Surgical mask, generally referred to as surgical face mask, are predominantly used by medical professionals during healthcare procedures to avoid exposure to harmful germs.
Their quality and efficiency in preventing germs depend on the materials used to produce. Although they are labeled surgical masks, they are used as a safety measure for pollution as well.
Surgical face mask market are majorly produced using non-woven fabric since the material has better bacteria filtration, higher air permeability, and is less slippery than a woven cloth. The adoption of surgical mask is primarily driven by increased awareness among people and the implementation of strict norms across medical institutions to ensure hygiene.
Before the pandemic, the adoption of surgical mask was majorly concentrated among frontline healthcare professionals, acting as a shield against microorganisms present in the air and liquid droplets.
The mask reduces the risk for both the wearer and patient by limiting the spread of aerosols from the wearer's mouth. Moreover, during the pandemic, wearing a mask has become an unsaid mandate as people grew highly aware of safety precautions, with surgical masks being the ideal protective measure.
Prior to the outbreak, people living in regions where levels of air pollution are high - such as China, Japan, Taiwan, and South Korea, among others - practiced the habit of wearing masks, especially in flu seasons.
With the pandemic changing people's perception towards safety, wearing surgical mask has become a norm, and this is expected to transmute into a tremendous revenue opportunity for the global surgical mask market.
Rising Prevalence of Infectious Diseases
For years, influenza, commonly known as flu, has remained one of the most common contagious infections worldwide. According to the estimates of the World Health Organization (WHO), around 3 to 5 Mn cases of severe flu-related illness are reported annually across the world. Among these 290,000 to 650,000 people succumb to the respiratory complications caused by the infection, with people above 65 years of age being at high risk.
Medical professionals note that the majority of deaths are preventable by following simple hygiene practices such as wearing masks and maintaining hand hygiene.
Moreover, healthcare institutions have always advocated the usage of masks and sanitizers to avoid contracting such contagious diseases. On the back of the high prevalence of diseases such as influenza, onchocerciasis, Hand, Foot and Mouth Disease (HFMD), meningitis, among others coupled with rising awareness among consumers, the need for surgical masks will prevail high in the forthcoming years.
By the same token, the increasing number of surgical procedures will continue to drive sales in the medical protective equipment, which is poised to remain a crucial end-use.
According to The Lancet, a medical journal, over 313 Mn medical procedures are conducted annually and the number continues to increase year-on-year, owing to the widening base of the geriatric population. This will continue to drive the market on a remunerative path for the years to come.
COVID-19 Creates Unprecedented Demand
The outbreak of COVID-19 is acting as a catalyst to the market growth, creating a significant change in consumer behavior. From early 2020, the number of COVID-19 infections proliferated through the first and second quarters across the world with Europe being the epicenter of the outbreak.
While several European and East Asia nations managed to curb the incidence, nations such as the US, India, Brazil, and Russia, continue to record a growing number of cases.
During this period, there has been a drastic shift in consumer behavior with safety being their utmost priority. On this premise, as people actively seek safety measures, surgical masks have emerged the most accessible and efficient protective measure, and have become an integral part of life amid pandemic.
Along similar lines, governments, healthcare institutions, and workplaces are spreading awareness regarding the importance of wearing masks. Likewise, beginning from March, several nations - including Venezuela, Czech Republic, Qatar, Vietnam, and France to name a few - have mandated the usage of face masks in public.
This has given a tremendous boost to the sales of surgical masks. Moreover, the impact of the pandemic on consumer behavior is expected to prevail through 2020, ensuring that demand for surgical masks will remain high for the years to come.
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Effectiveness and Contrasting Perceptions Pose a Challenge
Although masks have become synonymous with safety, there have been claims that continue to question their effectiveness in lowering the risk of exposure to harmful microorganisms.
For instance, in 2016 Cochrane Library conducted a study on 2106 participants and found that the possibility of contracting an infection, regardless of the usage of the mask, is the same.
The study concluded that there is no concrete evidence to prove that wearing disposable surgical masks has an impact on lowering surgical wound infection rates as well. Such claims are expected to adversely impact wearer perception, thus limiting adoption to an extent.
Along similar lines, the usage of masks during the pandemic has been a subject of debate through the pandemic with few professionals urging people to wear a mask, while others contradicting them.
Professionals who oppose the usage of masks cite a lack of proper airflow to the lungs as a reason to avoid wearing masks. This is also negatively impacting the perception towards masks and is likely to affect the adoption.
Disposable surgical masks do not claim to offer protection from certain infections, in which the size of pathogens is very small. As a result, people are opting for advanced respirators such as N95 surgical mask or FFP masks, which are countering the adoption of disposable surgical masks
Europe Surgical Mask Market
Europe is projected to account for the largest market share, capturing a market share of nearly 2/5th of global value.
The region's lucrativeness is majorly attributed to rigid guidelines in the healthcare sector emphasizing the importance of protective measures.
The UK and Italy have severely experienced the wrath of the outbreak, influencing governments to make masks mandatory in public places. On these lines, Germany, Austria, and France, among others have mandated wearing masks and this is propelling the demand for masks across the said countries.
