United States Merchandising Unit Industry Outlook from 2023 to 2033

Sales of merchandising unit across the United States are estimated to be valued at US$ 1,327.8 million in 2023 and US$ 2,225.6 million by 2033. Over the assessment period, the demand for merchandising unit in the United States is predicted to rise at a CAGR of 5.3%. In 2022, the United States merchandising unit business revenue totaled US$ 1,265.1 million and is set to exhibit a y-o-y growth of 4.6% in 2023.

Key Segments and their Statistics

  • Shopping malls are anticipated to be the dominant end users, accounting for around 28.6% of value share in 2023. This is due to the rising usage of merchandising unit in shopping malls for increasing sales and promoting new products. However, the hotels & resorts segment is expected to witness a higher CAGR of 6.8% through 2033.
  • The free-standing merchandising unit segment is expected to hold a revenue share of 55% by 2033, exhibiting a CAGR of 5.1% over the forecast period. On the other hand, the demand for wall-mounted merchandising unit is predicted to increase at a higher CAGR of 6.3% between 2023 and 2033.
Attributes Key Insights
United States Merchandising Unit Business Revenue (2022A) US$ 1,265.1 million
Estimated United States Merchandising Unit Business Value (2023E) US$ 1,327.8 million
Projected United States Merchandising Unit Business Revenue (2033F) US$ 2,225.6 million
Value-based CAGR (2023 to 2033) 5.3%

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United States Merchandising Unit Business Overview

The United States merchandising unit business revenue is projected to expand 1.7X through 2033. This is due to the rapid expansion of the retail sector in the country, rising retail sales, and the growing emphasis on visual merchandising.

Merchandising unit are expected to serve as dynamic business tools that engage customers, drive conversions, and enhance brand visibility through effective presentation, promotional displays, and seamless purchase pathways. These are becoming powerful business tools by conveying brand messages, product benefits, and promotional offers, thereby driving their demand.

They are increasingly being installed at shopping malls, hotels, retail stores, airports, and other places to showcase products. The growing adoption of merchandising unit in these places is expected to boost their sales and push the total revenue.

2018 to 2022 United States Merchandising Unit Industry Outlook Vs. 2023 to 2033

Sales of merchandising unit in the United States grew at a CAGR of 3.1% during the historical period. Total revenue in the country reached around US$ 1,265.1 million in 2022. Over the assessment period, merchandising unit demand in the United States is anticipated to increase at a 5.3% CAGR.

Historical CAGR (2018 to 2022) 3.1%
Forecast CAGR (2023 to 2033) 5.3%

In recent years, the utilization of merchandising unit has witnessed a significant upsurge, particularly across airports and shopping malls. This can be attributed to the increasing footfall across top-tier malls in the country, as well as the persistent growth in the number of customers who prefer air travel owing to the lower costs.

Retailers are increasingly using a single, expansive merchandise unit to advertise all their brands. This strategy aims to optimize space utilization and provide a comprehensive array of brands and products under one location.

The integration enables cross-promotional opportunities and shared business initiatives that mutually benefit all involved stakeholders. Moreover, it is cost-effective from a retailer's perspective, especially in high-rent spaces or prime real estate locations with accessibility issues.

For instance, Stella McCartney, a United States-based firm, employs this multiple-store merchandising unit strategy to showcase a diverse range of products within a singular merchandising space. This approach not only minimizes resource use but also enhances the shopping experience for customers by offering a wide assortment of products and brands, all within one conveniently located destination.

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Other Factors Pushing the Demand for Merchandising Unit in the United States

  • Expansion of the organized retail sector and increasing retail sales
  • Rising interest in visual merchandising
  • Growing need for efficient and attractive product displays
  • Rise of e-commerce
  • Continuous innovation in retail merchandising equipment
  • Increasing investments in branding and marketing by companies
  • Surging popularity of corrugated cardboard-based merchandising unit

Key Trends in the United States Merchandising Unit Business

  • Integration of digital elements such as interactive displays, augmented reality, and digital signage to enhance overall shopping experience
  • Growing usage of sustainable and eco-friendly materials
  • Rising popularity of pop-up stores is expected to create opportunities for leading merchandising unit suppliers

Semi-annual Update

Particular Value CAGR
H1 5.2% (2022 to 2032)
H2 5.4% (2022 to 2032)
H1 5.3% (2023 to 2033)
H2 5.5% (2023 to 2033)

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Comparative View of Adjacent United States Merchandising Unit Businesses

The merchandising unit business in the United States will likely be impacted by the tangential or peer businesses in the packaging sector. These include businesses such as the United States and Canada molded fiber pulp packaging and the United States lidding film spaces. Knowledge of these related fields can help companies get an in-depth analysis of the overall scenario and frame their strategies accordingly.

