Action Figures Market Size, Share, Trend by 2033

Q: Which are the Key Asian Countries in the Action Figures Market?

India, Japan, and China dominate the Asian market. Read Report

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Global Action Figures Market Outlook (2023 to 2033)

The global action figures market is predicted to witness monumental growth, exhibiting a CAGR of 8.8% from 2023 to 2033. According to the research report by FMI, the global market size is likely to hit US$ 9 billion in 2023 and US$ 20.91 billion by 2033. The increasing popularity of several animated series, Japanese anime content, and movies is predicted to be a key factor driving the market growth. The mushrooming adoption of smartphones, tablets, and laptops adds an upsurge to the market development. Furthermore, the growing popularity of action figure products amongst kids and adults is flourishing in growth for the market.

The coronavirus pandemic gave an enormous push to social media platforms and Over-the-top (OTT) platforms. The number of viewers of movies, TV serials, short films, and others dramatically rose during the pandemic. This, in turn, increased the popularity of action figures, thereby propelling market development. The key players in the toy industry are launching innovative products based on the popularity of those movies or TV series.

Japanese anime has gained quite a popularity in recent years. For instance, Naruto, a Japanese animated TV series has witnessed escalating viewership and gained instant popularity among consumers of various age groups. As a result, Naruto merchandise and Naruto action figures have picked up a huge demand in the market.

The rising numbers of viewers have created lucrative opportunities for manufacturers operating in the market. Opportunities such as the launch of premium and customized action figures by key market players are likely to be a key trend bolstering market growth. Even McDonald’s launches their Happy Meal with the trending action figure merchandise of a movie or a show. The Star Wars action figures launched by McDonald’s in 2008 are still popular among collectors and even bid for high prices.

The market for action figures generates high profits. The increasing number of anime production companies is beneficial for market development. The growing expenditure on online streaming platforms and improving computer animation technologies are expected to foster market growth.

Attributes	Details
Action Figures Market Share (2022)	US$ 8.27 billion
Action Figures Market Share (2023)	US$ 9 billion
Action Figures Market Share (2033)	US$ 20.91
Action Figures Market Share (2023 to 2033)	8.8%

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Global Action Figures Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

According to the previous market report on Action Figures Market, the sales are gradually increasing every year. In 2018, the global market size stood at nearly US$ 5.95 billion. In the following years from 2018 to 2022, the market showcased modest growth, accounting for a worth of US$ 8.27 billion.

Toys help in the development of children’s cognitive functions. They help the child stay active and engaged. Action figures have always been popular among children and youngsters. The expanding population of children below 15 years of age is likely to contribute to the market’s development. Additionally, the expanding middle-class population and the rising income levels are anticipated to foster growth for the market.

The global market witnessed hindrances during the coronavirus pandemic. The revenues diminished during the financial years 2020 to 21 and 2021 to 22 due to the shutdown of production facilities and disruption in supply chain networks. However, the market is gaining traction and is likely to witness swift growth in the coming years.

What are the Driving Factors for the Global Action Figures Market in the Forecast Years?

The rising digitalization is a vital factor bolstering the development of global action figures market. The growing popularity of customized action figures is creating lucrative growth opportunities for key market players. Furthermore, product advancements and innovations are likely to be crucial factors driving global market growth. The launch of toys with modern technologies such as sensors and GPS trackers is anticipated to uptick product demand.

The expansion of distribution channels is projected to generate multiple revenue streams for market players. The dynamically evolving supply chain networks and swelling e-commerce sales are anticipated to support market development.

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Category-wise Insights

Plastics Material Segment to Hold the Lion’s Share

According to segmentation based on the type of material, the plastics segment is predicted to account for the highest market share. Plastic toys are economical in production. They are easy to clean and can be molded into any desired shape or size. However, the manufacturers are innovating their product offerings and launching products composed of sustainable plastic materials. Key players are launching silica rubber action figures to reduce their plastic usage and waste generation.