The German government is imposing fines - ranging from €15 to €5,000 - in case of violations, ensuring that people abide by safety measures. Besides, people have become highly aware of the health benefit of surgical mask and are seeking surgical masks while stepping out.
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North America Surgical Mask Market
North America, forefronted by the US, is foreseen to remain the second most lucrative region by the end of the forecast period. This is majorly attributed to the high importance of cleanliness coupled with an increasing number of surgical procedures in the region.
Growing awareness regarding the incidence of hospital-acquired infections (HAI) is also positively influencing the demand for medical mask market in hospitals and surgical centers.
According to the Center for Disease Control and Prevention (CDC), nearly 30% of HAIs are contracted in surgical sites, with some leading to mortality in severe cases. As medical professionals and healthcare institutions focus on reducing infection rates, surgical masks have become an integral part of surgeries.
Demand for surgical masks in the US will continue to remain high, as the country continues to see record COVID-19 cases globally.
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Asia Pacific Surgical Masks Market
Asia Pacific - consisting of East Asia, South Asia, and Oceania - is expected to register remarkable growth in terms of market value, owing to high air pollution levels and the impact of the COVID-19 pandemic.
Even before the pandemic instilled a need for precautionary measure, wearing a mask is a common practice in China, South Korea, and Japan, due to high levels of air pollution.
Likewise, the impact of COVID-19 is propelling demand for masks across India, which is also one of the nations that register the high number of surgeries annually.
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Basic Surgical Masks Remain Sought-after
By product types, basic surgical masks and fluid/splash resistant surgical masks are cumulatively projected to account for over 4/5th of global market value, with the former gaining a slight edge in terms of value.
Basic surgical masks are highly preferred among regular consumers while fluid resistant surgical masks are used by medical professionals since they minimize exposure to blood and other fluids that they may come in contact with during medical procedures.
Demand from Hospitals Drives Majority of Revenue
On the basis of end-use, hospitals are expected to drive the majority of revenue, backed by a growing number of surgical procedures.
Likewise, higher staff and higher preference among consumers necessitate a larger number of masks, thus impelling revenue to the market.
On the other hand, ambulatory surgical centers are also expected to hold a remarkable share in the global value through the assessment period.
Players operating in the global surgical masks market are leveraging the ever-growing demand during the pandemic and are upscaling their production capacities.
On these lines, manufacturers are furthering the brand visibility of their product lines. For instance, 3M surgical mask is focusing on pushing its FDA-approved 3M™ VFlex™ surgical mask to frontline healthcare workers.
Honeywell International announced the expansion of manufacturing operations in a factory in Smithfield, Rhode Island, and is committed to delivering face masks in bulk to the U.S. Department of Health and Human Services. Such moves will continue to shape the competitive landscape of the global surgical masks landscape through the forecast period.
Surgical Masks Market Report: Scope
Historical Data Available for
USD Million for value and units for volume
Key Regions Covered
North America, Europe, East Asia, Latin America, South Asia, Oceania, and Middle East and Africa (MEA)
Key Countries Covered
US, Canada, Brazil, Mexico, Rest of Latin America, Germany, Italy, France, Spain, U.K., Russia, BENELUX, Rest of Europe, India, China, Japan, South Korea, ASEAN, Oceania, Rest of South Asia & Pacific, GCC Countries, Turkey, South Africa, Northern Africa, and Rest of MEA
Key Segments Covered
Product, End-use, and Region
Key Companies Profiled
3M, Honeywell International Inc., and Medline Industries, Inc., Halyard Health (Owens & Minor, Inc.), Kimberly-Clark Worldwide, Inc., Medline Industries, Inc., Moldex-Metric Inc., Kowa Company Ltd., Premium HealthCare Disposables Private Limited, Kindwell Medical BioClean (ANSELL LTD.), Dynarex Corp., and Valmy among others.
Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing
Key Questions Answered by the Report
- What is the market size of the surgical masks market?
The global surgical masks market size is expected to reach a valuation of US$ 4.2 Bn by 2030
- Which is the largest market for surgical masks?
Europe will maintain its lucrativeness, and remain the largest market for surgical masks globally.
- Which are the top companies in the surgical masks market?
Key players operating in the market include 3M, Honeywell International Inc., and Medline Industries, Inc., Halyard Health (Owens & Minor, Inc.), Kimberly-Clark Worldwide, Inc., Medline Industries, Inc., Moldex-Metric Inc., Kowa Company Ltd., Premium HealthCare Disposables Private Limited, Kindwell Medical BioClean (ANSELL LTD.), Dynarex Corp., and Valmy among others.
- Which end-use segment is expected to channel the majority of revenue to the surgical masks market?
The hospitals segment is expected to channel the majority of revenue to the surgical masks market through the forecast period.
- What is the outlook on the surgical masks market?
The growth of the surgical masks market is primarily attributed to the increasing number of surgical procedures and the unforeseen outbreak of COVID-19.
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- Basic Surgical Masks
- Anti-Fog Foam Surgical Masks
- Fluid/Splash Resistant Surgical Masks
- Ambulatory Surgical Centers / Specialty Clinics
- North America
- Latin America
- South Asia
- East Asia
- Middle East and Africa