The fermented food and beverage market is estimated to be valued at US$ 575.6 billion in 2024. The fermented food and beverage market is predicted to rise at a CAGR of 8.1% from 2024 to 2034. The global fermented food and beverage market is anticipated to reach US$ 1.25 trillion by 2034.
The increasing consumer interest in health, wellness, and unique culinary experiences is expected to boost the market growth during the forecast period. The fermentation procedure improves the food's flavor, texture, and nutritional content and extends its shelf life.
There have been increased consumer preferences toward healthy eating habits, with a growing demand for natural and less processed foods. This trend is perfectly suited for fermented products because of their supposed health benefits, including better immunity, digestion, and gut health.
Attributes | Key Insights |
---|---|
Estimated Market Size in 2024 | US$ 575.6 billion |
Projected Market Value in 2034 | US$ 1.25 trillion |
Value-based CAGR from 2024 to 2034 | 8.1% |
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From 2019 to 2023, the fermented food and beverage market experienced a CAGR of 7.5%. With increasing demand for products high probiotic content, increased consumer health consciousness, and a boom in the introduction of new products. The global market for fermented food and beverage is expanding.
Growing awareness of the health benefits of fermented foods-such as their anti-inflammatory, antifungal, antioxidant, and anti-atherosclerotic qualities-is expected to present prosperous opportunities for producers in the fermented food and beverage sector.
Prebiotics, probiotics, and other natural compounds found in fermented foods and beverages have led to a sharp increase in demand for these items. Fermented goods were first created to preserve food, get rid of food pollutants, and enhance flavor.
But as people's lifestyles change and their attention on fitness and health increases, these goods have found their way into people's diets as recommended dietary supplements. Projections indicate that the global fermented food and beverage market is expected to experience a CAGR of 8.1% from 2024 to 2034.
Historical CAGR from 2019 to 2023 | 7.5% |
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Forecast CAGR from 2024 to 2034 | 8.1% |
The provided table highlights the top five countries in terms of revenue, with Japan and South Korea leading the list.
Based on a comprehensive analysis, India presents a substantial opportunity due to the strong presence of fermented food and beverage manufacturers.
Countries | Forecast CAGRs from 2024 to 2034 |
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The United States | 4.7% |
Germany | 5.7% |
China | 5.9% |
Japan | 6.2% |
India | 6.9% |
The fermented food and beverage market in the United States is expected to register a CAGR of 4.7%. Increasing demand for food and beverages that provide more health benefits is expected to drive the market demand in the United States.
Increasing consumer spending on fermented food and beverages, as they are high in probiotics and prebiotics, will continue to fuel the market expansion for fermented food and drink during the forecast period. The United States fermented food and beverages market is expanding significantly due to consumer desire for tasty, inventive, and healthful goods.
The fermented food and beverage market in Germany is expected to register a CAGR of 5.7%. The growth of the fermented food and beverage market in Germany is attributed to increasing awareness of the health and benefits of fermented food and beverage products.
Fermented food and beverage market expansion in Germany is further fueled by laws controlling the labeling and promotion of fermented foods and beverages since they give customers transparency and assurance in their purchases.
The fermented food and beverage industry is anticipated to develop in the upcoming years as consumer demand and awareness both rise in the country.
China's fermented food and beverage market is expected to register a CAGR of 5.9% during the forecast period. Increasing consumer awareness of health and wellness and a growing focus on the benefits of fermented food and beverages are driving the market demand in China.
Increasing consumer preference for convenience and ready-to-eat food and beverages is driving market growth in China. Growing consumer awareness, disposable income, and demand for healthier food options are also driving the market.
Japan's fermented food and beverage market is expected to register a CAGR of 6.2% between 2024 and 2034. The easy availability of a wide range of fermented food products in Japan to cater to a diverse range of tastes and preferences is fuelling the market growth.
The demand for fermented food is increasing in the country, as many fermented foods are rich in enzymes, probiotics, and vitamins that contribute to gut health.
The fermented food and beverage market in India is expected to register a CAGR of 6.9% between 2024 and 2034. The growth of the market in the country is attributed to growing demand for convenient and healthy food option.
