Polyol Sweetener Market

Polyol Sweeteners Market Outlook 2024 to 2034

The global polyol sweeteners market is predicted to develop from USD 4,100 million in 2023 to USD 4,317.3 million in 2024, showing potential market growth. With a CAGR of 7.19%, the market is predicted to reach a projected value of USD 8,213.4 million by 2034. The worldwide market for polyol sweeteners is projected to remain competitive.

Attributes	Key Statistics
Base Year Value (2024)	USD 4,317.3 million
Expected Forecast Value (2034)	USD 8,213.4 million
Estimated Growth (2024 to 2034)	7.19% CAGR

Key Market Highlights

Sugar Alcohols Chugs the Global Polyol Industry

• The global polyol sweeteners market is anticipated to be driven by rising consumer awareness of general health and well-being and rising demand for sugar replacements in the food and beverage industry.
• Polyol sweeteners, which come from saccharide derivatives derived from bio-wastes like birch bark, maize cobs, and pulp and paper waste, are produced by fermentation or hydro-generation carbohydrates.
• The essence, or sugar alcohol, is a beneficial ‘natural’ element in various applications, including food, pharmaceutical, cosmetics, and other technical and chemical sectors.
• Furthermore, the substance finds application in the tobacco, textile, and paper industries as a humectant, bulking agent, binder, and chemical reactant.

Healthy Sweeteners Satisfy the Sweet Tooth Worldwide

• The rising demand of healthy alternatives, particularly the ones of sucrose which is high in calories and is related to many diseases like diabetes and obesity, is the major reason behind the growth of worldwide artificial sweeteners industry.
• Polyols are sugarless sweeteners frequently used as sugar alternatives in baked goods, fruit juices, chewing gum, gelatines, dairy products, carbonated drinks, jams, and jellies.
• For instance, the American Heart Association, a charity, states that added sugars Americans ingest come from sugary drinks.
• The global market for polyol sweeteners is expanding due to consumers' growing desire for sugar-free drinks.

Historical Analysis of the Polyol Sweeteners Market

The global market for polyol sweeteners witnessed a substantial growth rate of 6.90% between 2019 and 2023, resulting in a valuation of USD 4,100 million. The market is expected to maintain its growth momentum in the upcoming years and is anticipated to register a CAGR of 7.19% between 2024 and 2034.

Attributes	Key Statistics
Market Value (2023)	USD 4,100 million
Market Share (2024)	USD 4,317.3 million
Estimated Growth (2019 to 2023)	6.90% CAGR

• The market for raw sugar alternatives is driven by consumers' shifting preferences for clean-label products, such as natural, fresh, sustainable, and non-GMO.
• Natural sugar replacements are a secure and healthful addition to plant-based foods.
• The growing inclination towards natural sweeteners like stevia as a sugar substitute is anticipated to pose a significant obstacle for the worldwide polyol sweeteners industry.

Consumption Analysis of the Polyol Sweeteners Market

• Polyols are carbohydrates that are challenging to digest. Despite having a similar structure to sugar, they have distinct biological benefits. Polyols have several health benefits in addition to their sweetness and being multipurpose. Polyols do not affect blood sugar or tooth decay. The demand for sugar-free diets will increase because polyol is expected to rise in the following decade.
• Sweeteners are necessary for many distinct items, such as syrups, pills, liquids, lotions, emulsion balms, and capsules. They can be substituted with polyol sweeteners, which have a high spreading potential and lower dental decay in over-the-counter drugs. The market for polyol sweeteners may be split into two segments: fluid and powder. Powder-state polyol sweeteners are anticipated to remain dominant in the market and be in high demand.
• The market for polyol sweeteners is driven worldwide by the rising use of sugar substitutes in food preparation, healthy diets, organic foods, reduced calorie intake, and natural ingredients in nutritional supplements, medications, and cosmetics. Significant opportunities are also presented by healthcare trends, health education, changing lifestyles, and an increase in the incidence of diseases.
• Owing to the widespread use of sugar substitutes in several beverages, the beverage industry is predicted to have favorable development. The producers are creating functional drinks using polyol sugar alternatives to satisfy consumers' increasing need for low-calorie beverages.
• Governments and consumers prioritize reducing sugar intake since diabetes incidence and obesity rates are rising globally. Since sweeteners reduce calorie and sugar intake, they are essential for addressing these health concerns.
• To lower the amount of sugar in food and drink, governments everywhere have implemented sugar levies and controls. The sector has grown due to food and beverage manufacturers being forced to utilize sweeteners to minimize the amount of sugar to comply with regulations and avoid paying extra taxes.

