The global defense communication system market is estimated to be around US$ 46.7 billion in the current year 2023. The market is predicted to reach a valuation of US$ 120.62 billion by 2033, expanding at an impressive CAGR of 9.9% during the forecast period.
Defense communication system sales currently account for almost 25% share of the global aerospace & defense market. Growing reliance on commercial wireless technologies and a surging need for satellite communication equipment are driving the demand for defense communication systems.
Next-generation technologies are becoming prevalent in military and defense communication networks these days. Text and data capability integration in previous voice-only systems has facilitated data distribution, which now includes multimedia versions of combat maps.
Attributes | Details |
---|---|
Global Defense Communication System Market Size (2022) | US$ 43.2 billion |
Global Market Size (2023) | US$ 46.7 billion |
Sales Revenue Forecast (2033) | US$ 120.62 billion |
Global Market Growth Rate (2023 to 2033) | 9.9% CAGR |
North America Market Share | 36.5% |
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The market is anticipated to face some hurdles by innovation across a wide range of engineering disciplines, along with future waveform upgrades. However, numerous countries have recognized the security risks posed by foreign UUVs, prompting them to establish defense communication systems using low-frequency sonars.
Defense high-frequency communication systems (DHFCS) are the world's most modern tactical communications networks, as well as the most automated system. ADF now has a new level of communication capability thanks to its remarkable range and capacity to automatically identify the best frequency. Also, its ability to connect without operator interaction and great connection speed is expected presently making it the most notable market segment.
The rising adoption of Internet of Things (IoT) technology is significantly improving many aspects of military operations, besides communication. Also, the adoption of IoT in military services is strengthening their intelligence reconnaissance operations surveillance by reducing the need for active communication.
Recent improvements in low-power computing, miniaturization, and radio frequency are also creating high-growth opportunities for defense communication system providers. Going ahead, some leading players are now incorporating digital identification, and machine-to-machine communication techniques to gain a competitive edge over their rivals.
Based on the defense communication system market survey report numbers, the net worth of the market stood at US$ 31.93 billion. Defense communication system sales rose at an average annual growth rate of 7.8% from 2018 to 2022. Continuous advances in defense infrastructure by several economies were the main driving force for this appreciable growth of the market.
Many countries slashed military spending thereby lowering the demand during the years 2020 and 2021 because of the pandemic impact on the economy. However, rising tensions between Russia and Ukraine in 2021 encouraged countries to possess advanced tactical weapons helping manufacturers reclaim their market share.
Because of high spending on national defense, demand for defense communication systems in North America and Europe remains relatively high than in other regions. North America’s defense communication system market accounted for a market share of around 36.5% in the global landscape in 2022. The sales of defense communications systems in the countries of Europe secured 24.8% of the global market share in 2022.
The demand for defense communication systems in countries of Latin America accounted for 4.4% of the global market share in 2022. During the forecast years, sales in the region are expected to be driven by rising border safety issues.
Asia Pacific market is expected to rise notably and recorded 28% of the global market share in 2022. High government investments in military and defense equipment are presenting an attractive potential for defensive communication system providers in the region.
The Middle East and Africa together accounted for only 6.3% of the worldwide market share in 2022. This regional market is likely to grow at a slow pace than other regions; however, improving by the end of the projected period.
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Defense Communication System Market:
Attributes | Defense Communication System Market |
---|---|
CAGR (2023 to 2033) | 9.9% |
Market Value (2023) | US$ 46.7 billion |
Growth Factor | Growing requirement for advanced and secured channels of communication. |
Future Opportunities | Deteriorating international relations and rising incidents of terrorist activities. |
Market Trends | Integration of high frequency and IoT to develop an automated defense network. |
Aircraft Communication Systems Market:
Attributes | Aircraft Communication Systems Market |
---|---|
CAGR (2023 to 2033) | 8% |
Market Value (2023) | US$ 1.9 billion |
Growth Factor | The increasing number of private and commercial airplanes with the surging volume of air traffic. |
Future Opportunities | Shifting of technology from ground-based services to satellite-based services. |
Market Trends | Long-term collaboration with aircraft manufacturers to secure the demand. |
Defense Aircraft Materials Market:
Attributes | Defense Aircraft Materials Market |
---|---|
CAGR (2023 to 2033) | 3% |
Market Value (2023) | US$ 19.5 billion |
Growth Factor | Rise in spending on defense equipment to strengthen their military power. |
Future Opportunities | Development and improvement of lightweight alloys and carbon fiber materials. |
Market Trends | Developing strong and lightweight materials for high-performance aircraft. |
The United States defense sector is known for having a huge network of logistical and remote operations that needs continuous monitoring. As such, demand for defense communication systems with modern technologies is always high in the country.