5-10 Years Segment to Dominate Global Sales

According to ourworldindata.gov, the global population of children aged between 5-10 years stood at 1.23 billion. In 2023, the numbers have risen to 1.32 billion. This age group enjoys playing with toys, sports, board games, computer games, and others. The increasing demand for rare and unique action figure toys within this age group is predicted to bolster market growth. The rising middle-class population and improving income levels are likely to contribute to product sales.

Superhero Action Figures to Remain as the Top-selling Segment in the Industry

The superheroes action figures segment is predicted to continue dominating the global market in terms of revenue. The segment held a market share of more than 45% in 2022. Superheroes create a great influence on children’s minds. The growing popularity of Marvel series and DC series superhero action figures are highly popular among kids. These superhero action toys are manufactured using durable and premium materials. They have a superior finish which makes them highly attractive.

The anime characters segment is anticipated to garner swift growth during the forecast period. The segment is likely to exhibit a CAGR of 9.7% from 2023 to 2033. The growing popularity of comics across developing and developed nations is expected to foster market growth. Additionally, the rising numbers of anime viewers on OTT platforms such as Netflix, Disney Plus, and others are expected to bolster market development.

Offline Distribution Channel Segment to Account for Enormous Revenues and Sales

The offline distribution segment is anticipated to account for more than 70% revenue of global action figure sales. Offline retail lets the consumer to physically access the product and avoid the waiting period that incurs in online purchases. This is the biggest factor for offline distribution channels to result in high revenues. Furthermore, the structured offline distribution channels across developing nations are rapidly developing. Nations such as Japan, India, and China are witnessing swift development, which is likely to aid market expansion in the forthcoming years.

Comparative View of Adjacent Action Figures Market

Action Figures Market:

Attributes	Action Figures Market
CAGR (2023 to 2033)	8.8%
Market Value (2023)	US$ 9 billion
Growth Factor	Increasing disposable income levels and soaring urbanization.
Future Opportunities	The rising popularity of anime characters, cartoons, and others.
Market Trends	The increasing working women population is creating a demand spur for toys.

Anime Market:

Attributes	Anime Market
CAGR (2023 to 2033)	7.8%
Market Value (2023)	US$ 27.54 billion
Growth Factor	Increasing trend of anime content consumption by millennials and Gen-Z population.
Future Opportunities	Increasing production of anime content and its availability on streaming platforms.
Market Trends	Growing usage of animation technology.

Smart/AI Toys Market:

Attributes	Smart/AI Toys Market
CAGR (2023 to 2033)	15%
Market Value (2023)	US$ 5.52 billion
Growth Factor	Innovations in the toys industry and incorporation of modern technology into brands.
Future Opportunities	Launch of smart/AI toys that can be connected using mobile apps.
Market Trends	Launch toys with in-built sensors.

Country-wise Insights

North America Poised to Hold the Dominant Share

The North American region is slated to witness astonishing growth during the forecast period. This growth can be attributed to the rising inclination towards smart/AI toys and educational toys. The United States is likely to hold the dominant share in the regional market, exhibiting a CAGR of nearly 41.2% in 2023. The increasing demand for anime characters and superhero action figures drives product sales in the United States. Furthermore, the escalating e-commerce sales and the mushrooming demand for custom-made action actions are anticipated to contribute to the region’s market growth.

Improving Income Levels to Escalate Market Expansion in Asia Pacific

Asia Pacific is anticipated to follow North America and exhibit a CAGR of 10% from 2023 to 2033. The high product demand in nations such as India, Japan, and China is predicted to flourish the region’s market development. Additionally, the improving income levels and living standards across these nations is projected to uptick market growth in the coming years. The rising population of women workers is driving the demand for toys, which in turn is predicted to aid the region’s market development.

The large consumer bases in these countries and the increasing population of children under 15 years of age are anticipated to contribute to the market development. Furthermore, the mushrooming popularity of Japanese anime and anime action figures is anticipated to bolster market growth.