The increasing consumer spending power, changing lifestyle and growing awareness of preventive healthcare are boosting the demand for fermented products in the country. Growing demand for natural and nutrient rich food among the consumer is also expected to fuel the market demand.
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The section below shows the leading segment. The alcoholic beverage segment is expected to account for a market share of 25.3% in 2024. Based on ingredient type, the probiotic segment is expected to have a share of 31.3%.
Category | Market Share |
---|---|
Alcoholic Beverage | 25.3% |
Probiotics | 31.3% |
The alcoholic beverage segment emerged as the dominant force in the fermented food and beverage market, commanding 25.3% of the total market share in 2024. Fermented alcoholic beverages fit well into the fermented food and beverage market; their cultural and historical relevance sustains their high demand.
Alcoholic drinks provide a complex sensory experience with taste, scents, and texture that can differ greatly according to components, fermentation technique, and aging procedures.
Based on ingredient type, the probiotic segment is expected to account for a market share of 31.3% in 2024.
As consumers become more conscious about the significance of gut health and how it affects general wellness, this has led to an increase in food and beverages promoting healthy digestion, such as probiotics items.
Probiotics are beneficial bacteria that support human health and function. Probiotics are essential for boosting immunity and shielding the body from harmful microorganisms.
The market players in the fermented food and beverage market are investing heavily in research and development to create innovative and unique products. The market players also focus on brand equity through effective packaging and marketing strategies.
Attributes | Details |
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Estimated Market Size in 2024 | US$ 575.6 billion |
Projected Market Valuation in 2034 | US$ 1.25 trillion |
Value-based CAGR 2024 to 2034 | 8.1% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | Value in US$ billion |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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As of 2024, the market for fermented food and beverage is expected to be valued at US$ 575.6 billion
By 2034, the market value of fermented food and beverage is expected to reach US$ 1.25 trillion
From 2024 to 2034, the fermented food and beverage market is expected to flourish at a CAGR of 8.1%
The probiotics segment is expected to account for a market share of 31.3% in 2024.
India is likely the top-performing markets, with a CAGR of 6.9%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Manufacturer 3.5.1.2. Mid-Level Participants (Traders) 3.5.1.3. Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Distributors 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Ingredient Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Ingredient Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Ingredient Type, 2024 to 2034 5.3.1. Prebiotics 5.3.2. Probiotics 5.3.3. Vitamins 5.3.4. Industrial Enzymes 5.3.5. Organic Acid 5.3.6. Amino Acids 5.3.7. Others 5.4. Y-o-Y Growth Trend Analysis By Ingredient Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Ingredient Type, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Fermentation Process 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Fermentation Process, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Fermentation Process, 2024 to 2034 6.3.1. Anaerobic Fermentation 6.3.2. Aerobic Fermentation 6.3.3. Continuous Fermentation 6.3.4. Batch Fermentation 6.3.5. Others 6.4. Y-o-Y Growth Trend Analysis By Fermentation Process, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Fermentation Process, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End Use 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End Use, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End Use, 2024 to 2034 7.3.1. Bakery & Confectionery 7.3.2. Dairy Products 7.3.3. Alcoholic Beverages 7.3.4. Non-alcoholic Beverages 7.3.5. Infant Formula 7.3.6. Dietary Supplements 7.3.7. Vegetables and Meat 7.3.8. Animal Feed Products 7.3.9. Fermented Chilli Sauce 7.3.10. Fermented Fish Sauce 7.3.11. Others 7.4. Y-o-Y Growth Trend Analysis By End Use, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By End Use, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2019 to 2023 8.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2024 to 2034 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Ingredient Type 9.2.3. By Fermentation Process 9.2.4. By End Use 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Ingredient Type 9.3.3. By Fermentation Process 9.3.4. By End Use 9.4. Key Takeaways 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Ingredient Type 10.2.3. By Fermentation Process 10.2.4. By End Use 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Ingredient Type 10.3.3. By Fermentation Process 10.3.4. By End Use 10.4. Key Takeaways 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Ingredient Type 11.2.3. By Fermentation Process 11.2.4. By End Use 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Ingredient Type 11.3.3. By Fermentation Process 11.3.4. By End Use 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Ingredient Type 12.2.3. By Fermentation Process 12.2.4. By End Use 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Ingredient Type 12.3.3. By Fermentation Process 12.3.4. By End Use 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Ingredient Type 13.2.3. By Fermentation Process 13.2.4. By End Use 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Ingredient Type 13.3.3. By Fermentation Process 13.3.4. By End Use 13.4. