According to Future Market Insights, the worldwide material handling equipment market is expected to be valued at US$ 4,411.5 million in 2023. According to FMI, the worldwide material handling equipment market is expected to record a 4.5% CAGR between 2023 and 2033, reaching a valuation of US$ 6,555.9 million.
The burgeoning e-commerce businesses and increased automation in the logistics sectors are driving demand for material handling equipment. Liebherr Group, KION Group AG, Jungheinrich AG, Viastore Systems GmbH, Eisenmann AG, and others are the top five important participants in the global market.
According to a recent FMI report, material handling equipment sales could increase between 2023 and 2033, creating a growth potential of US$ 2,144.4 million. This expansion potential is due to the increasing industrial sectors throughout the world, which require an increase in material handling equipment.
During the forecast period, the expanding industrial and factory automation with increased technology and process automation is expected to generate a development opportunity for the global material handling equipment market. Manufacturers, factory owners, and industry personnel are more focused on lowering the hard labor and process timing of goods and product movement and transportation. The expansion of industries such as transportation, agriculture, courier services, shipping, and machinery is driving up demand for material handling equipment in the global market.
Report Attributes or Data Points | Details |
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Global Material Handling Equipment Market Valuation in 2022 | US$ 4,221.5 million |
Estimated Global Market Share in 2023 | US$ 4,411.5 million |
Forecasted Global Market Size by 2033 | US$ 6,555.9 million |
Projected Global Market Growth Rate from 2023 to 2033 | 4.5% CAGR |
Historical Market Growth Rate from 2018 to 2022 | 4.2% CAGR |
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By 2018 end, the net worth of total material handling equipment sold globally was figured to be around US$ 3,580.9 million. The global demand for material handling equipment progressed at a CAGR of 4.2% during the forecast period between 2018 and 2022, reaching a total of US$ 4,221.5 million in 2022, according to a report from Future Market Insights (FMI).
End-use industries such as agriculture, aerospace, automotive, electrical & electronic equipment, warehousing, building and construction, shipping industry, industrial machinery, postal/express delivery, and others augmented the growth of the market from 2018 to 2022.
Following the COVID-19 pandemic in leading nations, most key market companies saw large decreases in material handling equipment sales and profit margins. Furthermore, government limitations and the constrained lockdown have an impact on the targeted market's supply chain. These considerations point to a decline in material handling equipment sales in 2020.
The growing trend toward factory automation is boosting the need for automated material handling equipment. The production process, including material handling and transportation, has become complex as a result of a lack of current technology deployment and effective management. Manufacturers are utilizing established systems for material management and transportation to tackle this complexity. The increasing manufacturing automation enables them to reduce transportation duties and costs. The use of new technology is streamlining the production process as a whole.
Factory automation involves the installation of automated material handling equipment, such as robots and electronic devices, at the production site to transport, push, pull, and store materials and products. This automation is replacing human labor in manual transportation tasks and fueling market development.
Rising Use of Material Handling Equipment to Accelerate the Market Growth
The material handling equipment market is driven by the rising use of employing it to improve customer service by making it easier for customers to find, transfer, and send any product or products they desire. The use of material handling equipment can reduce the time it takes to transfer things from one location to another. When items are handled physically for transit and movement, there is a danger that they may be harmed.
Product damage may be reduced by using material handling equipment to safely and smoothly convey materials. Other benefits of material handling equipment include reduced operating time due to greater equipment utilization, increased productivity and job efficiency, decreased total production time, and the ability to carry out safe, suitable, effective, and standard transport operations.
Similarly to robots, additional equipment such as conveyor belts, heavy-duty pulleys, industrial lifts, and cranes are in high demand from a variety of end-use sectors. The majority of aerospace, automobile, air freight, electrical, and electronic equipment industries make extensive use of automated material handling technology. Other end-use industries, including the building and construction industry, machinery, agriculture, and warehousing, are seeing increased usage of conveyor belts, hoists, monorails, industrial lifts, and cranes.
The aforementioned benefits of using material handling equipment, as well as the expanding trend of factory automation with increasing demand in end-use industries, are likely to drive market revenue for the material handling equipment market.
High Initial Cost of Acquiring and Maintaining Material Handling Equipment to Restrain the Market Growth
The high initial cost of acquiring and maintaining material handling equipment is one of the principal factors that may limit industry expansion. The high investment costs for installation, procurement, programming, integration, and other services are preventing small and medium-sized firms from competing with global giants. High maintenance costs may also be a stumbling hurdle to market expansion in the coming years.
Expanding E-commerce Business to Fuel Market Growth in the Region
The overall market in North America accumulated a market share of 27.3% in 2022. The North American region is predicted to develop faster in the projected period.
Because of the significance of the e-commerce business to the region's expanding sales, the global market for material handling equipment is expanding due to increased demand for both durable and non-durable goods. Furthermore, the implementation of automated warehousing techniques across North America is propelling the material handling equipment market forward.
Regional Market Comparison | Global Market Share in Percentage |
---|---|
United States | 16.9% |
Germany | 6.2% |
Japan | 5.6% |
Australia | 1.1% |
Rapid Adoption of E-commerce Services in the Region to Fuel the Market Growth
The material handling equipment market in Asia Pacific accumulated a significant market share of 21% in 2022 and is expected to maintain the trend over the forecast period.
In the projected period 2023 to 2033, the Asia Pacific region is predicted to develop significantly. Countries such as China and India are likely to give a multitude of prospects, supporting OEMs in expanding their end-user markets.