Market Competition to Intensify Due to Entrance of New Players

The market comprises several key players and a few new entrants. The market players are emphasizing the rising popularity of action figures. They are launching a diverse range of toys to maximize their market share and uptick their global position. The key market players are expanding their production capabilities to cater to the ever-increasing demand.

Mattel launched its new crowdfunded WCW Monday Nitro stage and action figures bundle in March 2023.
Overwatch 2 toys from Funko launched three new action figures and a Funko Pop in February 2023. Reaper, Genji, and Tracer are 3.75 inches-tall action figures. They come with weapons attachments, hand attachments, and alternate head attachments.
The Lego Group inaugurated its factory expansion in Monterrey in August 2022. The US$ 580 million investment felicitated a 33,850 square-meter expansion in the factory. With its increased production capability, the company now caters to global demand.
Hasbro launched its new Selfie Series in July 2022. In partnership with Formlabs, the company’s new launch allows customers to create their own action figures. These action figures are 6 inches tall. The figurines can also be customized using their Hasbro Pulse app.

Key Players in the Action Figures Market Report:

The LEGO Group
Playmates Toys Ltd.
Hasbro
JAKKS Pacific Inc.
Mattel
Bandai Namco Holdings Inc.
Spin Master
Good Smile Company Inc.
McFarlane Toys
Diamond Select Toys

Action Figures Market Segmentation

By Material type:

Plastic
Silica Rubber
Others

By Type:

Superheroes
Anime Characters
Movie Characters

By End-user:

Up To 8 Years
9 - 15 Years
15 Years & Above

By Distribution Channel:

Online
Offline

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Frequently Asked Questions

What is the Projected Growth Rate of the Action Figures Market?

The market is projected to record a CAGR of 8.8% from 2023 to 2033.

What is the Expected Action Figures Market Value by 2033?

The market is expected to reach a valuation of US$ 20.91 billion by 2033.

What is the Current Action Figures Market Valuation?

The market is estimated to secure a valuation of US$ 9 billion in 2023.

Which Region Holds a Significant Share of the Action Figures Market?

North America holds a significant share of 41.2% through 2033.

Which are the Key Asian Countries in the Action Figures Market?

India, Japan, and China dominate the Asian market.

Table of Content

1. Executive Summary | Action Figures Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Superheroes

        5.3.2. Anime Characters

        5.3.3. Movie Characters

        5.3.4. Others

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-user

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-user, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-user, 2023 to 2033

        6.3.1. Up to 5 Years

        6.3.2. 5 - 10 Years

        6.3.3. Above 10 Years

    6.4. Y-o-Y Growth Trend Analysis By End-user, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End-user, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution channel, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution channel, 2023 to 2033

        7.3.1. Supermarket/Hypermarket

        7.3.2. Specialty Stores

        7.3.3. Online Retail

    7.4. Y-o-Y Growth Trend Analysis By Distribution channel, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Distribution channel, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. The USA

