Global adaptogen drink sales are set to be valued at USD 1,228.2 million by 2024. The market is projected to reach USD 2,416.8 million by 2034, growing at a CAGR of 6.4% over the assessment period 2024 to 2034.
Attributes | Key Insights |
---|---|
Estimated Adaptogen Drink Market Size (2024E) | USD 1,228.2 million |
Projected Adaptogen Drink Market Valuation (2034F) | USD 2,416.8 million |
Value-based Adaptogen Drink Market CAGR (2024 to 2034) | 6.4% |
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Rising demand for functional beverages is estimated to propel sales in the market. Innovations in formulations of drinks are also likely to propel demand.
Going beyond traditional formats, key companies are using adaptogens in sparkling waters, adaptogen mocktails, and functional shots to expand their portfolios. Increasing demand for clean-label sourced ingredients and surging focus on mental wellness are further anticipated to bolster sales.
As per the World Health Organization (WHO), about 970 million individuals were affected by a mental disorder in 2019, with depression and anxiety being the most common types. Compared to the general population, people living with mental illnesses expire 10 to 20 years earlier.
Several government and non-profit organizations are hence promoting adaptogen drinks as a natural solution to maintain one’s mental wellness. At the same time, growing demand for ready-to-drink adaptogen beverages through online and offline channels is likely to push sales.
Companies are nowadays offering direct-to-consumer marketing and subscription services for the same. They are also producing personalized beverages based on specific needs, preferences, and lifestyle factors.
In today's fast-paced world, wellness and stress management are of utmost importance. Adaptogen-based drinks are one such category of beverages that has traditional benefits. These are often associated with Ayurveda, Traditional Chinese Medicine (TCM), and indigenous healing practices.
Adaptogens are further known for their ability to modulate the body's stress response, enhance resilience, and promote homeostasis. These have gained high popularity as consumers are giving more importance to natural wellness. They are encouraged to include drinks with adaptogens in their daily routine with growing influencer marketing practices.
Beverage manufacturers are investing in innovative formulations that combine adaptogens with other natural ingredients to create unique flavor profiles and functional benefits. A few popular adaptogens include ashwagandha, rhodiola rosea, ginseng, and reishi mushroom.
Consumers are becoming more aware of the benefits of adopting an active lifestyle. They are constantly looking for natural ways to stay healthy and avoid chronic diseases. This is a sign of growing interest in preventative health.
Brands are continuously innovating and expanding their product offerings. They are going beyond traditional formats like teas and tinctures. In addition to this, they are introducing sparkling waters, functional shots, and alcohol alternatives infused with adaptogens like adaptogen wine to gain a competitive edge.
For instance, Collider Brew Co., a leading beverage brand based in the United Kingdom, introduced its first non-alcoholic, adaptogen-infused beers in February 2024. The beers include ingredients like mushrooms and plants that would allow consumers to tackle fatigue, anxiety, and stress.
Companies have also introduced custom adaptogen drink mixes to target the specific needs of customers beyond stress management. Their products target conditions such as sleep support, cognitive enhancement, and immune system fortification.
Modern consumers are demanding transparency about ingredients and sourcing practices. Hence, brands are focusing on the use of organic, non-GMO, and ethically sourced adaptogens while using sustainable packaging solutions.
The global adaptogen drink sales grew at a CAGR of 5.4% from 2019 to 2023. In the next ten years, the adaptogen drink industry is set to expand at 5.4% CAGR.
There is a growing awareness of the health benefits of adaptogens, including their ability to support the body's stress response, enhance cognitive functions, and promote immune health. These advantages have gradually increased their demand across different demographical sections.
Demand is also supported by emergence of a variety of novel adaptogen-infused drink recipes that include a range of botanicals and herbs, including cordyceps, rhodiola, and holy basil.
A recent study has found that the feature of functional beverages that consumers are least satisfied with is the content of beneficial ingredients. This may be because only about 20% of functional beverage claims address the main health issues, which include 6% claims related to stress & sleep and 15% claims related to immunity.
Such surveys are likely to create considerable opportunities for market expansion and penetration in emerging economies. The understanding of adaptogens and their health advantages is set to spread to new geographic areas and demographic segments by 2034.
The table below showcases the CAGRs of several countries present in the adaptogen drink market. China is set to remain at the forefront with a CAGR of 6.6% from 2024 to 2034. Japan and India are estimated to follow with CAGRs of 5.8% and 5.5%, respectively, through 2034.
