Lead-to-account Matching and Routing Software Market Outlook (2022 to 2032)

[339 Pages Report] The lead-to-account matching and routing software market are predicted to grow at a reasonable CAGR of 9.6% during the forecast period of 2022 to 2032. The global lead-to-account matching and routing market are estimated to reach a value of nearly US$ 2 Billion by 2032, increasing from US$ 810 Million in 2022.

In comparison to conventional CRM software, specific lead-to-account matching and routing software solutions have manifested to be mission-critical in today’s complex GTM motions of big corporate houses.

Lead-to-account matching and routing software solutions correspond fresh leads to the relevant account holder records in a CRM, subsequently routing them to the appropriate salesperson based on the process mapping of any organization. Timeliness and precision in lead-to-account matching and routing are very important parts of any go-to-market (GTM) operations strategy making this service, at a third-party level, a growing market in the present times.

Since the use of Salesforce lead-to-account matching and routing software allows businesses to gain a better knowledge of leads & engagements and ensures that the leads are followed up on more quickly. Numerous such advantages of integrating it are analyzed to propel the lead-to-account matching and routing market growth now and ahead.

Attributes Details
Lead-to-account Matching and Routing Software Market Size (2021) US$ 728 Million
Lead-to-account Matching and Routing Software Market Value (2022) US$ 810 Million
Lead-to-account Matching and Routing Software Market Value (2032) US$ 2 Billion
Lead-to-account Matching and Routing Software Market Growth Rate (2022 to 2032) 9.6%

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What is the Covid-19 Impact on Global Lead-to-account Matching and Routing Software Market?

Covid-19 has had a financial impact on all types of business enterprises around the world. A global market study on lead-to-account matching and routing software adoption trends reveals the negative as well as positive impacts that have resulted in the present course of the market. As per the report, the global growth rate of the market has dropped significantly, which was recorded to be 11.2% during the previous analysis period of 2015 to 2021.

On the contrary, the global shift of businesses over digital or online platforms got accelerated during the pandemic years leading to some favorable opportunities for the lead-to-account matching and routing software market. This hike in demand for digital marketing and services is poised to be the stimulating factor in reviving the lead-to-account matching and routing software market size in the post-pandemic years.

What is the Future of the Global Lead-to-account Matching and Routing Software Market?

Attracting potential consumers over digital platforms has turned out to be the most critical factor for the success of any enterprise in this age of information. The application of suitable software to carry out this requirement with enhanced user experience has set in the demand for lead-to-account matching and routing software market.

The software analyzed for the lead-to-account matching and routing software market report not only saves time and resources by automating GTM operations but also assists in sending cleaner and more accurate data into the company’s CRM. The software tools that can detect the occurrence of any repetitive data and reduce duplication are expected to further augment the lead-to-account matching and routing software market future trends in the coming days.

The function of revenue operations can benefit from the automatic routing solutions that can minimize the loss of new leads and establish account routing rules that are predicted to influence the lead-to-account matching and routing software market key trends and opportunities in the future.

Integration of a number of other key variables, such as information on account history or even lead source, is considered to play a greater role in the adoption of lead-to-account matching and routing software by the end users.

What are the Major Challenges Experienced by the Lead-to-account Matching and Routing Software Market Players?

The ongoing tussle between public administration and big corporate houses, in the domain of digital data management software, regarding the privacy and security of data is expected to restrain the emerging trend in the lead-to-account matching and routing software market to a certain extent.

Also, the higher cost associated with the installation and maintenance of the digital system is a major limiting factor for the growth of lead-to-account matching and routing software market size in different verticals.

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Sudip Saha

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What is the Segmentation Outlook of the Lead-to-Account Matching and Routing Software Market?

The market for lead-to-account matching and routing software is divided into three categories: Type, Application, and region. The market is divided into two types of deployments: cloud and on-premise. The lead-to-account matching and routing software market are further divided into SMEs and large enterprises, depending on company size. In terms of revenue and projection for the period 2022 to 2032, the segmental analysis focuses on revenue and forecast by type and Application.

Cloud-based segment creating a Higher Potential in the Lead-to-Account Matching and Routing Software Market

The global lead-to-account matching and routing software market has been segmented into two groups based on comprehensive research: On-premise and cloud-based. On-premise in the global lead-to-account matching and routing software market category by type has a considerable market share. Cloud-based is the leading market by type, with a forecasted CAGR of 9.3% during the projected period.