            9.2.1.2. Canada

        9.2.2. By Type

        9.2.3. By End-user

        9.2.4. By Distribution channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By End-user

        9.3.4. By Distribution channel

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Type

        10.2.3. By End-user

        10.2.4. By Distribution channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By End-user

        10.3.4. By Distribution channel

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UNITED KINGDOM

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Type

        11.2.3. By End-user

        11.2.4. By Distribution channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By End-user

        11.3.4. By Distribution channel

    11.4. Key Takeaways

12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

            12.2.1.4. Singapore

            12.2.1.5. Thailand

            12.2.1.6. Indonesia

            12.2.1.7. Australia

            12.2.1.8. New Zealand

            12.2.1.9. Rest of Asia Pacific

        12.2.2. By Type

        12.2.3. By End-user

        12.2.4. By Distribution channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By End-user

        12.3.4. By Distribution channel

    12.4. Key Takeaways

13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Israel

            13.2.1.4. Rest of MEA

        13.2.2. By Type

        13.2.3. By End-user

        13.2.4. By Distribution channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By End-user

        13.3.4. By Distribution channel

    13.4. Key Takeaways

14. Key Countries Market Analysis

    14.1. USA

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2022

            14.1.2.1. By Type

            14.1.2.2. By End-user

            14.1.2.3. By Distribution channel

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2022

            14.2.2.1. By Type

            14.2.2.2. By End-user

            14.2.2.3. By Distribution channel

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2022

            14.3.2.1. By Type

            14.3.2.2. By End-user

            14.3.2.3. By Distribution channel

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2022

            14.4.2.1. By Type

            14.4.2.2. By End-user

            14.4.2.3. By Distribution channel

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2022

            14.5.2.1. By Type

            14.5.2.2. By End-user

            14.5.2.3. By Distribution channel

    14.6. UNITED KINGDOM

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2022

            14.6.2.1. By Type

            14.6.2.2. By End-user

            14.6.2.3. By Distribution channel

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2022

            14.7.2.1. By Type

            14.7.2.2. By End-user

            14.7.2.3. By Distribution channel

    14.8. Spain

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2022

            14.8.2.1. By Type

            14.8.2.2. By End-user

            14.8.2.3. By Distribution channel

    14.9. Italy

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2022

            14.9.2.1. By Type

            14.9.2.2. By End-user

            14.9.2.3. By Distribution channel

    14.10. China

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2022

            14.10.2.1. By Type

            14.10.2.2. By End-user

            14.10.2.3. By Distribution channel

    14.11. Japan

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2022

            14.11.2.1. By Type

            14.11.2.2. By End-user

            14.11.2.3. By Distribution channel

    14.12. South Korea

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2022

            14.12.2.1. By Type

            14.12.2.2. By End-user

            14.12.2.3. By Distribution channel

    14.13. Singapore

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2022

            14.13.2.1. By Type

            14.13.2.2. By End-user

            14.13.2.3. By Distribution channel

    14.14. Thailand

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2022

            14.14.2.1. By Type

            14.14.2.2. By End-user

            14.14.2.3. By Distribution channel

    14.15. Indonesia

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2022

            14.15.2.1. By Type

            14.15.2.2. By End-user

            14.15.2.3. By Distribution channel

    14.16. Australia

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2022

            14.16.2.1. By Type

            14.16.2.2. By End-user

            14.16.2.3. By Distribution channel

    14.17. New Zealand

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2022

            14.17.2.1. By Type

            14.17.2.2. By End-user

            14.17.2.3. By Distribution channel

    14.18. GCC Countries

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2022

            14.18.2.1. By Type

            14.18.2.2. By End-user

            14.18.2.3. By Distribution channel

    14.19. South Africa

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2022

            14.19.2.1. By Type

            14.19.2.2. By End-user

            14.19.2.3. By Distribution channel

    14.20. Israel

        14.20.1. Pricing Analysis

        14.20.2. Market Share Analysis, 2022

            14.20.2.1. By Type

            14.20.2.2. By End-user

            14.20.2.3. By Distribution channel

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Type

        15.3.3. By End-user

        15.3.4. By Distribution channel

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. Hasbro

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. The LEGO Group

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. Playmates Toys Ltd.

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. JAKKS Pacific, Inc.

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. Mattel

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Bandai Namco Holdings Inc.

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. Diamond Select Toys

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. Good Smile Company, Inc.

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. Spin Master

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

        16.1.10. McFarlane Toys

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

                16.1.10.5.2. Product Strategy

                16.1.10.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

List of Tables

Table 1: Global Market Value (US$ Million) Forecast by Region, 2018 to 2033

Table 2: Global Market Volume (Units) Forecast by Region, 2018 to 2033

Table 3: Global Market Value (US$ Million) Forecast by Type, 2018 to 2033

Table 4: Global Market Volume (Units) Forecast by Type, 2018 to 2033

Table 5: Global Market Value (US$ Million) Forecast by End-user, 2018 to 2033

Table 6: Global Market Volume (Units) Forecast by End-user, 2018 to 2033

Table 7: Global Market Value (US$ Million) Forecast by Distribution channel, 2018 to 2033

