Weather Information Technology Market Overview (2022 to 2029)

[320 Pages Report] The global weather information technology market is set to enjoy a valuation of US$ 4,772.7 Million in 2022, and further expand at a CAGR of 6.1% to reach US$ 7,216.3 Million by the year 2029. The weather information technology market holds a share of nearly 5% in the global environmental technology market.

Attributes Details
2022 Market Value US$ 4,772.7 Million
2029 Market Value US$ 7,216.3 Million
CAGR% (2022 to 2029) 6.1%
Share of Top 5 Players 20%

New communication networks and forecast systems such as digital database forecasting, nowcasting systems, wireless communication, and others are emerging and providing the opportunity to improve Public Weather Services (PWS). Using technology like augmented reality, meteorologists are creating visuals from weather radar and forecasting models and helping viewers prepare for future storms.

With the help of weather monitoring systems, organizations can depend on weather conditions and make accurate predictions for achieving maximum return on investment. The incorporation of small satellites for weather monitoring researchers has led to exceptional market growth.

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How The Market Progressed Till June 2022?

Market Statistics Details
H1,2021 (A) 5.6%
H1,2022 Projected (P) 5.8%
H1,2022 Outlook (O) 5.1%
BPS Change : H1,2022 (O) - H1,2022 (P) (-) 72 ↓
BPS Change : H1,2022 (O) - H1,2021 (A) (-) 52 ↓

Weather information technologies collect data with the help of ships, satellites, airplanes, Doppler radars, weather stations, and buoys. As per FMI analysis, the difference in BPS values observed in the weather information technology market in H1, 2022 - Outlook (O) against H1, 2022 Projected (P) represents a 72-unit reduction.

With numerous mandated rules, the onset of the COVID-19 pandemic has reshaped the market's capacities. Travel limitations such as decreasing the frequency of flights and cruises lower the accuracy of meteorological information.

Moreover, weather information technology consumption is expected to drop by 52 BPS in H1-2022 compared to H1-2021 (A). Due to the inherent nonlinearity of weather prediction models, the weather forecasting process becomes difficult. Furthermore, the appropriate integration and analysis of a massive amount of data is a complicated process.

Long-scale weather patterns can be obtained with more precision, but there are no reliable means to conduct a short-term weather study. This is projected to slow the weather information technologies market growth.

2014 to 2021 Weather Information Technology Market Demand Outlook Compared To 2022 to 2029 Forecast

Weather information technology is the prediction of the state of the atmosphere for a given location using the application of technology and scientific knowledge to make weather observations.

Weather information technology uses all kinds of tools such as Doppler radar, radiosondes, satellite data, supercomputers, and automated surface observing systems. There are four types of weather information technology which are large range, medium range, short range, and hazardous.

The rising demand for air quality monitoring and curbing air pollution levels has led to phenomenal market growth. Increasing application of advanced weather monitoring systems in industries such as transportation, marine, and aviation for predictions of the present atmospheric and weather conditions will drive the growth of the weather information technology market.

Weather Information Technology Market

The weather information technology market demand is estimated to rise at 6.1% CAGR between 2022 and 2029 in comparison with the 5.2% CAGR registered from 2014 to 2021.

The global weather information technology market is anticipated to witness an increase in revenue from ~US$ 4,772.7 Million in 2022 to ~US$ 7,216.3 Million by 2029.

Use Of Weather Information Technology To Ensure Steady Supply Of Renewable Energy

Extreme weather conditions pose a major threat to nuclear power plants, disrupting the functionality of processes and equipment, which are critical for safe operation. Energy providers need precise weather data to ensure energy supply to their customers. The amount of power generated from wind turbines is affected by the direction and strength of the wind.

Generating renewable sources of energy in the form of solar and wind energy requires constant weather monitoring. This trend suggests a rise in the adoption of weather forecasting, resulting in significant growth of the weather information technology market.

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Country-Wise Insights

How is the USA contributing towards sales of weather information technologies?

The market in the USA  is anticipated to be valued at around US$ 316.4 Million by 2029. The country will account for over 21.2% of the share in the Western Europe region.