Countries | Adaptogen Drink Market CAGR (2024 to 2034) |
---|---|
United States | 4.3% |
Germany | 5.0% |
Japan | 5.8% |
China | 6.6% |
India | 5.5% |
The United States adaptogen drink market is poised to exhibit a CAGR of 4.3% during the assessment period. By 2034, the country is expected to reach USD 342.9 million.
In recent years, there has been a notable surge in demand for adaptogen drinks across the United States. This shift in consumer preferences reflects a growing awareness of health & sustainability among athletes and fitness enthusiasts.
Athletes are increasingly seeking alternatives to traditional sports drinks that are laden with artificial colors and sweeteners. The robust demand from consumers drives market expansion and supports the country’s position as a leading participant in the global adaptogenic drink market.
Germany’s adaptogen drink market size is estimated to reach USD 126.3 million in 2034. The country is anticipated to rise at a steady CAGR of 5.0% during the forecast period. By 2034, Germany is likely to hold a market share of 17.8% in Europe.
In Germany, there is a noticeable shift in consumer preferences toward adaptogen drinks over conventional ones. Increasing demand for adaptogen drinks also reflects a broad global trend of consumers seeking more sustainable and ethical choices in their food & beverages.
The rapid shift signifies a change in dietary preferences. However, it also exhibits a growing consciousness about the impact of consumer choices on personal well-being and the environment. Germany has seen an increased interest in products that offer natural flavors, clean-label ingredients, and functional benefits.
Japan is poised to exhibit a CAGR of 5.8% during the evaluation period. By 2034, the country is expected to reach USD 72.2 million. Japan is likely to hold an adaptogen drink market share of 13.6% in East Asia by 2024.
Japan has emerged as a prominent and rapidly growing market for producers of adaptogen-infused mocktails. The country's immense population and rising shift toward sustainable lifestyles have fueled this demand.
Adaptogen alcohol alternatives are appealing due to their perceived health benefits, which often include natural ingredients, low sugar content, and zero animal-derived components. Japan's beverage producers are well known for their commitment to quality and innovation. They are consistently pushing the limits of taste, functionality, and package designs.
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The section below shows the dominant segments and their shares in the adaptogen drink market. By product type, the ready-to-drink (RTD) adaptogen segment is expected to lead with a share of 27.8% in 2024. During the same year, the online pharmacies category will likely exhibit a share of 17.1% in terms of sales channels.
Segment | Market Share (2024) |
---|---|
Ready-to-drink (RTD) Adaptogen (Product Type) | 27.8% |
Online Pharmacies (Sale Channels) | 17.1% |
The ready-to-drink (RTD) adaptogen segment is expected to register a CAGR of 6.8% from 2024 to 2034. The target segment is likely to reach a market value of USD 617.4 million by 2034. RTD adaptogen provides on-the-go convenience. It is a product designed for busy lifestyles and hectic schedules.
RTD drinks offer consumers a hassle-free solution for consuming adaptogens in their daily routines. These beverages are often available in convenient single-serve packaging, such as cans, bottles, and tetra packs, making them portable and accessible anytime, anywhere.
RTD adaptogen cocktails are available in a broad range of tastes, including fruity mixes, herbal infusions, creamy creations, and sparkling refreshments. Every event and mood may be suit with an RTD adaptogen drink. The demand for healthy and plant friendly products is rising. Ready-to-drink (RTD) adaptogens are have a significant demand in the beverage industry.
The online pharmacies segment is anticipated to thrive at 7.3% CAGR during the projection period. It is set to reach a market valuation of USD 413.5 million in 2034.
Online pharmacies are expected to witness rapid growth due to the convenience and accessibility that they offer. Consumers can check through a wide selection of nootropic mocktails from different brands and manufacturers without the problem of geographical limitations.
Online platforms allow companies to apply targeted marketing strategies and personalized recommendations based on past purchases and browsing nature. Comfortable delivery options, including home delivery and express shipping, make it easy for consumers to receive their products on time. Online pharmacies also provide product description, ingredient list, and customer reviews. These benefits allow consumers to make informed about the drinks.
The adaptogen drink market has a diverse and dynamic competitive landscape. Leading companies specializing in diverse fields are focusing on research & development to come up with novel formulations.