Large enterprises leading the Lead-to-Account Matching and Routing Software Market, based on Application

According to FMI, the global lead-to-account matching and routing software market is divided into two categories based on Application: large enterprises and SMEs. Large organizations dominate the global lead-to-account matching and routing software market, which is predicted to grow at a 9.4% CAGR through 2032.

Which is the Key Region in the Lead-to-Account Matching and Routing Software Market?

Among the other regions, the USA is anticipated to dominate the lead-to-account matching and routing software market during the forecast period. An increasing number of digital businesses in North America is likely to generate demand for digital marketing-related solutions.

Since lead-to-account matching and routing software is an advanced routing and scheduling solution for B2B teams looking into the revenue aspect, the adoption has grown for achieving high inbound conversion rates, new levels of productivity, and customer satisfaction. In the coming years, as businesses march towards digitalization, North America is likely to stay dominant in terms of adoption as well as the development of such solutions.

Regions CAGR (2022 to 2032)
United States 9.4%
United Kingdom 8.6%
China 9.1%
Japan 8.7%
South Korea 8.2%

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What is the Competitive Outlook of the Lead-to-Account Matching and Routing Software Market?

Lead-to-account matching and routing software market compete mostly on the basis of providing innovative and efficient services. The statistics show how competitors are capitalizing on the market for lead-to-account matching and routing software.

With the increased demand for Lead-to-account matching and routing software in the global market, market players in the Lead-to-account matching and routing software market are expected to benefit from attractive growth prospects in the future.

Key Players

  • LeanData
  • Groove
  • RingLead
  • Engagio
  • Openprise

Key segments

By Type:

  • On-Premises
  • Cloud

By Application:

  • Large Enterprises
  • SMEs

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

What is the CAGR of the Lead-to-Account Matching and Routing Software Market?

The lead-to-account matching and routing software market is projected to have a CAGR of 9.6% during the forecast period.

Which is the Leading Region in the Lead-to-Account Matching and Routing Software Market?

The US is the leading region, with an anticipated CAGR of 9.4% through 2032.

Which Segment Leads in the Lead-to-Account Matching and Routing Software Market by Type?

Cloud based leads the market with the projected CAGR of 9.3% through 2032.

What is the Growth Estimated for the Lead-to-Account Matching and Routing Software Market by 2032?

The lead-to-account matching and routing software market is predicted to grow to US$ 2 billion by 2032.

Which Segment Leads in the Lead-to-Account Matching and Routing Software Market by Application?

Large enterprises lead the market with the projected CAGR of 9.4% by 2032.