Top Product Insights

Sorbitol Advances Demand for Intensive Sweeteners Worldwide

Top Product	Sorbitol
Market Share	25%

• Sorbitol-based sweeteners, which have a market share of 25% are expected to grow mainly because of their ability to stay fresh for a long time, prevent decay, and maintain water in bakery items.
• Sorbitol, a result of catalytic hydrogenation of d-glucose, is employed as a bulking agent, sequestrant, thickener, sweetener, and humectant in various applications. Sorbitol is projected to be in higher demand in the pharmaceutical sector as a stabilizer and excipient in drug formulation and synthetic vitamin C synthesis.
• Sorbitol is a humectant and thickening used in skin creams, milky lotions, and face masks. It can be used in the paint and coating, textile, tobacco, and surfactant industries.
• The rise in use of sorbitol in food, beverages, refined fish paste, surimi, and dietary supplements due to its ability to act as a cryoprotectant, is expected to boost the demand.

Top Application Insights

Confectionary Industry Fancies the Low-Calorie Sweeteners

Top Application	Confectionary
Market Share	35%

• The food and beverage industry has utilized polyol sweeteners in making confectionery, with a significant market share of 35%.
• When producing confectionery, polyol sweeteners can be used in the same amount as ordinary sugar.
• Polyol sweeteners can also function as bulking agents to enhance the texture of candies and beverages, in contrast to low-calorie sweeteners, which are used sparingly.
• Globally, there is a growing desire for confectionary items that are low in calories and healthy. As a result, polyol sweeteners are gaining popularity.
• Polyol sweeteners are a promising ingredient for the confectionery industry since they provide a competitive alternative to conventional sugar and low-calorie sweeteners.

Country-wise Insights

Advancements in the United States Sugar Alcohol Sweeteners Industry

Country	United States
CAGR (2024 to 2034)	3.4%

• In 2024, the United States polyol sweetener sector increased its market share to 29% worldwide, with an advancing CAGR of 3.4%.
• The significant increase in obesity cases in the country has brought attention to the issue of reducing sugar and calorie intake.
• Polyol sweeteners are widely used in various food and drink products to provide lower-calorie options and appeal to health-conscious consumers.
• There is a substantial market for diet and low-calorie products in the United States. People trying to lose weight or reduce sugar are drawn to low-calorie or no-caloric sweeteners.

Polyol Sweeteners Industry Advances in China

Country	China
CAGR (2024 to 2034)	5.4%

• China's polyol sweeteners market is anticipated to grow at an astounding rate of 5.4% CAGR during the forecast period, reaching a market share of 18%.
• The Chinese government has taken measures to mitigate the health problems related to disproportionate sugar consumption, including implementing sugar taxes and stricter regulations on the allowable sugar levels in food and beverages.
• Businesses have reformulated their products using polyol substitutes to lower the sugar level to comply with these laws and avoid additional taxes.
• As more health-conscious Chinese consumers look for products with less sugar, polyol sweeteners have become a practical way to satisfy this need.

Polyol-based Food Products Booms in Japanese Geriatric Populace

Country	Japan
CAGR (2024 to 2034)	4.4%

• Japan's polyol sweetener market registered a CAGR of 4.4% and held a 5% market share in 2024.
• Health and well-being have become increasingly important as the Japanese geriatric population rises. Polyol sweeteners are used in products that satisfy the nutritional requirements of older adults, especially those with diabetes, and the broader desire for lower-calorie solutions.
• Japan's food and beverage sector has a long history of innovation, including developing and using aspartame and stevia mixes as polyol alternatives.
• Japan's innovative civilization has led to the widespread use of polyol sweeteners and their derivatives in various products.

Diabetic-friendly Sweeteners Industry Develops in Australia

Country	Australia
CAGR (2024 to 2034)	6.5%

• The polyol sweetener market in Australia is anticipated to grow at a swift 6.5%, gaining 2.1% of the market share.
• Australia has a high rate of diabetes; hence, in products marketed to those who have the illness, polyol sweeteners are commonly used in place of sugar. The food and beverage business in Australia makes extensive use of polyol sweeteners.
• Two of the eating-related health issues that are becoming more and more of a concern in Australia as the middle class grows are diabetes and obesity.
• In accordance with the preferences of health-conscious consumers, polyol sweeteners provide a way to reduce calorie and sugar intake.