Key companies are striving to maintain high quality and product authenticity to attract a large consumer base. They are experimenting with different beverages and flavors to meet the growing demand for exotic drinks from millennials.
For instance
Attribute | Details |
---|---|
Estimated Adaptogen Drink Market Value (2024) | USD 1,228.2 million |
Projected Adaptogen Drink Market Size (2034) | USD 2,262.4 million |
Expected CAGR (2024 to 2034) | 5.4% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | USD million for Value |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
Key Countries Covered | United States, Brazil, Mexico, Germany, UK, France, Italy, Spain, Nordic, Poland, China, India, Thailand, Indonesia, Russia, Canada, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
Key Segments Covered | Product Type, Ingredients, Sales Channels, and Regions |
Key Companies Profiled | REBBL; RASA; Four Sigmatic; Kin Euphorics; Wylde One; Sunwink; Peak and Valley; Goodmylk Co.; Moon Juice; OM Mushrooms |
Adaptogen Drink Market Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global adaptogen drink market is set to reach USD 1,228.2 million by 2024.
The adaptogen drink market grew at a lucrative 5.4% CAGR between 2019 and 2023.
Four Sigmatic, Kin Euphorics, Wylde One, and Sunwink.
The market is projected to hold a revenue share of 32.2% by 2034.
Europe is set to hold 27.8% of the total market share by 2034.
The adaptogen drink market is set to reach USD 2,262.4 million by 2034.
Ginseng is one of the most powerful adaptogens.
Yes, non-alcoholic drinks can enhance cognitive performance.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Technology Roadmap 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition 3. Market Dynamics 3.1. Drivers 3.1.1. Supply Side Drivers 3.1.2. Demand Side drivers 3.1.3. Economic Side Drivers 3.2. Restraints 3.3. Opportunity 3.4. Market trends By Region 3.5. Forecast Factors - Relevance & Impact 3.6. Key Regulations and Policies 4. Value Chain Analysis 4.1. Operating margins at each node of the supply chain 4.2. List of Active Market Participants 5. Global Market- Pricing Analysis 5.1. Price Point Assessment by Region 5.1.1. Manufacturer-Level Pricing 5.1.2. Distributor Level Pricing 5.2. Price Point Assessment By Product 5.3. Price Forecast till 2034 6. Global Market Size (in Value (US$ million) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034 6.1. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis, 2019 to 2023 6.2. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis, 2024 to 2034 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 7.1. Introduction / Key Findings 7.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Product Type, 2019 to 2023 7.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Product Type, 2024 to 2034 7.3.1. Single-herb Adaptogen 7.3.2. Blended Adaptogen 7.3.3. Functional Adaptogen 7.3.4. Ready-to-drink (RTD) Adaptogen 7.3.5. Concentrate/Powdered Adaptogen 7.4. Market Attractivess Analysis By Product Type 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Ingredients 8.1. Introduction / Key Findings 8.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Ingredients, 2019 to 2023 8.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Ingredients, 2024 to 2034 8.3.1. Holy Basil 8.3.2. Ashwagandha 8.3.3. Lavender 8.3.4. Mushrooms 8.3.5. Maca 8.4. Market Attractiveness Analysis By Ingredients 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel 9.1. Introduction / Key Findings 9.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Sales Channel, 2019 to 2023 9.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Sales Channel, 2024 to 2034 9.3.1. Store-based 9.3.1.1. Modern Trade 9.3.1.2. Hospital Pharmacies 9.3.1.3. Retail Pharmacies 9.3.1.4. Drug Stores 9.3.2. Online Pharmacies 9.4. Market Attractiveness Analysis By Sales Channel 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 10.1. Introduction 10.