In 2023, the Fire Truck Market is estimated to be worth around US$ 5,945.1 million. According to sales predictions, the global fire truck market is expected to grow at a CAGR of 3.7% through 2033. Based on these projections, the overall market value is expected to reach US$ 8,549.6 million by 2033.
| Report Attributes or Data Points | Details |
|---|---|
| Global Fire Truck Market Size in 2022 | US$ 5,741.6 million |
| Estimated Global Market Size in 2023 | US$ 5,945.1 million |
| Forecasted Global Market Size by 2033 | US$ 8,549.6 million |
| CAGR from 2023 to 2033 | 3.7% CAGR |
| Historical Market Growth Rate from 2018 to 2022 | 2% CAGR |
| Collective Value Share of 3 Top Performing Countries in 2022 | 35% |
Fire Truck Market Analysis & Emerging Trends
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Comparison analysis and key insights about the growth outlook of fire department vehicles and the impact of recent developments and market dynamics have been discussed in the section below. Certain macroeconomic and demographic factors, including urbanization, government investments, infrastructure development, and economic growth outlook, among others, have significantly influenced the market.
Market Progression till June 2022
According to our analysis, the variation between the BPS values observed in the fire trucks market in H1, 2022 - outlook over H1, 2022 projected value reflects a rise of 7 units. Moreover, compared to H1 2021, the market is expected to rise by 6 BPS in H1 2022. As governments were busy taking measures to limit the spread of COVID-19, the demand for firefighting trucks fell significantly from early 2020 to 2021.
| Market Statistics | Details |
|---|---|
| H1,2021 (A) | 3.5% |
| H1,2022 Projected (P) | 3.5% |
| H1,2022 Outlook (O) | 3.6% |
| BPS Change : H1,2022 (O) - H1,2022 (P) | (+) 7 ↑ |
| BPS Change : H1,2022 (O) - H1,2021 (A) | (+) 6 ↑ |
The primary element projected to drive demand for fire trucks throughout the forecast period is an increase in global demand for safety. Administrative and regulatory organizations in developing countries have implemented severe norms and standards to avoid infrastructural damage, which is also stimulating demand for extinguishers. So, changes are made on a regular basis to comply with affiliations' standards and recommendations, such as the NFPA in the United States.
Manufacturers and suppliers in the value chain of the fire truck market are applying fresh innovation strategies to gain maximum benefits in the competitive environment as the market evolves. These companies are improving their fire vehicle line-up to meet the growing requirements of firefighting and rescue operations.
The total market is dominated by rescue fire trucks and aerial platform trucks, which are likely to earn significant market share throughout the forecast period. In order to reduce infrastructural damage and loss, regulatory agencies in growing countries have implemented tough codes and standards, which are predicted to boost industrial growth.
Modern gadgets could improve efficiency, quality, and capability due to the acceptance of product innovation and the usage of advanced digital tools. Furthermore, the adaptation of the Internet of Things (IoT) in buildings as well as industries has improved the fire truck market sales analysis in recent years.
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Below is a comparison of the market with other markets for fire mitigation, which are the fire extinguisher market and the fire protection systems for industrial cooking market. To keep up with the market's technical advancements, the fire department vehicles and their equipment must be updated with appropriate protocols. The market is further subjected to certain growth restraining factors, including fire safety measures taken inside the buildings impacting the fire truck market revenue trends.