United States Merchandising Unit Demand Outlook:

Attributes United States Merchandising Unit Demand Outlook
CAGR (2023 to 2033) 5.3%
Value (2023) US$ 1,327.8 million
Growth Factor Increasing usage of merchandising unit for branding and promotional purposes is driving sales.
Key Trend Multiple stores in a single merchandising unit is a key trend.

United States Lidding Film Sales Forecast:

Attributes United States Lidding Film Sales Forecast
CAGR (2023 to 2033) 4.9%
Value (2023) US$ 755.4 million
Growth Factor The growing need to extend the shelf life of fresh produce is expected to drive the demand for lidding films in the United States.
Key Trend Technological advancements and product innovation in lidding films are key trends.

United States and Canada Molded Fiber Pulp Packaging Industry Analysis:

Attributes United States and Canada Molded Fiber Pulp Packaging Industry Analysis
CAGR (2023 to 2033) 5.2%
Value (2023) US$ 1.9 billion
Growth Factor Growing demand for protective and sustainable packaging solutions is anticipated to drive sales of molded fiber pulp packaging.
Key Trend The rising usage of 3D printed mold tooling is a key trend impacting sales growth.

Insight into Sub-regions Impacting Merchandising Unit Sales in the United States

Rising Number of Retailers Driving Sales in North East Region

The Northeast region is poised to dominate the United States retail merchandising unit business in the forecast period. The general populace across several states in the North East boasts of higher disposable income, which consequently results in an increasing proportion of affluent consumers.

The region also boasts of a larger number of retailers in comparison, who extensively invest in merchandising unit to stand out from the competitive retail sector across the region. This is expected to stimulate sales of merchandising unit across the North East region during the forecast period.

Rising Popularity of Pop-up Shops Driving Demand in the Western United States

The Western region of the United States is set to witness a considerable CAGR during the estimated period. As per the latest United States merchandising unit industry analysis, demand for merchandising unit in the Western United States will likely rise at a CAGR of 6.8% throughout the forecast period. This is attributable to the expansion of the retail sector, increasing consumer spending, and surging popularity of pop-up stores.

Western region is also witnessing rapid economic growth along with a constant flow of tourism. Such factors are expected to contribute to the growing demand for merchandising unit across the region during the assessment period.

Category-wise Insights

The below section shows the free-standing segment to retain its dominance based on merchandising unit type. It is poised to thrive at 5.1% CAGR through 2033. By end-user, the shopping malls segment is anticipated to account for a prominent share, exhibiting a CAGR of 4.2% between 2023 and 2033.

Attractive Features of Free-standing Merchandising Unit Fueling their Demand

Type Value CAGR
Free Standing 5.1%
Wall Mounted 6.3%

Based on type, free-standing merchandising unit are anticipated to hold a significant value share of around 55.4% by 2033. Over the assessment period, sales of free-standing merchandising unit in the United States are expected to soar at a CAGR of 5.1%. This can be attributed to the rising adoption of free-standing merchandising unit (FSDUs) across diverse end-use sectors due to their multiple benefits.

Free-standing variants of merchandising unit are set to be utilized to increase product visibility and promote brand impact at the point of purchase. They would allow retailers the freedom to place them anywhere in a store, which makes it easy to change the layout as needed. This is especially useful in large retail stores, where the layout requires frequent changes.

Free-standing merchandising unit can be placed anywhere in the retail store, which makes them highly sought-after types among end-users. They are a versatile and effective means to promote products and boost sales. The growing usage of free-standing unit by retailers and manufacturers to increase product visibility, raise brand awareness, drive impulse purchases, and increase sales will likely boost the target segment.

Adoption of Merchandising Unit Remain High in Shopping Malls

End-use Value CAGR
Airports 4.7%
Shopping Malls 4.2%

The shopping mall segment is estimated to dominate the United States merchandising unit business with a share of around 28.6% in 2023. It is poised to exhibit a CAGR of 4.2% between 2023 and 2033, generating lucrative revenue in the target business. Shopping malls mainly utilize retail merchandising unit that display a brand’s product offerings, encourage impulse purchases, and provide opportunities for cross-promotions.

Several shopping malls across the United States have witnessed a resurgence in customer traffic in recent years, especially in top-tier malls, where footfall has increased by over 10% in 2022, as compared to pre-COVID levels. This trend is further driving investments in merchandising unit as brands attempt to capture the new generation of offline shoppers.

