The advanced wound management market is likely to register a valuation of US$ 8.1 billion in 2023, and FMI anticipates that the market valuation could reach US$ 11.5 billion by 2033. The market is capturing a CAGR of 3.6% during the forecast period.
Factors Driving the Advanced Wound Management Market:
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Negative Pressure Wound Therapy (NPWT) devices have been a breakthrough in wound care over the last decade. In addition, NPWT significantly impacts wound salvage, further boosting its applications in multidisciplinary settings for managing diabetic foot ulcers.
As per the World Health Organization (WHO), 422 million people have diabetes. In addition, 15-20% of patients are likely to develop foot ulcers in their lifetime. Diabetic foot ulcers are a great challenge for surgeons as they are difficult to heal, leading to foot amputations in a few cases.
NPWT is used in post-debridement wounds, foot abscesses, infective heal ulcers, and exposed bones and tendons. Developments in NPWT are still evolving, wherein the incorporation of nanocrystalline antimicrobials is further improving wound cure outcomes.
The positive outcomes of NPWT in chronic wound treatment are associated with the removal of interstitial fluid, reduction in bacterial colonization, and increased vascularity. Recent developments in NPWT include portable devices and home-care protocols that are helping expand NPWT’s usage beyond hospitals and clinics.
Attributes | Details |
---|---|
Market CAGR (2023 to 2033) | 3.6% |
Market Valuation (2023) | US$ 8.1 billion |
Market Valuation (2033) | US$ 11.5 billion |
According to Future Market Insights, the global advanced wound management market registered a 3.6% CAGR rate during the forecast period. Historically, the market registered a CAGR of 4.0% between 2017 and 2022.
The end-use sectors such as hospitals, skilled nursing facilities, clinics, and ambulatory surgical centers are booming the market growth by 2033. With the increasing number of advanced wound patients, healthcare players innovate advanced products to cure them safely. In addition, according to Future Market Insights, the growing number of road accidents and related causes are advancing market opportunities.
The market is estimated to reach US$ 11.5 billion during the forecast period. Historically, the market stood at US$ 7.7 billion from 2017 to 2022.
Based on product type, advanced wound dressings dominate the global market by securing a CAGR of 3.5% by 2033. The increasing number of invasive surgeries, ulcers, burns, and traumatic injuries is driving the adoption of advanced wound dressings. In addition, developing collagen, hydrogels, silver-containing topical ointments, and alginate is fueling the market size further. Advanced wound dressings captured a CAGR of 3.8% in the historical period between 2017 and 2022.
Based on application, the chronic ulcers segment is anticipated to dominate the global market by securing a prominent share by 2033. Increasing diabetic foot ulcers, initial treatment, and proper care in the healthcare sector are driving the market growth. Moreover, growing chronic ulcers and an increasing number of diabetes patients are also anticipated to expand the market further.
Patients face challenges due to financial burdens. Therefore, the improved advanced wound management products have enhanced the quality of life in recent years. In addition, clinically approved applications such as platelet-rich plasma, collagen, and negative pressure wound therapy boost sales.
Based on end users, the hospital segment is leading the global market by capturing a CAGR of 3.5% by 2033. The increasing treatment-related advanced wound products, active patient care, and constant wound assessments contribute to the maximum share by adoption among healthcare experts and patients. Historically, hospitals captured a CAGR of 4.0% between 2017 and 2022.
The growing patient preferences towards the cost of care, reachability, and convenience drive the clinical expansion during the forecast period. In addition, the specialized clinic's advanced wound care management products are boosting the global market in the coming years.
Country | United States |
---|---|
Forecast CAGR | 3.5% |
Historic CAGR | 3.8% |
Valuation 2033 | US$ 2.8 billion |
Country | China |
---|---|
Forecast CAGR | 3.4% |
Historic CAGR | 3.8% |
Valuation 2033 | US$ 958 million |
Country | Canada |
---|---|
Forecast CAGR | 4.2% |
Historic CAGR | 4.5% |
Valuation 2033 | US$ 1.1 billion |
Country | Germany |
---|---|
Forecast CAGR | 4.5% |
Historic CAGR | 4.8% |
Valuation 2033 | US$ 805 million |
Country | United Kingdom |
---|---|
Forecast CAGR | 3.8% |
Historic CAGR | 4.3% |
Valuation 2033 | US$ 651.1 million |
The United States dominates the global market by capturing a CAGR of 3.5%, with a valuation of US$ 2.8 billion during the forecast period. The rising surgical, chronic, and traumatic wound cases drive the United States advanced wound management market. Moreover, growing technological advancements, government initiatives, and rapid healthcare infrastructure are further booming the market in the country.