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Region, 2019 to 2023 10.3. Current Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Region, 2024 to 2034 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. East Asia 10.3.5. South Asia 10.3.6. Oceania 10.3.7. Middle East & Africa 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 11.1. Introduction 11.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 11.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 11.3.1. By Country 11.3.1.1. United States 11.3.1.2. Canada 11.3.2. By Product Type 11.3.3. By Ingredients 11.3.4. By Sales Channel 11.4. Market Attractiveness Analysis 11.4.1. By Country 11.4.2. By Product Type 11.4.3. By Ingredients 11.4.4. By Sales Channel 11.5. Key Takeaways 12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 12.1. Introduction 12.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 12.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 12.3.1. By Country 12.3.1.1. Brazil 12.3.1.2. Mexico 12.3.1.3. Argentina 12.3.1.4. Rest of Latin America 12.3.2. By Product Type 12.3.3. By Ingredients 12.3.4. By Sales Channel 12.4. Market Attractiveness Analysis 12.4.1. By Country 12.4.2. Product Type 12.4.3. By Ingredients 12.4.4. By Sales Channel 12.5. Key Takeaways 13. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 13.1. Introduction 13.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 13.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 13.3.1. By Country 13.3.1.1. Germany 13.3.1.2. United Kingdom 13.3.1.3. France 13.3.1.4. Italy 13.3.1.5. Spain 13.3.1.6. BENELUX 13.3.1.7. Nordic 13.3.1.8. Russia 13.3.1.9. Poland 13.3.1.10. Rest of Europe 13.3.2. By Product Type 13.3.3. By Ingredients 13.3.4. By Sales Channel 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Product Type 13.4.3. By Ingredients 13.4.4. By Sales Channel 13.5. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 14.1. Introduction 14.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 14.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 14.3.1. By Country 14.3.1.1. China 14.3.1.2. Japan 14.3.1.3. South Korea 14.3.2. By Product Type 14.3.3. By Ingredients 14.3.4. By Sales Channel 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Product Type 14.4.3. By Ingredients 14.4.4. By Sales Channel 14.5. Key Takeaways 15. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 15.1. Introduction 15.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 15.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 15.3.1. By Country 15.3.1.1. India 15.3.1.2. Thailand 15.3.1.3. Malaysia 15.3.1.4. Indonesia 15.3.1.5. Singapore 15.3.1.6. Vietnam 15.3.1.7. Philippines 15.3.1.8. Rest of South Asia 15.3.2. By Product Type 15.3.3. By Ingredients 15.3.4. By Sales Channel 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Product Type 15.4.3. By Ingredients 15.4.4. By Sales Channel 15.5. Key Takeaways 16. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 16.1. Introduction 16.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 16.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 16.3.1. By Country 16.3.1.1. Australia 16.3.1.2. New Zealand 16.3.2. By Product Type 16.3.3. By Ingredients 16.3.4. By Sales Channel 16.4. Market Attractiveness Analysis 16.4.1. By Country 16.4.2. By Product Type 16.4.3. By Ingredients 16.4.4. By Sales Channel 16.5. Key Takeaways 17. Middle East & Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 17.1. Introduction 17.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 17.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 17.3.1. By Country 17.3.1.1. GCC Countries 17.3.1.2. Turkey 17.3.1.3. Egypt 17.3.1.4. South Africa 17.3.1.5. Rest of Middle East & Africa 17.3.2. By Product Type 17.3.3. By Ingredients 17.3.4. By Sales Channel 17.4. Market Attractiveness Analysis 17.4.1. By Country 17.4.2. By Product Type 17.4.3. By Ingredients 17.4.4. By Sales Channel 17.5. Key Takeaways 18. Country-level Market Analysis, 2022 18.1. United States Market Analysis 18.1.1. By Product Type 18.1.2. By Ingredients 18.1.3. By Sales Channel 18.2. Canada Market Analysis 18.2.1. By Product Type 18.2.2. By Ingredients 18.2.3. By Sales Channel 18.3. Brazil Market Analysis 18.3.1. By Product Type 18.3.2. By Ingredients 18.3.3. By Sales