[300 Pages Report] The global post-shave care market is estimated at US$ 2,692.0 Million in 2022 and is projected to reach US$ 5,340.8 Million by 2032, at a CAGR of 7.1% from 2022 to 2032. The demand share of the post-shave care market in the global shaving care market is approximately 5% - 7%.
| Attribute | Details |
|---|---|
| Post-Shave Care Market Estimated Size (2022) | US$ 2,692.0 Million |
| Market Projected Size (2032) | US$ 5,340.8 Million |
| Market Value-based CAGR (2022 to 2032) | 7.1% |
| Market Top players Shares(2021) | 10% - 15% |
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According to Future Market Insights, growth in the post-shave care market is driven by male enthusiasm for grooming and hygiene across the globe. In addition, preferences are shifting toward a modern lifestyle, which has been endorsed by a number of celebrities and athletes.
As a result, companies have segmented their product portfolios based on consumer tastes and preferences. Further, the growing inclination of individuals to use aftershave products for physical appearance is a key factor expected to boost the market over the forecast period (2022 to 2032).
Rising consumer income and changing demographic lifestyles are boosting the market for post-shave care products.
Growing awareness of grooming and hygiene among males is a key factor driving demand for post-shave lotions and creams. With surging male grooming industry's product development has increased the demand for post-shave care products.
Since consumers are becoming aware of the harmful effects of synthetic chemicals used in aftershave lotions, companies are introducing alcohol-free products containing plant extracts, essential oils, and fragrances. In 2019, Nivea, for example, launched Nivea Men Sensitive Aftershave lotion.
As this product is alcohol-free and contains vitamin E and chamomile, it provides immediate skin relief, hydrates the skin, and protects against irritation. Key companies are further offering antiaging technologies in their products, which help to make the skin look younger and promote a healthy texture. Increasing the visibility of such innovative products will aid the market's growth over the forecast period.
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Women are increasingly incorporating personal grooming products into their daily routines to boost their confidence and appearance, which is driving the market. Women are using wet shaving methods to remove hair from their legs and underarms.
With the introduction of sensitive razors and shaving creams, women prefer wet shaving over waxing, which is expected to have a positive impact on the growth of the post-shave care market over the coming years.
The growing importance of self-care has encouraged women to use safety razors that cause less irritation, provide a closer shave, and are easier to clean. All these benefits offered by razors and shaving creams are contributing to the growth of the post-shave care market.
Increasing Use of Premium Cosmetic Products Among Men to Create Growth Prospects for Post-Shave Care Companies
According to FMI, the USA is expected to dominate the market for post-shave care in North America and accounted for a demand share of over 87.8% in 2021. High spending on personal care products in the USA, is a result of an increase in the number of working men, particularly in the corporate sector and the fashion industry. This is driving the demand for post-shave care products among men.
The presence of established manufacturers such as Unilever, and Procter & Gamble, and expanding infrastructure facilities for retailers, are expected to support the region's growth in this market.
Growing Consciousness for Personal Grooming in China to Drive the Demand for Men’s Post-Share Care Market
In East Asia, China has been a promising market for men’s post-shaving products, it is expected to reach US$ 436.6 Million with a CAGR growth of 10.6% between 2022 and 2032. Rising consciousness for men's grooming has seen healthy growth in China over the last few years.
Ranging from basic personal grooming products to skincare and cosmetics, the demand for post-shave care will boost the market.
Rising Social Media Penetration to Push the Demand for Post-Shave Care Products Among Men
In South Asia, India is expected to show a revenue growth of US$ 301.9 Million by 2032, at a CAGR of 12.9% over the forecast period. Demand for male grooming products such as creams, gels, and razors is surging.
The expansion of the male grooming industry is picking up following growth in relevant areas, such as post-shave care. Men's patrols have largely concerned themselves with a simple haircut and a shave.
With the growing penetration of social media and the personal choices of sportsmen and actors, the demand for post-shave care products will surge in India.
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Lotion & Balms to Remain Top-Selling Category in Post Shave Care Market
In terms of product, the lotion & balm segment dominated the global market and accounted for a revenue share of 63.4% in 2021. These products are designed to be used after a wet shave to smooth, moisturize, and nourish the skin.
