Mochi Donuts Market

How big is Mochi Donuts Market in 2026?

USD 440.1 million in 2026 and USD 1,141.5 million by 2036 at a 10.0% CAGR.

Mochi donut demand is projected to rise from USD 440.1 million in 2026 to USD 1,141.5 million by 2036 at a 10.0% CAGR. Expansion depends on operators' ability to maintain product consistency while introducing new flavors and seasonal offerings. Mochinut stated in January 2026 that standardized recipes and training systems keep its mochi donut execution consistent across locations. That operating model lets franchisees rotate glazes and seasonal finishes without rebuilding the base dough process for each menu change.

Shop-led concepts have more chances to prove a new texture when foodservice captures a large share of routine spending. In June 2026, USDA Economic Research Service reported that food away from home represented 56.3% of United States food expenditures in 2025. That channel mix gives mochi donut franchises frequent trial occasions while retail-led routes place more weight on texture after a longer merchandising window.

Key Takeaways

• Chewy texture lets mochi donut operators rotate glazes and limited-time flavors while keeping one core dough in regular production.
• In 2026, glazed rings are expected to lead product type with 32.0% share because the familiar ring shape supports quick finishing changes.
• By claim - nature, conventional products are estimated to hold 58.0% in 2026 owing to familiar commercial bakery inputs that reduce reformulation work during initial franchise commercialization.
• Fresh formats are projected to hold 35.0% share in 2026 attributable to shorter holding windows that protect the expected elastic bite.
• Longer storage windows can reduce chew and raise waste risk which limits channels dependent on centralized production or slower stock rotation.
• Some of the key players in this market include Mochinut, Duskin Co., Ltd., Krispy Kreme Doughnuts Japan Co., Ltd., After You Public Company Limited, Mochi Foods, Dawn Foods, backaldrin International The Kornspitz Company GmbH, and Central Restaurants Group Co., Ltd.

Analyst Perspective

"Mochi donut economics depend on preserving chew through the selling window while keeping finishing work simple for the chosen store format. One stable dough gives operators room for seasonal finishes without forcing a separate production routine for every flavor."

- Nandini Roy Choudhury, Principal Consultant, Future Market Insights

How is the mochi donuts market segmented?

The market is segmented by product type, claim - nature, format, packaging format and sales channel.

Product type includes glazed rings, filled donuts, cake donuts and premium & specialty products. Claim / nature covers conventional, clean label, organic, gluten-free and high-protein / fortified products. Format includes fresh, frozen, ambient packaged, chilled and par-baked / thaw-and-serve offers. Packaging format covers multipack, single-serve, family / loaf pack and bulk foodservice. Sales channels include supermarkets & hypermarkets, artisan & specialty bakeries, convenience & forecourt, online & DTC and foodservice distributors.

What drives supermarkets & hypermarkets in the sales channel category?

Large retailers can place mochi donuts beside familiar sweet bakery lines once industrial bakery mixes and handling instructions give store teams repeatable finishing results.

• By sales channel, supermarkets & hypermarkets are forecast to represent 35.0% in 2026 driven by broad traffic that supports multipack trial and routine replenishment.
• Retail range extensions also give differentiated probiotic bakery products a path beside mainstream sweet bakery lines. USDA Economic Research Service reported in August 2026 that warehouse clubs and supercenters captured 26.4% of United States food-at-home spending in 2025. That concentration gives mochi donut producers large-volume test channels provided store handling protects chew through the selling window.

What makes glazed rings central to the product type category?

Glazed rings keep a familiar donut outline while giving operators a broad finishing surface for seasonal colors and flavors within wider bakery product demand.

• Based on product type, glazed rings are projected to account for 32.0% in 2026 due to late-stage glazing that changes the offer without rebuilding dough production.
• Ring geometry suits adjacent frozen bakery formats because standardized piece size simplifies finishing and pack-out in multi-store production. In November 2025, Duskin documented that strong response to Mocchurin increased visits to Mister Donut shops during the fiscal half. The shop response shows a chewy ring platform can draw traffic without changing the familiar service routine.

Why does conventional lead the claim - nature category?

Conventional formulations give operators more room to balance rice-derived chew with familiar commercial bakery inputs before introducing restrictive claims tied to organic rice flour.

• By claim - nature, conventional products are estimated to hold 58.0% in 2026 owing to familiar inputs that reduce reformulation work during initial local commercialization.
• Specialty bakery programs such as UK gluten-free bakery ranges require separate ingredient and allergen controls during qualification. Mochinut stated in January 2026 that standardized recipes and sourcing support consistent franchise execution. Conventional recipes therefore give new operators a wider starting point before claim-specific controls narrow ingredient choices.