Table 8: Global Market Volume (Units) Forecast by Distribution channel, 2018 to 2033

Table 9: North America Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 10: North America Market Volume (Units) Forecast by Country, 2018 to 2033

Table 11: North America Market Value (US$ Million) Forecast by Type, 2018 to 2033

Table 12: North America Market Volume (Units) Forecast by Type, 2018 to 2033

Table 13: North America Market Value (US$ Million) Forecast by End-user, 2018 to 2033

Table 14: North America Market Volume (Units) Forecast by End-user, 2018 to 2033

Table 15: North America Market Value (US$ Million) Forecast by Distribution channel, 2018 to 2033

Table 16: North America Market Volume (Units) Forecast by Distribution channel, 2018 to 2033

Table 17: Latin America Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 18: Latin America Market Volume (Units) Forecast by Country, 2018 to 2033

Table 19: Latin America Market Value (US$ Million) Forecast by Type, 2018 to 2033

Table 20: Latin America Market Volume (Units) Forecast by Type, 2018 to 2033

Table 21: Latin America Market Value (US$ Million) Forecast by End-user, 2018 to 2033

Table 22: Latin America Market Volume (Units) Forecast by End-user, 2018 to 2033

Table 23: Latin America Market Value (US$ Million) Forecast by Distribution channel, 2018 to 2033

Table 24: Latin America Market Volume (Units) Forecast by Distribution channel, 2018 to 2033

Table 25: Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 26: Europe Market Volume (Units) Forecast by Country, 2018 to 2033

Table 27: Europe Market Value (US$ Million) Forecast by Type, 2018 to 2033

Table 28: Europe Market Volume (Units) Forecast by Type, 2018 to 2033

Table 29: Europe Market Value (US$ Million) Forecast by End-user, 2018 to 2033

Table 30: Europe Market Volume (Units) Forecast by End-user, 2018 to 2033

Table 31: Europe Market Value (US$ Million) Forecast by Distribution channel, 2018 to 2033

Table 32: Europe Market Volume (Units) Forecast by Distribution channel, 2018 to 2033

Table 33: Asia Pacific Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 34: Asia Pacific Market Volume (Units) Forecast by Country, 2018 to 2033

Table 35: Asia Pacific Market Value (US$ Million) Forecast by Type, 2018 to 2033

Table 36: Asia Pacific Market Volume (Units) Forecast by Type, 2018 to 2033

Table 37: Asia Pacific Market Value (US$ Million) Forecast by End-user, 2018 to 2033

Table 38: Asia Pacific Market Volume (Units) Forecast by End-user, 2018 to 2033

Table 39: Asia Pacific Market Value (US$ Million) Forecast by Distribution channel, 2018 to 2033

Table 40: Asia Pacific Market Volume (Units) Forecast by Distribution channel, 2018 to 2033

Table 41: MEA Market Value (US$ Million) Forecast by Country, 2018 to 2033

Table 42: MEA Market Volume (Units) Forecast by Country, 2018 to 2033

Table 43: MEA Market Value (US$ Million) Forecast by Type, 2018 to 2033

Table 44: MEA Market Volume (Units) Forecast by Type, 2018 to 2033

Table 45: MEA Market Value (US$ Million) Forecast by End-user, 2018 to 2033

Table 46: MEA Market Volume (Units) Forecast by End-user, 2018 to 2033

Table 47: MEA Market Value (US$ Million) Forecast by Distribution channel, 2018 to 2033

Table 48: MEA Market Volume (Units) Forecast by Distribution channel, 2018 to 2033

List of Charts

Figure 1: Global Market Value (US$ Million) by Type, 2023 to 2033

Figure 2: Global Market Value (US$ Million) by End-user, 2023 to 2033

Figure 3: Global Market Value (US$ Million) by Distribution channel, 2023 to 2033

