Cosmetics ODM - ‘Personalization’ Holds the Future

Technological Innovations Set to Become a Turning Point for Cosmetics ODM Market Players

  • 2019-08-27
  • REP-GB-10319
  • 144 Tables
  • 70 Figures
  • 500 pages
  • Format: PDF/PPT/Excel

  • US$5,000
  • US$7,500
  • US$10,000

Cosmetics ODM - Reimaging Future Trends in the Beauty Industry

The cosmetics industry has been on a tear for years, constantly evolving with changing consumers demand while new developments appear with the arrival of innovative technologies. Additionally, the changing economics of production and supply chain in line with preferential shifts among consumers have been pushing cosmetics original design manufacturers (ODM) to explore radically new ways of creating and capturing value. Although modern-day world has been heralded as more and more connected, paradoxically it is more local and individualistic. In recent times, consumers are seeking products and services with a tinge of ‘personal’ attributes, while ‘customization’ has taken place in creating products attractive to specific niche markets.

As impressive as consumer preferences driving innovation in cosmetics ODM, major scientific advancements continue to break plenty of new ground when it comes to formulating cosmetics and personal care products. In the view of popular trends such as ‘clean beauty’ or ‘herbal beauty’ and growing environmental concerns, cosmetic scientists are returning to traditional and chemical-free substances to create new formulations. In addition, new technologies are rigorously being incorporated into cosmetic ODM for ingredient discovery as well as to ensure product transparency, which are likely to take the beauty industry to whole new heights.

Cosmetics ODM Market - Key Research Findings

cosmetics odm market snapshot
  1. The global cosmetics ODM market size expected in 2019 - ~US$ 11 Bn.
  2. The cosmetics ODM market is expected to grow at a CAGR of ~6% during the forecast period of 2019-2029.
  3. In addition to the adoption of protective and waterproofing functions, increasing demand for aesthetically appealing structures has been recently driving the sales of cosmetics ODMs.
  4. Collectively, East Asia and Europe are likely to account for half of the revenue shares in the cosmetics ODM industry by the end of 2029.
    • Europe, owing to the strong presence of beauty and personal care product manufacturers, will continue to be a prominent regional market for cosmetics ODM manufacturers.
  5. By product type, the skincare category is expected to remain the highest revenue-sharing segment in the cosmetics ODM market.
    • Creams and lotions are gaining popularity in the cosmetics ODM market due to the higher usage rate of consumers. Skincare creams can be defined as facial creams & moisturizers such as daily care creams, face moisturizers, and anti-ageing creams.

Key Factors Shaping the Cosmetics ODM Market

  • Consumers, whether men or women, are taking a more proactive approach to personal grooming products

    Strong inclination of the masses towards cosmetics products, especially in the developing countries of the East Asia and Latin America regions, which is driven by the increasing disposable income, has contributed to the growth of the cosmetics ODM market over the past few years.

  • Support from regional governments boosting the cosmetics ODM market

    An important factor contributing to the growth of cosmetics ODM market is support from various governments. Governments across the world are supporting the incorporation of automation systems in the global cosmetics ODM market to improve the quality of products. Cosmetics Contract Manufacturing (ODM) companies have grown by expanding their customer base from cosmetics companies to emerging brands. Moreover, governments are also offering support to some of the major cosmetic companies to improve their brand power and enhance their product development capability.

  • Adoption of new technologies by cosmetics ODM companies enabling the launch of new products

    Rapid improvements in technology pertaining to the cosmetics ODM industry across the globe have witnessed significant growth in this market in terms of volume. These have resulted in growth in the availability of skincare care products such as styling products, conditioners, and colorants. This factor, along with an increase in the number of cosmetic products and the affordability of technology innovations, & formula advancement services, is expected to increase the usage of cosmetics ODM technologies such as multicolour compression technology, advanced printing technology, and creative beauty technology, on a global scale. The adoption rate of differentiated research and development technologies as well as manufacturing technology is estimated to increase during the forecast period to cater to the ever-rising global demand for cosmetics ODMs.