How does fresh support leadership in the format category?

Fresh service protects the elastic bite closest to production while frozen baked goods require thawing or reheating routines that reproduce the intended texture.

• The fresh segment is likely to capture 35.0% share in 2026 attributable to shorter holding windows that reduce firmness changes before consumption.
• Store teams also need compatible bakery ingredients that tolerate frequent glazing cycles without extending normal counter labor. In January 2025, Krispy Kreme Doughnuts Japan introduced Kome-Dough Matcha Cream with a domestic rice-flour mix and advised serving it warm for a softer chewy texture. The preparation note shows why service routines must protect texture after production.

What are the drivers, restraints and opportunities in the Mochi Donuts Market?

Chewy texture and flavor rotation sustain trial while holding performance limits distribution economics and ready-to-finish systems widen access to larger retail and foodservice networks.

• Driver: A distinctive chewy texture lets operators rotate glazes and limited-time flavors while keeping one core dough in regular production.
• Restraint: Longer holding windows can change chew while retail promotion rules reduce merchandising flexibility for qualifying sweet bakery products.
• Opportunity: Frozen and ready-to-finish systems can widen distribution once reheating and finishing reproduce fresh chew with predictable store labor.

Dense cafe districts give unfamiliar chewy textures repeated trial beside established beverage occasions. Statistics Korea reported in December 2025 that coffee and other non-alcoholic beverage franchise sales increased 12.8% during 2024. More cafe transactions give mochi donut operators additional settings for limited batches and flavor rotation without requiring supermarket-scale distribution.

Large-store expansion is harder for qualifying sweet bakery products if retailers cannot rely on volume promotions to convert trial in adjacent categories such as gluten-free bagels. The United Kingdom implemented restrictions on qualifying HFSS volume-price promotions on October 1 2025. Mochi donut brands entering grocery therefore need portion sizes and price points that can win repeat purchase without depending on multibuy mechanics.

Ready-to-finish formats shift store work from dough production toward controlled warming and final decoration. Dawn Foods announced in May 2025 that its frozen ready-to-finish churro donuts would launch nationally in the United States. Mochi donut producers can use the same distribution logic provided reheating restores the intended chew without raising waste or counter labor.

Which country CAGRs are profiled in the Mochi Donuts Market?

Country	CAGR
Saudi Arabia	11.3%
UAE	10.9%
South Korea	10.6%
UK	10.3%
USA	10.0%

How do country-level CAGRs compare in the Mochi Donuts Market?

The country outlook form three growth bands within a narrow 1.3 percentage-point spread. Saudi Arabia and the UAE occupy the upper band while South Korea is the transition market. The UK and USA sit near the global pace. Because the spread is modest, channel economics and service format are more useful entry signals than rank alone.

• Saudi Arabia gains trial from new hospitality and mixed-use venues.
• UAE tourism gives cross-cultural flavors a broad testing audience.
• South Korean cafe turnover rewards distinctive snacks paired with beverages.
• UK grocery networks favor formats requiring limited store finishing labor.
• USA franchises can test regional flavors before broader national rollout.

Similar growth rates produce different entry economics because each country converts trial through a different channel. The full report provides country-level CAGR analysis across North America, Latin America, Europe, East Asia, South Asia, Oceania and the Middle East and Africa.