The United States Army is planning to spend more than US$ 3 billion on new handheld man-pack radios by 2024, according to its budget reveals. These radios are only a part of the army's updated battlefield network spending, which it wants to expand every two years going ahead.
Regional Markets | Global Market Share in Percentage |
---|---|
The United States | 20.5% |
Germany | 7.6% |
Japan | 5.4% |
Australia | 3.2% |
Up to half of all defense spending in Europe is spent by 3 countries, namely the United Kingdom, France, and Germany. Germany is the leading region for the production and sales of defense communication systems owing to its strong industrial and manufacturing base. Though the domestic demand for defense equipment in Germany is insignificant the manufacturers have captured a considerable share in the international market.
The requirement for the defense communication system in the United Kingdom is growing incessantly these years intending to strengthen military power. Similarly, France is also anticipated to present some key growth opportunities during the forecast years.
Regional Markets | CAGR (2023 to 2033) |
---|---|
The United Kingdom | 8.7% |
China | 9.7% |
India | 12.1% |
China is known to be one of the advanced military powers along with a robust market for all types of advanced defense equipment and communication technologies. Interestingly, FMI finds the marine defense communication systems industry, in particular, is projected to see significant expansion in China over the coming years.
There is a significant need for coastal security systems, and a significant increase in marine commerce operations is supporting China’s market growth. Furthermore, China's marine communication system business is rising as a result of obligatory government laws and expanding marine commercial operations.
Satellite communication is critical to preserving the integrity of international borders with advanced communications and observation systems. Bandwidth demand has grown dramatically as operational needs have increased and technical innovations have evolved at a quick pace.
Expansion of satellite communication infrastructure aids in the development of new terrestrial broadcasting networks, which improves operational coordination. As a result of the expansion of satellite communication infrastructure, demand for the communication system segment is increasing notably.
Radio systems are also helpful in communicating through radio waves. Because sonar systems are effective against mines and aid in anti-submarine warfare, they are widely used in naval combat. To boost their marine capabilities, many countries are upgrading their naval fleets rendering the radio segment at a promising growth rate through 2033.
Category | Product Type |
---|---|
Top Segment | Systems |
Market Share in Percentage | 58.7% |
Category | Military Branch |
Top Segment | Land Force Defense Communication System |
Market Share in Percentage | 40.3% |
Currently, the use of wireless communication systems in the land forces defense sector is quite high and dominates the overall market. As land forces constitute the first line of defense, so years of efforts to modernize it has supported such growth of this segment. Most of the leading manufacturers operating in the market today focus on this segment due to high sales opportunities.
Ship-to-ship and ship-to-shore communication are both parts of marine communication systems that is gaining traction in recent years. New technologies in the field of marine communication systems are constantly strengthening this segment nowadays. A significant share of the marine communication equipment market is held by local and emerging marine communication providers, resulting in a highly concentrated market.
Air forces also utilize satellite and radio communication channels. However, less dependence on this military branch has kept the demand for defense communication systems limited in this segment.
Companies are focusing on providing advanced communication products by leveraging the latest technologies. They further aim at expanding their product portfolios with innovations in defense management solutions. Continuous refinement in the defense sector is also creating high competition among participants for technological breakthroughs in communication systems, thereby diversifying the market.
Industries producing defense communication system components are continually focusing on providing leading products following up on the revised mandates of military organizations. They are also following the strategy of entering into collaborations and partnerships with other big players to get new market opportunities.
In developed markets, opportunities for defense communication system makers remain strong as they have advanced beyond basic two-way communication to multiple-device communication. Further, the advancement of communication systems with low-latency point-to-point wireless links is expected to bring in several opportunities.
Significant advancement and integration of IoT have resulted in the manufacturing of robust defense communication devices in recent years. During the forecast years, fusing many such cutting-edge technologies can be an appropriate step for existing players to expand their business.
Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | US$ million for Value |
Key Regions Covered |
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Key Countries Covered |
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Key Market Segments Covered |
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Key Companies Profiled |
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Pricing | Available upon Request |
The market value for 2023 is US$ 46.7 billion.
Through 2033, market sales will rise at a 9.9% CAGR.
The market rose at a 7.8% CAGR from 2018 to 2022.
United States holds a 20.5% revenue share in the market.