  • Companies are Focusing on Strengthening their Premium Market Leadership

    Changing lifestyles and increase in the purchasing power of consumers have created the preference for premium products such as green or natural cosmetics products and colour cosmetics. The premiumization trend is bridging the gap between luxury and mass markets to offer all consumers access to unique or high-quality products. Moreover, globalization & economic growth, especially in developing countries, is offering lucrative opportunities for various companies to capitalize on the premiumization of their cosmetic ODM product portfolio to strengthen their market position.

cosmetics odm market

Cosmetics ODM Market Structure Analysis

  • The global cosmetics ODM market represents a fairly consolidated competition landscape, where a majority of key players maintain their strategic focus on the development of solid distribution partnerships and joint ventures, thus targeting a firmer global footprint.
  • The cosmetics ODM market has been relatively moderate in size, which remains a key factor responsible for its dynamic competitive nature.
  • Leading manufacturers of cosmetics ODMs are currently prioritizing R&D and new product launches to resonate with the booming consumption of eco-friendly coatings in North America, Europe, and China.
  • Portfolio extension is also identified to remain one of the key developmental strategies adopted by manufacturers of cosmetics ODMs.
  • For a stronger foothold in target markets, cosmetics ODM manufacturers will continue to rely on inorganic strategies such as mergers and acquisitions.
  • Deeper understanding of the market trends and preferential shifts of end-use segments across various regions are likely to create a bottleneck for prominent players looking forward to untapped opportunities in the cosmetics ODM market.

Outpouring ‘Indie’ Brands to Create Potential Sales Opportunities

With greater emphasis on personal grooming among both men and women, unprecedented product launches, and an endless stream of trends taking over social platforms, the beauty industry continues to defy gravity – creating sustained opportunities for cosmetic ODM market players. Amid strong desire for new, better, and safer beauty products, today’s consumers are increasingly becoming conscious of the environment, and the social and ethical ramifications of production and consumption. Consequently, new ‘indie’ brands – positioning themselves as ‘environment-friendly’ and better alternative to conventional beauty companies – are born daily, applying creative solutions to the emerging customer demands, and the result is likely to remain instrumental in the growth of natural cosmetics ODM market.

A massive wave of technologies continues to impact every aspect of the cosmetics ODM industry. In line with leading beauty brands embarking on high-tech overhauls of product development, manufacturing, packaging, marketing and ultimately the customer experience, cosmetics ODM market players are redefining their strategies to retain and attract new segment of customers. In addition to taking R&D initiatives, stakeholders are intensifying their focus on leveraging highly advanced technologies such as AI and 3D printing not only to create ultra-personalized products for customers but also to gain cosmetic packaging benefits.

Implementing the Luxury’ Strategy to Tap into Opportunities across Geographies

An exponential rise of men's skincare products & gender neutral makeup, ‘premiumization’ trend, and rapid adoption of direct-to-consumer distribution channels are deemed to shape the future of cosmetics ODM market. North American and European markets continue to remain in the vanguard, and are constantly evolving in tandem with consumers’ pursuit for healthy living and ‘green’ consumption, leading to deep embedment of premium and personalized beauty. In search of new sources of revenues, manufacturers are looking outside of the developed markets and starting to capitalize on opportunities represented by developing countries in Asia Pacific. Extending their brands into these nations and introducing regional varieties of products also remain key focal points of stakeholders.

Varying Consumer Expectations to Drive Innovations in the Market

Changes in consumer preferences and expectations in line with industries committing to a responsible use of resources in development and production have caused a radical upheaval in the beauty sectors including cosmetics ODM market. While the trend of ‘personalization’ in the beauty industry continues to influence the growth strategies, a number of market players are turning into organic and plant-based ingredients, aligning with strong desire among customers for cosmetics and personal care products to be ‘chemical-free’ and ‘cruelty-free’. With consumers’ experiences increasingly being associated with health, wellness, and fitness, the trend of ‘athleisure beauty’ is on the rise, thereby compelling cosmetics ODMs to bring innovations in both formulations and final products.

Pressures of ingredient transparency and ‘clean labels’ of products have been generating a new impact on the cosmetics and personal care space. Cosmetic ODMs are leveraging smaller packaging formats such as sachets to enable the access of premium products to consumers even in low- and mid-income countries. In addition, a focus has been placed on 3D printed packaging, especially for premium personalized products, in an attempt to curb the issues of waste, cost, and timeliness of deliveries.

