Cluster Packaging for Beer Market

Cluster Packaging for Beer Market Snapshot 2022 - 2032

According to Future Market Insights research, during the projected period, the global cluster packaging for beer market is set to enjoy a valuation of US$ 261.7 Mn in 2022, and further expand at a CAGR of 4.8% to reach US$ 418.2 Mn by the year 2032. The cluster packaging for beer are anticipated to bolster with the top 5 providers holding 20-25% of the global cluster packaging for beer market in 2021.

Based on the material, the paper & paperboard segment is projected to remain the leading among the other materials used for manufacturing cluster packaging for beer. The reason behind the same is convenience and superior product protection. The paper & paperboard segment is estimated to hold around 78% of the market value share by the end of 2022.

According to the FMI analysis, the cluster packaging for beer market generated total revenue of US$ 250.2 Mn in 2021. With increasing demand from end users, the global cluster packaging for beer market is projected to reach US$ 418.2 Mn by 2032, increasing at a CAGR of 4.8% during the forecast period.

The cluster packaging for beer market is estimated to experience a positive growth outlook during the forecast period. A new forecast by FMI anticipates that cluster packaging for beer sales will rise during 2022-2032 and is projected to create an absolute incremental growth opportunity of US$ 168.0 Mn.

The significantly changing beverage industry amid the pandemic has increased the demand for convenient cluster packaging for beer. The cluster packaging for beer market is anticipated to expand 1.7 times the current market value during the forecast period.

Historic Market Outlook for Cluster Packaging for Beer

The global cluster packaging for beer market witnessed a CAGR of 4.3% during the historic period with a market value of US$ 250.2 Mn in 2021.

Cluster packaging is a type of packaging used for beer. This type of packaging is very efficient and can be used to package a large number of beer bottles at once. Cluster packaging is a great way to save space and ensure that the beer arrives at the customer's door safely. This type of packaging is often used for beer samplers or variety packs.

It can also be used to package beer for gifts or special occasions. This type of packaging is also very effective in protecting beer bottles from damage. To be successful, breweries need to be able to produce a consistent product that meets the demands of their customers. One identical way to increase brand recognition is to use cluster packaging for beer bottles.

How is Increasing Demand for Convenient Packaging Driving the Sales of Cluster Packaging for Beer?

The increased demand for convenient packaging products is fueling the sales of cluster packaging for beer. The cluster packing aids in the reduction of beer wastage and also helps breweries to save on packaging costs. This is because cluster packaging provides better protection for beer bottles during transportation and storage to the farthest markets. It also helps preserve the freshness of beer for a longer duration of time.

Cluster packaging for beer is mainly used for convenience store formats and groceries. Due to the increase in demand for packaging products, which are easy to ship and store, cluster packaging for beer has found wide popularity among consumers, who are finding its usage very convenient indeed. Multiple packaging has been designed for bottled or canned beverages, having sizes bigger than 120Z, to meet the changing needs of beverage consumers. With the increasing demand for cluster packaging for beer, the manufacturers have been trying to innovate and offer new ways of packaging this product.

Ismail Sutaria

Principal Consultant

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Category-wise Insights

Which Material is expected to Hold a Major Portion of the Global Cluster packaging for beer Market?

Paper & paperboard is the major segment in the global cluster packaging for beer market. This is because the packaging plays a very effective role in keeping beer fresh and preventing it from external atmospheric repercussions. The paper & paperboard segment of the market is expected to grow significantly over the next decade, accounting for 82% of the total market share by 2032.

Paper and paperboard are commonly used to package beer, as it is lightweight and protect from damage. Paperboard is better than plastic in blocking light. Thus, the benefits such as low cost, efficiency, recyclability, and biodegradability drive the paper & paperboard segment in the global cluster packaging for beer market.

Which Packaging Style offers a Lucrative Growth Opportunity in the Global Cluster Packaging for Beer Market?

The neck-through style segment is expected to offer an astonishing total incremental opportunity of during the forecast period. Neck-through style is a type of packaging in which the neck of the bottle is inserted through the body of the bottle. Neck-through style packaging is used for beer packaging as it provides a better grip on the bottle and prevents the beer from leaking. Moreover, neck-through style packaging is also used for beer packaging as it is easy to open and close. This style allows for more efficient use of space, as well as better airflow and cooling for the beer.

Additionally, this style provides a more secure seal for the beer, preventing it from leaking or getting contaminated. Thus, the neck-through packaging style offers lucrative growth opportunities in the global cluster packaging for beer market and it is projected to boost during the forecasted period.

Country-wise insights

How is the Czech Republic’s High Beer Consumption Expected to Drive the Demand for Cluster Packaging for Beer?

Czech Republic’s growing beer industry is expected to drive the demand for cluster packaging for beer and is expected to grow the market at a rate of 4.4% CAGR in the forecast period. The high consumption of beer in the Czech Republic leads to the expansion of the global market for cluster packaging for beer.

According to Czech Beer Alliance the average Czech drinks 191.8 liters of beer per capita. The Czechs have a reputation for being heavy drinkers, and beer is the most popular alcoholic beverage in the country. Czechs consume more beer per capita than any other nation in the world.

Additionally, beer is cheaper than water in the Czech Republic, water is expensive in the Czech Republic because it is a scarce resource. The country has a limited supply of fresh water, and much of the available water is of poor quality. Thus, the Czech Republic’s high beer consumption is expected to drive the demand for cluster packaging for beer during the forecasted period.

Why is the U.S. Considered the Most Attractive Market for the Cluster Packaging for Beer?

FMI analysis states that the U.S. cluster packaging for beer market is estimated to create an incremental opportunity during 2022 to 2032. The U.S. cluster packaging for beer is projected to grow 1.5 times the current market value during the forecast period. Consumers in the U.S. are more inclined toward packed beer. Factors such as the increased shelf life of packaged beer and consumer preference are augmenting the sale of cluster packaging for beer across the country.

According to the data provided by the Brewers Association, total US beer sales increased by 1% in 2021, whereas craft brewer sales raised by 8%, increasing independent and small brewers' share of the United States beer market to 13.1%.Craft beer retail store sales are booming, up by 21% to US$ 26.8 Bn last year. This accounts for nearly 27% of the entire U.S. beer market. The main reason for the bigger increase in dollar sales was the return of beer volume from packed sales in restaurants and bars. Thus, the U.S. is considered the most attractive market for cluster packaging for beer and is expected to get a boost during the forecast period.

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Competitive Landscape

The key players operating in the cluster packaging for beer market are trying to focus on increasing their sales and revenues by expanding their capabilities to meet the growing demand. The key players are trying to adopt a merger & acquisition strategy to expand their resources and are developing new products to meet customer needs. Also, the players are focusing on upgrading their facilities to cater to the demand. Some of the recent key developments by the leading players are as follows –

• In September 2022, the Smurfit Kappa Group acquired PaperBox to expand the company’s presence in Brazil.
• In August 2022,WestRock Company entered into a joint partnership with Bud?jovický Budvar and Mattoni 1873 and delivered its flexible and efficient Cluster-Pak® EvoTech™ packaging solution.

Scope of the Report

Cluster Packaging for Beer Market by Category

By Material, Cluster Packaging for Beer Market is Segmented as:

• Paper & Paperboard
• Plastic

By Application, Cluster Packaging for Beer Market is Segmented as:

• Bottles
• Cans

By Packaging Style, Cluster Packaging for Beer Market is Segmented as:

• Neck-through Style
• Over the Top style
• Handle based style
• Cluster Sleeve Style

By Region, Cluster Packaging for Beer Market is Segmented as:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Middle East & Africa
• Oceania