Their popularity is growing, particularly in developing countries such as China, India, and Brazil. Furthermore, rising grooming spending and increasing product availability are expected to boost product demand over the forecast period.
The segment is further driven by the growing middle-class population, personal grooming habits, and rapid urbanization across the globe. Furthermore, these products are becoming more popular among millennials, which is expected to provide growth opportunities over the forecast period.
Cost-Effectiveness of Mid-Price Range Post-Shave Care Products Will Drive the Sales
Mid-price range products are more popular in the post-shave care market and are expected to have a market share of 57.5% by 2022. Market players are offering medium-priced post-shave care products that are affordable to consumers in order to attract more customers.
Sales of Post-Shave Care Products via e-Commerce to Outpace the Demand via Hypermarkets
The hypermarkets/supermarkets segment held a leading share of 24.2% in 2021 owing to the increased product availability at these stores. However, due to growing internet penetration, the e-commerce segment is expected to rise significantly throughout the projection period.
Further, key companies are forming alliances with e-commerce giants like Flipkart and Amazon, boosting the demand in the e-commerce segment. For instance, in 2019, Hindustan Unilever launched an Amazon store for Axe and Brylcreem. Furthermore, Nykaa, a beauty product retailer, ventured into e-commerce by launching Nykaa Man, an exclusive online store for men.
Increased demand for naturally and organically produced products and strict regulations on the manufacture and use of certain synthetic chemicals are influencing the producers of these companies. Various strategic moves are made, including expansions, acquisitions, and product and technology improvements, which enable companies to identify the marketplace.
| Attribute | Details |
|---|---|
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | US$ Million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, The UK, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand. |
| Key Segments Covered | Product Type, Consumer Orientation, Price Range, Sales Channel, and Region. |
| Key Companies Profiled | Procter and Gamble; Unilever; Beiersdorf; Godrej Consumer Products Limited; L’Oréal; Colgate-Palmolive Company; Coty Inc.; D.R. Harris & Co Ltd.; Vi-john Group; Herbacin cosmetic GmbH |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global post-shave care market reached a valuation of US$ 2,538.2 Million in 2021.
The global post-shave care market grew at a 4.9% CAGR between 2017 and 2021.
Growing popularity of online stores, new product launches, and increasing usage of herbal/Organic ingredients in post-shave care products are some of the key trends boosting the market.
Top Leading players operating in the global post-shave care market are Procter and Gamble, Unilever, Beiersdorf, Godrej Consumer Products Limited and L’Oréal among others
The overall sales of post-shave care market across Japan are projected to surge at a 7.5% CAGR over the forecast period.
1. Executive Summary | Post-Shave Care Market 1.1. Global Market Outlook 1.2. Summary of Key Statistics 1.3. Summary of Key Findings 1.4. Product Evolution Analysis 1.5. FMI Analysis and Recommendations 2. Market Overview 2.1. Market Taxonomy 2.2. Market Definition 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Winning Themes 3.3. Key Product Development Trends 3.3.1. Product Launches 3.3.2. Acquisition & Mergers 3.3.3. Expansion 3.4. Key Regulations 3.5. Packaging & Labelling Regulations 3.6. Certifications (Organic) 3.7. Import/Export Regulations 4. