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Meal Voucher Market Overview

The meal voucher market is expected to be valued at US$ 75.3 billion, symbolizing a dynamic ecosystem ripe with opportunities for growth and innovation. Over the projection period from 2024 to 2034, the demand for meal vouchers is poised to rise to US$ 144 billion by 2034, at a CAGR of 6.7%.

Attributes Details
Market Value for 2024 US$ 75.3 billion
Market Value for 2034 US$ 144 billion
Market Forecast CAGR for 2024 to 2034 6.7%

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The Gastronomic Evolution- From Past Successes to Future Feasts in the Meal Voucher Market

Historical CAGR 8.30%
Forecast CAGR 6.70%

With a historical CAGR of 8.30%, this sector has proven to be a fertile ground for innovation and expansion. But as the market gazes ahead, its forecasted CAGR of 6.70% paints a portrait of evolution, a transition from the rapid tempo of yesteryears to a more measured, yet no less alluring, rhythm of growth.

The shift thus signals not a regression but rather a maturation, where stability and sustainability harmonize to set up a future feast of opportunities. The historical performance serves as a compass, guiding stakeholders through the complexities of market dynamics in this gastronomic odyssey.

It whispers tales of resilience and adaptation, reminding them of the ebbs and flows that have shaped the landscape. As the forecast beckons, it casts a spotlight on the horizon, illuminating pathways adorned with innovation and consumer-centric strategies.

Beacons to Guide the Meal Voucher Market Forward

  • Understanding and adapting to evolving consumer tastes and preferences, including dietary trends, convenience, etc.
  • Embracing digitalization and leveraging technologies like mobile apps, QR codes, and blockchain for seamless redemption processes and enhanced user experiences.
  • Navigating and complying with regulations regarding tax implications, eligibility criteria, and industry standards to ensure legality and consumer trust.
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Key Factors Hampering the Meal Voucher Market

  • Challenges in expanding acceptance networks, particularly among smaller merchants and in regions with lower adoption rates, restrict redemption options for consumers.
  • Addressing concerns related to fraud and misuse of meal vouchers, including counterfeit vouchers, unauthorized resale, and improper usage, to safeguard the integrity of the system.
  • Navigating economic fluctuations and uncertainties, such as recessionary periods or currency devaluation, which may impact corporate budgets and consumer spending on meal vouchers.

Comparative View of Adjacent Markets

This section compares the meal voucher industry, the meal replacement bars market, and the meal replacement products market. The pervasive on-the-go convenience culture prevalent in modern society is considered one of the important drivers in this market.

A significant driver fueling the growth of the meal replacement products market is the augmenting focus on health and wellness among consumers.

Meal Voucher Market:

Attributes Meal Voucher Market
CAGR from 2024 to 2034 6.7%
Opportunity The surge in the digitization of payment methods and the boom in the popularity of mobile apps for transactions can be seen.
Key Trends A key trend in the meal voucher industry is the shift towards personalized and customizable offerings.

Meal Replacement Bars Market:

Attributes Meal Replacement Bars Market
CAGR from 2022 to 2032 8.05%
Opportunity An opportunity for the meal replacement bars market lies in further positioning products as convenient, on-the-go options for health and wellness-conscious consumers.
Key Trends The upsurge in popularity of plant-based and sustainable options acts as a key trend.

Meal Replacement Products Market:

Attributes Meal Replacement Products Market
CAGR from 2022 to 2032 6.4%
Opportunity Targeting specific consumer segments with tailored offerings acts as a major opportunity.
Key Trends A key trend in the meal replacement products market is the emphasis on clean labels and transparent ingredients.

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Category-wise Insights

The below section shows the leading segment. Based on the product type, the digital card segment is registered at a CAGR of 6.5% by 2034.

Category Digital Card
CAGR by 2034 6.5%

Digital Card Segment to Hold a Prominent Position in the Market

Based on product type, the digital card segment stands out, registering at a CAGR of 6.5% by 2034. As technology continues to weave its threads into the fabric of everyday life, digital meal vouchers offer a seamless and agile alternative to their traditional paper counterparts.

By harnessing the power of mobile apps, online platforms, and contactless payments, users can effortlessly access, redeem, and manage their meal vouchers with a tap of their fingertips, ushering in an era of unprecedented accessibility and efficiency.

The ascent of the digital card segment is not merely a reflection of technological ability but also a response to shifting consumer expectations and behaviors. Digital meal vouchers offer unparalleled convenience and flexibility to eco-conscious consumers seeking sustainable alternatives to physical paper vouchers.

The versatility of digital platforms allows for innovative features such as personalized recommendations, budget tracking, and loyalty rewards, enhancing user engagement and loyalty.

Country-wise Insights

The table describes the top five countries ranked by revenue, with South Korea holding the top position. The meal voucher market dominates through widespread adoption in corporate benefits packages, incentivizing employees, and fostering workplace satisfaction.

