paper & Paperboard and Plastic. In terms of Application, the market is classified into Bottles and Cans. Based on Packaging Style, the market is segmented into Neck-through Style, Over the Top Style, Handle Based Style, and Cluster Sleeve Style. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
The paper and paperboard segment is projected to account for 58.30% of market revenue by 2025, making it the leading material type in cluster packaging for beer. This leadership is driven by its recyclability, biodegradability, and compatibility with high speed packaging lines.
Brands are increasingly adopting paper based formats to eliminate single use plastics, meet environmental compliance standards, and appeal to sustainability conscious consumers. Paperboard offers robust structural integrity, printability for branding, and cost effectiveness in large scale production.
As market players across regions introduce plastic free packaging pledges, paper and paperboard have become the material of choice, reinforcing their prominence in the cluster packaging value chain.
The bottles segment is expected to capture 62.70% of the total market revenue by 2025, positioning it as the most dominant application area. This trend is largely influenced by the widespread use of glass beer bottles in traditional and premium product lines.
Cluster packaging enhances convenience for carrying multiple bottles while maintaining product stability and reducing breakage during transit. Breweries rely on bottle based packaging to maintain carbonation and flavor profile, particularly for craft and export grade beers.
The need for practical, lightweight, and eye catching secondary packaging that complements glass bottles has made this segment integral to market growth and innovation.
The neck through style segment is anticipated to represent 41.60% of total market revenue by 2025 within the packaging style category, signifying its position as the most preferred format. Its popularity stems from the efficient design that exposes the bottle necks, allowing easier handling and increased product visibility on shelves.
This style also minimizes material use without compromising structural strength, aligning well with cost reduction goals and sustainability objectives. The neck through configuration supports quick assembly and is suitable for automated packaging lines, making it highly practical for both large scale breweries and artisanal producers.
The combination of material efficiency, user friendliness, and enhanced shelf appeal has established this packaging style as the preferred choice in the cluster packaging landscape.
The global cluster packaging for beer market witnessed a CAGR of 4.3% during the historic period with a market value of USD 287.4 Million in 2024.
Cluster packaging is a type of packaging used for beer. This type of packaging is very efficient and can be used to package a large number of beer bottles at once. Cluster packaging is a great way to save space and ensure that the beer arrives at the customer's door safely. This type of packaging is often used for beer samplers or variety packs.
It can also be used to package beer for gifts or special occasions. This type of packaging is also very effective in protecting beer bottles from damage. To be successful, breweries need to be able to produce a consistent product that meets the demands of their customers. One identical way to increase brand recognition is to use cluster packaging for beer bottles.
The increased demand for convenient packaging products is fueling the sales of cluster packaging for beer. The cluster packing aids in the reduction of beer wastage and also helps breweries to save on packaging costs. This is because cluster packaging provides better protection for beer bottles during transportation and storage to the farthest markets. It also helps preserve the freshness of beer for a longer duration of time.
Cluster packaging for beer is mainly used for convenience store formats and groceries. Due to the increase in demand for packaging products, which are easy to ship and store, cluster packaging for beer has found wide popularity among consumers, who are finding its usage very convenient indeed. Multiple packaging has been designed for bottled or canned beverages, having sizes bigger than 120Z, to meet the changing needs of beverage consumers. With the increasing demand for cluster packaging for beer, the manufacturers have been trying to innovate and offer new ways of packaging this product.
Paper & paperboard is the major segment in the global cluster packaging for beer market. This is because the packaging plays a very effective role in keeping beer fresh and preventing it from external atmospheric repercussions. The paper & paperboard segment of the market is expected to grow significantly over the next decade, accounting for 82% of the total market share by 2035.
Paper and paperboard are commonly used to package beer, as it is lightweight and protect from damage. Paperboard is better than plastic in blocking light. Thus, the benefits such as low cost, efficiency, recyclability, and biodegradability drive the paper & paperboard segment in the global cluster packaging for beer market.