Table of Content
1. Executive Summary | Lead-to-Account Matching and Routing Software Market
    1.1. Global Market Outlook 
    1.2. Summary of Statistics
    1.3. Key Market Characteristics & Attributes
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy 
    2.2. Market Definition / Scope / Limitations
3. Market Risks and Trends Assessment 
    3.1. Risk Assessment 
        3.1.1. COVID-19 Crisis and Impact on Demand
        3.1.2. COVID-19 Impact Benchmark with Previous Crisis 
        3.1.3. Impact on Market Value (US$ Million)
        3.1.4. Assessment by Key Countries
        3.1.5. Assessment by Key Market Segments
        3.1.6. Action Points and Recommendation for Suppliers
    3.2. Key Trends Impacting the Market
    3.3. Formulation and Product Development Trends
4. Market Background and Foundation Data Points 
    4.1. Global Market (US$ Million)
    4.2. Market Opportunity Assessment (US$ Million)
        4.2.1. Total Available Market
        4.2.2. Serviceable Addressable Market
        4.2.3. Serviceable Obtainable Market
    4.3. Market Scenario Forecast 
        4.3.1. Demand in Optimistic Scenario
        4.3.2. Demand in Likely Scenario
        4.3.3. Demand in Conservative Scenario 
    4.4. Investment Feasibility Analysis 
        4.4.1. Investment in Established Markets
            4.4.1.1. In Short Term
            4.4.1.2. In Long Term
        4.4.2. Investment in Emerging Markets
            4.4.2.1. In Short Term
            4.4.2.2. In Long Term
    4.5. Forecast Factors - Relevance & Impact 
        4.5.1. Top Companies Historical Growth
        4.5.2. Global Market Growth
        4.5.3. Adoption Rate, By Country
    4.6. Market Dynamics 
        4.6.1. Market Driving Factors and Impact Assessment
        4.6.2. Prominent Market Challenges and Impact Assessment
        4.6.3. Market Opportunities
        4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
5. Key Success Factors 
    5.1. Manufacturers’ Focus on Low Penetration High Growth Markets
    5.2. Banking on with Segments High Incremental Opportunity
    5.3. Peer Benchmarking 
6. Global Market Demand Analysis 2015 to 2021 and Forecast, 2022 to 2032
    6.1. Historical Market Analysis, 2015 to 2021
    6.2. Current and Future Market Projections, 2022 to 2032
    6.3. Y-o-Y Growth Trend Analysis
7. Global Market Value Analysis 2015 to 2021 and Forecast, 2022 to 2032
    7.1. Historical Market Value (US$ Million) Analysis, 2015 to 2021
    7.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032
        7.2.1. Y-o-Y Growth Trend Analysis
        7.2.2. Absolute $ Opportunity Analysis
8. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Type
    8.1. Introduction / Key Findings
    8.2. Historical Market Size (US$ Million) Analysis By Type, 2015 to 2021
    8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Type, 2022 to 2032
        8.3.1. Cloud-based
        8.3.2. On-premises
    8.4. Market Attractiveness Analysis By Type
9. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Application
    9.1. Introduction / Key Findings
    9.2. Historical Market Size (US$ Million) Analysis By Application, 2015 to 2021
    9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Application, 2022 to 2032
        9.3.1. Large Enterprises
        9.3.2. SMEs
    9.4. Market Attractiveness Analysis By Application
10. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Region
    10.1. Introduction
    10.2. Historical Market Size (US$ Million) Analysis By Region, 2015 to 2021
    10.3. Current Market Size (US$ Million) & Analysis and Forecast By Region, 2022 to 2032
        10.3.1. North America
        10.3.2. Latin America
        10.3.3. Europe
        10.3.4. Asia Pacific 
        10.3.5. Middle East and Africa (MEA)
    10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2015 to 2021 and Forecast 2022 to 2032
    11.1. Introduction
    11.2. Pricing Analysis
    11.3. Historical Market Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021
    11.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
        11.4.1. By Country
            11.4.1.1. United States of America
            11.4.1.2. Canada
            11.4.1.3. Rest of North America
        11.4.2. By Type
        11.4.3. By Application
    11.5. Market Attractiveness Analysis
        11.5.1. By Country
        11.5.2. By Type
        11.5.3. By Application
12. Latin America Market Analysis 2015 to 2021 and Forecast 2022 to 2032
    12.1. Introduction
    12.2. Pricing Analysis
    12.3. Historical Market Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021
    12.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
        12.4.1. By Country
            12.4.1.1. Brazil
            12.4.1.2. Mexico
            12.4.1.3. Rest of Latin America
        12.4.2. By Type
        12.4.3. By Application
    12.5. Market Attractiveness Analysis
        12.5.1. By Country
        12.5.2. By Type
        12.5.3. By Application
13. Europe Market Analysis 2015 to 2021 and Forecast 2022 to 2032
    13.1. Introduction
    13.2. Pricing Analysis
    13.3. Historical Market Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021
    13.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
        13.4.1. By Country
            13.4.1.1. Germany
            13.4.1.2. France
            13.4.1.3. United Kingdom
            13.4.1.4. Italy
            13.4.1.5. Benelux
            13.4.1.6. Nordic Countries
            13.4.1.7. Rest of Europe
        13.4.2. By Type
        13.4.3. By Application
    13.5. Market Attractiveness Analysis
        13.5.1. By Country
        13.5.2. By Type
        13.5.3. By Application
14. Asia Pacific Market Analysis 2015 to 2021 and Forecast 2022 to 2032
    14.1. Introduction
    14.2. Pricing Analysis
    14.3. Historical Market Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021
