Web Performance Optimization (WPO) Solution Market Overview
Web Performance Optimization (WPO) deals with the monitoring and analyzing the web application performance. It improves the page experience and makes it much more effective and attractive, which makes it true source of growth, positioning and generating business opportunities.
Further, it improves the search engine placement. WPO technologies are majorly utilized by organizations to boost availability, reliability, and the bottom line. Also, the WPO provides a lot of benefits like rise in the conversion rates, search engine rankings, page views, and even lower server bandwidth costs.
What is Driving Demand for Web Performance Optimization (WPO) Solution?
Demand of web performance is increasing due to the expansion of the e-commerce industry which resulted in the growing dependence of businesses on web-based solutions and services. Additionally, the demand for mobile web performance solutions has also resulted to the growth of the market.
Due to the COVID-19, pandemic technology departments all over the world are coping with surging demand and rising pressures to accelerate digital transformation strategies. Currently, technological world, customers need fast and reliable online user experiences from every website. Therefore, this results in increasing the demand for WPO solutions, in turn driving the market growth.
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Cloud Deployment is Expected to Grow with the Significant CAGR for the Web Performance Optimization (WPO) Solution Market, by Deployment Mode
On the basis of deployment mode, the market for Web Performance Optimization (WPO) Solution is segmented into cloud based and on-premises. Out of which cloud-based deployment is anticipated to grow with the significant CAGR and is predicted to continue with the same pace in coming years.
Most of the companies are moving towards cloud-based services to evade the IT infrastructure investments and experience faster deployment, better scalability, and agility. By using the cloud-based deployments, organizations can manage content quality, minimize their upfront costs, expand their customer base, and increase their RoI. Thus, it is predicted that the cloud deployment type will witness higher adoption in the coming years.
North America Web Performance Optimization (WPO) Solution Demand Outlook
North America is one of the largest markets for Web Performance Optimization (WPO) Solution across the globe. Most of the organizations are moving their business from traditional way to the online platforms, which is the major factor expected to drive the market in the region.
Accepting online platforms has driven the eCommerce industry which has resulted in the increased demand for new web applications, and websites. Therefore, leading to the need for web performance solutions, which in turn is driving the market growth in the region. Also, North America is the most rapidly changing and competitive market across the globe.
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Asia Pacific Demand Outlook for Web Performance Optimization (WPO) Solution
Asia Pacific is anticipated to hold the largest market share of the Web Performance Optimization (WPO) Solution during the forecast period followed by North America. The major factor responsible for the growth in this region is rising technological developments and mounting adoption of WPO solutions across different industry verticals such as BFSI, manufacturing, healthcare among others having the positive influence on the web performance market.
Who are the Key Manufacturers and Suppliers of Web Performance Optimization (WPO) Solution?
Some of the leading manufacturers of Web Performance Optimization (WPO) Solution market are
Akamai
ZenQ
CA Technologies
ThousandEyes
Cavisson
New Relic
CDNetworks
Neustar
Cloudflare
Netmagic
F5 Networks
Dynatrace
Micro Focus
IBM among others.
The key players operating in the market are focused on acquisitions, partnerships, and new product launches in order to strengthen their presence and enhance their product portfolio in the market. For instance, in May 2020, Cisco announced the acquisition of ThousandEyes, Inc. and will include its capabilities in the AppDynamics application intelligence section which will improve the visibility across the web, enterprise, and the cloud. Also, it will enable a broader and more in-depth profile to pinpoint deficiencies and enhance the web application performance.
Also, in July 2020, F5 Networks revealed a solution that protects websites from the growing tide of fake internet traffic, called Silverline Shape Defense. F5's Silverline Shape Defense manages the security services and enhances the web security, performance and bridge the resources gap of skilled cybersecurity professionals that are required to address real-time cyber threats.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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