Country-wise Analysis

• New hotel and mall openings give premium dessert concepts more service points while specialized ingredients still travel through long regional distribution routes that raise inventory planning risk outside major cities. GASTAT reported in January 2026 that licensed tourism hospitality facilities increased 40.6% year over year in Q3 2025, giving new dessert formats more high-traffic evening service points. Saudi Arabia is projected to grow at 11.3% CAGR during the forecast period, given that expansion and brands with trained local franchise partners plus disciplined batch planning are better placed to serve evening demand without carrying excessive unsold product through slower daytime hours in dispersed regional hospitality locations.
• Dubai gives new dessert concepts concentrated exposure in malls and hotel districts but high occupancy costs leave little room for products that sell slowly after launch or require lengthy customer education. UAE mochi donut demand is forecast to expand at 10.9% CAGR through 2036 supported by visitor turnover and premium foodservice concentration in major leisure districts. Dubai Media Office stated in February 2026 that the city welcomed 19.59 million international overnight visitors during 2025, giving short-batch launches a broad testing audience while rapid concept turnover limits the time available to recover high occupancy costs and build repeat local demand.
• Dense cafe districts give small desserts frequent discovery beside beverages while short menu cycles quickly shift attention toward the next seasonal item and intensify competition for repeat purchases in major Seoul trade areas. Statistics Korea found in November 2025 that 67.2% of household heads would cut dining-out spending first if household finances worsened. South Korea is estimated to post 10.6% CAGR by 2036 reflecting rapid menu testing and brands that refresh glazes without changing the base dough fit crowded cafe operations better than concepts requiring frequent production resets, especially as price sensitivity can interrupt repeat purchases during short promotions.
• National grocery and convenience networks give thaw-and-finish bakery products broad shelf access while longer merchandising windows make texture stability more difficult than in shop-led service during national rollout. UK mochi donut sales are projected to rise at 10.3% CAGR over the assessment period, helped by established bakery merchandising that can place unfamiliar textures beside familiar sweet goods. DEFRA published in April 2026 that food, feed and drink imports increased 5% in real terms during 2025 and that broader sourcing base gives importers more formulation options while longer shelf exposure keeps commercial repeat purchase dependent on portion discipline and a stable chew.
• Specialty bakeries and franchise shops give chewy donuts direct trial while national expansion must absorb wide differences in labor costs and regional distribution distance between metropolitan and suburban territories during network growth and menu planning. USDA Economic Research Service data updated in July 2026 show limited-service restaurants accounted for 36.5% of food-away-from-home spending in 2025. USA demand is forecast to rise at 10.0% CAGR through 2036 tied to this foodservice base and wider franchise scale should favor standardized mixes that preserve chew through longer supply routes without forcing identical production schedules in stores with different staffing patterns and traffic profiles.

Who are the notable companies in the Mochi Donuts Market?

Mochinut, Duskin Co., Ltd., Krispy Kreme Doughnuts Japan Co., Ltd., After You Public Company Limited, Mochi Foods, Dawn Foods, backaldrin International The Kornspitz Company GmbH, and Central Restaurants Group Co., Ltd.

Competition divides between dedicated mochi donut franchises, scaled donut chains and bakery-system producers. Bakeries already producing adjacent beignet formats can test chewy rings with commercial mixes without developing a rice-flour dough system from scratch.

Entry barriers differ by route because store-led concepts must reproduce fresh chew consistently while mix producers need application support that transfers into customer equipment and labor routines.

• Dedicated and chain-led consumer platforms: Mochinut, Duskin Co., Ltd., Krispy Kreme Doughnuts Japan Co., Ltd., After You Public Company Limited and Central Restaurants Group Co., Ltd. operate customer-facing store or franchise systems.
• B2B formulation and bakery-system producers: Mochi Foods, Dawn Foods and backaldrin International The Kornspitz Company GmbH document commercial mochi donut mix or formulation routes for bakery production.

Competitive Benchmarking: Mochi Donuts Market

Company	Exact-Market Operating Depth	Documented Commercial Scale	Replication Control	Geographic Reach
Mochinut	High	High	High	United States and international development
Duskin Co., Ltd.	High	High	High	Japan and Asian franchise markets
Krispy Kreme Doughnuts Japan Co., Ltd.	Medium	High	High	Japan
After You Public Company Limited	Low	Medium	Medium	Thailand
Mochi Foods	High	High	High	United States B2B
Dawn Foods	High	High	High	North America and international bakery customers
backaldrin International The Kornspitz Company GmbH	High	High	High	Europe and international B2B markets
Central Restaurants Group Co., Ltd.	High	High	High	Thailand nationwide

Scoring basis: High exact-market depth requires a dedicated mochi donut system or commercial mix while Medium requires a recurring rice-flour or chewy donut line and Low identifies one documented market action. High commercial scale requires 100 or more relevant outlets or broad B2B distribution while Medium requires smaller multi-site activity and Low identifies local operation. High replication control requires standardized franchise or mix procedures while Medium reflects narrower chain control and Low identifies a one-off program.

Key Developments in the Mochi Donuts Market

• In January 2026, After You Public Company Limited collaborated with Mister Donut to launch six dessert-inspired donut flavors at all Mister Donut branches.
• In June 2025, Duskin Co., Ltd. launched four Mocchurin varieties at Mister Donut after developing chewy dough with Japanese mochi flour and rice flour.
• In April 2025, Krispy Kreme Doughnuts Japan Co., Ltd. launched two Kome-Dough rice-flour donuts through its Kome & Cha promotion at domestic stores.

