This site uses cookies, including third-party cookies, that help us to provide and improve our services.

Privacy Policy
- Global Locations -
Future Market Insights, Inc.
Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, United States
T: +1-845-579-5705
Market Access DMCC

1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A,

Jumeirah Lakes Towers, Dubai,

United Arab Emirates

Future Market Insights
616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
Future Market Insights
3rd Floor, 207 Regent Street,
London W1B 3HH
United Kingdom
T: + 44 (0) 20 8123 9659
D: +44 (0) 20 3287 4268
Future Market Insights
Office No. 401-A, 4th Floor,
VANTAGE 9, S.No. 36/1/1,
Baner, Pune 411045 India

Experience Optimization Platforms Market

Market Insights on Experience Optimization Platforms covering sales outlook, demand forecast & up-to-date key trends

Experience Optimization Platforms Market by Solution, Enterprise Size, Region & Forecast to 2023 to 2033

Experience Optimization Platforms Market Overview (2023 to 2033)

Future Market Insights predicts that the experience optimization platforms market is likely to generate revenue of US$ 12.96 billion by 2023, up from US$ 4.1 billion in 2022, growing at a compound annual growth rate of 17%. By 2033, the market is expected to reach a value of US$ 22.2 billion.

With modern technologies becoming more prevalent and AI and machine learning growing, the market for experience optimization platforms is expected to grow. Increasing investments in automation processes and the need to streamline the optimization process, allowing companies to identify opportunities to improve customer service quickly and easily will grow the market.

The market is supported by:

  • Growing technological advancements
  • The growth of industrialization and urbanization
  • Providing relevant, tailored experiences based on customer behavior and preferences.
  • Increase customer retention
  • Boost sales and reduce churn
  • An easy-to-use tool for analyzing customer data
  • A/B testing to improve the customer experience.
  • Creating visually appealing experiences with customizable templates.
  • Demand for automation
  • Integration of data and analytics

Data Points

Key Statistics

Estimated Base Year Value (2022)

US$ 4.1 billion

Expected Market Value (2023)

US$ 12.96 billion

Anticipated Forecast Value (2033)

US$ 22.2 billion

Projected Growth Rate (2023 to 2033)

17% CAGR

The increased demand for AR and VR-as a tools to optimize strategies in order to create immersive experiences that engage customers will create a market that will continue to expand over time. As voice-activated devices such as smart speakers and voice-activated search engines become more popular, EOPs are expected to optimize their experiences in order to accommodate voice communication in the market.

Digitalization is increasing the importance of customer experience, making EOP a promising field for the future. Customer experience is becoming increasingly personalized as brands strive to tailor their offerings based on customer needs. Businesses are using experience optimization platforms to deliver personalized content, product recommendations, and offers based on customer data.

Personalized content, product recommendations, and special offers are offered as experience optimization platforms identify opportunities to enhance customer experiences. Therefore, it is expected that the need for experience optimization platforms will continue to grow in the near future. Testing different versions of the customer experience will allow companies to identify the best-performing version. Various forms of experimentation can be used, including A/B testing, user testing, and other approaches.

With smartphones and laptops, customers have more ways to interact with brands, including social media, email, websites, and mobile apps. Through the analysis of data as well as the delivery of consistent messaging and branding across all of these channels, experience optimization platforms are assisting businesses in delivering an optimal customer experience in the market.

The United States and Canada are expected to hold the largest share of the market. The emergence of startups and the development of infrastructure, in combination with technological advancements, are driving the market demand for experience optimization platforms.

According to The Forrester Tech Tide, Martech For B2C Marketers, Q2 2018, enterprises rely heavily on test, target, and recommendation techniques such as digital intelligence and experience optimization. Marketing professionals, customer service reps, product managers, and e-commerce managers are merging these practices so that brands can personalize and deliver high-quality digital experiences across multiple channels.

To stay on top of changing customer behaviors and preferences, enterprises are offering real-time optimization in the market. With companies increasingly focusing on collecting customer data, EOP will play an essential role in helping companies stay competitive and meet evolving consumer needs in the market.

Increasing emphasis on customer feedback, EOPs will assist businesses in collecting and analyzing customer feedback from a variety of sources, including social media, surveys, and online reviews. As a result of this feedback, the customer experience will improve and potential areas for improvement will be identified.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Experience Optimization Platforms Market Overview

According to latest research by Future Market Insights, experience optimization platforms market is set to witness high growth during 2021-2031. The market will show significant growth in coming years, owing to advent of digital technologies such as cloud computing, Internet of Things (IoT), and artificial intelligence (AI) across the globe.

Moreover, combining Artificial Intelligence (AI) and behavioral analytics with EOPs will open new opportunities for solution vendors.