Systems will be the key product type through 2033.
1. Executive Summary | Defense Communication System Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Systems 5.3.1.1. Satellite Communication Systems 5.3.1.2. Radar & Sonar Systems 5.3.1.3. Radio Systems 5.3.2. Services 5.3.2.1. Consulting 5.3.2.2. Testing & Integration 5.3.2.3. Support & Maintenance 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033 6.3.1. Intelligence, Surveillance, and Reconnaissance 6.3.2. Situational Awareness 6.3.3. Command & Control 6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Military Branch 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Military Branch, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Military Branch, 2023 to 2033 7.3.1. Air Force 7.3.2. Land Force 7.3.3. Naval Force 7.4. Y-o-Y Growth Trend Analysis By Military Branch, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Military Branch, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. South Asia 8.3.5. East Asia 8.3.6. Oceania 8.3.7. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. The USA 9.2.1.2. Canada 9.2.2. By Product Type 9.2.3. By Application 9.2.4. By Military Branch 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By Application 9.3.4. By Military Branch 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Product Type 10.2.3. By Application 10.2.4. By Military Branch 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Application 10.3.4. By Military Branch 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Product Type 11.2.3. By Application 11.2.4. By Military Branch 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Application 11.3.4. By Military Branch 11.4. Key Takeaways 12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Malaysia 12.2.1.3. Singapore 12.2.1.4. Thailand 12.2.1.5. Rest of South Asia 12.2.2. By Product Type 12.2.3. By Application 12.2.4. By Military Branch 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Application 12.3.4. By Military Branch 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Product Type 13.2.3. By Application 13.2.4. By Military Branch 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Application 13.3.4. By Military Branch 13.4. Key Takeaways 14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. Australia 14.2.1.2. New Zealand 14.2.2. By Product Type 14.2.3. By Application 14.2.4. By Military Branch 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Application 14.3.4. By Military Branch 14.4. Key Takeaways 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Product Type 15.2.3. By Application 15.2.4. By Military Branch 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Product Type 15.3.3. By Application 15.3.4. By Military Branch 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Product Type 16.1.2.2. By Application 16.1.2.3. By Military Branch 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Product Type 16.2.2.2. By Application 16.2.2.3. By Military Branch 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Product Type 16.3.2.2. By Application 16.3.2.3. By Military Branch 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Product Type 16.4.2.2. By Application 16.4.2.3. By Military Branch 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Product Type 16.5.2.2. By Application 16.5.2.3. By Military Branch 16.6. United Kingdom 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Product Type 16.6.2.2. By Application 16.6.2.3. By Military Branch 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Product Type 16.7.2.2. By Application 16.7.2.3. By Military Branch 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Product Type 16.8.2.2. By Application 16.8.2.3. By Military Branch 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Product Type 16.9.2.2. By Application 16.9.2.3. By Military Branch 16.10. India 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Product Type 16.10.2.2. By Application 16.10.2.3. By Military Branch 16.11. Malaysia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Product Type 16.11.2.2. By Application 16.11.2.3. By Military Branch 16.12. Singapore 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Product Type 16.12.2.2. By Application 16.12.2.3. By Military Branch 16.13. Thailand 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Product Type 16.13.2.2. By Application 16.13.2.3. By Military Branch 16.14. China 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Product Type 16.14.2.2. By Application 16.14.2.3. By Military Branch 16.15. Japan 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Product Type 16.15.2.2. By Application 16.15.2.3. By Military Branch 16.16. South Korea 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Product Type 16.16.2.2. By Application 16.16.2.3. By Military Branch 16.17. Australia 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Product Type 16.17.2.2. By Application 16.17.2.3. By Military Branch 16.18. New Zealand 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Product Type 16.18.2.2. By Application 16.18.2.3. By Military Branch 16.19. GCC Countries 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Product Type 16.19.2.2. By Application 16.19.2.3. By Military Branch 16.20. South Africa 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Product Type 16.20.2.2. By Application 16.20.2.3. By Military Branch 16.21. Israel 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Product Type 16.21.2.2. By Application 16.21.2.3. By Military Branch 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Product Type 17.3.3. By Application 17.3.4. By Military Branch 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. General Dynamics Corporation 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. Airbus S.A.S. 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. QinetiQ Group PLC 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. BAE Systems PLC 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. Northrop Grumman Corporation 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. Rockwell Collins Inc. 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. Lockheed Martin Corporation 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. Raytheon Company 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Thales Group 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. Harris Corporation 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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