Desiccant Wheel Market Outlook (2023 to 2033)

The global desiccant wheel market is expected to record a CAGR of 4.3% during the forecast period. The market is anticipated to be valued at US$ 448.4 million in 2023 and is projected to reach US$ 683.2 million by 2033.

Several companies in electronics, pharmaceuticals, chemicals, food and beverage, and other industries are exclusively presenting a tremendous increase in sales of desiccant wheels and infrastructure development. In the forecasted period, the rise of these industries resulted in a significant demand for desiccant wheels.

The demand for desiccant wheels is anticipated to rise as they can be reused after moisture is removed from the desiccant, lowering overall operating costs and making this method cost-effective for a variety of industries. As a result, the desiccant wheel market is expected to grow during the forecast period.

The demand for desiccant wheels is rising as they are effective and fast compared to compressor-based dehumidifiers, boosting the desiccant wheel market growth. Furthermore, increasing electricity costs and the portability of desiccant dehumidifiers are expected to boost the sales of desiccant wheels.

The rapid expansion rate in infrastructure displayed by several industry verticals around the world is the main driver of the global desiccant wheel market share. Several companies in electronics, pharmaceuticals, chemicals, food and beverage, and other sectors are exhibiting a significant increase in demand for desiccant wheels. In the anticipated period, the rise of these industries increases the sales of desiccant wheels.

Desiccant wheels can also absorb atmospheric moisture in considerably short periods, which has boosted the global market share. Increased awareness of the advantages of preserving indoor air quality in commercial sectors such as workplaces and malls is expected to drive market expansion. However, the high cost of dehumidifiers and the product's seasonality are the market's significant limitations. Market opportunities are projected to be attractive as consumers' living standards improve and their disposable income rises.

Attributes Details
Global Market Valuation in 2022 US$ 431.2 million
Estimated Global Market Share in 2023 US$ 448.4 million
Forecasted Global Market Size by 2033 US$ 683.2 million
Projected Global Market Growth Rate from 2023 to 2033 4.3% CAGR

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Global Desiccant Wheel Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

COVID-19 had a negative impact on the overall market worldwide. The sales of desiccant wheels also declined due to severe disruptions in respective manufacturing and supply-chain operations. Furthermore, due to various precautionary lockdowns and other limitations imposed by the government, the demand for desiccant wheels saw a key setback.

The aforementioned factors are likely to affect the sales of desiccant wheels and overall market revenue growth over the forecast period. The global market is likely to recover as regional government bodies have lifted the lockdowns and limitations.

What are the Key Dynamics Governing the Growth of the Desiccant Wheel Market?

The demand for desiccant wheels is growing in various industries as they capture water vapor or moisture using desiccant materials. The sales of desiccant wheels are rising as they are a good alternative for maintaining humidity levels at sub-zero temperatures because the process does not create water.

The demand for desiccant wheels is growing in multiple industries like the food and beverage sector, medical centers, commercial buildings, hotels, and manufacturing sites. The sales of desiccant wheels and the global market for desiccant wheels are expected to grow as a result of:

  • Increased industrialization
  • Technological advancements
  • The implementation of severe requirements to promote energy savings and reduce climate change.

Due to the growing use of these devices in a variety of settings to maintain occupant health and comfort, the market is gaining traction. Factors including expanding urbanization, rising disposable income, and changing climatic conditions are significant factors propelling the sales of desiccant wheels. The demand for desiccant wheels is rising as they are becoming popular in industrial settings that require precise humidity and temperature levels.

Packaging, food, operating rooms, storage, and clean rooms are a few of the sectors and industries that contribute greatly to increased sales of desiccant wheels to maintain optimum humidity levels. The market is likely to benefit from the implementation of severe energy and sustainability criteria in several nations. Many nations are developing new energy-saving regulations for domestic dehumidifier appliances.