Figure 4: Global Market Value (US$ Million) by Region, 2023 to 2033

Figure 5: Global Market Value (US$ Million) Analysis by Region, 2018 to 2033

Figure 6: Global Market Volume (Units) Analysis by Region, 2018 to 2033

Figure 7: Global Market Value Share (%) and BPS Analysis by Region, 2023 to 2033

Figure 8: Global Market Y-o-Y Growth (%) Projections by Region, 2023 to 2033

Figure 9: Global Market Value (US$ Million) Analysis by Type, 2018 to 2033

Figure 10: Global Market Volume (Units) Analysis by Type, 2018 to 2033

Figure 11: Global Market Value Share (%) and BPS Analysis by Type, 2023 to 2033

Figure 12: Global Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033

Figure 13: Global Market Value (US$ Million) Analysis by End-user, 2018 to 2033

Figure 14: Global Market Volume (Units) Analysis by End-user, 2018 to 2033

Figure 15: Global Market Value Share (%) and BPS Analysis by End-user, 2023 to 2033

Figure 16: Global Market Y-o-Y Growth (%) Projections by End-user, 2023 to 2033

Figure 17: Global Market Value (US$ Million) Analysis by Distribution channel, 2018 to 2033

Figure 18: Global Market Volume (Units) Analysis by Distribution channel, 2018 to 2033

Figure 19: Global Market Value Share (%) and BPS Analysis by Distribution channel, 2023 to 2033

Figure 20: Global Market Y-o-Y Growth (%) Projections by Distribution channel, 2023 to 2033

Figure 21: Global Market Attractiveness by Type, 2023 to 2033

Figure 22: Global Market Attractiveness by End-user, 2023 to 2033

Figure 23: Global Market Attractiveness by Distribution channel, 2023 to 2033

Figure 24: Global Market Attractiveness by Region, 2023 to 2033

Figure 25: North America Market Value (US$ Million) by Type, 2023 to 2033

Figure 26: North America Market Value (US$ Million) by End-user, 2023 to 2033

Figure 27: North America Market Value (US$ Million) by Distribution channel, 2023 to 2033

Figure 28: North America Market Value (US$ Million) by Country, 2023 to 2033

Figure 29: North America Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 30: North America Market Volume (Units) Analysis by Country, 2018 to 2033

Figure 31: North America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 32: North America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 33: North America Market Value (US$ Million) Analysis by Type, 2018 to 2033

Figure 34: North America Market Volume (Units) Analysis by Type, 2018 to 2033

Figure 35: North America Market Value Share (%) and BPS Analysis by Type, 2023 to 2033

Figure 36: North America Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033

Figure 37: North America Market Value (US$ Million) Analysis by End-user, 2018 to 2033

Figure 38: North America Market Volume (Units) Analysis by End-user, 2018 to 2033

Figure 39: North America Market Value Share (%) and BPS Analysis by End-user, 2023 to 2033

Figure 40: North America Market Y-o-Y Growth (%) Projections by End-user, 2023 to 2033

Figure 41: North America Market Value (US$ Million) Analysis by Distribution channel, 2018 to 2033

Figure 42: North America Market Volume (Units) Analysis by Distribution channel, 2018 to 2033

Figure 43: North America Market Value Share (%) and BPS Analysis by Distribution channel, 2023 to 2033

Figure 44: North America Market Y-o-Y Growth (%) Projections by Distribution channel, 2023 to 2033

Figure 45: North America Market Attractiveness by Type, 2023 to 2033

Figure 46: North America Market Attractiveness by End-user, 2023 to 2033

Figure 47: North America Market Attractiveness by Distribution channel, 2023 to 2033

Figure 48: North America Market Attractiveness by Country, 2023 to 2033

Figure 49: Latin America Market Value (US$ Million) by Type, 2023 to 2033

Figure 50: Latin America Market Value (US$ Million) by End-user, 2023 to 2033

Figure 51: Latin America Market Value (US$ Million) by Distribution channel, 2023 to 2033

Figure 52: Latin America Market Value (US$ Million) by Country, 2023 to 2033

Figure 53: Latin America Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 54: Latin America Market Volume (Units) Analysis by Country, 2018 to 2033