Key Players in the Mochi Donuts Market

Dedicated Mochi Donut Franchise and Formulation Platforms

• Mochinut
• Mochi Foods

Scaled Donut and Dessert Platforms

• Duskin Co., Ltd.
• Krispy Kreme Doughnuts Japan Co., Ltd.
• After You Public Company Limited
• Central Restaurants Group Co., Ltd.

Bakery Ingredient and Mix Providers

• Dawn Foods
• backaldrin International The Kornspitz Company GmbH

Mochi Donuts Market - Report Scope

Coverage field	Report scope
Market breakdown	By product type, claim - nature, format, packaging format, sales channel and region.
Quantitative Units	USD million.
Market Definition	Commercial mochi donuts and mochi-style chewy donut formats sold through bakery, foodservice and retail channels.
Regions Covered	North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia and Pacific and Middle East and Africa.
Countries Covered	Saudi Arabia, UAE, South Korea, UK, USA, and 20+ countries included in the full report.
Key Companies Profiled	Mochinut, Duskin Co., Ltd., Krispy Kreme Doughnuts Japan Co., Ltd., After You Public Company Limited, Mochi Foods, Dawn Foods, backaldrin International The Kornspitz Company GmbH, Central Restaurants Group Co., Ltd.
Forecast Period	2026 to 2036.
Approach	Primary and secondary research with market triangulation.

Mochi Donuts Market - Research Methodology

Method	Approach
Primary Research	FMI analysts gathered input from manufacturers, service providers, technology developers, distributors, end users, procurement teams, and subject-matter experts. Interviews examined purchasing decisions, product or service evaluation, adoption barriers, approval requirements, pricing considerations, and expectations for technical or commercial support. Respondents were also asked what evidence is required before a trial, pilot, or initial order develops into regular purchasing.
Desk Research	Desk research covered government statistics, regulatory publications, trade data, industry associations, technical literature, standards, company filings, product information, and official corporate announcements. Sources were reviewed for relevance, publication date, geographic coverage, and consistency with the defined market scope. Claims relating to performance, applications, approvals, capacity, investment, and commercial activity were retained only when supported by credible public evidence.
Market Sizing and Forecasting	The market model combined the baseline value with historical performance, segment structure, pricing and volume indicators, adoption levels, company participation, and country-level demand conditions. Forecast assumptions considered economic activity, investment trends, regulatory developments, technology adoption, purchasing cycles, supply availability, and barriers to wider market use. Segment and regional estimates were reconciled before the final market total was calculated.
Data Validation	Estimates were checked against multiple independent indicators, including public data, company activity, trade patterns, industry developments, and findings from primary interviews. Validation also tested whether products, services, applications, and company revenues fell within the defined market boundaries. Adjacent categories, unsupported claims, overlapping revenues, and activities without direct market relevance were excluded to reduce double counting and maintain consistency across segments and countries.

Mochi Donuts Market by Segments

Mochi Donuts Market segmented by Product Type:

• Glazed rings
• Filled donuts
• Cake donuts
• Premium & specialty

Mochi Donuts Market segmented by Claim / Nature:

• Conventional
• Clean label
• Organic
• Gluten-free
• High-protein / fortified

Mochi Donuts Market segmented by Format:

• Fresh
• Frozen
• Ambient packaged
• Chilled
• Par-baked / thaw-and-serve

Mochi Donuts Market segmented by Packaging Format:

• Multipack
• Single-serve
• Family / loaf pack
• Bulk foodservice

Mochi Donuts Market segmented by Sales Channel:

• Supermarkets & hypermarkets
• Artisan & specialty bakeries
• Convenience & forecourt
• Online & DTC
• Foodservice distributors

Mochi Donuts Market by Region:

• North America
  • United States
  • Canada
• Latin America
  • Brazil
  • Mexico
  • Chile
  • Rest of Latin America
• Western Europe
  • Germany
  • United Kingdom
  • Italy
  • Spain
  • France
  • Nordics
  • Benelux
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • Hungary
  • Balkan and Baltic States
  • Rest of Eastern Europe

• East Asia
  • China
  • Japan
  • South Korea
• South Asia and Pacific
  • India
  • ASEAN
  • Australia and New Zealand
  • Rest of South Asia and Pacific
• Middle East and Africa
  • Kingdom of Saudi Arabia
  • Other GCC Countries
  • Türkiye
  • South Africa
  • Other African Union Countries
  • Rest of Middle East and Africa

