The worth of the world market for hazelnut milk was USD 78.0 million in 2023. Increasing demand gradually, triggered by increasing demand for non-dairy products, will be USD 90.8 million in 2025. International sales of hazelnut milk are expected to grow by 8.3% during the forecast period between 2025 and 2035. Market size, or international sales of hazelnut milk, as of 2035 is expected to be USD 201.5 million.
Hazelnut milk is quickly becoming a popular upscale plant-based beverage because of its nutty flavor, full body, and perceived health benefits. Those who are lactose intolerant, dairy restricted, or are vegan and search for health-supportive and superior-tasting substitutes find hazelnut milk an excellent alternative. The milk does not contain cholesterol and has little saturated fatty acids, and commonly is fortified with vitamins B12 and D and is a pitch to health-friendly consumers.
Brand such as Elmhurst 1925, Pacific Foods, and Ecomil are surfing the wave with clean-label hazelnut milk launches that have fewer ingredients and no gums or added preservatives. Even the sustainability factor is dominating the game hard. Hazelnut cultivation is an environmentally friendlier option compared to almond cultivation since it utilizes less water, and thus hazelnut milk is a favourite among green shoppers.
Hazelnut milk also aims at the gourmet market segment. It is heavily utilized as a dairy substitute in specialty coffee, artisan latte, smoothies, and dessert courses at restaurants and cafes across the globe. This has placed it well beyond the health product but a lifestyle beverage with a luxury, high-end brand image.
| Attributes | Description |
|---|---|
| Estimated Global Hazelnut Milk Industry Size (2025E) | USD 90.8 million |
| Projected Global Hazelnut Milk Industry Value (2035F) | USD 201.5 million |
| Value-based CAGR (2025 to 2035) | 8.3% |
Its robust growth trajectory is also supported by increasing retail distribution and product innovation in flavor profiles. Combinations such as hazelnut-chocolate, hazelnut-vanilla, and even barista-style that froth well for in-home espresso machines are being tried out by companies. Also opening up possibilities for price-sensitive consumers are the increasing private-label plant milks in supermarkets.
From mass market food stores and into the online channels, from specialty natural foods to specialty, hazelnut milk is moving from specialty into mainstream household norm. Strong momentum in Western Europe and North America is being pushed by increasing consumer demand for lactose intolerance, animal welfare, and digestive health.
The following is a half-yearly comparison of the Compound Annual Growth Rate (CAGR) of the global hazelnut milk market for both halves of the upcoming and past years. Half-yearly comparison captures fluctuations in the performance of the market and allows for understanding trends in revenue realization.
| Period | Value CAGR |
|---|---|
| H1(2024 to 2034) | 7.9% |
| H2(2024 to 2034) | 8.1% |
| H1(2025 to 2035) | 8.2% |
| H2(2025 to 2035) | 8.3% |
During the initial half (H1) of 2025-2035, hazelnut milk industry will register growth at 8.2% CAGR slightly greater at 8.3% during H2. As a constant base of 2024, that's growth wins of 30 BPS and 20 BPS for H1 and H2, reflecting balanced build-up of the momentum growth.
The performance overall is reliant on increasing demand through the retail and foodservice channels, driven by increasing consumer demand for sustainable food and non-dairy beverages.
There is a highly concentrated set of Tier 1 players who are gigantic in size, leadership, and with broad market presence.They possess strong brand awareness and invest astronomical levels of funds on advertising, product development, and foreign distribution.
Danone S.A. under the Alpro brand name is a category leader in plant milk, such as hazelnut milk. The company has leveraged its international presence to propel dairy substitute products and meet increasing demand for lactose-free and sustainable drinks.
Tier 1 player Blue Diamond Growers is also a leading almond milk company but markets hazelnut milk through innovation and brand extension. They employ advanced manufacturing and extensive distribution chains to be in growth and enjoy market leadership.
Tier 2 are smaller top-line Tier 1 but established market position and reputation.Elmhurst 1925 is a case in point in this tier, famous widely for its clean-label nut milks such as hazelnut milk, emulsifier-free and gum-free. The brand has built a strong brand with health-conscious consumers who appreciate minimal processing and purity in their plant-based beverages.
