The global gift paper market size is slated to gain striking growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is projected to surpass a valuation of US$ 4,489.6 million in 2023.
It is predicted to hit a valuation of US$ 6,645.6 million by 2033. The market is foreseen to thrive at a CAGR of 4.0% from 2023 to 2033. The gift paper industry is estimated to hold 2-3% of the global paper and paperboard market in 2023.
Gift paper is generally made from kraft paper material which has high tear resistance with good strength, and is sustainable. These papers are made from a process that includes the conversion of chemicals from wood into wood pulp. As it does not add weight to the product, using kraft paper keeps shipping costs low and makes gift wrapping easy.
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Increasing Demand for Customized Gift-Wrapping Paper to Fuel Sales
Customization of gift wrappers according to the need and preferences of customers is spurring demand in the market. With growing environmental issues, consumers are moving toward eco-conscious and environment-friendly products. Also, the rising trend of customized print on gift paper and better designs may create opportunities for growth in the market.
Most companies have diversified their offerings and encouraged customers to customize and personalize their prints. Further, the development of e-commerce companies is also expected to drive sales in the market over the forecast period.
Attributes | Details |
---|---|
Gift Paper Market Share (2022) | US$ 4,316.7 million |
Gift Paper Market Share (2023) | US$ 4,489.6 million |
Gift Paper Market Share (2033) | US$ 6,645.6 million |
Gift Paper Market Share (2023 to 2033) | 4.0% |
The global gift paper industry size developed at a CAGR of 3.1% from 2018 to 2022. In 2018, the global market size stood at US$ 3,821.7 million. In the following years, the market witnessed remarkable growth, accounting for US$ 4,316.7 million in 2022.
Kraft paper is used for various industrial and commercial uses due to its strength and high tear resistance. Among the prominent businesses where kraft paper is utilized broadly are for packaging, wrapping individual products, bundling, and eco-friendly business cards and gift wrapping. Moreover, manufacturers are focusing on eco-friendly gift packaging, since kraft paper is environment-friendly and is made from recycled waste pulp and may be recycled and reused.
Manufacturers Prefer Kraft Material for Gift Paper
Kraft paper as a packaging material is best for gifting products due to its high strength compression performance, course texture, flexibility, and durability. Further, kraft paper is also environment-friendly, cost-effective, and recyclable.
In an independent survey, 73% of manufacturers reported that companies prefer sustainable packaging as it reduces transporting and packaging costs and is best for the environment. Further, kraft paper is made from wood pulp which reduces the consumption of resources. FMI analysis states that during the forecast period, sales in the segment are forecasted to expand at a CAGR of 3.6%. In 2022, the kraft paper segment captured a 68.6% share of the global market.
Gift Paper is being used as a Primary Packaging Solution
Primary packaging is the packaging that is in direct contact with the product or is the first layer of packaging. It keeps the product inside safe and usable and its main goal is to appear appealing to customers and to protect the product.
Primary packaging not only keeps the product safe but plays an important role in marketing as it often displays the company’s logo or important information thus impacting the sales of a product. This is expected to surge the demand for primary packaging at a 3.7% CAGR over the forecast period. In 2022, the primary segment accounted for 63.6% of the share in the global market.
Increasing Preference for Reusable Gift Wrapping Paper May Boost Sales in the United States.
Sales in the United States market are forecasted to gain traction at a CAGR of 1.5% during the forecast period. In 2022, the United States market for gift paper acquired a 13.6% global market share. American Forest & Paper Association commissioned the 2021 access to recycling study.
The study shows that 94% of Americans have easy access to community-based paper recycling programs. This is expected to propel the usage of recycled paper for gift packaging.
High Demand for Brown Gift Wrapping Paper in India to Fuel Growth
Total sales of gift paper in India are set to reach a valuation of US$ 442.9 million by 2033. In 2022, India captured a 6.1% global market share. According to Indian Paper Manufacture Association, rising trends of celebration of various festivals and occasions and the increasing influence of gifting culture are spurring demand in the market.
Country | Forecasted CAGR (2023 to 2033) |
---|---|
The United States | 13.6% |
The United Kingdom | 3.0% |
China | 4.8% |
Japan | 8.8% |
India | 6.1% |
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Due to the existence of many local and regional competitors, the overall gift paper industry is competitive. Key participants use a variety of strategies including mergers and acquisitions, developments, joint efforts, and associations. Moreover, leading players are also utilizing advertisement strategies on social media channels to improve sales.
Recent Developments Observed by FMI:
Key Players Profiled in the Global Market:
Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | US$ million for Value |
Key Regions Covered | North America; Latin America; Europe; South Asia; East Asia; Oceania; The Middle East & Africa (MEA) |
Key Countries Covered | The United States, Canada, Germany, The United Kingdom, Nordic, Russia, BENELUX, Poland, France, Spain, Italy, Czech Republic, Hungary, Rest of EMEAI, Brazil, Peru, Argentina, Mexico, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, ASIAN, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others |
Key Segments Covered | Material, Packaging, Sales Channel, Region |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The gift paper market is anticipated to develop at a CAGR of 4.0% through 2033.