Low-Calorie Sweeteners Industry Advances in Germany

Country	Germany
CAGR (2024 to 2034)	2.5%

• The Germany polyol sweetener market is expected to grow at a 2.5% compound annual growth rate during the projected period. It is anticipated that the market will acquire 10% of the market share.
• The German government has implemented sugar levies to limit sugar consumption, and the food and beverage industry has voluntary targets for lowering sugar intake.
• Sweeteners containing polyols help achieve these goals, avoid problems, and enhance flavor. Health-conscious Germans are actively looking for healthier alternatives to high-sugar products.
• Manufacturers use polyol sweeteners to respond to consumer demand for calorie- and sugar-conscious products.

Competitive Landscape in the Polyol Sweeteners Market

The e-commerce boom in emerging markets has led to a notable increase in the market share of foreign brands in the polyol replacement space. Government campaigns to cut back on sugar consumption have also boosted the market, which is advantageous for customers and companies. Artificial sweeteners could soon establish a significant presence in the food business as more effort is put into place.

The growing demand for low-sugar foods and various sweetener applications has significantly expanded the global polyol sweetener market. Significant businesses are concentrating on plant-based natural sweeteners, while industry competitors offering solutions for medicines, food and beverage, and personal care lead the fragmented market.

Recent Developments in the Polyol Sweeteners Market

• In December 2023, Gulshan Polyols Ltd. was awarded a contract to supply ethanol and polyol substitutes for ethanol processing to oil marketing companies.
• In October 2023, NutraSweet introduced Reb M+ stevia leaf extract, a low-calorie, natural sweetener that can be combined with polyols, highlighting the trend of combining different sweeteners for optimal functionality and taste.
• In June 2023, The European Commission issued a new regulation clarifying the use of polyol sweeteners on food labels, highlighting the evolving regulatory environment surrounding polyols.
• In March 2023, The FDA released a draft guidance document on labeling natural flavors derived from stevia and polyols, highlighting ongoing regulatory and standardization efforts.
• In March 2023, BASF produced Sovermol, a bio-based polyol in Mangalore, India, to meet the growing demand for eco-friendly products for new energy vehicles.

Key Companies in the Polyol Sweeteners Market

• Cargill, Inc.
• Sweeteners plus, LLC
• Fooding Group
• Zibo Shuohui Chemical Co Ltd
• Splenda
• Truvia
• Stevi0cal
• Sweet sante
• B Food Science Co., Ltd.
• Gulshan Polyols Ltd.
• Ingredion Inc.
• Roquette Frères
• PT. Ecogreen Oleochemicals
• Mitsubishi Corporation Life Sciences Ltd.
• Tereos
• SPI Pharma
• HYET Sweet
• Jungbunzlauer Suisse AG
• DFI Corp.
• Sukhjit Starch & Chemicals Ltd.
• Zhejiang Huakang Pharmaceutical Co., Ltd.
• Shandong Futaste Co.
• Dancheng Caixin Sugar Industry Co. Ltd.
• Shijiazhuang Huaxu Pharmaceutical Co., Ltd.
• DuPont Nutrition & Health (Danisco)
• zuChem
• Zibo Shunda Biotech Co., Ltd.
• Hylen Co., Ltd.
• BENEO GmbH
• Foodchem International Corp.

Market Segmentation

By Type:

• Sorbitol
• Erythritol
• Maltitol
• Mannitol
• Isomalt
• Xylitol
• Others

By Form:

• Powder
• Crystal
• Liquid
• Syrup

By Application:

• Bakery
• Confectionery
• Beverages
• Dairy
• Oral Care
• Pharmaceuticals
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• The Middle East & Africa

Frequently Asked Questions

How Big is the Polyol Sweetener Market?

The global polyol sweetener market is likely to be worth USD 4,317.3 million in 2024.

What is the Growth Outlook of the Polyol Sweetener Market by 2034?

The market is expected to grow at 7.19% between 2024 and 2034, reaching USD 8,213.4 million by 2034.

What is the Growth Potential of the Polyols Sweetener in Australia?

The market in Australia is likely to record a growth of 6.5% during the forecast period.

Which Segment is Dominating the Market in Product Category?

Sorbitol is the leading segment, with a market share of 25% through 2034.

Which are the Top Five Countries Driving Demand for Polyol Sweetener?

The top five countries driving the demand for polyol sweetener are the United States, China, Japan, Australia, and Germany.