Figure 55: Latin America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 56: Latin America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 57: Latin America Market Value (US$ Million) Analysis by Type, 2018 to 2033

Figure 58: Latin America Market Volume (Units) Analysis by Type, 2018 to 2033

Figure 59: Latin America Market Value Share (%) and BPS Analysis by Type, 2023 to 2033

Figure 60: Latin America Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033

Figure 61: Latin America Market Value (US$ Million) Analysis by End-user, 2018 to 2033

Figure 62: Latin America Market Volume (Units) Analysis by End-user, 2018 to 2033

Figure 63: Latin America Market Value Share (%) and BPS Analysis by End-user, 2023 to 2033

Figure 64: Latin America Market Y-o-Y Growth (%) Projections by End-user, 2023 to 2033

Figure 65: Latin America Market Value (US$ Million) Analysis by Distribution channel, 2018 to 2033

Figure 66: Latin America Market Volume (Units) Analysis by Distribution channel, 2018 to 2033

Figure 67: Latin America Market Value Share (%) and BPS Analysis by Distribution channel, 2023 to 2033

Figure 68: Latin America Market Y-o-Y Growth (%) Projections by Distribution channel, 2023 to 2033

Figure 69: Latin America Market Attractiveness by Type, 2023 to 2033

Figure 70: Latin America Market Attractiveness by End-user, 2023 to 2033

Figure 71: Latin America Market Attractiveness by Distribution channel, 2023 to 2033

Figure 72: Latin America Market Attractiveness by Country, 2023 to 2033

Figure 73: Europe Market Value (US$ Million) by Type, 2023 to 2033

Figure 74: Europe Market Value (US$ Million) by End-user, 2023 to 2033

Figure 75: Europe Market Value (US$ Million) by Distribution channel, 2023 to 2033

Figure 76: Europe Market Value (US$ Million) by Country, 2023 to 2033

Figure 77: Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 78: Europe Market Volume (Units) Analysis by Country, 2018 to 2033

Figure 79: Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 80: Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 81: Europe Market Value (US$ Million) Analysis by Type, 2018 to 2033

Figure 82: Europe Market Volume (Units) Analysis by Type, 2018 to 2033

Figure 83: Europe Market Value Share (%) and BPS Analysis by Type, 2023 to 2033

Figure 84: Europe Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033

Figure 85: Europe Market Value (US$ Million) Analysis by End-user, 2018 to 2033

Figure 86: Europe Market Volume (Units) Analysis by End-user, 2018 to 2033

Figure 87: Europe Market Value Share (%) and BPS Analysis by End-user, 2023 to 2033

Figure 88: Europe Market Y-o-Y Growth (%) Projections by End-user, 2023 to 2033

Figure 89: Europe Market Value (US$ Million) Analysis by Distribution channel, 2018 to 2033

Figure 90: Europe Market Volume (Units) Analysis by Distribution channel, 2018 to 2033

Figure 91: Europe Market Value Share (%) and BPS Analysis by Distribution channel, 2023 to 2033

Figure 92: Europe Market Y-o-Y Growth (%) Projections by Distribution channel, 2023 to 2033

Figure 93: Europe Market Attractiveness by Type, 2023 to 2033

Figure 94: Europe Market Attractiveness by End-user, 2023 to 2033

Figure 95: Europe Market Attractiveness by Distribution channel, 2023 to 2033

Figure 96: Europe Market Attractiveness by Country, 2023 to 2033

Figure 97: Asia Pacific Market Value (US$ Million) by Type, 2023 to 2033

Figure 98: Asia Pacific Market Value (US$ Million) by End-user, 2023 to 2033

Figure 99: Asia Pacific Market Value (US$ Million) by Distribution channel, 2023 to 2033

Figure 100: Asia Pacific Market Value (US$ Million) by Country, 2023 to 2033

Figure 101: Asia Pacific Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 102: Asia Pacific Market Volume (Units) Analysis by Country, 2018 to 2033