Merchandising unit also allow shopping malls to increase their footfall and sales, promote new products and brands, and create a more dynamic and engaging shopping experience for their customers. As a result, the demand for retail merchandising unit in the shopping malls segment will continue to rise steadily through 2033.

Competitive Landscape

Key manufacturers of merchandising unit are concentrating on increasing their production capacity to meet the demand from end users in the United States. The landscape is highly competitive, with several key players dominating the field. Prominent companies in the report include Smurfit Kappa, International Paper, WestRock, DS Smith Plc, Cart King International, Siffron Inc., and Frank Mayer and Associates, Inc.

Recent developments in the United States Merchandising Unit Business

  • In July 2023, Orbus Visual Communications, one of the most prominent manufacturers of visual communications solutions, announced the launch of the MODify Retail Merchandising System for tradeshows, events, retail sector, and workplace interiors.
  • In December 2022, WestRock completed the acquisition of Grupo Gondi.

Scope of the Report

Attribute Details
Estimated Value (2023) US$ 1,327.8 million
Projected Value (2033) US$ 2,225.6 million
Anticipated Growth Rate (2023 to 2033) 5.3% CAGR
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Unit Value (US$ million)
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered Type, End-users, Sub-region
Key Companies Profiled Smurfit Kappa; International Paper; WestRock; DS Smith Plc; Cart King International; Siffron Inc.; Frank Mayer and Associates, Inc.; Creative Display Now; Tilsner Carton Company; Nemco Food Company

United States Merchandising Unit Industry Analysis by Category

By Type:

  • Wall Mounted
  • Free Standing
  • On Wheels

By End-users:

  • Airports
  • Shopping Malls
  • Subway Stations
  • Commercial Space & Institutions
  • Residential Community
  • Hotels & Resorts
  • Other (Stadium, Parks)

By Sub-region:

  • North East
  • South West
  • West
  • South East
  • Mid-West

Frequently Asked Questions

What is the size of the United States merchandising unit business?

The target business is estimated to reach US$ 1,327.8 million in 2023.

What is the demand outlook for merchandising units?

Demand for merchandising units is expected to rise at a 5.3% CAGR during through 2033.

What is the sales forecast for merchandising units?

Sales in the United States are set to reach US$ 2,225.6 million by 2033.

What is driving sales growth in the United States?

Rising usage of merchandising units for branding and promotional purposes would aid growth.

Who are the top 3 players operating in the United States?

Smurfit Kappa, International Paper, and WestRock are the top 3 players.

What are the four types of merchandise?

Impulse goods, specialty goods, shopping products, and convenience goods are the four types.

Table of Content

1. Executive Summary

    1.1. Industry Outlook

    1.2. Business Analysis

    1.3. Future Market Insights (FMI) Analysis and Recommendations

2. Business Overview

    2.1. Business Coverage / Taxonomy

    2.2. Definition / Scope / Limitations

    2.3. Heat Mapping/Product Mapping

3. Key Trends

    3.1. Key Trends Impacting Sales

    3.2. Technological Trends

4. Key Success Factors

    4.1. Product Adoption / Usage Analysis

    4.2. Product USP’s / Features

    4.3. Strategic Promotional Strategies

5. Industry Analysis 2018 to 2022 and Forecast, 2023 to 2033

    5.1. Historical Volume (Unit) Analysis, 2018 to 2022

    5.2. Current and Future Volume (Unit) Projections, 2023 to 2033

    5.3. Y-o-Y Growth Trend Analysis

    5.4. Total Installed Base

6. Industry Analysis - Pricing Analysis

    6.1. State-wise Pricing Analysis

    6.2. Weighted Average Pricing Analysis Benchmark

7. Industry Analysis Demand (in Value or Size in US$ million) Analysis 2018 to 2022 and Forecast, 2023 to 2033

    7.1. Historical Value (US$ million) Analysis, 2018 to 2022

    7.2. Current and Future Value (US$ million) Projections, 2023 to 2033

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Business Background

    8.1. Retail Overview

    8.2. Foodservice Overview

    8.3. Forecast Factor

    8.4. Macro-Economic Factors

    8.5. Value Chain Analysis

        8.5.1. Exhaustive List of Raw Material Suppliers

        8.5.2. Exhaustive List of Converters/Manufacturers

        8.5.3. Exhaustive List of End-users/Customers

    8.6. Cased-based Scenario – Impact Assessment

        8.6.1. Current Statistics

        8.6.2. Short-Mid-Long Term Outlook

        8.6.3. Likely Rebound

    8.7. Key Dynamics

        8.7.1. Drivers

        8.7.2. Restraints

        8.7.3. Opportunity Analysis

    8.8. Supply Demand Analysis

9. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    9.1. Introduction / Key Findings