The neck-through style segment is expected to offer an astonishing total incremental opportunity during the forecast period. Neck-through style is a type of packaging in which the neck of the bottle is inserted through the body of the bottle. Neck-through style packaging is used for beer packaging as it provides a better grip on the bottle and prevents the beer from leaking. Moreover, neck-through style packaging is also used for beer packaging as it is easy to open and close. This style allows for more efficient use of space, as well as better airflow and cooling for the beer.
Additionally, this style provides a more secure seal for the beer, preventing it from leaking or getting contaminated. Thus, the neck-through packaging style offers lucrative growth opportunities in the cluster packaging for beer market share and it is projected to boost during the forecasted period.
Czech Republic’s growing beer industry is expected to drive the demand for cluster packaging for beer and is expected to grow the market at a rate of 4.4% CAGR in the forecast period. The high consumption of beer in the Czech Republic leads to the expansion of the global market for cluster packaging for beer.
According to Czech Beer Alliance the average Czech drinks 191.8 liters of beer per capita. The Czechs have a reputation for being heavy drinkers, and beer is the most popular alcoholic beverage in the country. Czechs consume more beer per capita than any other nation in the world.
Additionally, beer is cheaper than water in the Czech Republic, water is expensive in the Czech Republic because it is a scarce resource. The country has a limited supply of fresh water, and much of the available water is of poor quality. Thus, the Czech Republic’s high beer consumption is expected to drive the demand for cluster packaging for beer during the forecasted period.
FMI analysis states that the USA cluster packaging for beer market is estimated to create an incremental opportunity from 2025 to 2035. The USA cluster packaging for beer is projected to grow 1.5 times the current market value during the forecast period. Consumers in the USA are more inclined toward packed beer. Factors such as the increased shelf life of packaged beer and consumer preference are augmenting the sale of cluster packaging for beer across the country.
According to the data provided by the Brewers Association, total USA beer sales increased by 1% in 2024, whereas craft brewer sales raised by 8%, increasing independent and small brewers' share of the USA beer market to 13.1%. Craft beer retail store sales are booming, up by 21% to USD 26.8 Billion last year. This accounts for nearly 27% of the entire USA beer market. The main reason for the bigger increase in dollar sales was the return of beer volume from packed sales in restaurants and bars. Thus, the USA is considered the most attractive market for cluster packaging for beer and is expected to get a boost during the forecast period.
The key players operating in the cluster packaging for beer market are trying to focus on increasing their sales and revenues by expanding their capabilities to meet the growing demand. The key players are trying to adopt a merger & acquisition strategy to expand their resources and are developing new products to meet customer needs. Also, the players are focusing on upgrading their facilities to cater to the demand. Some of the recent key developments by the leading players are as follows
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 4.8% from 2025 to 2035 |
| Base Year for Estimation | 2024 |
| Historical Data | 2020 to 2024 |
| Forecast Period | 2025 to 2035 |
| Quantitative Units | Revenue in USD Billion, Volume in Tons, and CAGR from 2025 to 2035 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Material, Application, Packaging Style, Region |
| Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Middle East and Africa; Oceania |
| Key Countries Covered | USA, Canada, Mexico, Brazil, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, India, GCC countries, Australia |
| Key Companies Profiled | WestRock Company; Smurfit Kappa Group; International Paper; Great Little Box Company Ltd.; Landsberg Orora; Woodpack Industries Inc.; Karl Knauer KG; Advanced Packaging Materials; Any Custom Box; Pakko; AMERICAN BOX COMPANY; GWP Packaging; Davpack; Tailor Made Packaging; Shanghai DE Printed Box; Packaging For Retail; Robert Cullen Ltd; PakFactory |
| Customization & Pricing | Available upon Request |
The global cluster packaging for beer market is estimated to be valued at USD 301.2 million in 2025.
The market size for the cluster packaging for beer market is projected to reach USD 481.4 million by 2035.
The cluster packaging for beer market is expected to grow at a 4.8% CAGR between 2025 and 2035.
The key product types in cluster packaging for beer market are paper & paperboard and plastic.
In terms of application, bottles segment to command 62.7% share in the cluster packaging for beer market in 2025.
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Cluster Packaging for Beer Market
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