Manufacturers and suppliers of environmental and meteorological monitoring equipment in the UK are focusing on air traffic control systems and aviation weather systems to increase their market share in the weather information technology market.

  • For an instance, Skye Instruments UK, a weather information technology company, introduced an add-on feature for MiniMet Automatic Weather Station, enabling it to send data automatically from the station to the FTP site in order to access data via a PC browser.
  • Munro Instruments UK, launched IM159, a handheld anemometer giving instantaneous wind speed readings. With this launch, the company enhanced its weather information technology product portfolio.

Which factors are boosting the adoption of weather information technology in GCC Countries?

The market for weather information technology in GCC Countries has a value of around US$ 143.4 Million in 2021.

Governments of the Gulf countries are planning to invest a good amount of money in weather monitoring and forecasting techniques for lining up business activities as per the changes in weather conditions. There is an increase in the use of supercomputers in the country for predicting every kind of weather hazard imaginable, including tornadoes, hurricanes, space weather, and extreme heat.

In addition, weather information technology providers are using supercomputing systems to collect, analyze, and process terabytes of data from weather satellites and surface stations. This is expected to increase the demand for weather information technology in GCC Countries.

Why is Russia holding the highest market share for the weather information technology market in Eastern Region?

Overall weather information technology spending in Russia is likely to increase at a rate of almost 8.3% from 2022 to 2029, with a market value of US$ 207.1 Million in 2021.

The country is adopting artificial intelligence technology in weather information as it is a valuable tool in the development of the economy in terms of growth in the fields such as transportation, environment, and others in terms of response and efficiency. Industries such as marine and aviation in Russia are using analytic tools to shift through historical and current data to detect forecast events and trends.

These tools are further giving lots of information about disasters and help in disaster readiness. Such factors are creating demand for weather information technology in Russia.

Category-Wise Insights

How will the adoption of weather information technologies in the agriculture industry deliver essential weather prediction?

Expanding at a CAGR of 3.3%, the agriculture segment is projected to increase from a valuation of US$ 462.6 Million in 2021 to US$ 600.7 Million by 2029.

The development of IoT sensors for weather information technology is expected to deliver essential weather predictions to farmers. IoT sensors are placed outside and inside agriculture fields. The application of IoT sensors in the agriculture sector has benefited farmers to watch the water tank levels in real-time, which makes the watering process more effective.

Management of climate and weather information can help make better-informed policy, community, and institutional decisions that decrease related risks and improve opportunities, improve the efficient use of limited resources, livestock, and fisheries production, and increase crop production as well.

Which factors are supporting the need for weather monitoring systems for the application of Weather Forecasting?

The weather forecasting application segment is expected to contribute a revenue share of more than 23.0% in 2022 and is expected to grow at a high CAGR of 6.2%.

Real-time weather forecasting is very necessary for operational meteorologists, aviation, and scientists. Real-time weather forecasting is now widely available covering macroeconomic variables for many countries. Real-time weather information technology data is assessed according to analytical criteria, based on models’ point forecasts and density forecasts, and according to business criteria.

This data helps to build more accurate forecasts and provides flexible real-time forecast monitoring at different time horizons. Thus, the adoption of real-time forecasting applications in industries fuels weathers information technology market growth.

How is the implementation of weather information technology in the military & defense segment fueling the market growth?

The demand for weather information technologies in the military & defense segment is expected to show a surge at a CAGR of 5.1% for the forecast period 2022 to 2029.

Military operations require continuous weather updates to complete their operations. Battlefield commanders need current, past, and future weather information, which is boosting the demand for weather information technology.

The technology also provides Air Force weather operation in-flight and pre-flight weather briefs to pilots and gives real-time resource security services for military installations. The demand is supported by increasing expenditure on the defense budget.

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Competitive Landscape

Weather information technology providers are continuously focused on cost reduction of the product and improved services by implementing different strategies such as product innovation, partnership, acquisition, and geographical expansion. With these strategies, key players expect to strengthen their presence in the global market and develop advanced weather forecasting technologies.

