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Linerless Labels Market

Linerless Labels Market By Product Type (Variable Imaged, Direct Thermal), Printing Technology (Digital Printing, Flexo Printing, Offset Printing ), Adhesion (Permanent, Removable, Repositionable), End-use Industry (Retail, Food & Beverages, Logistics) & Region - Forecast to 2020 - 2029

Linerless Labels Market By Product Type (Variable Imaged, Direct Thermal), Printing Technology (Digital Printing, Flexo Printing, Offset Printing ), Adhesion (Permanent, Removable, Repositionable), End-use Industry (Retail, Food & Beverages, Logistics) & Region - Forecast to 2020 - 2029

Linerless Labels Market - Analysis, Outlook, Growth, Trends, Forecasts

Linerless Labels Report Market Outlook

The global linerless labels market has been witnessing healthy growth over the past few years, and demand is unlikely to change for the duration of the assessment period. Apart from sustainability initiatives, and developments in offset printing technologies, applications in the ecommerce sector is estimated to become a major contributor to revenues, even as parcel numbers have growth exponentially following the covid-19 pandemic.

In terms of e-commerce, linerless labels can reduce costs of materials and operations in distribution centers and warehouses, owing to lower space constraints. Also, these label variants are resistant to moisture, chemicals, and UV rays, while also displaying lower levels of abrasion, limiting wear and tear and maintenance costs for printing equipment. Linerless labels also allow for better productivity in e-commerce owing to potential for pre-printing.

Also, liner waste from conventional label options are considered as workplace hazards, in addition to being a non-degradable pollutant. Linerless labels are solutions to these issues, generating a high potential for sales in the ecommerce sector for the forseeable future.

Leading market players in the linerless labels market are focused on strategic acquisitions and expansions, product launches, awareness campaigns, and seeking contracts with major end user companies to consolidate market presence in a fairly competitive landscape.

In March 2020, U.K. based Ravenwood has unveiled its new Nobac 5000 linerless label applicator, which provides operators with a number of functional improvements including retrofittable twin head settings, coding on labels, improvements to brake systems, and better access for engineers. The company is also leveraging the ban on exporting waste in Australia, by partnering with Result Group for distribution of the company’s linerless technologies in the country.

Proprint Group has collaborated with Martin Automatic, to meet the changing packaging demands of food retailers. The partnership is aimed towards the automation of the shearing and taping process for Proprint’s Edale FL3 press. The company has also entered into a contract with 

Offset Printing to Outpace Digital Printing by 2026

Flexo printing technology, which currently accounts for nearly one-fourth of the total sales, continues to influence market growth strategies, owing to its fast-paced printing and low maintenance requirement. Digital label printing technology, on the other hand, also contributes significantly to stakeholders’ bottom lines, and will hit the US$ 500 Mn mark in 2026. However, offset printing technology is observing a quantum leap in demand, which is anticipated to overhaul digital printing technology in terms of value during the latter half of the projection period.

Manufacturers Eye APEJ for Bigger Margins

Asia Pacific excluding Japan (APEJ) continues to lead the global linerless labels market, capturing about 30% of the total demand. The region offers greater prospects owing to the flourishing food & beverage and logistics industries, with China and India representing noteworthy contribution to revenue. Strong presence of leading manufacturers and the growing pharmaceutical sector in the developed regional markets of North America and Western Europe are also driving stakeholders’ attention.

Sustainable Packaging Formats to Shape Market Growth

The quest to curb industrial waste has been an ongoing economic and industrial concern among packaging manufacturers. While the stringency of regulatory frameworks continues to climb, market players should promptly move to sustainable packaging formats. As linerless labels do not include a liner layer on the back, they help reduce industrial waste disposal as well as downtime for manufacturing processes. Such eco-friendly and time-saving benefits are poised to augur well for the global linerless labels market in the near future.

