The PET material packaging market is on the path to substantial growth, with a projected valuation of US$ 81.7 billion by 2024. The market exhibits a prominent trend, with a 4.1% CAGR expected to persist until 2034. The consistent growth projections suggest that the global PET material packaging market is positioned to attain a remarkable valuation of US$ 122 billion by 2034.
Attributes | Key Insights |
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Market Estimated Size in 2024 | US$ 81.7 billion |
Projected Market Size in 2034 | US$ 122 billion |
Value-based CAGR from 2024 to 2034 | 4.1% |
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The global PET material packaging market experienced substantial growth during the historical period from 2019 to 2023. The growth was influenced by various factors, including adopting PET material for packaging solutions across diverse industries.
In 2019, the market total valuation stood at US$ 81.7 billion. Over the next four years, from 2019 to 2023, the market witnessed significant expansion, with the market value increasing to US$ 122 billion. The remarkable growth was underpinned by the versatility and suitability of PET material for packaging applications, meeting regulatory requirements, and addressing environmental concerns.
During this period, the PET material packaging market responded to the increasing demand for sustainable and environmentally friendly solutions. The adoption of PET as a biodegradable material gained prominence, aligning with the industry focus on green plastics. PET’s lightweight properties, coupled with its recyclability and reusability, contributed to its widespread adoption, especially as an alternative to traditional packaging materials like glass and metal.
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Future Market Insights has analyzed three markets, namely the PET material packaging market, the polyethylene films market, and the PET packaging market. The analysis showcases that the PET material packaging industry is set to dominate among these three markets over the forecast period from 2024 to 2034.
PET Material Packaging Market:
CAGR from 2024 to 2034 | 4.1% |
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Market Value in 2034 | US$ 122 billion |
Key Trends |
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Opportunity |
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Polyethylene Films Market:
CAGR from 2023 to 2033 | 4% |
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Market Value in 2033 | US$ 49.3 billion |
Key Trends |
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Opportunity |
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PET Packaging Market:
CAGR from 2023 to 2033 | 4.9% |
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Market Value in 2033 | US$ 130.4 billion |
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Opportunity |
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The table below displays CAGRs in the five countries spearheaded by the United States, Canada, the United Kingdom, Germany, and India.
The United States | 2.1% |
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The United Kingdom | 3.7% |
Germany | 2% |
Canada | 3.8% |
India | 6.3% |
The United States is expected to rise at a CAGR of 2.1% in the PET materials packaging market, driven by its vast manufacturing base and technological innovations. The country strong emphasis on green packaging solutions aligns with the global trend towards sustainability.
The growing population, increasing disposable incomes, and enhanced purchasing power of consumers will boost the demand for PET materials packaging in the United States. The need for lightweight, flexible, and easily transportable packaging solutions is expected to drive the growth of the PET materials packaging market.
Canada is expected to play a significant role in the PET materials packaging market, along with North America overall growth trajectory with a CAGR of 3.8% by 2034. The country commitment to eco-friendly packaging and sustainability aligns with the global drive towards responsible consumer practices.
The growth in Canada population, rising disposable incomes, and increased consumer purchasing power contribute to the rising demand for PET materials packaging. The packaging is lightweight, flexible, and has transport-friendly characteristics set further to bolster the PET materials packaging market in Canada.
The United Kingdom plays a pivotal role in Europe PET materials packaging market with a CAGR of 3.7%, showcasing a rapidly growing economy and a high standard of living. PET materials packaging has experienced significant growth in the United Kingdom, mainly driven by the increasing demand for bottled water.
The growing per capita population is a significant contributing factor to the growth of PET materials packaging on a global scale. Moreover, the efficient handling of solid waste, combined with the ease of transportation, results in lower shipping costs. These attributes are expected to propel PET materials packaging sales in the United Kingdom.
Germany is a key player in Europe PET materials packaging market, exemplifying the growth driven by a flourishing economy and high living standards with a CAGR of 2% through 2034. The country is witnessing a surge in demand for pharmaceuticals and personal care products, contributing to the overall growth of the PET materials packaging market in Europe.
Germany has invested in expanding its PET recycling infrastructure facilities, enhancing its commitment to sustainable packaging solutions. The nation efficient waste management practices, combined with its strategic location, support the growth of PET materials packaging in the German market. These factors make Germany significantly contribute to the European PET materials packaging landscape.
The PET materials packaging market in India is on a trajectory of substantial growth, holding a CAGR of 6.3% by 2034, driven by the country expanding population, rising disposable incomes, and increasing consumer purchasing power.
As the need for lightweight, flexible, and easily transportable packaging solutions gains prominence, PET materials packaging is becoming a preferred choice. The growing demand for bottled water and other beverages further fuels the market expansion, as does the adoption of greener packaging practices. With an emerging economy and evolving consumer preferences, India PET materials packaging market is set to experience significant growth in the coming years.
The table below highlights how bottles and jars are projected to lead the product type market, expanding at a market share of 31.5% in 2024. The table further details how food and beverage is anticipated to witness a market share of 32.7% in 2024.
Category | Market Share in 2024 |
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Bottles and Jars | 31.5% |
Food and Beverage | 32.7% |
Bottles and jars are prominent packaging forms in the PET materials packaging market, holding a market share of 31.5% in 2024. PET (polyethylene terephthalate) is widely used to manufacture these containers, leveraging its lightweight, durable, and transparent properties.