    9.2. Historical Size (US$ million) and Volume (Unit) Analysis, By Type, 2018 to 2022

    9.3. Current and Future Size (US$ million) and Volume (Unit) Analysis and Forecast, By Type, 2023 to 2033

        9.3.1. Wall Mounted

        9.3.2. Free Standing

        9.3.3. On Wheels

    9.4. Business Attractiveness Analysis, By Type

10. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-users

    10.1. Introduction / Key Findings

    10.2. Historical Size (US$ million) and Volume (Unit) Analysis, By End-users, 2018 to 2022

    10.3. Current and Future Size (US$ million) and Volume (Unit) Analysis and Forecast, By End-users, 2023 to 2033

        10.3.1. Airports

        10.3.2. Shopping Malls

        10.3.3. Subway Stations

        10.3.4. Commercial Space & Institutions

        10.3.5. Residential Community

        10.3.6. Hotels & Resorts

        10.3.7. Other (Stadium, Parks)

    10.4. Business Attractiveness Analysis, By End-users

11. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sub-region

    11.1. Introduction / Key Findings

    11.2. Historical Size (US$ million) and Volume (Unit) Analysis, By Sub-region, 2018 to 2022

    11.3. Current and Future Size (US$ million) and Volume (Unit) Analysis and Forecast, By Sub-region, 2023 to 2033

        11.3.1. North East

        11.3.2. South West

        11.3.3. West

        11.3.4. South East

        11.3.5. Mid-West

    11.4. Business Attractiveness Analysis, By End-users

12. Northeast Industry Analysis 2018 to 2022 and Forecast 2023 to 2033

    12.1. Introduction / Key Findings

    12.2. Historical Size (US$ million) and Volume (Unit) Analysis, 2018 to 2022

    12.3. Current and Future Size (US$ million) and Volume (Unit) Analysis and Forecast, 2023 to 2033

        12.3.1. Connecticut

        12.3.2. Delaware

        12.3.3. Maine

        12.3.4. Maryland

        12.3.5. Massachusetts

        12.3.6. New Hampshire

        12.3.7. New Jersey

        12.3.8. New York

        12.3.9. Pennsylvania

        12.3.10. Rhode Island

        12.3.11. Vermont

    12.4. Business Attractiveness Analysis, By End-users

    12.5. Share Analysis, By Type

    12.6. Share Analysis, By County

13. South West Industry Analysis 2018 to 2022 and Forecast 2023 to 2033

    13.1. Introduction / Key Findings

    13.2. Historical Size (US$ million) and Volume (Unit) Analysis, 2018 to 2022

    13.3. Current and Future Size (US$ million) and Volume (Unit) Analysis and Forecast, 2023 to 2033

        13.3.1. Arizona

        13.3.2. New Mexico

        13.3.3. Oklahoma

        13.3.4. Texas

    13.4. Business Attractiveness Analysis, By End-users

    13.5. Share Analysis, By Type

    13.6. Share Analysis, By County

14. West Industry Analysis 2018 to 2022 and Forecast 2023 to 2033

    14.1. Introduction / Key Findings

    14.2. Historical Size (US$ million) and Volume (Unit) Analysis, 2018 to 2022

    14.3. Current and Future Size (US$ million) and Volume (Unit) Analysis and Forecast, 2023 to 2033

        14.3.1. Alaska

        14.3.2. California

        14.3.3. Colorado

        14.3.4. Hawaii

        14.3.5. Idaho

        14.3.6. Montana

        14.3.7. Nevada

        14.3.8. Oregon

        14.3.9. Utah

        14.3.10. Washington

        14.3.11. Wyoming

    14.4. Business Attractiveness Analysis, By End-users

    14.5. Share Analysis, By Type

    14.6. Share Analysis, By County

15. South East Industry Analysis 2018 to 2022 and Forecast 2023 to 2033

    15.1. Introduction / Key Findings

    15.2. Historical Size (US$ million) and Volume (Unit) Analysis, 2018 to 2022

    15.3. Current and Future Size (US$ million) and Volume (Unit) Analysis and Forecast, 2023 to 2033

        15.3.1. Alabama

        15.3.2. Arkansas

        15.3.3. Florida

        15.3.4. Georgia

        15.3.5. Kentucky

        15.3.6. Louisiana

        15.3.7. Mississippi

        15.3.8. North Carolina

        15.3.9. South Carolina

        15.3.10. Tennessee

        15.3.11. Virginia

        15.3.12. West Virginia

