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Sugar Free Mints Market Outlook (2023 to 2033)

The sugar-free mints market is estimated to secure a valuation of US$ 734 Million in 2023 and is estimated to rise to US$ 1302 Million by 2033. The market is anticipated at a CAGR of 5.9% during the forecast period. the factor accelerating the demand for sugar-free mints are as follows-

  • Increased use of baking and confectionery products
  • Favourable government initiatives for product development
  • Continuously Changing consumer eating habits
  • Increasing use of oral care products
  • Growing prevalence of chronic diseases among the consumers
  • Growing e-commerce platform and online sales channel
  • Increasing consumer spending power
  • Surging demand for chewing gums globally
  • North America dominates the market for sugar-free mints through the forecast period

The increasing awareness regarding oral care in youngsters as well as adults is the main factor driving the growth of the sugar-free mints market during the forecast period. Also, the increased sales of tobacco products, smoking, and alcohol are expected to accelerate the demand for sugar-free mints.

North America is expected to account for the highest share of the sugar-free mints market during the forecast period. the growth of the market in the region is primarily attributed to increasing health consciousness among the consumer and increased sales of sugar-free confectionary in the region. Increased product innovation, convenient packaging, and increased purchase fuelled the market growth in the region

Europe is expected to generate the highest sugar-free mint market share during the evaluation period. this growth is attributed to the presence of various market players. The high standard of living and increasing demand for sugar-free products in the countries like United Kingdom and Germany are projected to bode well for market growth.

Asia Pacific is anticipated to witness the highest growth rate over the forecast period due to an increased manufacturing footprint and advancement in processing technology. Increased sales of sugar-free mints in the Asia Pacific is driven by improving lifestyle and willingness to experiment with various taste and flavors.

Leading market players operating in the global sugar-free mints market analyzed in the research include The Hershey Company, Lotte Group, Perfetti Van Melle, Nestle S.A, Mondelz International, Ferrero International S.A., The Wrigley Company, Ferndale Confectionary Pty Ltd.

Increased research development activities and product innovation to fulfill the demand for consumers seeking sugar-free mints across the global market. The manufacturer of sugar-free mints are further investing in the expansion of production facilities and processing technology in order to increase the operational efficiency

The market players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. Also, the market players are marketing their products with functional benefits.

For instance, Mentos introduced mentos pure fresh freshomint(sugar-free) chewing gum in India. It has a unique liquid-filled center providing long-lasting gum with intense freshness, this sugar-free treat is bursting with freshness.

The increasing demand for a clean-label ingredient to drive the growth of the sugar-free mints market during the forecast period. The market players are coming with innovations in flavor and attractive packaging solutions.

Additionally, rising e-commerce penetration globally stimulates the growth of the sugar-free mints market as this online platform allows manufacturers and consumers to sell or buy many products at a time. With the expansion of the market, new entrants are coming into the market with new products.

For instance, founded in 2018 mighty gum is the first internet brand offering gum and candy. It provides chewing gums with vitamins, ashwagandha, zinc, and more. Also, the products are vegan, sugar-free, and allergen-free.

Data Point Key statistics
Expected Market value in 2023 US$ 734 Million
Projected Market Value in 2033 US$ 1302 Million
Growth Rate (2023 to 2033) CAGR of 5.9%

Mints have been in the market for a long period and are frequently consumed by the population after drinking alcohol or smoking cigarettes to eliminate the bad smell from the mouth. Raising awareness of sugar consumption has sparked the demand for sugar free mints among the consumer base. Companies like The Wrigley Company, are producing sugar free mints for the global market with its brand Orbit.

North America is the key market for sugar free mints with a large portion of market share, as the population inclination towards sugar free mints is more than conventional chewing gums with high sugar content. Europe and the Asia Pacific are the trailing regions that have a high demand for sugar free mints after North America.

The Asia Pacific is the rapidly growing market with the highest growth rate anticipated in the forecasted period. Increasing product offerings and competitors are driving the regional market by extensively promoting and advertising for the product.

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Changing Lifestyle Boosting the Market

Increasing incidences of diabetes are the prime reason for the market shift to sugar free mints globally. Sugar free mints are usually made from sweetener xylitol, which gives a similar amount of sweetness to the mints as sugar and does not contribute to rising sugar intake in the diet. As regular mints contain a high level of sugar, it can elevate the tooth decay process and hence create a cavity, whereas sugar fewer mints are claimed to be tooth-friendly.

The consumer has now shown their rising demand for sugar free mints made from organic, clean ingredients. This influencing manufacturers to produce sugar free mints with botanical extract and authentic ingredients without compromising on the taste with different flavour innovation. Besides this demand for sugar free mint is growing gradually for its application in the bakery and confectionery

Sugar Free Mints: Key Players

  • The Hershey Company
  • Lotte Group
  • Perfetti Van Melle
  • Nestlé S.A
  • Mondel'z International
  • The PUR Company Inc.
  • Ferndale Confectionery Pty Ltd
  • The Wrigley Company,
  • Ferrero International S.A.

are some of the prominent players in the global sugar free mints market.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Innovation and Developments in the Product to Gain Competitive Advantage

A large number of prominent players are focusing on the production of sugar free mints as consumer demand is rising, hence creating stiff competition among them. To gain a competitive advantage, manufacturers are strategizing to reduce the cost of production primarily by optimizing the supply chain and by achieving economies of scale.

Distribution channel such as supermarket/hypermarket and pharmacies gives the product highest sales and hence strives to improve their presence in the segment.

Flavour innovation is another aspect of product development of sugar free mints that manufacturers are striving to achieve. More natural flavours are expected to enter the market owing to the reason that consumer readily shows its inclination towards the product that is a natural ingredient based and hence assumes it to be safe for consumption.

As competition is rising with prominent players like Mondel’z International, Nestle, and The Hershey Company in the market of sugar free mints, it is essential to maintain stringent rules and regulation by authorized institutions such as the USA Food and Drug Administration (FDA) and Food Safety and Standards Authority of India (FSSAI). Manufacturers have to follow the regulations and match the standards to ensure the quality and purity of the product.

The quality of the products is showcased by the manufacturers on the packaging of sugar free mints that become the first feature of the product that consumer sees and hence compares selects from the alternative. Owing to this manufacturers are innovating with the packaging of sugar free mints to gain a competitive advantage over others.

The Report Covers Exhaustive Analysis on

  • Sugar Free Mints market segment
  • Sugar Free Mints market dynamics
  • Sugar Free Mints market size
  • Sugar Free Mints supply and demand
  • Current trends/issues/challenges pertaining to Sugar Free Mints market
  • Competition landscape and emerging market participants in Sugar Free Mints market
  • Technology related to production/processing of Sugar Free Mints
  • Value chain analysis of the Sugar Free Mints market

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Regional Analysis Includes

  • North America (USA, Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Europe (Germany, United Kingdom, France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, South Africa, Rest of MEA)

The Sugar Free Mints market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Sugar Free Mints market report projects the attractiveness of each major segment over the forecast period.

Sugar Free Mints: Market Segmentation

Sweetening agent:

  • Stevia
  • Isomalt
  • Sorbitol
  • Maltitol
  • Xylitol
  • Polydextrose
  • Others


  • Organic
  • Conventional


  • Peppermint
  • Sweet mint
  • Bubble mint
  • Freeze mint
  • Others

Distribution channel:

  • B2B
  • B2C
    • Hypermarket/Supermarket
    • Pharmacies
    • Specialty Store
    • Convenience Store
    • Retailers
    • Online Store
    • Others


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