MALK Organics is another strong brand with organic hazelnut milk that makes simplicity, quality, and sustainability claims. Brands like these lead with premium positions, non-GMO stances, and clean labels and appeal to niche consumer segments focused on the environment and health.
Tier 3 is made up of mini and nascent manufacturers who are emerging in influence in the market of hazelnut milk.The companies either are gaining niche distribution but entering solitary means and internet channels to acquire customer bases. Three Trees, for example, produces varying organic nut milks, some part of which is hazelnut and is particularly geared towards artisanal grade as well as tiny-batch.
Plantfolk, the newer one, social media markets and online retails e-commerce to establish its brand name as a green, ethical, plant-based business. The majority of these Tier 3 brands have focused on direct-to-consumer platforms, biodegradable packaging, and storytelling marketing to target young, health-conscious consumers interested in high-quality, ethically sourced alternatives.
Rising Consumer Demand for Plant-Based Milk Alternatives
Shift:The demand for plant-based dairy substitutes exploded overnight due to the rising trend of veganism and flexitarian consumption as a result of health, environmental and ethical considerations. Among the emerging dairy-free products available in the market, Hazelnut milk stands out due to its rich flavor and nutritional profile.
Strategic Response: Food companies are expanding plant milk lines to include hazelnut milk, catering to the new category of health-oriented and green consumers. For instance, food companies are introducing organic and non-GMO varieties of hazelnut milk to meet clean-label consumer demand. Companies are also leveraging digital media to make products more accessible, catering to the shift of health-oriented consumers to online shopping.
Product innovation and flavor diversification
Shift: Consumers are seeking novelty and new taste in plant-based beverages, so this is where there's a place for something new and different from the usual. Hazelnut milk's distinct flavor presents space for innovative product development.
strategic Response: Shelves are full of hazelnut milk flavors i.e. chocolate, vanilla flavors even hot vanilla hazelnut milk to satisfy different tastes. Other innovations include combining hazelnut milk with other plant-based milks to create unique flavor profiles. We are already seeing businesses create hazelnut-oat or hazelnut-almond flavors for example, which in one product give the consumer novelty plus the functionality of different plant-based ingredients.
Conversion into Functional and Nutrition Drinks
Shift:Shoppers are requesting function foods and beverages with other added health benefits beyond mere nutrition. The nutrition value of antioxidant- and vitamin-enriched hazelnut milk positions it squarely in target in the midst of this change.
Strategic Response: Processors are enriching hazelnut milk with other nutrients such as calcium, vitamin D, and protein to increase its health benefit. Some processors are incorporating functional ingredients such as probiotics and adaptogens into products as a way of trying to appeal to health-oriented consumers who want beverages that support overall well-being. These enriched forms are being marketed towards consumers looking for dairy substitutes that support their nutritional needs.
Surfing Cultural Synergies and Eating Habits
Shift: With culturally hazelnut-affiliated regions, naturally there would be a shift to hazelnut products on the fruit segment in those regions, creating an inviting market environment.
Strategic Response: Brands in countries where hazelnuts are naturally native to traditional foods are also championing local sourcing and heritage through promotion initiatives. The practice is popular with cultural consumer tastes and is pro-local agriculture. Italian companies, for instance, are promoting locally sourced hazelnuts in milk products, supporting local ingredient choice and patriotism.
Evading Production Costs and Price Issues
Shift: Hazelnut milk is costlier to produce compared to some other plant-based milks, and that can also impact prices and affordability for buyers.
Strategic Response: For the sake of avoiding cost pressure, companies are turning towards efficiency in supply chain and sustainable procurement in a way to manage cost. Alliances with domestic hazelnut producers are established for an attempt at obtaining high-quality raw material in decent prices. Brands also communicate to the public about the unique value proposition for hazelnut milk and price it as a premium on communication around taste, nutrition, and sustainability.
Extension of the Distribution Channel
Shift: The shift in consumers to e-commerce due to a desire for time saving altered the retail plant food balance of plant.
Strategic Response: Brands are creating their online presence through e-commerce sites and direct-to-consumer sites, thus making hazelnut milk easily accessible to consumers. Packaging alongside other plant foods and subscription programs are strategies utilized to establish loyalty and repeat use. In addition, partnerships with supermarkets and health food stores ensure visibility in in-store environments, appealing to consumers who prefer to shop in-store.