Research Sources and Bibliography

• Mochinut (2026, January 5). The Next Big Dessert Brand: Mochinut and the Rise of Mochi Donuts.
• USA Department of Agriculture, Economic Research Service (2026, June 11). Total USA food spending reached $2.51 trillion in 2025.
• Duskin Co., Ltd. (2025, November 21). FY2025 2Q Presentation Material of Financial Results.
• Mochinut (2026, January 4). Why Mochinut Is One of the Best Franchise Brands to Join in 2026.
• Krispy Kreme Doughnuts Japan Co., Ltd. (2025, January 9). 2月6日の“抹茶の日”に先駆け、早春を感じる新商品『Kome-Dough 抹茶クリーム』が登場！
• USA Department of Agriculture, Economic Research Service (2026, August 17). Retailing & Wholesaling - Retail Trends.
• Statistics Korea (2025, December 23). Preliminary Results of the 2024 Franchise Survey.
• Department of Health and Social Care (2025, October 1). Final impact assessment: restricting volume promotions of HFSS products.
• Dawn Foods (2025, May 16). Beloved Dessert Takes on New Form With New Dawn Exceptional® Churro Donut Mix and Dawn® Ready-to-Finish Churro Donuts.
• General Authority for Statistics, Saudi Arabia (2026, January 8). Tourism Establishments Statistics - Q3 of 2025.
• Dubai Media Office (2026, February 9). Dubai’s tourism industry achieves third successive record-breaking year.
• Statistics Korea (2025, November 11). 2025 Social Survey Results.
• Department for Environment, Food & Rural Affairs (2026, April 30). UK trade in Food, Feed and Drink, 2025 provisional.
• USA Department of Agriculture, Economic Research Service (2026, July 8). Food Service Industry - Market Segments.
• Duskin Co., Ltd. (2025, May 28). ミスタードーナツ55周年記念商品 もちもちのその先を目指して開発した新食感ドーナツが誕生！『もっちゅりん』6月4日（水）から期間限定発売.
• backaldrin International The Kornspitz Company GmbH (2025, April 25). Geballte Innovationskraft von backaldrin auf der iba 2025.
• Krispy Kreme Doughnuts Japan Co., Ltd. (2025, March 19). 日本限定・国産米粉入り生地ドーナツ「Kome-Dough」の新商品「米」×「茶」の“和ペアリング”が織りなす“日本を味わう”ドーナツ「Kome & Cha」.
• After You Public Company Limited (2026, May 13). Management Discussion & Analysis Q1/2026.
• Dawn Foods (Retrieved August 23, 2026). Celebrate AAPI Heritage Month with Dawn Foods Partner Mochi Foods.
• Duskin Co., Ltd. (Retrieved August 23, 2026). Food Group.
• Central Plaza Hotel Public Company Limited (2025, August 13). Management Discussion and Analysis Q2/2025.
• Mochinut (Retrieved August 23, 2026). Franchise.
• Lawson, Inc. (2025, September 8). ＜関東甲信越地区＞茨城県産さつまいもを使用したドーナツ発売.
• FamilyMart Co., Ltd. (2026, April 6). いつものパンとひと味違う！「超も～っちり」食感！ ファミマ社員が「過去最高レベル・トップクラス」と太鼓判！ 人気のパンが驚きの食感になった「超も～っちりパン」 3種類が4月7日（火）から発売
• Duskin Co., Ltd. (2026, January 29). Notice Concerning Conclusion of Master Franchise Agreement to Develop Mister Donut Business in the East China Region.
• Krispy Kreme Doughnuts Japan Co., Ltd. (2025, October 29). 2つのドーナツを並べると“全身サンタ”が完成！ 遊び心いっぱいのホリデーシリーズ『Ho Ho Holiday!』.
• Central Plaza Hotel Public Company Limited (2026, February 25). Annual CEO Forum - CRG Business Direction.
• Mochinut (2026, January 5). The Mochinut Phenomenon: From Trend to Nationwide Franchise Brand.

This bibliography is provided for reader reference and is not exhaustive. The full report contains the complete reference list and detailed citations.

This Report Answers

• What is the mochi donuts market size in 2026 and what value is forecast for 2036?
• Which operating conditions are turning mochi donuts from novelty purchases into repeat dessert occasions?
• Why do glazed rings hold the largest product type share in 2026?
• Why do conventional products lead the claim - nature category?
• Why do fresh products hold the largest format share in 2026?
• How do the five profiled country CAGRs compare through 2036?
• Which companies have documented mochi donut operating or formulation capabilities?
• How do storage performance and retail merchandising rules constrain expansion?
• Which ready-to-finish operating models can widen commercial distribution?