The gift paper market is estimated to reach from US$ 4,489.6 million in 2023 to US$ 6,645.6 million by 2033.
Rising eco-friendly packaging demand is the key trend shaping the gift paper market.
North America stands out as the region of high lucrativeness for gift papers, given its advanced packaging industry.
Manufacturers opt for kraft material for gift paper, with segment sales set to surge at a 3.6% CAGR through 2033.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Sq. Ft) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis By Material, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis and Forecast By Material, 2023 to 2033 5.3.1. Kraft Paper 5.3.2. Recycled Paper 5.3.3. Bleached Paper 5.3.4. Unbleached Paper 5.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis By Packaging, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis and Forecast By Packaging, 2023 to 2033 6.3.1. Primary 6.3.2. Secondary 6.4. Y-o-Y Growth Trend Analysis By Packaging, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Packaging, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis By Sales Channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis and Forecast By Sales Channel, 2023 to 2033 7.3.1. Departmental/Convenience/Discount Stores 7.3.2. Hyper/Supermarket 7.3.3. Online Sales 7.3.4. Others 7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. U.S. 9.2.1.2. Canada 9.2.2. By Material 9.2.3. By Packaging 9.2.4. By Sales Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Material 9.3.3. By Packaging 9.3.4. By Sales Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Material 10.2.3. By Packaging 10.2.4. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Material 10.3.3. By Packaging 10.3.4. By Sales Channel 10.4. Key Takeaways 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. U.K. 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Material 11.2.3. By Packaging 11.2.4. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Material 11.3.3. By Packaging 11.3.4. By Sales Channel 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Material 12.2.3. By Packaging 12.2.4. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Material 12.3.3. By Packaging 12.3.4. By Sales Channel 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Material 13.2.3. By Packaging 13.2.4. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Material 13.3.3. By Packaging 13.3.4. By Sales Channel 13.4. Key Takeaways 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Material 14.2.3. By Packaging 14.2.4. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Material 14.3.3. By Packaging 14.3.4. By Sales Channel 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Material 15.2.3. By Packaging 15.2.4. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Material 15.3.3. By Packaging 15.3.4. By Sales Channel 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. U.S. 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Material 16.1.2.2. By Packaging 16.1.2.3. By Sales Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Material 16.2.2.2. By Packaging 16.2.2.3. By Sales Channel 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Material 16.3.2.2. By Packaging 16.3.2.3. By Sales Channel 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Material 16.4.2.2. By Packaging 16.4.2.3. By Sales Channel 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Material 16.5.2.2. By Packaging 16.5.2.3. By Sales Channel 16.6. U.K. 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Material 16.6.2.2. By Packaging 16.6.2.3. By Sales Channel 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Material 16.7.2.2. By Packaging 16.7.2.3. By Sales Channel 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Material 16.8.2.2. By Packaging 16.8.2.3. By Sales Channel 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Material 16.9.2.2. By Packaging 16.9.2.3. By Sales Channel 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Material 16.10.2.2. By Packaging 16.10.2.3. By Sales Channel 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Material 16.11.2.2. By Packaging 16.11.2.3. By Sales Channel 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Material 16.12.2.2. By Packaging 16.12.2.3. By Sales Channel 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Material 16.13.2.2. By Packaging 16.13.2.3. By Sales Channel 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Material 16.14.2.2. By Packaging 16.14.2.3. By Sales Channel 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Material 16.15.2.2. By Packaging 16.15.2.3. By Sales Channel 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Material 16.16.2.2. By Packaging 16.16.2.3. By Sales Channel 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Material 16.17.2.2. By Packaging 16.17.2.3. By Sales Channel 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Material 16.18.2.2. By Packaging 16.18.2.3. By Sales Channel 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Material 16.19.2.2. By Packaging 16.19.2.3. By Sales Channel 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Material 16.20.2.2. By Packaging 16.20.2.3. By Sales Channel 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Material 16.21.2.2. By Packaging 16.21.2.3. By Sales Channel 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2022 16.22.2.1. By Material 16.22.2.2. By Packaging 16.22.2.3. By Sales Channel 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2022 16.23.2.1. By Material 16.23.2.2. By Packaging 16.23.2.3. By Sales Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Material 17.3.3. By Packaging 17.3.4. By Sales Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. DS Smith Plc 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Oji Paper Co., Ltd. 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Smurfit Kappa Group Plc 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Stora Enso Oyj 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Nippon Paper Group, Inc. 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. HighPoint Packaging 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Twin Rivers Paper Company 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Kraft Wrap Inc. 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Madico, Inc. 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. The Paper Company India. 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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