Emphasis on Sustainability and Green Impact
Shift: Environmental concerns are making consumers make purchase decisions, and consumers are making purchases of products with less impact on the environment.
Strategic Action: Firms are anticipating the sustainability advantages of hazelnut production, e.g., lower water usage compared to dairy production. Green package systems are being adopted to take advantage of environmentally aware consumers. An openness to accept information about sourcing activity and environmental track record is becoming a key marketing prerequisite in line with values of customers with a green focus.
The above table suggests the anticipated growth rates of the top five countries. These are anticipated to consume high rates until 2035.
| Country | CAGR (2025 to 2035) |
|---|---|
| United States | 9.0% |
| Germany | 8.5% |
| China | 10.2% |
| United Kingdom | 8.0% |
| Australia | 7.8% |
A growing awareness of these dietary needs along with the proliferation of lactose-intolerant and dairy-sensitive individuals has led to huge demand for alternatives. One popular choice in recent years has been hazelnut milk, as many are drawn to the nutty flavor as well as the natural filling nature of its healthy fats and antioxidants. Consumers in the USA are interested in clean-label options as well, with some leading brands having introduced organic, unsweetened and fortified hazelnut milk substitutes to satisfy.
The foodservice channel-think upscale high-end coffee shops and smoothie stores-has adopted hazelnut milk as a premium dairy alternative that’s helping to drive penetration and acceptance. Falling under this direct-to-consumer umbrella, e-commerce and DTC channels have allowed specialty and craft hazelnut milk brands to reach consumers nationwide. Incumbents and new players are ramping up R&D and investment in order to diversify product lines.
As consumers become more and more focused on environmental sustainability, the environmental sustainability profile of plant-based beverages also positions hazelnut milk even better. The intersection of the health-conscious, lifestyle-driven, ethical consumption consumer further establishes hazelnut milk at the epicentre of the broader USA dairy alternatives marketplace.
Functional and plant-based drinks have been in great demand among Chinese consumers over the past few years. Hazelnut milk is now a luxury item, and it is particularly popular among middle- to high-income consumers in tier-one cities such as Beijing, Shanghai, and Guangzhou. Higher cases of lactose intolerance and cultural pressure to abandon conventional dairy have been driving the charge in spurring this growth.
Social platforms and influencer activations like WeChat and Douyin (TikTok) have also been at the forefront in popularizing hazelnut milk among young generations. The brand is most strongly associated with beauty, gut balance, and natural energy-values that strongly resonate throughout China's wellness-oriented market segments. Besides, apart from the thriving e-commerce sector, supported by Alibaba and JD.com, more and more of a tech-savvy citizenry is supporting hazelnut milk due to its eco-friendly image.
Local players are also collaborating with international brands or introducing localization sets that include indigenous ingredients such as red dates or matcha. Finally, the decision of the Chinese government to be sustainable along with its endeavor to contain dairy emissions is also complementing the sustainable image of hazelnut milk. Both are constructing nutrient soil from the nutrition aspect for long development and growth in the field of hazelnut milk in the entire country.
Germans are incredibly well-educated and passionate when ethics-based food are mentioned, so plant-based is not trendy-it's lifestyle. Hazelnut milk is attractive due to its small environmental impact compared with animal milk and since it can be easily incorporated into vegetarian and vegan diets, which are increasingly popular across the country.
Many German discount stores, health food stores, and supermarkets carry various brands of hazelnut milk from organic, sugar-free to flavored. Local players and the big European players have taken solid positions with differentiated emphasis on quality and also on the environment.
And, besides, local cultivation of hazelnuts in the neighbouring provinces renders production efficient and sustainable too. Hazelnut milk is not only an alternative drink; it's gaining momentum as a cooking, baking, and specialty coffee alternative driven by Germany's vibrant café culture.
Supportive legislation towards sustainable farming and plant-based food labeling further supports brands to be honest and transparent while they promote hazelnut milk. The combination of Germany's conscious consumers, facilitating legislation, and developed distribution networks renders it an extremely strategic place for hazelnut milk producers to sell.
| Segment | Value Share (2025) |
|---|---|
| Liquid (By Form) | 71.2% |
Liquid hazelnut milk is still the most popular option on the market thanks to the convenience it provides for use, as well as also the overall more acceptance from consumers having ready-to-consume, ‘free from’ plant-based dairy alternatives. Drivers include the increasingly consumer adoption of hazelnut milk as a part of the daily diet for its lactose-free, low-cholesterol content, and thick creamy texture.