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Volume (‘000 Units) Analysis, 2017 to 2021 4.2. Current and Future Market Volume (‘000 Units) Projections, 2022 to 2032 4.3. Y-o-Y Growth Trend Analysis 5. Global Market - Pricing Analysis 5.1. Regional Pricing Analysis By Price Range 5.2. Pricing Break-up 5.2.1. Manufacturer-Level Pricing 5.2.2. Distributor Level Pricing 5.3. Global Average Pricing Analysis Benchmark 6. Global Market Demand (in Value or Size in US$ Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032 6.1. Historical Market Value (US$ Million) Analysis, 2017 to 2021 6.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Market Background 7.1. Macro-Economic Factors 7.1.1. Global GDP Growth Outlook 7.1.2. Global Industry Value Added 7.1.3. Global Consumer Spending Outlook 7.1.4. Global E-Commerce Industry Outlook 7.1.5. Per Capital Spending Outlook 7.1.6. Urbanization Growth Outlook 7.1.7. Other Key Macro-Economic Factors 7.2. Industry Value and Supply Chain Analysis 7.3. Forecast Factors - Relevance & Impact 7.3.1. Top Companies Historical Growth 7.3.2. Global Population Growth Outlook 7.3.3. GDP Growth Rate Analysis 7.3.4. Contribution to GDP & Employment 7.3.5. Urbanization Growth Outlook 7.3.6. Manufacturing Sector GVA 7.3.7. Per Capita Disposable Income 7.3.8. Other Key Forecast Factors 7.4. PESTLE Analysis of Market 7.5. Porter’s Five Force 7.6. Investment Feasibility Analysis 7.7. Market Dynamics 7.7.1. Drivers 7.7.2. Restraints 7.7.3. Opportunity Analysis 7.8. Consumer Sentiment Analysis 7.8.1. Which specific brand is preferred by the consumers and why? 7.8.2. Factors influencing market behavior 7.8.3. Are consumers ready to pay a premium price for Beauty Care? 7.8.4. Does social media influence customers’ decision-making? 7.8.5. Which mode of advertisement do vendors prefer? 7.8.6. Which of the social media platforms do companies prefer for branding? 7.8.7. What are the key challenges associated with the market suppliers? 7.8.8. Others 7.9. Social Media Sentiment Analysis 7.9.1. Consumer Perception of target products on social media platforms- Positive and Negative Mentions 7.9.2. Trending Brands 7.9.3. Trending #hashtags 7.9.4. Social Media Platform Mentions (% of total mentions) 7.9.5. Region-wise Social Media Mentions (% total mentions) 7.9.6. Trending Subject Titles 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product Type 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Million) and Volume Analysis by Product Type, 2017 to 2021 8.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast by Product Type, 2022 to 2032 8.3.1. Lotion & Balm 8.3.2. Splash 8.4. Market Attractiveness Analysis by Product Type 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Consumer Orientation 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Million) and Volume Analysis by Consumer Orientation, 2017 to 2021 9.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast by Consumer Orientation, 2022 to 2032 9.3.1. Men 9.3.2. Women 9.4. Market Attractiveness Analysis by Consumer Orientation 10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Price Range 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Million) and Volume Analysis by Price Range, 2017 to 2021 10.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast by Price Range, 2022 to 2032 10.3.1. Low 10.3.2. Medium 10.3.3. Premium 10.4. Market Attractiveness Analysis by Price Range 11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Sales Channel 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Million) and Volume Analysis by Sales Channel, 2017 to 2021 11.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast Sales Channel, 2022 to 2032 11.3.1. Supermarkets/Hypermarkets 11.3.2. Specialty Stores 11.3.3. Multi-Brand Stores 11.3.4. Salon/Grooming Clubs 11.3.5. Drug Stores & Pharmacies 11.3.6. Online Retailers 11.3.7. Other Sales Channel 11.4. Market Attractiveness Analysis by Sales Channel 12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region 12.1. Introduction 12.2. Historical Market Size (US$ Million) and Volume Analysis by Region, 2017 to 2021 12.3. Current Market Size (US$ Million) and Volume Analysis and Forecast by Region, 2022 to 2032 12.3.1. North America 12.3.2. Latin America 12.3.3. Europe 12.3.4. East Asia 12.3.5. South Asia 12.3.6. Oceania 12.3.7. Middle East and Africa (MEA) 12.4. Market Attractiveness Analysis by Region 13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021 13.