In 2020, the Centers for Disease Control and Prevention (CDC) announced around 34.2 million diabetes cases occurred in the United States. This number of patients are suffered from diabetic foot ulcers. Constantly developing new technologies in advanced wound management fuels the market size in the United States. The United States market secured a CAGR of 3.8% between 2017 and 2022 in the historical period.
The United Kingdom is significantly growing the global market by registering a CAGR of 3.8% with a valuation of US$ 651.1 million by 2033. Growing awareness about effective wound management materials among healthcare providers propels the United Kingdom's advanced wound management market. In addition, the presence of key players in the United Kingdom, including Smith & Nephew Plc Convatec Group, further bolsters market growth.
The rising incidence of breast cancer with breast surgical procedures has become more frequent and complex in the country. The increasing risk-reducing surgeries, including bilateral prophylactic mastectomy, are widely adopted to observe the patient. These may heal with optimal care for advancing market-size patients.
UK-based Smith and Nephew Plc launched PICO 7Y in 2018, a single-use negative wound therapy system (sNWPT) with an AIRLOCK system to overcome these challenges. PICO 7Y is the first sNPWT device with an integrated Y extension allowing it to address two wounds simultaneously.
The new technology enables the utilization of two dressings through a single pump, thereby significantly reducing the cost of care. Such developments are expected to lay the groundwork for market expansion in the country during the assessment period. In the historical period, the United Kingdom captured a CAGR of 4.3% between 2017 and 2022.
China is anticipated to secure a CAGR of 3.4% with a valuation of US$ 958 million by 2033. The growing geriatric population, lifestyle-related health disorders, and chronic wounds influence China's advanced wound management market growth.
The increasing advancements in the healthcare sector, public health insurance schemes, and reimbursements for medical products are a few other factors driving China market further. Innovation of novel cleansing, infection control, and debridement treatments is increasing huge revenue in China. In addition, healthcare manufacturers innovate advanced wound care management that drives market expansion in coming years.
Modern wound management products that are used include hemostatic agents, robotic surgery devices, tissue-engineered skin grafting agents and post-surgery wound care. All these factors bolster the market growth in China. In the historical period, China secured a CAGR of 3.8% between 2017 and 2022.
The significantly growing number of road accidents is a main burden in India. According to a Ministry of State Road Transport & Highways report, nearly 449,002 accidents occurred in 2019.
Increasing concerns regarding road accident injuries and other chronic injuries bolstered India's advanced wound management market. In addition, the growing population, effective strategies, and advanced healthcare infrastructure are a few other factors driving market expansion in India. Moreover, increased research and development activities, innovation of advanced medical products, and wound management & prevention are fueling the market in India.
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The present number of key players consolidates the market. These players launch new products in the global market to acquire maximum output and satisfy end users' requirements. In addition, their advanced technologies, initiative plans, and huge investment in research and development activities upsurge the market expansion further.
Marketing strategies followed by these key players include mergers, agreements, collaborations, acquisitions, partnerships, and product launches. As a result, their innovation in the healthcare sector collects huge revenue in the global market.
Recent Developments in the Global Market are:
Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2017 to 2022 |
Market Analysis | US$ billion for Value |
Key Countries Covered | The United States, Canada, Germany, The United Kingdom., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa |
Key Segments Covered | Product Type, Application, End User, Region |
Key Companies Profiled | B. Braun Melsungen AG; Mölnlycke Health Care; ConvaTec Group plc; Coloplast A/S, SIGVARIS; Acelity L.P. Inc.; 3M; BSN Medical; Ethicon Inc.; Medline Industries, Inc.; Smith & Nephew PLC. |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
The United States, China, and Canada dominate the global market.
The market is forecast to register a CAGR of 3.6% through 2033.
From 2018 to 2022, the market registered a CAGR of 4%.
Technological advancement disrupts the current market trends.
The global market size is to reach US$ 11.5 billion by 2033.