Food and beverage, pharmaceutical, chemical, and electronics industries, among others, have recently been subjected to stringent government and legal regulations. All of the aforementioned industries have witnessed high demand for desiccant wheels in recent years, as they are widely used to achieve the required humidity level. The sales of desiccant wheels are rising as they have many advantages over traditional dehumidification methods such as thermal wheels and compressor-driven dehumidifiers.

After the moisture from the desiccant has been removed, the desiccant wheel can be reused. This feature of the desiccant wheel helps to reduce overall operating costs, making this method suitable for a variety of industries. As a result, the market share is expected to grow significantly in the forecast period.

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Nikhil Kaitwade

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What is the Segmentation Outlook for the Desiccant Wheel Market?

During the forecast period, silica gel dominated the global market. Silica gel is predicted to dominate the market with a CAGR of 4.8% due to the low cost of silica gel compared to other options. Silica gel desiccant wheels are also recognized for having excellent moisture adsorption characteristics, resulting in dry air production.

Several regulatory agencies consider silica gel desiccants to be safe for use in the food and beverage industry. Also, because silica gel is non-flammable and has a long shelf life, it makes for long-lasting desiccant wheels.

Category By Product Type
Top Segment Silica Gel
Market Share in Percentage 41%
Category By Application
Top Segment Pharmaceuticals
Market Share in Percentage 35.2%

Which Segment is Likely to Lead the Desiccant Wheel Market by Application?

Based on application, the pharmaceutical industry dominated the market with a CAGR of 4.5%. The demand for desiccant wheels in the pharmaceutical industry dominated the overall market in 2019, owing to the notable expansion in infrastructure in the pharmaceutical sector.

Chemical companies, including pharmaceutical businesses, use desiccant wheels on a wide scale to control humidity levels within the production plant and maintain the best possible environment. As a result of this, the desiccant wheel market is projected to grow steadily during the forecast period.

In the pharmaceutical industry, tablet surfaces are designed to be exceptionally hygroscopic, as well as in the chemical industry, where the surface or area does not need to be humidified.

What is the Regional Analysis for the Desiccant Wheel Market?

Regions CAGR (2023 to 2033)
The United States of America Market 4.3%
The United Kingdom Market 3.8%
China Market 5.2%
Germany Market 4.5%
India Market 5.8%

During the forecast period, the desiccant wheels market in North America is anticipated to be most prominent. The United States of America market is anticipated to expand with a CAGR of 4.3%.

In recent years, the pharmaceutical and chemical industries have used desiccant wheels for dehumidification, helping North America’s desiccant wheels market to stay ahead of other regional markets. Pharmaceutical manufacturing units require a regulated atmosphere because these compounds are highly reactive to moisture.

The raw ingredients used to make tablets are particularly hygroscopic, meaning they absorb moisture quickly. Moisture can alter the final product's weight, quality, and hardness. Chemical production businesses, meanwhile, must maintain certain humidity levels within their facilities, as various compounds have negative reactions when exposed to moisture.

Regional Market Comparison Global Market Share in Percentage
The United States 15.1%
Germany 5.5%
Japan 6.2%
Australia 0.9%

Asia Pacific’s desiccant wheels market is expected to outpace North America, expanding at a CAGR of 6.2 percent during the forecast period, owing to the factors such as

  • Growing needs from the flourishing manufacturing sector.
  • Expanding heating, ventilation, and air conditioning (HVAC) needs from the expanding infrastructure.

The manufacturing sector in growing economies such as China and India is expected to drive the desiccant wheel market in Asia Pacific. These countries have a large number of manufacturing plants, which are predicted to increase in number over the projection period. Moreover, during the forecast period, the market is likely to be driven by a growing concentration of desiccant wheel manufacturers and product variants with comparatively cheap pricing.

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How is the Competition in the Desiccant Wheel Market?