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032 13.4.1. By Country 13.4.1.1. US 13.4.1.2. Canada 13.4.2. By Product Type 13.4.3. By Consumer Orientation 13.4.4. By Price Range 13.4.5. By Sales Channel 13.5. Market Attractiveness Analysis 13.5.1. By Country 13.5.2. By Product Type 13.5.3. By Consumer Orientation 13.5.4. By Price Range 13.5.5. By Sales Channel 13.6. Market Trends 13.7. Key Market Participants - Intensity Mapping 13.8. Drivers and Restraints - Impact Analysis 14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 14.1. Introduction 14.2. Pricing Analysis 14.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021 14.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032 14.4.1. By Country 14.4.1.1. Brazil 14.4.1.2. Mexico 14.4.1.3. Rest of Latin America 14.4.2. By Product Type 14.4.3. By Consumer Orientation 14.4.4. By Price Range 14.4.5. By Sales Channel 14.5. Market Attractiveness Analysis 14.5.1. By Country 14.5.2. By Product Type 14.5.3. By Consumer Orientation 14.5.4. By Price Range 14.5.5. By Sales Channel 14.6. Market Trends 14.7. Key Market Participants - Intensity Mapping 14.8. Drivers and Restraints - Impact Analysis 15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021 15.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032 15.4.1. By Country 15.4.1.1. Germany 15.4.1.2. Italy 15.4.1.3. France 15.4.1.4. United Kingdom 15.4.1.5. Spain 15.4.1.6. Benelux 15.4.1.7. Nordic 15.4.1.8. Russia 15.4.1.9. Rest of Europe 15.4.2. By Product Type 15.4.3. By Consumer Orientation 15.4.4. By Price Range 15.4.5. By Sales Channel 15.5. Market Attractiveness Analysis 15.5.1. By Country 15.5.2. By Product Type 15.5.3. By Consumer Orientation 15.5.4. By Price Range 15.5.5. By Sales Channel 15.6. Market Trends 15.7. Key Market Participants - Intensity Mapping 15.8. Drivers and Restraints - Impact Analysis 16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 16.1. Introduction 16.2. Pricing Analysis 16.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021 16.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032 16.4.1. By Country 16.4.1.1. China 16.4.1.2. Japan 16.4.1.3. South Korea 16.4.2. By Product Type 16.4.3. By Consumer Orientation 16.4.4. By Price Range 16.4.5. By Sales Channel 16.5. Market Attractiveness Analysis 16.5.1. By Country 16.5.2. By Product Type 16.5.3. By Consumer Orientation 16.5.4. By Price Range 16.5.5. By Sales Channel 16.6. Market Trends 16.7. Key Market Participants - Intensity Mapping 16.8. Drivers and Restraints - Impact Analysis 17. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 17.1. Introduction 17.2. Pricing Analysis 17.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021 17.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032 17.4.1. By Country 17.4.1.1. India 17.4.1.2. Indonesia 17.4.1.3. Malaysia 17.4.1.4. Thailand 17.4.1.5. Rest of South Asia 17.4.2. By Product Type 17.4.3. By Consumer Orientation 17.4.4. By Price Range 17.4.5. By Sales Channel 17.5. Market Attractiveness Analysis 17.5.1. By Country 17.5.2. By Product Type 17.5.3. By Consumer Orientation 17.5.4. By Price Range 17.5.5. By Sales Channel 17.6. Market Trends 17.7. Key Market Participants - Intensity Mapping 17.8. Drivers and Restraints - Impact Analysis 18. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032 18.1. Introduction 18.2. Pricing Analysis 18.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021 18.