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Photo Sharing Market

Photo Sharing Market By Platform (Paid Service Membership, Free Services Membership), Application (Personal Computer, Mobile Devices), End User (Enterprises, Individual) & Region - Forecast 2022 - 2032

Market Insights on Photo Sharing covering sales outlook, demand forecast & up-to-date key trends

Photo Sharing Market Overview

Global Photo Sharing demand is anticipated to be valued at US$ 6.1 Billion in 2022, forecast to grow at a CAGR of 6.0% to be valued at US$ 8.5 Billion from 2022 to 2032. The increasing availability of a wide range of features for sharing and editing images or collections of pictures is expected to propel the sales of photo sharing software solutions.

Report Attribute

Details

Estimated Base Year Value (2021)

US$ 5.2 Billion

Expected Market Value (2022)

US$ 6.1 Billion

Anticipated Forecast Value (2032)

US$ 8.5 Billion

Projected Growth Rate (2022-2032)

6.0% CAGR

Photo or image sharing is the transfer or publishing of digital photos online. The emergence of various photo sharing websites providing unique services, such as sharing, managing, hosting, and uploading images privately or publicly, is anticipated to bode well for the photo sharing market share.

Desktop or computer photo management applications often include the integration feature for uploading images from numerous websites. The development of a few desktop applications whose major function is to share photos using peer-to-peer networking is likely to drive the growth in this market.

In today’s technologically advanced world, photo sharing is not only confined to personal computers or the web. But, it is also possible to transfer and share photos from portable devices, such as smartphones, either via MMS or directly through social media. The emergence of innovative cameras equipped with wireless networking, as well as similar sharing functionalities is set to push the market.

Which are Some Prominent Drivers Spearheading Photo Sharing Market Growth?

The increasing usage of social media platforms across the globe is set to positively influence the demand for photo sharing websites and apps. Various novel messaging and photo sharing applications, such as Snapchat and Instagram are expected to gain immense popularity globally as these are available for free.

The rapid development of other platforms equipped with multiple features, such as expert level photo editing software and high efficiency to enhance photos of users is also anticipated to spur the growth in this market. For instance, in February 2022, Google announced that its Google Messaging app will soon be integrated with Google Photos for sharing videos and images directly through MMS. 

Similarly, Sunghoon Park, the founder of Pidgeon, a photo sharing app, declared in February 2022 that the application will soon run on a freemium model and will not host advertisements that often plague its functionality. It includes a chat room feature instead of a comment box where photos are automatically uploaded for views and opinions of users. The creation of similar new platforms by start-up and established companies is expected to augment the global market.

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What are the Challenges Faced by the Photo Sharing Industry?

With the increasing usage of numerous photo sharing apps, providers are consistently striving to come up with new features. One such feature is the ability to tag a particular location in photos, which is beneficial for travel influencers and businesses. However, if used by children or youngsters, the location tag feature can attract predators and those with bad intentions.

In addition, sharing photos online can lead to their alterations without users’ permission. Sharing of personal photos can also increase the risk of their usage by commercial entities without permission on advertisements. Sometimes, the images may be visible in online search results even if they were uploaded on obscure apps. Driven by the aforementioned disadvantages, the demand for photo sharing apps and websites may be hampered in the near future.

Why is North America Emerging as an Opportunistic Photo Sharing Market?

North America is anticipated to dominate the photo sharing market in the evaluation period. This growth is attributable to the increasing popularity of social media among the young generation, especially in the U.S. and Canada.

The rising popularity of several innovative trends, such as Do-It-Yourself (DIY) creativity and cooking which surged rapidly with the implementation of stringent lockdown norms back in 2020 due to the COVID-19 pandemic is set to drive the sales of photo sharing apps in North America. The growing number of fashion influencers showcasing unique products through photo sharing apps, such as Instagram and Snapchat is another vital factor that is likely to push the growth in this region.

Nikhil Kaitwade
Principal Consultant
LinkedIn
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How is Europe Contributing to the Growth of the Photo Sharing Market?

The ongoing development of various photo sharing applications in the U.K., Netherlands, and other developed countries is expected to augur well for the Europe market in the evaluation period. In February 2022, Glass, a subscription-based photo sharing app based in the Netherlands, launched Glass 2.0 which is available in iPads. The company is providing a free trial pack of two weeks to users. The emergence of similar other applications in the country is likely to propel the Europe market.

Market Competition

Some of the key participants present in the global photo sharing market are Yahoo Inc., Cooliris Path Inc., Photobucket Corporation, Phonezoo Communications Inc., Trover, Facebook Inc., Bump Technologies LLC., and Hewlett Packard.

Leading players in the global market are aiming to develop state-of-the-art websites and software solutions to encourage people to safely share their photos with each other. Meanwhile, some of the other companies are engaging in partnerships and acquisitions with local players to co-create novel systems by integrating advanced technologies.

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Report Of Scope

Report Attribute

Details

Growth Rate

CAGR of 6.0% from 2022 to 2032

Base Year for Estimation

2021

Historical Data

2015-2020

Forecast Period

2022-2032

Quantitative Units

Revenue in USD Billion, Volume in Kilotons and CAGR from 2022-2032

Report Coverage

Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis

Segments Covered

  • End User
  • Platform
  • Application
  • Region

Regions Covered

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Key Countries Profiled

  • U.S
  • Canada
  • Brazil
  • Argentina
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa

Key Companies Profiled

  • Yahoo Inc.
  • Cooliris Path Inc.
  • Photobucket Corporation
  • Phonezoo Communications Inc.
  • Trover
  • Facebook Inc.
  • Bump Technologies LLC
  • Hewlett Packard

Customization

Available Upon Request

Key Segments Profiled in the Photo Sharing Industry Survey

Platform:

  • Free Services Membership
  • Paid Service Membership

Application:

  • Mobile Devices
  • Personal Computer

End User:

  • Individual
  • Enterprises

Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Frequently Asked Questions

FMI projects the global photo sharing market to expand at a 6.0% value CAGR by 2032.

North America is expected to be the most lucrative photo sharing market.

Yahoo Inc., Cooliris Path Inc., Photobucket Corporation, Phonezoo Communications Inc., Trover, Facebook Inc., Bump Technologies LLC., and Hewlett Packard are some of the prominent photo sharing app developers.

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Nikhil Kaitwade
Principal Consultant
LinkedIn
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