The market is highly fragmented, with numerous desiccant wheel manufacturers. These businesses endure fierce competition and must keep up with current market events to maintain their market position. One of the principal techniques used by market leaders to maintain their dominance is to form strategic alliances with end-use industries for supply.

Recent Developments in the Desiccant Wheel Market:

  • Climatix is a heating, ventilation, and air conditioning (HVAC) solution that is both cost-effective and efficient (HVAC). It's designed to serve as a source of heating or cooling that may be connected to building automation systems. Munters, for example, employs Climatix for their dehumidifiers.
  • Interex Inc., a manufacturer of high-quality air movement equipment, was bought by Lasko, a company based in the United States that specializes in Home Comfort Products. Lasko might be able to increase their product options in B-Air as a result of this acquisition. B-Air is a manufacturer of air movers, dehumidifiers, air scrubbers, inflatable blowers, and other similar products.
  • On May 21, 2021, HXPN, Inc., an emerging technologies and natural resources development business, stated that it has purchased 100% of H2O EMC2, a development stage company. H2O produces an Atmospheric Water Generator (AWG) that runs on hydrogen-powered clean energy.

Key Players Operating in the Desiccant Wheel Market

  • Munters
  • NovelAire Technologies
  • DRI
  • Trane
  • Rotor Source Inc.

Key Segments

By Type:

  • Silica Gel
  • Molecular Sieve
  • Activated Alumina
  • Others

By Application:

  • Pharmaceutical
  • Food Industries
  • Chemical
  • Electronics
  • Warehousing
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • The Middle East and Africa
  • South America

Frequently Asked Questions

How Big is the Worldwide Desiccant Wheel Market by the end of 2023?

The market is valued at US$ 448.4 million by the end of 2023.

Who are the Three Leading Desiccant Wheel Industry Players?

Munters, NovelAire Technologies, and DRI, are leading industry players.

What is the Growth Forecast for Global Desiccant Wheel Industry until 2033?

The desiccant wheel industry is set to surge at a CAGR of 4.3% from 2023 to 2033.

Which is the Key Segment by Product Type in the Desiccant Wheel Market until 2033?

Silica Gel segment is likely to lead the market during the forecast period.

Which is the Top Trend in the Desiccant Wheel Market?