Meal vouchers in South Korea serve as promotional tools for businesses, propelling customer engagement and bolstering the vibrant social dining culture, thus becoming an integral aspect of dining experiences.

Forecast CAGRs from 2024 to 2034

Countries CAGR
The United States 7%
The United Kingdom 8%
China 7.5%
Japan 8.5%
South Korea 9%

Employee Benefit Packages of Meal Vouchers Impresses the United States Market

In the United States, the market is primarily used by companies as part of their employee benefits packages. Many employers offer meal vouchers as a perk to their staff, allowing them to enjoy meals at various restaurants or food establishments.

The vouchers are often distributed as part of incentive programs, employee recognition initiatives, or as a means to promote work-life balance. Meal vouchers are thus utilized by organizations to host business meetings or events, covering the cost of meals for attendees.

Meal Vouchers acting as Tax-efficient way to Supporting Employees’ Meal Costs in the United Kingdom

In the United Kingdom, meal vouchers are commonly utilized by both employers and individuals to save on dining expenses. Employers often provide meal vouchers as a tax-efficient way to support their employees' meal costs.

Individuals may also purchase meal vouchers independently or receive them as gifts, using them to dine out at restaurants, cafes, or fast-food outlets

Government Agents Issue Meal Vouchers as a form of Social Welfare in China

Government agencies may also issue meal vouchers as a form of social welfare or assistance to low-income individuals or families. Businesses often use meal vouchers as promotional tools or incentives to attract customers, offering discounts or complimentary meals to encourage patronage.

With a vibrant food culture and a growing emphasis on employee welfare and consumer engagement, meal vouchers have become an integral part of the Chinese dining landscape.

In China, the market is characterized by widespread adoption across various sectors, including corporate, government, and retail. Employers commonly distribute meal vouchers to employees as part of their compensation packages or as rewards for performance.

Meal Vouchers Used as a Fringe Benefit by Employees and Business Raising Economic Growth in Japan

In Japan, meal vouchers are extensively utilized by companies to support employee dining expenses and foster a sense of community within the workplace. Employers commonly provide meal vouchers as a fringe benefit to employees, enabling them to enjoy meals at local restaurants, cafes, or convenience stores.

These vouchers may be distributed on a regular basis or as special bonuses during holidays or company events. Additionally, meal vouchers are often used by businesses to host client meetings or corporate gatherings, covering the cost of meals for attendees.

With a strong tradition of group dining and a culture of employee appreciation, meal vouchers play a significant role in enhancing workplace morale and fostering positive relationships among colleagues in Japan.

Rising Affluence of the Prevailing Discounts Gives Rise to a Greater Demand for Meal Vouchers in South Korea

Businesses often use meal vouchers as promotional tools or incentives to attract customers, offering discounts or complimentary meals to drive foot traffic and a boom in sales. Consumers may also purchase meal vouchers independently or receive them as gifts, using them to dine out with friends or family members.

Employers commonly offer meal vouchers as part of their employee benefits packages, providing staff with a convenient way to enjoy meals at various dining establishments.

With a vibrant food scene and a culture of social dining, meal vouchers are an integral part of the South Korean dining experience, offering convenience and savings to both employees and consumers.

Competitive Landscape

Regional players and startups also carve niches, offering specialized services or catering to specific industries. Competition intensifies as companies compete to expand acceptance networks, enhance digital offerings, and differentiate through value-added services.

Regulatory compliance, consumer preferences, and economic factors further shape the landscape, driving continuous evolution and innovation in this dynamic market.

Some of the key developments

  • In January 2022, Circula GmbH secured €12 million in funding to bolster its employee finance app, geared towards seamless expense processing and compliant employee benefit access.
  • In October 2021, Edenred Group introduced Edenred Guaranteed Rides, which offered diverse transportation options as part of an innovative employee benefit initiative.

Key Coverage in the Meal Voucher Industry Report

  • Adjacent Study on Meal Voucher Market, Meal Voucher and Employee Benefit Solutions Market
  • Brazil Meal Voucher and Employee Benefit Solutions Market
  • Meal Voucher Market Size, Current Insights, and Demographic Trends
  • Global Meal Voucher Sales Market
  • Key Opportunities of the Global Meal Voucher Market

Report Scope

Attributes Details
Estimated Market Size in 2024 US$ 75.3 billion
Projected Market Valuation in 2034 US$ 144 billion
Value-based CAGR 2024 to 2034 6.7%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis Value in US$ billion
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa
Key Market Segments Covered
  • Product Type
  • Region
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Poland
  • Russia
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • South Africa
  • Israel
Key Companies Profiled
  • Edenred SA
  • The Up Group
  • Sodexo Group
  • Alelo
  • Asinta
  • Axis Bank Limited
  • Cinqo Group
  • Circula GmbH
  • CIRFOOD International
  • Emburse Inc.