  • For instance, in September 2019, Lockheed Martin Corporation introduced a new state-of-the-art facility in Colorado Springs that lets the Air Force and others simulate, test, and train in a multi-domain environment that reflects today’s complex space environment.
  • For instance, in September 2019, Accuweather introduced a new product suite that enables advertisers and brands to utilize unique proprietary weather forecasts for targeted advertising via segments available on leading data platforms.

Scope Of Report

Attributes Details
Market value in 2022 US$ 4,772.7 Million
Market CAGR 2022 to 2029 6.1%
Share of top 5 players Around 20%
Forecast Period 2022 to 2029
Historical Data Available for 2014 to 2021
Market Analysis US$ Million for Value
Key Regions Covered North America; Latin America; Western Europe; Eastern Europe; Asia Pacific Excluding Japan; Japan and Middle East & Africa (MEA)
Key Countries Covered The USA, Canada, Germany, France, Italy, Spain, The UK, India, Australia, New Zealand, China, Japan, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered The solution, Application, Industry, and Region
Key Companies Profiled

Lockheed Martin Corporation; Vaisala OYJ; Sutron Corporation; Campbell Scientific Inc.; Coastal Environmental Systems, Inc.; Columbia Weather Systems Inc.; Met One Instruments Inc.; Morcom International Inc.; MUNRO INSTRUMENTS LTD; Skye Instruments Ltd; The Weather Company; Accuweather, Inc.

Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Weather Information Technology Outlook By Category

By Solution :

  • Weather Information Technology Systems
    • Automatic Weather Stations
    • Automated Weather Observing System (AWOS)
    • Sounding Systems
    • Weather Radar
    • Others (Lightening, Air Quality)
  • Weather Information Technology Services
    • Maintenance Services
    • Consulting Services

 By Application :

  • Air Quality Monitoring
  • Weather Monitoring
  • Weather Forecasting
  • Others

 By Industry :

  • Utilities
  • Agriculture
  • Military & Defense
  • Transportation
  • Marine
  • Aviation
  • Others (Mining, Chemicals)

By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan
  • Japan
  • Middle East & Africa (MEA)

Frequently Asked Questions

Who are some of the leading companies offering weather information technology solution?

Some of the leading companies in this landscape are Lockheed Martin Corporation, Vaisala OYJ, Sutron Corporation, Campbell Scientific, and Coastal Environmental Systems among others. Nearly 30%-40% of the market share is currently covered by the top 10 players.

What are the top 5 countries driving demand?

The top 5 countries driving demand for weather information technology include Canada, Mexico, Germany, India, and Turkey.

How the Middle East & Africa weather information technology market growth will unfold?

The weather information technology market in the Middle East & Africa is estimated to expand 1.7X over the forecast period.

What will be the demand outlook/ sales forecast for weather information technology market?

The weather information technology market is expected to total US$ 4,772.7 Million by the end of 2022 and is likely to reach US$ 7,216.3 Million by 2029.

What is the key market statistics in GCC Countries and Poland?

The weather information technology demand in GCC Countries and Poland was valued at US$ 143.4 Million and US$ 108.2 Million in 2021, respectively.

Table of Content
1. Executive Summary | Weather Information Technology Market

    1.1. Market Overview

    1.2. Market Analysis

    1.3. Demand Side Trends

    1.4. Supply Side Trends

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Innovation/Development Trends

4. Key Success Factors

    4.1. Strategic Promotional Strategies

    4.2. Solution USPs

5. Market Structure Analysis

    5.1. Market Analysis by Tier of Companies

    5.2. Market Concentration

    5.3. Market Presence Analysis

        5.3.1. Regional Footprint by Players

        5.3.2. Product Footprint by Players

        5.3.3. Channel Footprint by Players

6. Global Market Demand (in Value or Size in US$ Million) Analysis 2014 to 2021 and Forecast, 2022 to 2029

    6.1. Historical Market Value (US$ Million) Analysis, 2014 to 2021

    6.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2029

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

        6.2.3. Market Snapshot

7. Market Background

    7.1. Macro-Economic Factors

    7.2. Forecast Factors - Relevance & Impact

    7.3. Value Chain Analysis

    7.4. Market Dynamics

        7.4.1. Drivers

        7.4.2. Restraints

        7.4.3. Opportunity Analysis

8. Global Market Analysis 2014 to 2021 and Forecast 2022 to 2029, by Solution

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Million) Analysis By Solution, 2014 to 2021