Channel 18.4. Mexico Market Analysis 18.4.1. By Product Type 18.4.2. By Ingredients 18.4.3. By Sales Channel 18.5. Argentina Market Analysis 18.5.1. By Product Type 18.5.2. By Ingredients 18.5.3. By Sales Channel 18.6. Germany Market Analysis 18.6.1. By Product Type 18.6.2. By Ingredients 18.6.3. By Sales Channel 18.7. United Kingdom Market Analysis 18.7.1. By Product Type 18.7.2. By Ingredients 18.7.3. By Sales Channel 18.8. France Market Analysis 18.8.1. By Product Type 18.8.2. By Ingredients 18.8.3. By Sales Channel 18.9. Italy Market Analysis 18.9.1. By Product Type 18.9.2. By Ingredients 18.9.3. By Sales Channel 18.10. Spain Market Analysis 18.10.1. By Product Type 18.10.2. By Ingredients 18.10.3. By Sales Channel 18.11. Belgium Market Analysis 18.11.1. By Product Type 18.11.2. By Ingredients 18.11.3. By Sales Channel 18.12. Netherlands Market Analysis 18.12.1. By Product Type 18.12.2. By Ingredients 18.12.3. By Sales Channel 18.13. Nordic Market Analysis 18.13.1. By Product Type 18.13.2. By Ingredients 18.13.3. By Sales Channel 18.14. Russia Market Analysis 18.14.1. By Product Type 18.14.2. By Ingredients 18.14.3. By Sales Channel 18.15. Poland Market Analysis 18.15.1. By Product Type 18.15.2. By Ingredients 18.15.3. By Sales Channel 18.16. China Market Analysis 18.16.1. By Product Type 18.16.2. By Ingredients 18.16.3. By Sales Channel 18.17. Japan Market Analysis 18.17.1. By Product Type 18.17.2. By Ingredients 18.17.3. By Sales Channel 18.18. S Korea Market Analysis 18.18.1. By Product Type 18.18.2. By Ingredients 18.18.3. By Sales Channel 18.19. India Market Analysis 18.19.1. By Product Type 18.19.2. By Ingredients 18.19.3. By Sales Channel 18.20. Thailand Market Analysis 18.20.1. By Product Type 18.20.2. By Ingredients 18.20.3. By Sales Channel 18.21. Malaysia Market Analysis 18.21.1. By Product Type 18.21.2. By Ingredients 18.21.3. By Sales Channel 18.22. Vietnam Market Analysis 18.22.1. By Product Type 18.22.2. By Ingredients 18.22.3. By Sales Channel 18.23. Philippines Market Analysis 18.23.1. By Product Type 18.23.2. By Ingredients 18.23.3. By Sales Channel 18.24. Indonesia Market Analysis 18.24.1. By Product Type 18.24.2. By Ingredients 18.24.3. By Sales Channel 18.25. Singapore Market Analysis 18.25.1. By Product Type 18.25.2. By Ingredients 18.25.3. By Sales Channel 18.26. Australia Market Analysis 18.26.1. By Product Type 18.26.2. By Ingredients 18.26.3. By Sales Channel 18.27. New Zealand Market Analysis 18.27.1. By Product Type 18.27.2. By Ingredients 18.27.3. By Sales Channel 18.28. GCC Countries Market Analysis 18.28.1. By Product Type 18.28.2. By Ingredients 18.28.3. By Sales Channel 18.29. Turkey Market Analysis 18.29.1. By Product Type 18.29.2. By Ingredients 18.29.3. By Sales Channel 18.30. Egypt Market Analysis 18.30.1. By Ingredients 18.30.2. By Sales Channel 18.31. South Africa Market Analysis 18.31.1. By Product Type 18.31.2. By Ingredients 18.31.3. By Sales Channel 19. Market Structure Analysis 19.1. Global Competition - a Dashboard View 19.2. Industry Structure Analysis 19.2.1. % tier 1 market players 19.2.2. % tier 2 market players 19.2.3. % tier 3 market players 19.3. Global Market Company Share Analysis 19.3.1. For Tier 1 Market Players, 2023 19.3.2. Company Market Share Analysis of Top 5 Players, By Region 19.4. Key Participants Market Presence (Intensity Mapping) by Region 20. Competition Analysis 20.1. Competition Dashboard 20.2. Competition Benchmarking 20.3. Competition Deep Dive 20.3.1. REBBL 20.3.1.1. Product Portfolio 20.3.1.2. Product Claim 20.3.1.3. Revenue by Market Segments (Product/ channel/Region) 20.3.1.4. Sales Footprint 20.3.1.5. Strategy Overview 20.3.1.5.1. Marketing Strategy 20.3.1.5.2. Product Strategy 20.3.1.5.3. Channel Strategy 20.3.1.6. SWOT Analysis 20.3.2. RASA 20.3.3. Four Sigmatic 20.3.4. Kin Euphorics 20.3.5. Wylde One 20.3.6. Sunwink 20.3.7. Peak and Valley 20.3.8. Goodmylk Co. 20.3.9. Moon Juice 20.3.10. OM Mushrooms 20.3.11. Other Players (On Additional Requests) 21. Assumptions and Acronyms Used 22. Research Methodology
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