Skincare products remain the top-selling category

Demand for makeup products grows rapidly

Pumps and dispensers remain highly preferred

Adoption of sachet increases significantly

Prestige brands take the lead

Demand from private brands rises

How Growth will Unfold

While significant advances in technologies pertaining to cosmetics ODM industry along with development of ‘smart’ formulas are creating lucrative sales opportunities, stakeholders still have more ground to cover. Lack of standardization in both raw materials and technologies adopted for cosmetic ODM products is likely to represent a threat to the market players. In addition, the authorized ban on certain chemicals and ingredients used in cosmetic products by European Union and the FDA along with introduction of several regulations to ensure safety of cosmetics and personal care products could possibly put the manufacturers to test in the foreseeable future. On the one hand, with rapid penetration of e-commerce sites and strategies aligning with consumers buying sentiments, market players are set to witness a period of sustained demand.

Cosmetics ODM Market Size Forecast

* This data is only a representation. Actual data may vary and will be available in report.

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Cosmetics ODM Market Assessment 2019 - 2029

A recent market study published by FMI about the cosmetics ODM market global industry analysis during 2014-2018 and forecast for 2019-2029 offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historic as well as current growth parameters of the cosmetics ODM market, the growth prospects of the market are obtained with maximum precision.

Cosmetics ODM Market Size Forecast Taxonomy

The global cosmetics ODM market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the reader.

By Product Type

  • Skin care
    • Creams
    • Lotions
    • Toner
    • Face cleanser
    • Serum
    • Mask
    • Scrub
    • Face Packs
  • Hair care
    • Shampoo
    • Conditioner
    • Hair Rinses
    • Hair Dye/Colors
    • Hair Tonics
    • Serum
    • Mask
  • Makeup
    • Face Products
    • Eye Products
    • Lip Products
    • Nail Products
  • Body care
    • Soaps
    • Shower Gels
  • Fragrances
    • Perfumes
    • Deodorant
  • Cologne

By End User

  • Prestige Brands
  • Mass Brands
  • Indie Brands
  • Private Labels

By Packaging Format

  • Bottles
  • Compact Cases
  • Droppers
  • Folding Cartons
  • Jar
  • Pallete
  • Pouches
  • Pumps and Dispensers
  • Roll On
  • Roll on sticks
  • Sachet
  • Sticks
  • Tube
  • Wraps
  • Others

By Region

  • North America
  • Europe
  • Middle East and Africa (MEA)
  • East Asia
  • South Asia
  • Oceania
  • Latin America

What's Included

The report commences with the executive summary of the cosmetics ODM market, which includes a summary of the key findings and key statistics of the market. It also includes the market value (US$ million) estimates of the leading segments of the cosmetics ODM market.

Readers can find the detailed taxonomy and the definition of the cosmetics ODM market in this chapter, which will help them understand the basic information about the cosmetics ODM market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the cosmetics ODM market report.

The report provides key market trends that are expected to impact the market growth significantly during the forecast period. Detailed industry trends are provided in this section, along with key market development or product innovations.

This section includes the key inclusions of the report. It includes product adoption & usage analysis, reimbursement scenario, pipeline assessment & opportunity analysis, and the strategies followed by manufacturers for market expansion.

This section provides detailed analysis of the historical cosmetics ODM market volume, along with an opportunity analysis of the future. Readers can also find the absolute opportunity for the current year (2019 – 2020), and an incremental opportunity for the forecast period (2019 – 2029).

This chapter includes the detailed analysis of the historical cosmetics ODM market value, along with an opportunity analysis of the future. Readers can also find the absolute opportunity for the current year (2019 – 2020), and an incremental opportunity for the forecast period (2019 – 2029).

This chapter explains the key macro-economic factors that are expected to influence the growth of the cosmetics ODM market over the forecast period. Along with macro-economic factors, this section also highlights the opportunity analysis for the cosmetics ODM market. This chapter also highlights the key market dynamics of the cosmetics ODM market, which include the drivers, restraints, and trends. Moreover, it will enable readers to understand the key trends followed by the leading manufacturers in the cosmetics ODM market.

This section provides supply chain analysis for Cosmetics Contract Manufacturing (ODM) companies, such as end-to-end manufacturers. It also covers manufacturers and intermediaries in the whole supply chain process. Along with contact manufacturers, this section also highlights the end-to-end process – ODM companies. Detailed industry analysis are provided in this section, along with the following factors: Cost Structure Analysis of Contract Manufacturing, Product Lifecycle Mapping and Decision Criteria, Production Lead Time Analysis, Contract Manufacturing Adoption Strategy in Cosmetics Start-ups, Key Differentiation Strategies and Winning Imperatives of Cosmetics Contract Manufacturers.