Stringent regulations drive the demand in food, pharmaceuticals, and electronics industry.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033
        5.3.1. Silica Gel
        5.3.2. Molecular Sieve
        5.3.3. Activated Alumina
        5.3.4. Others
    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033
        6.3.1. Pharmaceutical
        6.3.2. Food Industries
        6.3.3. Chemical
        6.3.4. Electronics
        6.3.5. Warehousing
        6.3.6. Others
    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. Asia Pacific
        7.3.5. MEA
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. U.S.
            8.2.1.2. Canada
        8.2.2. By Type
        8.2.3. By Application
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Type
        8.3.3. By Application
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Type
        9.2.3. By Application
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Type
        9.3.3. By Application
    9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. U.K.
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Type
        10.2.3. By Application
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Type
        10.3.3. By Application
    10.4. Key Takeaways
11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. China
            11.2.1.2. Japan
            11.2.1.3. South Korea
            11.2.1.4. Singapore
            11.2.1.5. Thailand
            11.2.1.6. Indonesia
            11.2.1.7. Australia
            11.2.1.8. New Zealand
            11.2.1.9. Rest of Asia Pacific
        11.2.2. By Type
        11.2.3. By Application
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Type
        11.3.3. By Application
    11.4. Key Takeaways
12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. GCC Countries
            12.2.1.2. South Africa
            12.2.1.3. Israel
            12.2.1.4. Rest of MEA
        12.2.2. By Type
        12.2.3. By Application
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Type
        12.3.3. By Application
    12.4. Key Takeaways
13. Key Countries Market Analysis
    13.1. U.S.
        13.1.1. Pricing Analysis
        13.1.2. Market Share Analysis, 2022
            13.1.2.1. By Type
            13.1.2.2. By Application
    13.2. Canada
        13.2.1. Pricing Analysis
        13.2.2. Market Share Analysis, 2022
            13.2.2.1. By Type
            13.2.2.2. By Application
    13.3. Brazil
        13.3.1. Pricing Analysis
        13.3.2. Market Share Analysis, 2022
            13.3.2.1. By Type
            13.3.2.2. By Application
    13.4. Mexico
        13.4.1. Pricing Analysis
        13.4.2. Market Share Analysis, 2022
            13.4.2.1. By Type
            13.4.2.2. By Application
    13.5. Germany
        13.5.1. Pricing Analysis
        13.5.2. Market Share Analysis, 2022
            13.5.2.1. By Type
            13.5.2.2. By Application
    13.6. U.K.
        13.6.1. Pricing Analysis
        13.6.2. Market Share Analysis, 2022
            13.6.2.1. By Type
            13.6.2.2. By Application
    13.7. France
        13.7.1. Pricing Analysis
        13.7.2. Market Share Analysis, 2022
            13.7.2.1. By Type
            13.7.2.2. By Application
    13.8. Spain
        13.8.1. Pricing Analysis
        13.8.2. Market Share Analysis, 2022
            13.8.2.1. By Type
            13.8.2.2. By Application
    13.9. Italy
        13.9.1. Pricing Analysis
        13.9.2. Market Share Analysis, 2022
            13.9.2.1. By Type
            13.9.2.2. By Application
    13.10. China
        13.10.1. Pricing Analysis
        13.10.2. Market Share Analysis, 2022
            13.10.2.1. By Type
            13.10.2.2. By Application
    13.11. Japan
        13.11.1. Pricing Analysis
        13.11.2. Market Share Analysis, 2022
            13.11.2.1. By Type
            13.11.2.2. By Application
    13.12. South Korea
        13.12.1. Pricing Analysis
        13.12.2. Market Share Analysis, 2022
            13.12.2.1. By Type
            13.12.2.2. By Application
    13.13. Singapore
        13.13.1. Pricing Analysis
        13.13.2. Market Share Analysis, 2022
            13.13.2.1. By Type
            13.13.2.2. By Application
    13.14. Thailand
        13.14.1. Pricing Analysis
        13.14.2. Market Share Analysis, 2022
            13.14.2.1. By Type
            13.14.2.2. By Application
    13.15. Indonesia
        13.15.1. Pricing Analysis
        13.15.2. Market Share Analysis, 2022
            13.15.2.1. By Type
            13.15.2.2. By Application
    13.16. Australia
        13.16.1. Pricing Analysis
        13.16.2. Market Share Analysis, 2022
            13.16.2.1. By Type
            13.16.2.2. By Application
    13.17. New Zealand
        13.17.1. Pricing Analysis