    8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Solution, 2022 to 2029

        8.3.1. Systems

            8.3.1.1. Automatic Weather Stations

            8.3.1.2. Automated Weather Observing System (AWOS)

            8.3.1.3. Sounding Systems

            8.3.1.4. Weather Radar

            8.3.1.5. Others

        8.3.2. Services

            8.3.2.1. Maintenance Services

            8.3.2.2. Consulting Services

    8.4. Market Attractiveness Analysis By Solution

9. Global Market Analysis 2014 to 2021 and Forecast 2022 to 2029, by Applications

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Million) Analysis By Applications, 2014 to 2021

    9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Applications, 2022 to 2029

        9.3.1. Air Quality Monitoring

        9.3.2. Weather Monitoring

        9.3.3. Weather Forecasting

        9.3.4. Others

    9.4. Market Attractiveness Analysis By Applications

10. Global Market Analysis 2014 to 2021 and Forecast 2022 to 2029, by Industry

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Million) Analysis By Industry, 2014 to 2021

    10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Industry, 2022 to 2029

        10.3.1. Utilities

        10.3.2. Agriculture

        10.3.3. Military & Defense

        10.3.4. Transportation

        10.3.5. Marine

        10.3.6. Aviation

        10.3.7. Others (Mining, Chemicals)

    10.4. Market Attractiveness Analysis By Industry

11. Global Market Analysis 2014 to 2021 and Forecast 2022 to 2029, by Region

    11.1. Introduction

    11.2. Historical Market Size (US$ Million) and Analysis By Region, 2014 to 2021

    11.3. Current Market Size (US$ Million) and Analysis and Forecast By Region, 2022 to 2029

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Eastern Europe

        11.3.4. Western Europe

        11.3.5. Asia Pacific Excluding Japan (APEJ)

        11.3.6. Japan

        11.3.7. Middle East & Africa (MEA)

    11.4. Market Attractiveness Analysis by Region

12. North America Market Analysis 2014 to 2021 and Forecast 2022 to 2029

    12.1. Introduction

    12.2. Historical Market Size (US$ Million) and Trend Analysis By Market Taxonomy, 2014 to 2021

    12.3. Market Size (US$ Million) Forecast By Market Taxonomy, 2022 to 2029

        12.3.1. By Country

            12.3.1.1. The USA

            12.3.1.2. Canada

        12.3.2. By Solution

        12.3.3. By Applications

        12.3.4. By Industry

    12.4. Market Attractiveness Analysis

        12.4.1. By Country

        12.4.2. By Solution

        12.4.3. By Applications

        12.4.4. By Industry

    12.5. Market Trends

    12.6. Drivers and Restraints - Impact Analysis

13. Latin America Market Analysis 2014 to 2021 and Forecast 2022 to 2029

    13.1. Introduction

    13.2. Historical Market Size (US$ Million) Analysis By Market Taxonomy, 2014 to 2021

    13.3. Market Size (US$ Million) Forecast By Market Taxonomy, 2022 to 2029

        13.3.1. By Country

            13.3.1.1. Brazil

            13.3.1.2. Mexico

            13.3.1.3. Rest of Latin America

        13.3.2. By Solution

        13.3.3. By Applications

        13.3.4. By Industry

    13.4. Market Attractiveness Analysis

        13.4.1. By Country

        13.4.2. By Solution

        13.4.3. By Applications

        13.4.4. By Industry

    13.5. Market Trends

    13.6. Drivers and Restraints - Impact Analysis

14. Western Europe Market Analysis 2014 to 2021 and Forecast 2022 to 2029

    14.1. Introduction

    14.2. Historical Market Size (US$ Million) and Trend Analysis By Market Taxonomy, 2014 to 2021

    14.3. Market Size (US$ Million) and Forecast By Market Taxonomy, 2022 to 2029

        14.3.1. By Country

            14.3.1.1. Germany

            14.3.1.2. Italy