Fire Truck Market:
| Attributes | Fire Truck Market |
|---|---|
| CAGR (2023 to 2033) | 3.7% |
| Market Value (2023) | US$ 5,945.1 million |
| Growth Factor | The growing number of fire occurrences and mishaps globally and public authorities improving spending for disaster management. |
| Future Opportunities | Emerging industry trend of integrating modern technologies such as telematics and artificial intelligence in fire trucks. |
| Market Trends | Rescue fire truck manufacturers are upgrading their vehicles with more advanced electronic gadgets and digital equipment. |
Global Fire Extinguisher Market:
| Attributes | Global Fire Extinguisher Market |
|---|---|
| CAGR (2023 to 2033) | 5.7% |
| Market Value (2023) | US$ 7 billion |
| Growth Factor | Rising awareness of installing fire control devices in industries, commercial spaces, and homes. |
| Future Opportunities | The growing frequency of fire outbreaks in commercial places with the expanding development of high-power appliances. |
| Market Trends | Prominent market players are adopting innovative technologies such as sound and gas-based fire-fighting technologies. |
Fire Protection Systems for Industrial Cooking Market:
| Attributes | Fire Protection Systems for Industrial Cooking Market |
|---|---|
| CAGR (2023 to 2033) | 6.2% |
| Market Value (2023) | US$ 5.1 billion |
| Growth Factor | Growing establishment of industries and manufacturing industries, particularly in the world's emerging countries. |
| Future Opportunities | The sales are anticipated to increase as more old fire and security systems in several industries need to be upgraded or replaced. |
| Market Trends | Leading manufacturers are focusing on the development of affordable fire protection systems targeting small-scale industries. |
| Countries | CAGR (2023 to 2033) |
|---|---|
| United States | 2.7% |
| Germany | 5.5% |
| Japan | 3.2% |
| India | 4.3% |
| China | 4.4% |
Germany accounted for almost one-third of Europe's fire truck market share for manufacturing and supply in the year 2022. Over the next ten years, the demand for industrial firefighting trucks manufactured in Germany is anticipated to advance at 5.5% CAGR.
The German motor industry and engineering sectors are well-known, and the country's fire truck automotive components and technology industry is thriving positively. Collaboration with technology companies with greater R&D spending is expected to be the main trend in the regional fire market in the next years.
Fire truck manufacturing in the United States industry is projected to develop at a 2.7% CAGR through 2033.
In North America, the United States could account for the dominant share of the regional market, contributing to roughly 86.1% of revenue in 2023. Because of a growing number of fatal fire incidents and a robust disaster management infrastructure in place, the country leads in sales of fire trucks
China is the leading market in Asia, with some renowned fire truck manufacturers competing at the global level. It is going to witness an average annual growth rate of nearly 4.4% in the supply of firefighting vehicles from 2023 to 2033.
The adoption of fire trucks in China is primarily getting driven by the increasing demand for enhanced safety infrastructure in residential and commercial buildings. Growing awareness of the importance of upgrading fire truck fleets to the latest models with multifunctional equipment could accelerate regional market growth through 2033.
The market for fire and rescue vehicles in Japan is projected to grow at an annual growth rate of 3.2% from 2023 to 2033.
Japan's fire truck manufacturing business is expected to be among the most opportunistic, after the United States and Germany, owing to the country's rising vehicle output. Japan's safety rules have strengthened in the last few years in response to an increase in the frequency of natural calamities like earthquakes, floods, and tsunamis.
The production of fire trucks in India is anticipated to progress at a 4.3% growth rate from 2023 to 2033.
Rising government investments in fire trucks with advanced technologies and the establishment of fire truck manufacturing facilities could drive India's fire truck industry. In order to improve efficiency, a shift in local fire departments' inclination toward improving operational efficiency is also anticipated to strengthen the market.
The table below represents the progress rate of different countries from 2023 to 2033 in the fire truck business by the manufacturers operating there. The Asian countries are anticipated to lead the global fire truck market in terms of volume throughout the predicted period. However, Europe and North America are expected to be the most important markets throughout the projection period in terms of value.
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The revenue generated from the sales of tankers worldwide contributed to almost 29.9% share, and this trend is projected to continue in the coming years.
The tanker segment is projected to grow at a 2.8% CAGR during the years from 2023 to 2023. The demand for tankers has increased as a result of factors such as increased building and construction activities and governments imposing stringent fire safety rules.
| Top Type | Tankers |
|---|---|
| Market Share in 2023 | 29.9% |
The municipal fire department trucks for residential & commercial buildings constituted a 57.7% market share in 2022.