        13.17.2. Market Share Analysis, 2022
            13.17.2.1. By Type
            13.17.2.2. By Application
    13.18. GCC Countries
        13.18.1. Pricing Analysis
        13.18.2. Market Share Analysis, 2022
            13.18.2.1. By Type
            13.18.2.2. By Application
    13.19. South Africa
        13.19.1. Pricing Analysis
        13.19.2. Market Share Analysis, 2022
            13.19.2.1. By Type
            13.19.2.2. By Application
    13.20. Israel
        13.20.1. Pricing Analysis
        13.20.2. Market Share Analysis, 2022
            13.20.2.1. By Type
            13.20.2.2. By Application
14. Market Structure Analysis
    14.1. Competition Dashboard
    14.2. Competition Benchmarking
    14.3. Market Share Analysis of Top Players
        14.3.1. By Regional
        14.3.2. By Type
        14.3.3. By Application
15. Competition Analysis
    15.1. Competition Deep Dive
        15.1.1. Munters AB
            15.1.1.1. Overview
            15.1.1.2. Product Portfolio
            15.1.1.3. Profitability by Market Segments
            15.1.1.4. Sales Footprint
            15.1.1.5. Strategy Overview
                15.1.1.5.1. Marketing Strategy
                15.1.1.5.2. Product Strategy
                15.1.1.5.3. Channel Strategy
        15.1.2. Rotor Source, Inc.
            15.1.2.1. Overview
            15.1.2.2. Product Portfolio
            15.1.2.3. Profitability by Market Segments
            15.1.2.4. Sales Footprint
            15.1.2.5. Strategy Overview
                15.1.2.5.1. Marketing Strategy
                15.1.2.5.2. Product Strategy
                15.1.2.5.3. Channel Strategy
        15.1.3. Seibu Giken DST AB
            15.1.3.1. Overview
            15.1.3.2. Product Portfolio
            15.1.3.3. Profitability by Market Segments
            15.1.3.4. Sales Footprint
            15.1.3.5. Strategy Overview
                15.1.3.5.1. Marketing Strategy
                15.1.3.5.2. Product Strategy
                15.1.3.5.3. Channel Strategy
        15.1.4. FläktGroup Holding GmbH
            15.1.4.1. Overview
            15.1.4.2. Product Portfolio
            15.1.4.3. Profitability by Market Segments
            15.1.4.4. Sales Footprint
            15.1.4.5. Strategy Overview
                15.1.4.5.1. Marketing Strategy
                15.1.4.5.2. Product Strategy
                15.1.4.5.3. Channel Strategy
        15.1.5. NovelAire Technologies, LLC
            15.1.5.1. Overview
            15.1.5.2. Product Portfolio
            15.1.5.3. Profitability by Market Segments
            15.1.5.4. Sales Footprint
            15.1.5.5. Strategy Overview
                15.1.5.5.1. Marketing Strategy
                15.1.5.5.2. Product Strategy
                15.1.5.5.3. Channel Strategy
        15.1.6. Trane Technologies plc
            15.1.6.1. Overview
            15.1.6.2. Product Portfolio
            15.1.6.3. Profitability by Market Segments
            15.1.6.4. Sales Footprint
            15.1.6.5. Strategy Overview
                15.1.6.5.1. Marketing Strategy
                15.1.6.5.2. Product Strategy
                15.1.6.5.3. Channel Strategy
        15.1.7. Greenheck Fan Corporation
            15.1.7.1. Overview
            15.1.7.2. Product Portfolio
            15.1.7.3. Profitability by Market Segments
            15.1.7.4. Sales Footprint
            15.1.7.5. Strategy Overview
                15.1.7.5.1. Marketing Strategy
                15.1.7.5.2. Product Strategy
                15.1.7.5.3. Channel Strategy
        15.1.8. Bry-Air (Asia) Pvt. Ltd.
            15.1.8.1. Overview
            15.1.8.2. Product Portfolio
            15.1.8.3. Profitability by Market Segments
            15.1.8.4. Sales Footprint
            15.1.8.5. Strategy Overview
                15.1.8.5.1. Marketing Strategy
                15.1.8.5.2. Product Strategy
                15.1.8.5.3. Channel Strategy
        15.1.9. Trotec GmbH
            15.1.9.1. Overview
            15.1.9.2. Product Portfolio
            15.1.9.3. Profitability by Market Segments
            15.1.9.4. Sales Footprint
            15.1.9.5. Strategy Overview
                15.1.9.5.1. Marketing Strategy
                15.1.9.5.2. Product Strategy
                15.1.9.5.3. Channel Strategy
        15.1.10. Munters Corporation
            15.1.10.1. Overview
            15.1.10.2. Product Portfolio
            15.1.10.3. Profitability by Market Segments
            15.1.10.4. Sales Footprint
            15.1.10.5. Strategy Overview
                15.1.10.5.1. Marketing Strategy
                15.1.10.5.2. Product Strategy
                15.1.10.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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