Figure 103: Asia Pacific Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 104: Asia Pacific Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 105: Asia Pacific Market Value (US$ Million) Analysis by Type, 2018 to 2033

Figure 106: Asia Pacific Market Volume (Units) Analysis by Type, 2018 to 2033

Figure 107: Asia Pacific Market Value Share (%) and BPS Analysis by Type, 2023 to 2033

Figure 108: Asia Pacific Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033

Figure 109: Asia Pacific Market Value (US$ Million) Analysis by End-user, 2018 to 2033

Figure 110: Asia Pacific Market Volume (Units) Analysis by End-user, 2018 to 2033

Figure 111: Asia Pacific Market Value Share (%) and BPS Analysis by End-user, 2023 to 2033

Figure 112: Asia Pacific Market Y-o-Y Growth (%) Projections by End-user, 2023 to 2033

Figure 113: Asia Pacific Market Value (US$ Million) Analysis by Distribution channel, 2018 to 2033

Figure 114: Asia Pacific Market Volume (Units) Analysis by Distribution channel, 2018 to 2033

Figure 115: Asia Pacific Market Value Share (%) and BPS Analysis by Distribution channel, 2023 to 2033

Figure 116: Asia Pacific Market Y-o-Y Growth (%) Projections by Distribution channel, 2023 to 2033

Figure 117: Asia Pacific Market Attractiveness by Type, 2023 to 2033

Figure 118: Asia Pacific Market Attractiveness by End-user, 2023 to 2033

Figure 119: Asia Pacific Market Attractiveness by Distribution channel, 2023 to 2033

Figure 120: Asia Pacific Market Attractiveness by Country, 2023 to 2033

Figure 121: MEA Market Value (US$ Million) by Type, 2023 to 2033

Figure 122: MEA Market Value (US$ Million) by End-user, 2023 to 2033

Figure 123: MEA Market Value (US$ Million) by Distribution channel, 2023 to 2033

Figure 124: MEA Market Value (US$ Million) by Country, 2023 to 2033

Figure 125: MEA Market Value (US$ Million) Analysis by Country, 2018 to 2033

Figure 126: MEA Market Volume (Units) Analysis by Country, 2018 to 2033

Figure 127: MEA Market Value Share (%) and BPS Analysis by Country, 2023 to 2033

Figure 128: MEA Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033

Figure 129: MEA Market Value (US$ Million) Analysis by Type, 2018 to 2033

Figure 130: MEA Market Volume (Units) Analysis by Type, 2018 to 2033

Figure 131: MEA Market Value Share (%) and BPS Analysis by Type, 2023 to 2033

Figure 132: MEA Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033

Figure 133: MEA Market Value (US$ Million) Analysis by End-user, 2018 to 2033

Figure 134: MEA Market Volume (Units) Analysis by End-user, 2018 to 2033

Figure 135: MEA Market Value Share (%) and BPS Analysis by End-user, 2023 to 2033

Figure 136: MEA Market Y-o-Y Growth (%) Projections by End-user, 2023 to 2033

Figure 137: MEA Market Value (US$ Million) Analysis by Distribution channel, 2018 to 2033

Figure 138: MEA Market Volume (Units) Analysis by Distribution channel, 2018 to 2033

Figure 139: MEA Market Value Share (%) and BPS Analysis by Distribution channel, 2023 to 2033

Figure 140: MEA Market Y-o-Y Growth (%) Projections by Distribution channel, 2023 to 2033

Figure 141: MEA Market Attractiveness by Type, 2023 to 2033

Figure 142: MEA Market Attractiveness by End-user, 2023 to 2033

Figure 143: MEA Market Attractiveness by Distribution channel, 2023 to 2033

Figure 144: MEA Market Attractiveness by Country, 2023 to 2033

March 2023

REP-GB-16861

342 pages

Consumer Product

Sudip Saha

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Action Figures Market

Action Figures Market by Material, Type, End-user, Distribution Channel & Region | Forecast 2023 to 2033