These are all considerations that cause it to be a first among consumers with lactose intolerance, vegans, and clean-label or flexitarian diet consumers. Liquid hazelnut milk is used far and wide across coffeehouses, smoothies, cereals, baked goods, and cooking as nut-flavored liquid that can be used to flavor an extensive amount of foods and beverages.
Use in specialty coffee markets, particularly in cappuccinos and lattes, is driving foodservice and retail demand simultaneously. Hazelnut milk is now being added by major chains of specialty coffee shops and coffeehouses as value-added dairy alternatives because it has better froth ability and a lovely flavor profile.
Moreover, liquid hazelnut milk brands are trailed by companies with improved versions of added calcium, vitamin D, and B12 to cater to health-conscious buyers seeking functional characteristics. Unsweetened, flavor-infused (vanilla, chocolate), and organic also satisfy a variety of consumers' tastes, driving category diversification and consumer demand.
| Segment | Value Share (2025) |
|---|---|
| Food and Beverages (By End User) | 58.7% |
Food and beverage application represents the largest end-use segment of the hazelnut milk market, reflecting the fast transition to the use of plant-based ingredients worldwide. Hazelnut milk's sweetness and nutty taste are increasingly popular with a range of applications-ranging from smoothies and shakes to ice cream, sauces, and bakery.
This innovation is also fueled in significant degree by growing demand for allergen-free and plant-based food products, with consumers going out of their way to adopt health- and sustainability-oriented dairy alternatives. This would imply that F&B companies are launching hazelnut milk as part of the product line as a way of luring value-conscious consumers and bringing differentiation into an increasingly saturated market.
In beverages, hazelnut milk is gaining popularity as a premium base for dairy-free lattes, flavor beverages, and RTD (ready-to-drink) cold brews in high-end urban cities where consumers are in search of clean-label, functional offerings. Secondly, expanding application of hazelnut milk in plant-based yogurts, puddings, and desserts is picking up pace due to its creamy texture and its ability to provide an intense sensory experience.
Hazelnut Milk Market is rapidly growing due to the demand of consumers for plant-based, lactose-free, and environment-friendly dairy. Biopharmaceutical manufacturing: herb laser market leader based on protein isoforms and the multi-species recombinant manufacturing system are viable manufacturing platforms.
Hazelnut milk is particularly on trend because it is creamy and sweet, and when it comes with nutmeg and cinnamon offers a high concentration of vitamin E, antioxidants and healthy fats. It has a high penetration in the yet the coffee, smoothies, desserts and convenience beverage segments, especially among flexitarian and vegan consumers.
Market leaders are investing in R&D to push flavor profiles, develop unsweetened and fortified formats, and expand organic and clean-label opportunities. In keeping with a trend of aligning hazelnut milk production with sustainability goals is water-efficient processing and sustainable nut sourcing.
For instance:
Based on form, the hazelnut milk market is divided into Powder and Liquid.
The sector is categorized into Food and Beverages, Nutraceuticals and Baby Food, Personal Care, Pharmaceuticals, and Others.
Sales channels include Supermarket, Hypermarket, Online Retail, and Others.
Industry analysis has been carried out in key regions, including North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, Central Asia, Balkan & Baltic Countries, Russia & Belarus, and the Middle East & Africa (MEA).
The global hazelnut milk market is estimated to be valued at USD 90.8 million in 2025.
The market is projected to grow at a compound annual growth rate (CAGR) of 8.3% during this period.
Some of the leaders in this industry include WhiteWave Foods, Blue Diamond Growers, Daiya Foods Inc., Tofutti Brands Inc., SunOpta Inc., Fine Japan Co. Ltd., Hain Celestial Group, Galaxy Nutritional Foods, Inc., Nature's Choice B.V., VitaHazelnut Australia Products Pty. Ltd., and Others.
The Asia-Pacific region is anticipated to maintain a significant market share, driven by increasing health consciousness and demand for plant-based dairy alternatives.
The market's growth is primarily driven by the rising demand for vegan and lactose-free products, increasing health consciousness, environmental sustainability concerns, and innovations in flavor and packaging.
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