Key Segments

By Product Type:

  • Book Card
  • Digital Card

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

Frequently Asked Questions

What is the expected worth of the meal voucher market in 2024?

As of 2024, the market for meal vouchers is expected to be valued at US$ 75.3 billion.

What is the market potential for meal vouchers?

The meal voucher market is projected to expand at a CAGR of 6.7% between 2024 and 2034.

Which product type segment dominates the meal voucher market?

The digital card segment is projected to dominate the industry.

What is the anticipated market value for meal vouchers in 2034?

By 2034, the market value of the Meal Voucher is expected to reach US$ 144 billion.

Which country is likely to dominate the meal voucher market?

South Korea is likely the top-performing market, with a CAGR of 9%.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2024 to 2034

        5.3.1. Book Card

        5.3.2. Digital Card

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    6.1. Introduction

    6.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    6.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        6.3.1. North America

        6.3.2. Latin America

        6.3.3. Western Europe

        6.3.4. Eastern Europe

        6.3.5. South Asia and Pacific

        6.3.6. East Asia

        6.3.7. Middle East and Africa

    6.4. Market Attractiveness Analysis By Region

7. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    7.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    7.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        7.2.1. By Country

            7.2.1.1. USA

            7.2.1.2. Canada

        7.2.2. By Product Type

    7.3. Market Attractiveness Analysis

        7.3.1. By Country

        7.3.2. By Product Type

    7.4. Key Takeaways

8. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. Brazil

            8.2.1.2. Mexico

            8.2.1.3. Rest of Latin America

        8.2.2. By Product Type

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

    8.4. Key Takeaways

9. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Germany

            9.2.1.2. UK

            9.2.1.3. France

            9.2.1.4. Spain

            9.2.1.5. Italy

            9.2.1.6. Rest of Western Europe

        9.2.2. By Product Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

    9.4. Key Takeaways

10. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Poland

            10.2.1.2. Russia

            10.2.1.3. Czech Republic

            10.2.1.4. Romania

            10.2.1.5. Rest of Eastern Europe

        10.2.2. By Product Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

    10.4. Key Takeaways

11. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. India

            11.2.1.2. Bangladesh

            11.2.1.3. Australia

            11.2.1.4. New Zealand

            11.2.1.5. Rest of South Asia and Pacific

        11.2.2. By Product Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

    11.4. Key Takeaways

12. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

        12.2.2. By Product Type

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

    12.4. Key Takeaways

13. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Israel

            13.2.1.4. Rest of MEA

        13.2.2. By Product Type

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

    13.4. Key Takeaways

14. Key Countries Market Analysis

    14.1. USA

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2023

            14.1.2.1. By Product Type

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2023

            14.2.2.1. By Product Type

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2023

            14.3.2.1. By Product Type

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2023

            14.4.2.1. By Product Type

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2023

            14.5.2.1. By Product Type

    14.6. UK

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2023

            14.6.2.1. By Product Type

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2023

            14.7.2.1. By Product Type

    14.8. Spain

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2023

            14.8.2.1. By Product Type

    14.9. Italy

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2023

            14.9.2.1. By Product Type

    14.10. Poland

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2023

            14.10.2.1. By Product Type

    14.11. Russia

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2023

            14.11.2.1. By Product Type

    14.12. Czech Republic

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2023

            14.12.2.1. By Product Type

    14.13. Romania

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2023

            14.13.2.1. By Product Type

    14.14. India

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2023

            14.14.2.1. By Product Type

    14.15. Bangladesh

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2023

            14.15.2.1. By Product Type

    14.16. Australia

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2023

            14.16.2.1. By Product Type

    14.17. New Zealand

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2023

            14.17.2.1. By Product Type

    14.18. China

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2023

            14.18.2.1. By Product Type

    14.19. Japan

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2023

            14.19.2.1. By Product Type

    14.20. South Korea

        14.20.1. Pricing Analysis

        14.20.2. Market Share Analysis, 2023

            14.20.2.1. By Product Type

    14.21. GCC Countries

        14.21.1. Pricing Analysis

        14.21.2. Market Share Analysis, 2023

            14.21.2.1. By Product Type

    14.22. South Africa

        14.22.1. Pricing Analysis

        14.22.2. Market Share Analysis, 2023

            14.22.2.1. By Product Type

    14.23. Israel

        14.23.1. Pricing Analysis

        14.23.2. Market Share Analysis, 2023

            14.23.2.1. By Product Type

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Product Type

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. Edenred SA

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

        16.1.2. The Up Group

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

        16.1.3. Sodexo Group

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

        16.1.4. Alelo

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

        16.1.5. Asinta

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

        16.1.6. Axis Bank Limited

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

        16.1.7. Cinqo Group

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

        16.1.8. Circula GmbH

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

        16.1.9. CIRFOOD International

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

        16.1.10. Emburse, Inc

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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