    15.4. Business Attractiveness Analysis, By End-users

    15.5. Share Analysis, By Type

    15.6. Share Analysis, By County

16. Mid-West Industry Analysis 2018 to 2022 and Forecast 2023 to 2033

    16.1. Introduction / Key Findings

    16.2. Historical Size (US$ million) and Volume (Unit) Analysis, 2018 to 2022

    16.3. Current and Future Size (US$ million) and Volume (Unit) Analysis and Forecast, 2023 to 2033

        16.3.1. Illinois

        16.3.2. Indiana

        16.3.3. Iowa

        16.3.4. Kansas

        16.3.5. Michigan

        16.3.6. Minnesota

        16.3.7. Missouri

        16.3.8. Nebraska

        16.3.9. North Dakota

        16.3.10. Ohio

        16.3.11. South Dakota

        16.3.12. Wisconsin

    16.4. Business Attractiveness Analysis, By End-users

    16.5. Share Analysis, By Type

    16.6. Share Analysis, By County

17. Structure Analysis

    17.1. Industry Analysis by Tier of Companies

    17.2. Share Analysis of Top Players

    17.3. Presence Analysis

18. Competition Analysis

    18.1. Competition Dashboard

    18.2. Competition Benchmarking

    18.3. Competition Deep Dive/ Portfolio Analysis (Global Based/Operating Key Players)

        18.3.1. Smurfit Kappa

            18.3.1.1. Overview

            18.3.1.2. Product Portfolio

            18.3.1.3. Profitability by Key Segments (Type/End-users/Sub-region)

            18.3.1.4. Sales Footprint

            18.3.1.5. Strategy Overview

        18.3.2. International Paper

            18.3.2.1. Overview

            18.3.2.2. Product Portfolio

            18.3.2.3. Profitability by Key Segments (Type/End-users/Sub-region)

            18.3.2.4. Sales Footprint

            18.3.2.5. Strategy Overview

        18.3.3. WestRock

            18.3.3.1. Overview

            18.3.3.2. Product Portfolio

            18.3.3.3. Profitability by Key Segments (Type/End-users/Sub-region)

            18.3.3.4. Sales Footprint

            18.3.3.5. Strategy Overview

        18.3.4. DS Smith Plc

            18.3.4.1. Overview

            18.3.4.2. Product Portfolio

            18.3.4.3. Profitability by Key Segments (Type/End-users/Sub-region)

            18.3.4.4. Sales Footprint

            18.3.4.5. Strategy Overview

        18.3.5. Cart King International

            18.3.5.1. Overview

            18.3.5.2. Product Portfolio

            18.3.5.3. Profitability by Key Segments (Type/End-users/Sub-region)

            18.3.5.4. Sales Footprint

            18.3.5.5. Strategy Overview

        18.3.6. Siffron Inc

            18.3.6.1. Overview

            18.3.6.2. Product Portfolio

            18.3.6.3. Profitability by Key Segments (Type/End-users/Sub-region)

            18.3.6.4. Sales Footprint

            18.3.6.5. Strategy Overview

        18.3.7. Frank Mayer and Associates, Inc

            18.3.7.1. Overview

            18.3.7.2. Product Portfolio

            18.3.7.3. Profitability by Key Segments (Type/End-users/Sub-region)

            18.3.7.4. Sales Footprint

            18.3.7.5. Strategy Overview

        18.3.8. Creative Display Now

            18.3.8.1. Overview

            18.3.8.2. Product Portfolio

            18.3.8.3. Profitability by Key Segments (Type/End-users/Sub-region)

            18.3.8.4. Sales Footprint

            18.3.8.5. Strategy Overview

        18.3.9. Tilsner Carton Company

            18.3.9.1. Overview

            18.3.9.2. Product Portfolio

            18.3.9.3. Profitability by Key Segments (Type/End-users/Sub-region)

            18.3.9.4. Sales Footprint

            18.3.9.5. Strategy Overview

        18.3.10. Nemco Food Company

            18.3.10.1. Overview

            18.3.10.2. Product Portfolio

            18.3.10.3. Profitability by Key Segments (Type/End-users/Sub-region)

            18.3.10.4. Sales Footprint

            18.3.10.5. Strategy Overview

*The above list is indicative in nature and is subject to change during the course of research

19. Assumptions and Acronyms Used

20. Research Methodology

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