What is Driving Demand for Experience Optimization Platforms?

The growing need to provide better experience across all customer touch points is expected to increase the demand of experience optimization platforms among organizations. The platform enable organizations to improve the experiences of their customers through controlled experimentation and dynamic experience delivery.

Using experience optimization, companies can deliver individualized and optimized experiences throughout the customer journey. This is primarily because these platforms provide deep theoretical and practical knowledge of customer prospects.

Organizations irrespective to their sizes are adopting experience optimization platform to deliver individualized experiences in real time across websites, email, web and mobile apps, and onsite search.

Sudip Saha
Sudip Saha
Principal Consultant
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

Harnessing the Power of AI and Behavior Analytics is Likely to Augment the Sales of Experience Optimization Platforms

AI is one of the leading technology trend nowadays. The technology continues to gain in popularity for marketers and sales professionals. The technology has become the most essential tool for EOP vendors. AI has many applications for enterprise businesses, and one of the most important is to improve the customer experience.

AI and Machine Learning (ML) helps gathering and analyzing social, historical and behavioral data to gain a much more accurate understanding about the customers.

AI can successfully be employed to provide an intelligent, convenient and informed customer experience at any point along the customer journey. The technology continuously keeps learning and improving from the data it analyzes, and is able to anticipate customer behavior. This enable brands to provide highly relevant content, increase sales opportunities, and improve the customer journey.

The USA Region to Significantly Contribute to Experience Optimization Platforms Growth

The USA is the most significant revenue contributor to the global experience optimization platform market. The country has also witnessed the emergence of startups in experience optimization platform solutions. It is the most advanced country in terms of technology adoption and infrastructure development.

The USA and Canada is an extremely open market for digital transformation. Digital transformation in both countries is accelerating the push of major software vendors. While much North American AI innovation is coming from startups and tech giants, the country is also showing how AI can be applied in its age-old industries like manufacturing and retail.

Also, the country is home to multiple customer analytics solution vendors, such as Salesforce, Adobe, SAP, Dynamic Yield, Optimizely, and among others.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Europe Demand Outlook for Experience Optimization Platforms

The European ICT industry is clearly dominated by the United Kingdom, Germany and France. Organizations in the Europe are investing millions of euros on digitizing the business processes to take the biggest possible share of the digital opportunities.

The United Kingdom is one of the world’s top ten global economies and the third largest in Europe after Germany and France. According to research, the overall customer experience in the United Kingdom has improved for the third year running, despite COVID-19, presenting brands with extreme challenges, including shifting customer expectations.

European businesses, especially service providers and those in financial services, content and digital media, healthcare and life sciences, continue to expand their digital infrastructure, driving demand for experience optimization platforms.

Who are the Major Vendors of Experience Optimization Platforms?

Some of the leading vendors and companies of experience optimization platforms include

  • Salesforce
  • Adobe
  • AB Tasty
  • Oracle
  • SAS
  • Dynamic Yield
  • Kameleoon
  • Optimizely
  • SiteSpect
  • Kibo Commerce

Key players in the experience optimization platforms market are focusing on product innovation and strategic partnerships with the regional vendors to collaborate for offering advanced customer experience solutions to effectively manage their business operations.

Furthermore, many companies are focusing on acquiring small and mid-sized organizations present in this market. For instance, on September 2020, Episerver has acquired Optimizely, to create advanced digital experience platform to optimize every customer touchpoint across the entire user journey.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Key Segments of Experience Optimization Platforms Market

By Solution:

  • Experience Optimization Platform
    • Cloud-Based
    • On-premises
  • Services
    • Professional Services
    • Managed Services

By Enterprise Size:

  • Large Enterprises
  • Small and Mid-Sized Enterprises (SMEs)

By Industry:

  • BFSI
  • Retail & E-commerce
  • IT & Telecommunication
  • Government
  • Travel & Hospitality
  • Healthcare
  • Food & Beverages
  • Other

By Region:

  • North America
    • USA
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • United Kingdom
    • France
    • Germany
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • East Asia
    • China
    • Japan
    • South Korea
  • South Asia & Pacific
    • India
    • Thailand
    • Indonesia
    • Malaysia
    • Australia & New Zealand
    • Rest of South Asia & Pacific
  • Middle East & Africa
    • GCC Countries
    • Turkey
    • South Africa
    • Rest of Middle East and Africa 

Table of Content


Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

List of Tables

Sudip Saha
Sudip Saha
Principal Consultant
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

List of Charts




WAN Optimization Controllers Market

Published : February 2023


WAN Optimization Market

Published : September 2022


Network Optimization Market

Published : July 2022


Web Performance Optimization (WPO) Solution Market

Published : October 2021

Explore Technology Insights

View Reports
Google translate

Experience Optimization Platforms Market