The global action figures market is predicted to witness monumental growth, exhibiting a CAGR of 8.8% from 2023 to 2033. According to the research report by FMI, the global market size is likely to hit US$ 9 billion in 2023 and US$ 20.91 billion by 2033. The increasing popularity of several animated series, Japanese anime content, and movies is predicted to be a key factor driving the market growth. The mushrooming adoption of smartphones, tablets, and laptops adds an upsurge to the market development. Furthermore, the growing popularity of action figure products amongst kids and adults is flourishing in growth for the market.
The coronavirus pandemic gave an enormous push to social media platforms and Over-the-top (OTT) platforms. The number of viewers of movies, TV serials, short films, and others dramatically rose during the pandemic. This, in turn, increased the popularity of action figures, thereby propelling market development. The key players in the toy industry are launching innovative products based on the popularity of those movies or TV series.
Japanese anime has gained quite a popularity in recent years. For instance, Naruto, a Japanese animated TV series has witnessed escalating viewership and gained instant popularity among consumers of various age groups. As a result, Naruto merchandise and Naruto action figures have picked up a huge demand in the market.
The rising numbers of viewers have created lucrative opportunities for manufacturers operating in the market. Opportunities such as the launch of premium and customized action figures by key market players are likely to be a key trend bolstering market growth. Even McDonald’s launches their Happy Meal with the trending action figure merchandise of a movie or a show. The Star Wars action figures launched by McDonald’s in 2008 are still popular among collectors and even bid for high prices.
The market for action figures generates high profits. The increasing number of anime production companies is beneficial for market development. The growing expenditure on online streaming platforms and improving computer animation technologies are expected to foster market growth.
| Attributes | Details |
|---|---|
| Action Figures Market Share (2022) | US$ 8.27 billion |
| Action Figures Market Share (2023) | US$ 9 billion |
| Action Figures Market Share (2033) | US$ 20.91 |
| Action Figures Market Share (2023 to 2033) | 8.8% |
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According to the previous market report on Action Figures Market, the sales are gradually increasing every year. In 2018, the global market size stood at nearly US$ 5.95 billion. In the following years from 2018 to 2022, the market showcased modest growth, accounting for a worth of US$ 8.27 billion.
Toys help in the development of children’s cognitive functions. They help the child stay active and engaged. Action figures have always been popular among children and youngsters. The expanding population of children below 15 years of age is likely to contribute to the market’s development. Additionally, the expanding middle-class population and the rising income levels are anticipated to foster growth for the market.
The global market witnessed hindrances during the coronavirus pandemic. The revenues diminished during the financial years 2020 to 21 and 2021 to 22 due to the shutdown of production facilities and disruption in supply chain networks. However, the market is gaining traction and is likely to witness swift growth in the coming years.
The rising digitalization is a vital factor bolstering the development of global action figures market. The growing popularity of customized action figures is creating lucrative growth opportunities for key market players. Furthermore, product advancements and innovations are likely to be crucial factors driving global market growth. The launch of toys with modern technologies such as sensors and GPS trackers is anticipated to uptick product demand.
The expansion of distribution channels is projected to generate multiple revenue streams for market players. The dynamically evolving supply chain networks and swelling e-commerce sales are anticipated to support market development.
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According to segmentation based on the type of material, the plastics segment is predicted to account for the highest market share. Plastic toys are economical in production. They are easy to clean and can be molded into any desired shape or size. However, the manufacturers are innovating their product offerings and launching products composed of sustainable plastic materials. Key players are launching silica rubber action figures to reduce their plastic usage and waste generation.
According to ourworldindata.gov, the global population of children aged between 5-10 years stood at 1.23 billion. In 2023, the numbers have risen to 1.32 billion. This age group enjoys playing with toys, sports, board games, computer games, and others. The increasing demand for rare and unique action figure toys within this age group is predicted to bolster market growth. The rising middle-class population and improving income levels are likely to contribute to product sales.
The superheroes action figures segment is predicted to continue dominating the global market in terms of revenue. The segment held a market share of more than 45% in 2022. Superheroes create a great influence on children’s minds. The growing popularity of Marvel series and DC series superhero action figures are highly popular among kids. These superhero action toys are manufactured using durable and premium materials. They have a superior finish which makes them highly attractive.
The anime characters segment is anticipated to garner swift growth during the forecast period. The segment is likely to exhibit a CAGR of 9.7% from 2023 to 2033. The growing popularity of comics across developing and developed nations is expected to foster market growth. Additionally, the rising numbers of anime viewers on OTT platforms such as Netflix, Disney Plus, and others are expected to bolster market development.
The offline distribution segment is anticipated to account for more than 70% revenue of global action figure sales. Offline retail lets the consumer to physically access the product and avoid the waiting period that incurs in online purchases. This is the biggest factor for offline distribution channels to result in high revenues. Furthermore, the structured offline distribution channels across developing nations are rapidly developing. Nations such as Japan, India, and China are witnessing swift development, which is likely to aid market expansion in the forthcoming years.
The North American region is slated to witness astonishing growth during the forecast period. This growth can be attributed to the rising inclination towards smart/AI toys and educational toys. The United States is likely to hold the dominant share in the regional market, exhibiting a CAGR of nearly 41.2% in 2023. The increasing demand for anime characters and superhero action figures drives product sales in the United States. Furthermore, the escalating e-commerce sales and the mushrooming demand for custom-made action actions are anticipated to contribute to the region’s market growth.