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032 18.4.1. By Country 18.4.1.1. Australia 18.4.1.2. New Zealand 18.4.2. By Product Type 18.4.3. By Consumer Orientation 18.4.4. By Price Range 18.4.5. By Sales Channel 18.5. Market Attractiveness Analysis 18.5.1. By Country 18.5.2. By Product Type 18.5.3. By Consumer Orientation 18.5.4. By Price Range 18.5.5. By Sales Channel 18.6. Market Trends 18.7. Key Market Participants - Intensity Mapping 18.8. Drivers and Restraints - Impact Analysis 19. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032 19.1. Introduction 19.2. Pricing Analysis 19.3. Historical Market Size (US$ Million) and Volume Trend Analysis by Market Taxonomy, 2017 to 2021 19.4. Market Size (US$ Million) and Volume Forecast by Market Taxonomy, 2022 to 2032 19.4.1. By Country 19.4.1.1. GCC Countries 19.4.1.2. Turkey 19.4.1.3. South Africa 19.4.1.4. North Africa 19.4.1.5. Rest of MEA 19.4.2. By Product Type 19.4.3. By Consumer Orientation 19.4.4. By Price Range 19.4.5. By Sales Channel 19.5. Market Attractiveness Analysis 19.5.1. By Country 19.5.2. By Product Type 19.5.3. By Consumer Orientation 19.5.4. By Price Range 19.5.5. By Sales Channel 19.6. Market Trends 19.7. Key Market Participants - Intensity Mapping 19.8. Drivers and Restraints - Impact Analysis 20. Market Structure Analysis 20.1. Market Analysis by Tier of Companies (Post-Shave Care) 20.2. Market Concentration 20.3. Market Share Analysis of Top Players 20.4. Market Presence Analysis 20.4.1. By Regional Footprint of Players 20.4.2. Product foot print by Players 20.4.3. Channel Foot Print by Players 21. Competition Analysis 21.1. Competition Dashboard 21.2. Pricing Analysis by Competition 21.3. Competition Benchmarking 21.4. Competition Deep Dive 21.4.1. Procter and Gamble 21.4.1.1. Overview 21.4.1.2. Product Portfolio 21.4.1.3. Profitability by Market Segments (Product/Price range/Channel/Region) 21.4.1.4. Sales Footprint 21.4.1.5. Strategy Overview 21.4.2. Unilever 21.4.2.1. Overview 21.4.2.2. Product Portfolio 21.4.2.3. Profitability by Market Segments (Product/Price range/Channel/Region) 21.4.2.4. Sales Footprint 21.4.2.5. Strategy Overview 21.4.3. Beiersdorf 21.4.3.1. Overview 21.4.3.2. Product Portfolio 21.4.3.3. Profitability by Market Segments (Product/Price range/Channel/Region) 21.4.3.4. Sales Footprint 21.4.3.5. Strategy Overview 21.4.4. Godrej Consumer Products Limited 21.4.4.1. Overview 21.4.4.2. Product Portfolio 21.4.4.3. Profitability by Market Segments (Product/Price range/Channel/Region) 21.4.4.4. Sales Footprint 21.4.4.5. Strategy Overview 21.4.5. L’Oréal 21.4.5.1. Overview 21.4.5.2. Product Portfolio 21.4.5.3. Profitability by Market Segments (Product/Price range/Channel/Region) 21.4.5.4. Sales Footprint 21.4.5.5. Strategy Overview 21.4.6. Colgate-Palmolive Company 21.4.6.1. Overview 21.4.6.2. Product Portfolio 21.4.6.3. Profitability by Market Segments (Product/Price range/Channel/Region) 21.4.6.4. Sales Footprint 21.4.6.5. Strategy Overview 21.4.7. Coty Inc. 21.4.7.1. Overview 21.4.7.2. Product Portfolio 21.4.7.3. Profitability by Market Segments (Product/Price range/Channel/Region) 21.4.7.4. Sales Footprint 21.4.7.5. Strategy Overview 21.4.8. D.R. Harris & Co Ltd. 21.4.8.1. Overview 21.4.8.2. Product Portfolio 21.4.8.3. Profitability by Market Segments (Product/Price range/Channel/Region) 21.4.8.4. Sales Footprint 21.4.8.5. Strategy Overview 21.4.9. Vi-john Group 21.4.9.1. Overview 21.4.9.2. Product Portfolio 21.4.9.3. Profitability by Market Segments (Product/Price range/Channel/Region) 21.4.9.4. Sales Footprint 21.4.9.5. Strategy Overview 21.4.10. Herbacin cosmetic GmbH 21.4.10.1. Overview 21.4.10.2. Product Portfolio 21.4.10.3. Profitability by Market Segments (Product/Price range/Channel/Region) 21.4.10.4. Sales Footprint 21.4.10.5. Strategy Overview 21.4.11. Others 21.4.11.1. Overview 21.4.11.2. Product Portfolio 21.4.11.3. Profitability by Market Segments (Product/Price range/Channel/Region) 21.4.11.4. Sales Footprint 21.4.11.5. Strategy Overview 22. Assumptions and Acronyms Used 23. Research Methodology
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Post-Shave Care Market