The rapid adoption of e-commerce services during the pandemic, which favored equipment purchases, may be a crucial element driving regional market development.
Regional Markets | CAGR (2023 to 2033) |
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United Kingdom | 3.5% |
China | 5.1% |
India | 5.5% |
Adoption of Cutting-edge Tools to Gain Traction in Europe
The European material handling equipment market accumulated a market share value of 23.4% in 2022. During the forecast period 2023 to 2033, Europe is estimated to lead the material handling equipment market. The adoption of cutting-edge goods to support a significant industrial presence in the area is likely to boost market expansion.
Several European enterprises provide sales opportunities, ranging from the food and beverage industry to technology. Aside from industrial industries, the same-day delivery model-driven e-commerce sector contributed to regional demand in 2020, and this trend is likely to continue throughout the projection period.
Regional Market Comparison | Global Market Share in Percentage |
---|---|
North America | 27.3% |
Europe | 23.4% |
Asia Pacific | 21% |
The material handling equipment end users select the industrial trucks & lifts sector by product type because it is utilized to transfer products and materials to certain distance areas of factories and industries. The majority of end customers in various industrial sectors respect their workforce and workers, which stimulates the deployment of automated material handling equipment.
The utilization of industrial trucks and lifts allows for seamless and simple material handling without any personal contact with industrial staff or workers. This may be extremely useful in hazardous production areas. Industrial cranes and lifts offer greater job freedom in mobility than conveyor belts.
Other conveying type handling equipment does not offer horizontal or vertical movement of goods. Industrial trucks and lifts are in high demand in end-use applications due to their increased efficiency, versatility, and ease of operation. They are especially popular among material handling equipment end users.
Category | Top Segment |
---|---|
By Tipping Type | Rear Tipper Body |
By End Use | Construction Industry |
Category | Market Share in Percentage |
---|---|
By Tipping Type | 50% |
By End Use | 35% |
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With the growing e-commerce industry, material handling equipment may be more relevant than ever, and every business needs it to flourish by providing remarkable benefits. Hence, now is the best time to dive into this market. Some flourishing Start-ups in the material handling equipment industry are:
By developing new factories in the targeted market, the main players in the worldwide market are focused on expanding their capabilities and resources to satisfy the growing demand for Material Handling Equipment. In addition, prominent businesses are pursuing partnership and joint venture methods to expand their reach and resources. Organizations may use the tool to manage common shipments and large commodities more efficiently. The key market players are:
Recent Developments
Report Attribute | Details |
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Growth Rate | CAGR of 4.5% from 2023 to 2033 |
Market Value in 2023 | US$ 4,411.5 million |
Market Value in 2033 | US$ 6,555.9 million |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ million and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization | Available upon Request |
The market is expected to reach a valuation of US$ 4,411.5 million in 2023.
China is anticipated to surge at a CAGR of 5.1% through 2033.
The market is expected to reach US$ 6,555.9 million in 2033.
The United States is likely to surge at a CAGR of 16.9% through 2023.
await the market The emerging trend of factory automation and tech progress to present a dollar opportunity for the market players.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Conveying Equipment 5.3.2. Industrial Trucks & Lifts 5.3.3. Hoist 5.3.4. Cranes & Monorails 5.3.5. Automated Material Handling Equipment 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033 6.3.1. Aerospace 6.3.2. Agriculture 6.3.3. Air Cargo 6.3.4. Automotive 6.3.5. Building and Construction 6.3.6. Electrical & Electronic Equipment 6.3.7. Industrial Machinery 6.3.8. Shipping Industry 6.3.9. Warehousing 6.3.10. Postal/Express Delivery 6.3.11. Other industries 6.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Product Type 8.2.3. By End Use 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Product Type 8.3.3. By End Use 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Product Type 9.2.3. By End Use 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By End Use 9.4. Key Takeaways 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Product Type 10.2.3. By End Use 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By End Use 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Product Type 11.2.3. By End Use 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By End Use 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Product Type 12.2.3. By End Use 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By End Use 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Product Type 13.2.3. By End Use 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By End Use 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Product Type 14.2.3. By End Use 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By End Use 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Product Type 15.1.2.2. By End Use 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Product Type 15.2.2.2. By End Use 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Product Type 15.3.2.2. By End Use 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Product Type 15.4.2.2. By End Use 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Product Type 15.5.2.2. By End Use 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Product Type 15.6.2.2. By End Use 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Product Type 15.7.2.2. By End Use 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Product Type 15.8.2.2. By End Use 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Product Type 15.9.2.2. By End Use 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Product Type 15.10.2.2. By End Use 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Product Type 15.11.2.2. By End Use 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Product Type 15.12.2.2. By End Use 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Product Type 15.13.2.2. By End Use 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Product Type 15.14.2.2. By End Use 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Product Type 15.15.2.2. By End Use 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Product Type 15.16.2.2. By End Use 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Product Type 15.17.2.2. By End Use 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Product Type 15.18.2.2. By End Use 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Product Type 15.19.2.2. By End Use 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Product Type 15.20.2.2. By End Use 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Product Type 15.21.2.2. By End Use 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Product Type 15.22.2.2. By End Use 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2022 15.23.2.1. By Product Type 15.23.2.2. By End Use 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product Type 16.3.3. By End Use 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Liebherr Group 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. KION Group AG 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Jungheinrich AG 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Viastore Systems GmbH 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. WITRON Logistik + Informatik GmbH 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Eisenmann AG 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Beumer Maschinenfabrik GmbH 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Jervis B. Webb Company 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Columbus McKinnon Corporation 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Crown Equipment Corporation 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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