Asia Pacific is anticipated to follow North America and exhibit a CAGR of 10% from 2023 to 2033. The high product demand in nations such as India, Japan, and China is predicted to flourish the region’s market development. Additionally, the improving income levels and living standards across these nations is projected to uptick market growth in the coming years. The rising population of women workers is driving the demand for toys, which in turn is predicted to aid the region’s market development.
The large consumer bases in these countries and the increasing population of children under 15 years of age are anticipated to contribute to the market development. Furthermore, the mushrooming popularity of Japanese anime and anime action figures is anticipated to bolster market growth.
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The market comprises several key players and a few new entrants. The market players are emphasizing the rising popularity of action figures. They are launching a diverse range of toys to maximize their market share and uptick their global position. The key market players are expanding their production capabilities to cater to the ever-increasing demand.
The market is projected to record a CAGR of 8.8% from 2023 to 2033.
The market is expected to reach a valuation of US$ 20.91 billion by 2033.
The market is estimated to secure a valuation of US$ 9 billion in 2023.
North America holds a significant share of 41.2% through 2033.
India, Japan, and China dominate the Asian market.
1. Executive Summary | Action Figures Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033 5.3.1. Superheroes 5.3.2. Anime Characters 5.3.3. Movie Characters 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-user 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-user, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-user, 2023 to 2033 6.3.1. Up to 5 Years 6.3.2. 5 - 10 Years 6.3.3. Above 10 Years 6.4. Y-o-Y Growth Trend Analysis By End-user, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By End-user, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution channel, 2023 to 2033 7.3.1. Supermarket/Hypermarket 7.3.2. Specialty Stores 7.3.3. Online Retail 7.4. Y-o-Y Growth Trend Analysis By Distribution channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Distribution channel, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. The USA 9.2.1.2. Canada 9.2.2. By Type 9.2.3. By End-user 9.2.4. By Distribution channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Type 9.3.3. By End-user 9.3.4. By Distribution channel 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Type 10.2.3. By End-user 10.2.4. By Distribution channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By End-user 10.3.4. By Distribution channel 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UNITED KINGDOM 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Type 11.2.3. By End-user 11.2.4. By Distribution channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By End-user 11.3.4. By Distribution channel 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By Type 12.2.3. By End-user 12.2.4. By Distribution channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By End-user 12.3.4. By Distribution channel 12.4. Key Takeaways 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By Type 13.2.3. By End-user 13.2.4. By Distribution channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By End-user 13.3.4. By Distribution channel 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. USA 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2022 14.1.2.1. By Type 14.1.2.2. By End-user 14.1.2.3. By Distribution channel 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2022 14.2.2.1. By Type 14.2.2.2. By End-user 14.2.2.3. By Distribution channel 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2022 14.3.2.1. By Type 14.3.2.2. By End-user 14.3.2.3. By Distribution channel 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2022 14.4.2.1. By Type 14.4.2.2. By End-user 14.4.2.3. By Distribution channel 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2022 14.5.2.1. By Type 14.5.2.2. By End-user 14.5.2.3. By Distribution channel 14.6. UNITED KINGDOM 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2022 14.6.2.1. By Type 14.6.2.2. By End-user 14.6.2.3. By Distribution channel 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2022 14.7.2.1. By Type 14.7.2.2. By End-user 14.7.2.3. By Distribution channel 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2022 14.8.2.1. By Type 14.8.2.2. By End-user 14.8.2.3. By Distribution channel 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2022 14.9.2.1. By Type 14.9.2.2. By End-user 14.9.2.3. By Distribution channel 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2022 14.10.2.1. By Type 14.10.2.2. By End-user 14.10.2.3. By Distribution channel 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2022 14.11.2.1. By Type 14.11.2.2. By End-user 14.11.2.3. By Distribution channel 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2022 14.12.2.1. By Type 14.12.2.2. By End-user 14.12.2.3. By Distribution channel 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2022 14.13.2.1. By Type 14.13.2.2. By End-user 14.13.2.3. By Distribution channel 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2022 14.14.2.1. By Type 14.14.2.2. By End-user 14.14.2.3. By Distribution channel 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2022 14.15.2.1. By Type 14.15.2.2. By End-user 14.15.2.3. By Distribution channel 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2022 14.16.2.1. By Type 14.16.2.2. By End-user 14.16.2.3. By Distribution channel 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2022 14.17.2.1. By Type 14.17.2.2. By End-user 14.17.2.3. By Distribution channel 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2022 14.18.2.1. By Type 14.18.2.2. By End-user 14.18.2.3. By Distribution channel 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2022 14.19.2.1. By Type 14.19.2.2. By End-user 14.19.2.3. By Distribution channel 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2022 14.20.2.1. By Type 14.20.2.2. By End-user 14.20.2.3. By Distribution channel 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Type 15.3.3. By End-user 15.3.4. By Distribution channel 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Hasbro 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. The LEGO Group 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. Playmates Toys Ltd. 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. JAKKS Pacific, Inc. 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Mattel 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. Bandai Namco Holdings Inc. 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. Diamond Select Toys 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. Good Smile Company, Inc. 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. Spin Master 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. McFarlane Toys 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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Action Figures Market