1. Executive Summary | Advanced Wound Management Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2017 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2017 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Advance Wound Dressings 5.3.1.1. Foam 5.3.1.2. Hydrocolloid 5.3.1.3. Hydrofiber 5.3.1.4. Film 5.3.1.5. Alginate 5.3.1.6. Hydrogel 5.3.1.7. Collagen 5.3.2. Wound Contact Layer 5.3.3. Superabsorbent Dressings 5.3.4. NPWT Devices 5.3.4.1. Standalone NPWT Devices 5.3.4.2. Single use disposable NPWT Devices 5.3.4.3. Portable NPWT Devices 5.3.4.4. NPWT Accessories 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2017 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033 6.3.1. Chronic Ulcers 6.3.1.1. Venous Leg Ulcers 6.3.1.2. Diabetic Foot Ulcers 6.3.1.3. Pressure Ulcers 6.3.2. Non-Healing Surgical Wounds 6.3.2.1. Traumatic Wounds 6.3.2.2. Burn Cases 6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2022 6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By End User 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By End User , 2017 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User , 2023 to 2033 7.3.1. Hospitals 7.3.2. Clinics 7.3.3. Ambulatory Surgical Centers 7.3.4. Skilled Nursing Facilities 7.3.5. Other Facilities 7.4. Y-o-Y Growth Trend Analysis By End User , 2017 to 2022 7.5. Absolute $ Opportunity Analysis By End User , 2023 to 2033 8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2017 to 2022 8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. Asia Pacific Excluding Japan 8.3.6. Japan 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Product Type 9.2.3. By Application 9.2.4. By End User 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By Application 9.3.4. By End User 9.4. Key Takeaways 10. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest Of Latin America 10.2.2. By Product Type 10.2.3. By Application 10.2.4. By End User 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Application 10.3.4. By End User 10.4. Key Takeaways 11. Western Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. United Kingdom 11.2.1.2. Germany 11.2.1.3. France 11.2.1.4. Italy 11.2.1.5. Spain 11.2.1.6. Rest of Western Europe 11.2.2. By Product Type 11.2.3. By Application 11.2.4. By End User 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Application 11.3.4. By End User 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Russia 12.2.1.2. Poland 12.2.1.3. Rest Of Eastern Europe 12.2.2. By Product Type 12.2.3. By Application 12.2.4. By End User 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Application 12.3.4. By End User 12.4. Key Takeaways 13. Asia Pacific Excluding Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. ASEAN 13.2.1.3. Australia & New Zealand 13.2.1.4. China 13.2.1.5. Rest of Asia Pacific Excluding Japan 13.2.2. By Product Type 13.2.3. By Application 13.2.4. By End User 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Application 13.3.4. By End User 13.4. Key Takeaways 14. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.2. By Product Type 14.2.3. By Application 14.2.4. By End User 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Application 14.3.4. By End User 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2022 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. South Africa 15.2.1.2. GCC Countries 15.2.1.3. Rest of Middle East and Africa 15.2.2. By Product Type 15.2.3. By Application 15.2.4. By End User 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Product Type 15.3.3. By Application 15.3.4. By End User 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Product Type 16.1.2.2. By Application 16.1.2.3. By End User 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Product Type 16.2.2.2. By Application 16.2.2.3. By End User 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Product Type 16.3.2.2. By Application 16.3.2.3. By End User 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Product Type 16.4.2.2. By Application 16.4.2.3. By End User 16.5. United Kingdom 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Product Type 16.5.2.2. By Application 16.5.2.3. By End User 16.6. Germany 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Product Type 16.6.2.2. By Application 16.6.2.3. By End User 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Product Type 16.7.2.2. By Application 16.7.2.3. By End User 16.8. Italy 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Product Type 16.8.2.2. By Application 16.8.2.3. By End User 16.9. Spain 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Product Type 16.9.2.2. By Application 16.9.2.3. By End User 16.10. Russia 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Product Type 16.10.2.2. By Application 16.10.2.3. By End User 16.11. Poland 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Product Type 16.11.2.2. By Application 16.11.2.3. By End User 16.12. India 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Product Type 16.12.2.2. By Application 16.12.2.3. By End User 16.13. ASEAN 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Product Type 16.13.2.2. By Application 16.13.2.3. By End User 16.14. Australia & New Zealand 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Product Type 16.14.2.2. By Application 16.14.2.3. By End User 16.15. China 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Product Type 16.15.2.2. By Application 16.15.2.3. By End User 16.16. Japan 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Product Type 16.16.2.2. By Application 16.16.2.3. By End User 16.17. South Africa 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Product Type 16.17.2.2. By Application 16.17.2.3. By End User 16.18. GCC Countries 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Product Type 16.18.2.2. By Application 16.18.2.3. By End User 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Product Type 17.3.3. By Application 17.3.4. By End User 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. B. Braun Melsungen AG 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. Mölnlycke Health Care 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. ConvaTec Group plc. 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. Coloplast A/S 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. SIGVARIS 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. Acelity L.P. Inc. 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. 3M 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. BSN Medical 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Ethicon Inc. 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. Medline Industries, Inc. 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.11. Smith & Nephew PLC 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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