Based on product type, the cosmetics ODM market is segmented into skincare, haircare, makeup, body care, and fragrances. These segments are further categorised into product types of each section. In this chapter, readers can find information about the key trends and developments in the cosmetics ODM market and market attractiveness analysis based on the product type.

This chapter provides details about the cosmetics ODM market on the basis of packaging format, and has been classified into pumps & dispensers, compact cases, cushion compact, dropper, mask, tube, lip gloss, lipstick, mascara, pencil, stick, jar, and sachets. In this chapter, readers can understand the market attractive analysis based on the end user.

This chapter provides details about the cosmetics ODM market on the basis of end user, and has been classified into prestige brands, Indie brands, private-label brands & mass brands, and market attractiveness analysis based on the end use.

This chapter explains how the cosmetics ODM market will grow across various geographic regions, such as North America, Latin America, Europe, East Asia, South Asia, Oceania, the Middle East & Africa (MEA), and emerging countries.

This chapter includes a detailed analysis of the growth of the North America cosmetics ODM market, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find the regional trends, regulations, and market growth based on the end users and countries in North America.

Readers can find detailed information about several factors, such as the pricing analysis and the regional trends, which are impacting the growth of the Latin America cosmetics ODM market. This chapter also includes the growth prospects of the cosmetics ODM market in the leading LATAM countries such as Brazil, Mexico, Argentina, and the Rest of Latin America.

Important growth prospects of the cosmetics ODM market based on its end users in several countries, such as Germany, the UK, France, Spain, Italy, Russia, and the Rest of Europe, are included in this chapter.

India, Indonesia, Thailand, and Malaysia are the leading countries in the South Asia region, which are the prime subjects of assessment to obtain the growth prospects of the South Asia cosmetics ODM market in this chapter. Readers can find detailed information about the growth parameters of the South Asia cosmetics ODM market during the period 2019-2029.

This chapter highlights the growth of the cosmetics ODM market in East Asia by focusing on China, Japan, and South Korea. This section also helps readers understand the key factors that are responsible for the growth of the cosmetics ODM market in East Asia.

In this chapter, Australia and New Zealand are among the leading countries in the Oceania region, which are the prime subjects of assessment to obtain the growth prospects of the Oceania cosmetics ODM market.

This chapter provides information about how the cosmetics ODM market will grow in the major countries in the MEA region, such as GCC Countries, South Africa, Turkey, and the rest of MEA, during the forecast period 2019 - 2029.

This chapter helps readers understand the research methodology followed to obtain the various conclusions as well as important qualitative and quantitative information about the cosmetics ODM market.

How the research was conducted?

Primary Research

Primary research interviews with Key opinion leaders and other participants were conducted for data collection and validation of the below information: 

  • Prevalence of new product development in cosmetic OEM/ODM manufacturing
  • Most demanded packaging format
  • Leading players for each brand labels
  • key strategies followed by Cosmetics Contract Manufacturers 
  • Average Selling Price (US$) and market growth
  • Key developments
  • Key trends and opportunities
  • Region-wise dynamics
  • Market share information
  • Competition & Key Vendor Strategies

Secondary Research

  • Health Sciences Authority
  • Global Cosmetics News
  • U.S. Department of Commerce
  • International Trade Administration
  • U.S. Commercial Service
  • World Technology Evaluation Center 
  • Global  Business Guide
  • International Growth Centre
  • Cosmetics Europe
  • Chamber of Commerce of Lima
  • by U.S. Department of Energy's Office of Scientific and Technical Information
  • Harvard Business Publishing
  • U.S. Food & Drug Administration
  • The European Federation for Cosmetic Ingredients
  • European Federation for Cosmetic Ingredients
  • The Cosmetic, Toiletry and Perfumery Association (CTPA)

Primary Interview Splits

Primary Interview Splits cosmetics odm market primary split

To Learn More About our Comprehensive Perspective on Cosmetics ODM Market Size Forecast,

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Global Head - Business Development

Akshay Godge

Client Partner - Global Business Development

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