            14.3.1.3. France

            14.3.1.4. The UK

            14.3.1.5. Spain

            14.3.1.6. BENELUX

            14.3.1.7. Rest of Europe

        14.3.2. By Solution

        14.3.3. By Applications

        14.3.4. By Industry

    14.4. Market Attractiveness Analysis

        14.4.1. By Country

        14.4.2. By Solution

        14.4.3. By Applications

        14.4.4. By Industry

    14.5. Market Trends

    14.6. Drivers and Restraints - Impact Analysis

15. Eastern Europe Market Analysis 2014 to 2021 and Forecast 2022 to 2029

    15.1. Introduction

    15.2. Historical Market Size (US$ Million) and Trend Analysis By Market Taxonomy, 2014 to 2021

    15.3. Market Size (US$ Million) and Forecast By Market Taxonomy, 2022 to 2029

        15.3.1. By Country

            15.3.1.1. Russia

            15.3.1.2. Poland

            15.3.1.3. Rest of Eastern Europe

        15.3.2. Solution

        15.3.3. By Applications

        15.3.4. By Industry

    15.4. Market Attractiveness Analysis

        15.4.1. By Country

        15.4.2. By Solution

        15.4.3. By Applications

        15.4.4. By Industry

    15.5. Market Trends

    15.6. Drivers and Restraints - Impact Analysis

16. Asia Pacific Excluding Japan Market Analysis 2014 to 2021 and Forecast 2022 to 2029

    16.1. Introduction

    16.2. Historical Market Size (US$ Million) and Trend Analysis By Market Taxonomy, 2014 to 2021

    16.3. Market Size (US$ Million) and Forecast By Market Taxonomy, 2022 to 2029

        16.3.1. By Country

            16.3.1.1. China

            16.3.1.2. India

            16.3.1.3. Indonesia

            16.3.1.4. Malaysia

            16.3.1.5. South Korea

        16.3.2. By Solution

        16.3.3. By Applications

        16.3.4. By Industry

    16.4. Market Attractiveness Analysis

        16.4.1. By Country

        16.4.2. By Solution

        16.4.3. By Applications

        16.4.4. By Industry

    16.5. Market Trends

    16.6. Drivers and Restraints - Impact Analysis

17. Japan Market Analysis 2014 to 2021 and Forecast 2022 to 2029

    17.1. Introduction 

    17.2. Historical Market Size (US$ Million) and Trend Analysis By Market Taxonomy, 2014 to 2021

    17.3. Market Size (US$ Million) and Forecast By Market Taxonomy, 2022 to 2029

        17.3.1. Solution

        17.3.2. By Applications

        17.3.3. By Industry

    17.4. Market Attractiveness Analysis

        17.4.1. By Country

        17.4.2. By Solution

        17.4.3. By Applications

        17.4.4. By Industry

    17.5. Market Trends

    17.6. Drivers and Restraints - Impact Analysis

18. Middle East & Africa Market Analysis 2014 to 2021 and Forecast 2022 to 2029

    18.1. Introduction

    18.2. Historical Market Size (US$ Million) and Trend Analysis By Market Taxonomy, 2014 to 2021

    18.3. Market Size (US$ Million) and Forecast By Market Taxonomy, 2022 to 2029

        18.3.1. By Country

            18.3.1.1. GCC Countries

            18.3.1.2. Turkey

            18.3.1.3. Northern Africa

            18.3.1.4. South Africa

            18.3.1.5. Rest of Middle East and Africa

        18.3.2. By Solution

        18.3.3. By Applications

        18.3.4. By Industry

    18.4. Market Attractiveness Analysis

        18.4.1. By Country

        18.4.2. By Solution

        18.4.3. By Applications

        18.4.4. By Industry

    18.5. Market Trends

    18.6. Drivers and Restraints - Impact Analysis

19. Competition Analysis

    19.1. Competition Dashboard

    19.2. Competition Benchmarking

    19.3. Competition Deep Dive 

        19.3.1. Lockheed Martin Corporation 

            19.3.1.1. Overview

            19.3.1.2. Product Portfolio

            19.3.1.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.1.4. Strategy Overview