How Growth will Unfold

Adoption of linerless labels by the retail industry across the globe accounts for over 30% revenue share, on grounds of the need to curb counterfeiting activities, worldwide. However, the demand from the food & beverage industry is likely to surpass that from the retail sector by 2024, and will accent revenue worth around US$ 800 Mn towards the end of forecast period. While these end-use industries continue to engage market players, growing applications such as inventory management and asset tracking in logistics are expected to offer new avenues of growth.


What is the prediction for the linerless labels market?

The global linerless labels market is projected to witness remarkable growth in the next ten years, with its market value increasing from US$ 1.5 Bn in 2019 to US$ 2.5 Bn in 2029.

How will linerless labels be crucial in the future?

Prominent packaging manufacturers are adopting linerless labels over conventional labels to reduce industrial wastage and their carbon footprints. Additionally, high preference for sustainable packaging solutions across the globe is estimated to create massive demand for linerless labels in the foreseeable future.

Which end-use industries hold potential growth opportunities for manufacturers?

Demand for linerless labels is thoroughly dominated by food & beverage and retail industries. Consistent demand for linerless labels from these industries for enhancement of product packaging and to reduce the incidence of counterfeiting is providing gratifying opportunities to manufacturers of linerless labels to reinforce their market position. 

How are printing technologies contributing to market growth?

Prominent packaging manufacturers are adopting various types of printing technologies such as digital, flexo, and offset printing, as these provide continuous printing patterns coupled with a faster printing process. The ability of these printing technologies to provide exceptional printing patterns without the threat of deterioration is considerably driving growth of the linerless labels market.

What is the degree of competition in the linerless labels market?

The global linerless labels market is fragmented. Leading players such as CCL Industries Inc, RR Donnelley & Sons Company, Zebra Technologies Corp, Multi-Color Corporation, Coveris, and SATO Holdings Corporation collectively hold 1/4 of the total revenue share.

Which region is estimated to lead the sales of linerless labels?

In terms of sales and market growth, Asia Pacific Excluding Japan (APEJ) is projected to remain at the forefront throughout the forecast period. The linerless labels market in this region is projected to register a steady CAGR of 6.6% during the forecast period.

Linerless Labels Market Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value, 000’sq.m for Volume

Key Regions Covered

North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East & Africa, Japan

Key Countries Covered

U.S., Canada, Brazil, Mexico, Argentina, Germany, Italy, France, Spain, U.K., BENELUX, Nordic, Russia, Poland, China, India, ASEAN, Australia and New Zealand, Japan, GCC Countries, Northern Africa, South Africa

Key Segments Covered

Product Type, Printing Technology, Adhesion, End Use Industry, Region

Key Companies Profiled

  • RR Donnelley & Sons Company
  • Avery Dennison Corp.
  • Zebra Technologies Corp.
  • SATO Holdings Corporation
  • Coveris
  • Multi-Color Corporation
  • CCL Industries Inc.
  • Yupo Corporation
  • Ravenwood Packaging
  • General Data Company Inc.
  • Hub Labels
  • Gipako UAB
  • Reflex Labels Ltd.
  • Ritrama S.p.A.
  • Skanem AS

Report Coverage

Market Overview, Key Market Trends, Key Success Factors, Demand Analysis, Market Background, COVID-19 Analysis, Segmental Analysis, Regional Profiling, Market Structure & Competition Analysis

Customization & Pricing

Available on Request

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The global linerless labels market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to readers.

By Product Type

  • Variable Imaged
  • Direct Thermal

By Printing Technology

  • Digital Printing
  • Flexo Printing
  • Offset Printing
  • Gravure Printing
  • Screen Printing
  • Others

By Adhesion

  • Permanent
  • Removable
  • Repositionable

By End-use Industry

  • Retail
  • Food & Beverages
  • Logistics
  • Pharmaceuticals
  • Others

By Region

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Middle East & Africa
  • Asia Pacific excluding Japan
  • Japan 

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