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Ingredient Type 14.2.3. By Fermentation Process 14.2.4. By End Use 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Ingredient Type 14.3.3. By Fermentation Process 14.3.4. By End Use 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Ingredient Type 15.2.3. By Fermentation Process 15.2.4. By End Use 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Ingredient Type 15.3.3. By Fermentation Process 15.3.4. By End Use 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2023 16.1.2.1. By Ingredient Type 16.1.2.2. By Fermentation Process 16.1.2.3. By End Use 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2023 16.2.2.1. By Ingredient Type 16.2.2.2. By Fermentation Process 16.2.2.3. By End Use 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2023 16.3.2.1. By Ingredient Type 16.3.2.2. By Fermentation Process 16.3.2.3. By End Use 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2023 16.4.2.1. By Ingredient Type 16.4.2.2. By Fermentation Process 16.4.2.3. By End Use 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2023 16.5.2.1. By Ingredient Type 16.5.2.2. By Fermentation Process 16.5.2.3. By End Use 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2023 16.6.2.1. By Ingredient Type 16.6.2.2. By Fermentation Process 16.6.2.3. By End Use 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2023 16.7.2.1. By Ingredient Type 16.7.2.2. By Fermentation Process 16.7.2.3. By End Use 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2023 16.8.2.1. By Ingredient Type 16.8.2.2. By Fermentation Process 16.8.2.3. By End Use 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2023 16.9.2.1. By Ingredient Type 16.9.2.2. By Fermentation Process 16.9.2.3. By End Use 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2023 16.10.2.1. By Ingredient Type 16.10.2.2. By Fermentation Process 16.10.2.3. By End Use 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2023 16.11.2.1. By Ingredient Type 16.11.2.2. By Fermentation Process 16.11.2.3. By End Use 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2023 16.12.2.1. By Ingredient Type 16.12.2.2. By Fermentation Process 16.12.2.3. By End Use 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2023 16.13.2.1. By Ingredient Type 16.13.2.2. By Fermentation Process 16.13.2.3. By End Use 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2023 16.14.2.1. By Ingredient Type 16.14.2.2. By Fermentation Process 16.14.2.3. By End Use 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2023 16.15.2.1. By Ingredient Type 16.15.2.2. By Fermentation Process 16.15.2.3. By End Use 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2023 16.16.2.1. By Ingredient Type 16.16.2.2. By Fermentation Process 16.16.2.3. By End Use 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2023 16.17.2.1. By Ingredient Type 16.17.2.2. By Fermentation Process 16.17.2.3. By End Use 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2023 16.18.2.1. By Ingredient Type 16.18.2.2. By Fermentation Process 16.18.2.3. By End Use 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2023 16.19.2.1. By Ingredient Type 16.19.2.2. By Fermentation Process 16.19.2.3. By End Use 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2023 16.20.2.1. By Ingredient Type 16.20.2.2. By Fermentation Process 16.20.2.3. By End Use 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2023 16.21.2.1. By Ingredient Type 16.21.2.2. By Fermentation Process 16.21.2.3. By End Use 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2023 16.22.2.1. By Ingredient Type 16.22.2.2. By Fermentation Process 16.22.2.3. By End Use 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2023 16.23.2.1. By Ingredient Type 16.23.2.2. By Fermentation Process 16.23.2.3. By End Use 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Ingredient Type 17.3.3. By Fermentation Process 17.3.4. By End Use 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Cargill, Inc. 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. BASF SE 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Archer Daniels Midland Company 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Koninklijke DSM N.V. 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Dupont De Nemours and Company 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Danone SA 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Fonterra Co-Operative Group Limited 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Nestlé SA 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Yakult 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. AB InBev 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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