                19.3.1.4.1. Marketing Strategy

                19.3.1.4.2. Product Strategy

                19.3.1.4.3. Channel Strategy

        19.3.2. Vaisala OYJ

            19.3.2.1. Overview

            19.3.2.2. Product Portfolio

            19.3.2.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.2.4. Strategy Overview

                19.3.2.4.1. Marketing Strategy

                19.3.2.4.2. Product Strategy

                19.3.2.4.3. Channel Strategy

        19.3.3. Sutron Corporation

            19.3.3.1. Overview

            19.3.3.2. Product Portfolio

            19.3.3.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.3.4. Strategy Overview

                19.3.3.4.1. Marketing Strategy

                19.3.3.4.2. Product Strategy

                19.3.3.4.3. Channel Strategy

        19.3.4. Campbell Scientific Inc.

            19.3.4.1. Overview

            19.3.4.2. Product Portfolio

            19.3.4.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.4.4. Strategy Overview

                19.3.4.4.1. Marketing Strategy

                19.3.4.4.2. Product Strategy

                19.3.4.4.3. Channel Strategy

        19.3.5. Coastal Environmental Systems, Inc.

            19.3.5.1. Overview

            19.3.5.2. Product Portfolio

            19.3.5.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.5.4. Strategy Overview

                19.3.5.4.1. Marketing Strategy

                19.3.5.4.2. Product Strategy

                19.3.5.4.3. Channel Strategy

        19.3.6. Columbia Weather Systems Inc.

            19.3.6.1. Overview

            19.3.6.2. Product Portfolio

            19.3.6.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.6.4. Strategy Overview

                19.3.6.4.1. Marketing Strategy

                19.3.6.4.2. Product Strategy

                19.3.6.4.3. Channel Strategy

        19.3.7. Met One Instruments Inc.

            19.3.7.1. Overview

            19.3.7.2. Product Portfolio

            19.3.7.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.7.4. Strategy Overview

                19.3.7.4.1. Marketing Strategy

                19.3.7.4.2. Product Strategy

                19.3.7.4.3. Channel Strategy

        19.3.8. Morcom International Inc.

            19.3.8.1. Overview

            19.3.8.2. Product Portfolio

            19.3.8.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.8.4. Strategy Overview

                19.3.8.4.1. Marketing Strategy

                19.3.8.4.2. Product Strategy

                19.3.8.4.3. Channel Strategy

        19.3.9. MUNRO INSTRUMENTS LTD

            19.3.9.1. Overview

            19.3.9.2. Product Portfolio

            19.3.9.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.9.4. Strategy Overview

                19.3.9.4.1. Marketing Strategy

                19.3.9.4.2. Product Strategy

                19.3.9.4.3. Channel Strategy

        19.3.10. Skye Instruments Ltd

            19.3.10.1. Overview

            19.3.10.2. Product Portfolio

            19.3.10.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.10.4. Strategy Overview

                19.3.10.4.1. Marketing Strategy

                19.3.10.4.2. Product Strategy

                19.3.10.4.3. Channel Strategy

        19.3.11. The Weather Company

            19.3.11.1. Overview

            19.3.11.2. Product Portfolio

            19.3.11.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.11.4. Strategy Overview

                19.3.11.4.1. Marketing Strategy

                19.3.11.4.2. Product Strategy

                19.3.11.4.3. Channel Strategy

        19.3.12. Accuweather, Inc.

            19.3.12.1. Overview

            19.3.12.2. Product Portfolio

            19.3.12.3. Profitability by Market Segments (Product / Channel / Region)

            19.3.12.4. Strategy Overview

                19.3.12.4.1. Marketing Strategy

                19.3.12.4.2. Product Strategy

                19.3.12.4.3. Channel Strategy

20. Assumptions and Acronyms Used

21. Research Methodology
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