    14.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
        14.4.1. By Country
            14.4.1.1. China
            14.4.1.2. Japan
            14.4.1.3. South Korea
            14.4.1.4. Rest of Asia Pacific
        14.4.2. By Type
        14.4.3. By Application
    14.5. Market Attractiveness Analysis
        14.5.1. By Country
        14.5.2. By Type
        14.5.3. By Application
15. Middle East and Africa Market Analysis 2015 to 2021 and Forecast 2022 to 2032
    15.1. Introduction
    15.2. Pricing Analysis
    15.3. Historical Market Value (US$ Million) Trend Analysis By Market Taxonomy, 2015 to 2021
    15.4. Market Value (US$ Million) & Forecast By Market Taxonomy, 2022 to 2032
        15.4.1. By Country
            15.4.1.1. GCC Countries
            15.4.1.2. South Africa
            15.4.1.3. Turkey
            15.4.1.4. Rest of Middle East and Africa
        15.4.2. By Type
        15.4.3. By Application
    15.5. Market Attractiveness Analysis
        15.5.1. By Country
        15.5.2. By Type
        15.5.3. By Application
16. Key Countries Market Analysis 2015 to 2021 and Forecast 2022 to 2032
    16.1. Introduction
        16.1.1. Market Value Proportion Analysis, By Key Countries
        16.1.2. Global Vs. Country Growth Comparison
    16.2. US Market Analysis
        16.2.1. Value Proportion Analysis by Market Taxonomy
        16.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.2.2.1. By Type
            16.2.2.2. By Application
    16.3. Canada Market Analysis
        16.3.1. Value Proportion Analysis by Market Taxonomy
        16.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.3.2.1. By Type
            16.3.2.2. By Application
    16.4. Mexico Market Analysis
        16.4.1. Value Proportion Analysis by Market Taxonomy
        16.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.4.2.1. By Type
            16.4.2.2. By Application
    16.5. Brazil Market Analysis
        16.5.1. Value Proportion Analysis by Market Taxonomy
        16.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.5.2.1. By Type
            16.5.2.2. By Application
    16.6. Germany Market Analysis
        16.6.1. Value Proportion Analysis by Market Taxonomy
        16.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.6.2.1. By Type
            16.6.2.2. By Application
    16.7. France Market Analysis
        16.7.1. Value Proportion Analysis by Market Taxonomy
        16.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.7.2.1. By Type
            16.7.2.2. By Application
    16.8. Italy Market Analysis
        16.8.1. Value Proportion Analysis by Market Taxonomy
        16.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.8.2.1. By Type
            16.8.2.2. By Application
    16.9. BENELUX Market Analysis
        16.9.1. Value Proportion Analysis by Market Taxonomy
        16.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.9.2.1. By Type
            16.9.2.2. By Application
    16.10. UK Market Analysis
        16.10.1. Value Proportion Analysis by Market Taxonomy
        16.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.10.2.1. By Type
            16.10.2.2. By Application
    16.11. Nordic Countries Market Analysis
        16.11.1. Value Proportion Analysis by Market Taxonomy
        16.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.11.2.1. By Type
            16.11.2.2. By Application
    16.12. China Market Analysis
        16.12.1. Value Proportion Analysis by Market Taxonomy
        16.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.12.2.1. By Type
            16.12.2.2. By Application
    16.13. Japan Market Analysis
        16.13.1. Value Proportion Analysis by Market Taxonomy
        16.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.13.2.1. By Type
            16.13.2.2. By Application
    16.14. South Korea Market Analysis
        16.14.1. Value Proportion Analysis by Market Taxonomy
        16.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.14.2.1. By Type
            16.14.2.2. By Application
    16.15. GCC Countries Market Analysis
        16.15.1. Value Proportion Analysis by Market Taxonomy
        16.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.15.2.1. By Type
            16.15.2.2. By Application
    16.16. South Africa Market Analysis
        16.16.1. Value Proportion Analysis by Market Taxonomy
        16.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.16.2.1. By Type
            16.16.2.2. By Application
    16.17. Turkey Market Analysis
        16.17.1. Value Proportion Analysis by Market Taxonomy
        16.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015 to 2032
            16.17.2.1. By Type
            16.17.2.2. By Application
        16.17.3. Competition Landscape and Player Concentration in the Country
17. Market Structure Analysis
    17.1. Market Analysis by Tier of Companies 
    17.2. Market Concentration
    17.3. Market Share Analysis of Top Players
    17.4. Market Presence Analysis
        17.4.1. By Regional Footprint of Players
        17.4.2. Product Footprint by Players
18. Competition Analysis
    18.1. Competition Dashboard
    18.2. Competition Benchmarking
    18.3. Competition Deep Dive 
        18.3.1. LeanData
            18.3.1.1. Overview
            18.3.1.2. Product Portfolio
            18.3.1.3. Sales Footprint
            18.3.1.4. Strategy Overview
        18.3.2. Groove
        18.3.3. RingLead
        18.3.4. Engagio
        18.3.5. Openprise
        18.3.6. Leadspace
        18.3.7. Lane Four
        18.3.8. Terminus
        18.3.9. Bizible
        18.3.10. CaliberMind
        18.3.11. Demandbase
        18.3.12. Traction Complete
19. Assumptions and Acronyms Used
20. Research Methodology
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