From 2023 to 2033, this segment is expected to witness a 4.0% CAGR in terms of value, generating an absolute dollar potential of more than US$ 409.5 million. Asian countries, with a huge population base, contribute a sizable revenue share in the residential & commercial buildings market segment.
| Top End-use Sector | Residential & Commercial Buildings |
|---|---|
| Market Share in 2023 | 57.7% |
Due to the high number of established manufacturers and suppliers, the global market is extremely competitive for fire and rescue vehicles. So, to enhance their competencies and revenues, market leaders prioritize forming strategic collaborations with other industry players. In order to meet their manufacturing demands, companies are also focusing on extending their presence.
Recent Developments in the Fire Truck Market
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million or billion for Value and 1,000 Units for Volume |
| Key Regions Covered | North America; Latin America; Europe; APEC; ROW |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Rest Of Latin America, Germany, France, United Kingdom., Russia, Italy, Rest of Europe, China, Japan, South Korea, ASEAN. |
| Key Segments Covered | By Product, By End-use Sector, and By Region |
| Key Companies Profiled | Rosenbauer International AG; Oshkosh Corporation; Magirus GmbH; Spartan Motors; Morita Group; REV Group; Naffco; Ziegler Group; Danko Emergency Equipment Co.; Zoomlion |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The net valuation of the fire truck market is US$ 5,945.1 million in 2023.
The global fire truck market is likely to grow at a CAGR of 3.7% during the forecast period.
The global fire truck market is predicted to be valued at US$ 8,549.6 million by 2033.
The United States is the leading manufacturer of fire trucks in the global market.
The fire truck market in China is predicted to witness a CAGR of 4.4% through 2033.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Tankers 5.3.2. Pumpers 5.3.3. Aerial Platform 5.3.4. Rescue Fire Trucks 5.3.5. Other Speciality Trucks 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End User Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End User Type, 2023 to 2033 6.3.1. Residential & Commercial Buildings 6.3.2. Enterprises & Airports 6.3.3. Military 6.3.4. Others 6.4. Y-o-Y Growth Trend Analysis By End User Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By End User Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Product Type 8.2.3. By End User Type 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Product Type 8.3.3. By End User Type 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Product Type 9.2.3. By End User Type 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By End User Type 9.4. Key Takeaways 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Product Type 10.2.3. By End User Type 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By End User Type 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Product Type 11.2.3. By End User Type 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By End User Type 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Product Type 12.2.3. By End User Type 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By End User Type 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Product Type 13.2.3. By End User Type 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By End User Type 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Product Type 14.2.3. By End User Type 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By End User Type 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Product Type 15.1.2.2. By End User Type 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Product Type 15.2.2.2. By End User Type 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Product Type 15.3.2.2. By End User Type 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Product Type 15.4.2.2. By End User Type 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Product Type 15.5.2.2. By End User Type 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Product Type 15.6.2.2. By End User Type 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Product Type 15.7.2.2. By End User Type 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Product Type 15.8.2.2. By End User Type 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Product Type 15.9.2.2. By End User Type 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Product Type 15.10.2.2. By End User Type 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Product Type 15.11.2.2. By End User Type 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Product Type 15.12.2.2. By End User Type 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Product Type 15.13.2.2. By End User Type 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Product Type 15.14.2.2. By End User Type 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Product Type 15.15.2.2. By End User Type 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Product Type 15.16.2.2. By End User Type 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Product Type 15.17.2.2. By End User Type 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Product Type 15.18.2.2. By End User Type 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Product Type 15.19.2.2. By End User Type 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Product Type 15.20.2.2. By End User Type 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Product Type 15.21.2.2. By End User Type 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Product Type 15.22.2.2. By End User Type 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2022 15.23.2.1. By Product Type 15.23.2.2. By End User Type 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product Type 16.3.3. By End User Type 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Rosenbauer International AG 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Oshkosh Corporation 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Magirus GmbH 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Spartan Motors 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Morita Group 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. REV Group 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Naffco 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Ziegler Group 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Danko Emergency Equipment Co. 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Zoomlion 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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Fire Truck Market