PET bottles and jars are commonly employed for packaging various products, including beverages, personal care items, condiments, pharmaceuticals, and more. They are favored for their suitability for single-use and refillable applications, contributing to sustainability efforts. PET bottles and jars are known for their versatility and cost-effectiveness, making them an essential component of the PET materials packaging market across various industries.
The food and beverages industry is a significant end-user segment in the PET materials packaging market, accounting for 32.7% in 2024. PET (polyethylene terephthalate) is extensively utilized for packaging various food and beverage products. PET containers are famous for bottling beverages such as water, soft drinks, juices, and alcoholic drinks due to their lightweight, transparency, and ability to retain the quality and taste of the contents.
They are also widely used for packaging food items like condiments, sauces, snacks, and dairy products. PET packaging offers benefits such as product visibility, convenience, and recyclability, aligning with consumer preferences and sustainability initiatives. As such, the food and beverages industry remains a key driver for the PET materials packaging market, ensuring the preservation and accessibility of consumable goods.
Many key PET material packaging manufacturers are inclined to invest significantly in innovation, research, and development practices to uncover increased applications of the PET material packaging market. With technology, players also focus on ensuring safety, quality, and customer satisfaction to captivate an increased customer base. Some of the latest developments include
Attributes | Details |
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Estimated Market Size in 2024 | US$ 81.7 billion |
Projected Market Valuation in 2034 | US$ 122 billion |
CAGR Share from 2024 to 2034 | 4.1% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | Value in US$ million |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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The PET bottles and jars will lead the market, expected to accumulate a 31.5% revenue share in 2024
Food and Beverage is likely to be the leading end use segment, accumulating a 32.7% revenue share in 2024.
Plastic pollution and its harmful effects on health limit the growth of the market.
Increase in demand for PET package materials for packaging carbonated beverages drives the market.
Amcor Limited, CCL Industries, Inc., and Gerresheimer AG are the key market players.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End Use 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2024 to 2034 5.3.1. Food and Drink 5.3.2. Personal Care 5.3.3. Pharmaceuticals 5.3.4. Alcoholic Beverages 5.3.5. Others 5.4. Y-o-Y Growth Trend Analysis By End Use, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By End Use, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2024 to 2034 6.3.1. PET Bottles 6.3.2. PET Jars 6.3.3. PET Preforms 6.3.4. PET Closures 6.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Product, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By End Use 8.2.3. By Product 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By End Use 8.3.3. By Product 8.4. Key Takeaways 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By End Use 9.2.3. By Product 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By End Use 9.3.3. By Product 9.4. Key Takeaways 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By End Use 10.2.3. By Product 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By End Use 10.3.3. By Product 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By End Use 11.2.3. By Product 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By End Use 11.3.3. By Product 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By End Use 12.2.3. By Product 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By End Use 12.3.3. By Product 12.4. Key Takeaways 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By End Use 13.2.3. By Product 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By End Use 13.3.3. By Product 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By End Use 14.2.3. By Product 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By End Use 14.3.3. By Product 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By End Use 15.1.2.2. By Product 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By End Use 15.2.2.2. By Product 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By End Use 15.3.2.2. By Product 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By End Use 15.4.2.2. By Product 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By End Use 15.5.2.2. By Product 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By End Use 15.6.2.2. By Product 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By End Use 15.7.2.2. By Product 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By End Use 15.8.2.2. By Product 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By End Use 15.9.2.2. By Product 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By End Use 15.10.2.2. By Product 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By End Use 15.11.2.2. By Product 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By End Use 15.12.2.2. By Product 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By End Use 15.13.2.2. By Product 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By End Use 15.14.2.2. By Product 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By End Use 15.15.2.2. By Product 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By End Use 15.16.2.2. By Product 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By End Use 15.17.2.2. By Product 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By End Use 15.18.2.2. By Product 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By End Use 15.19.2.2. By Product 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By End Use 15.20.2.2. By Product 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By End Use 15.21.2.2. By Product 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By End Use 15.22.2.2. By Product 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By End Use 15.23.2.2. By Product 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By End Use 16.3.3. By Product 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Amcor Limited 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. CCL Industries, Inc. 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Gerresheimer AG 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Smurfit Kappa Group PLC 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Masterchem 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. PET Power 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Berry Plastic Group Inc. 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Resilux NV 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. GTX Hanex Plastic Sp. z o.o. 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Klöckner Pentaplast GmbH & Co. KG. 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. PerPETual Global 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 17.1.12. Waipak 17.1.12.1. Overview 17.1.12.2. Product Portfolio 17.1.12.3. Profitability by Market Segments 17.1.12.4. Sales Footprint 17.1.12.5. Strategy Overview 17.1.12.5.1. Marketing Strategy 17.1.12.5.2. Product Strategy 17.1.12.5.3. Channel Strategy 17.1.13. Loop Industries 17.1.13.1. Overview 17.1.13.2. Product Portfolio 17.1.13.3. Profitability by Market Segments 17.1.13.4. Sales Footprint 17.1.13.5. Strategy Overview 17.1.13.5.1. Marketing Strategy 17.1.13.5.2. Product Strategy 17.1.13.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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