AI-Powered CRM Platform Market Outlook from 2024 to 2034

The global AI-powered CRM platform market is expected to leap impressively at a CAGR of 11.50% between 2024 and 2034 to reach US$ 340.6 million. The said market is supposed to achieve a US$ 114.7 million market valuation by 2024. Several market forces will influence the market.

Attributes Key Insights
Estimated Market Size in 2024 US$ 114.7 million
Projected Market Value in 2034 US$ 340.6 million
Value-based CAGR from 2024 to 2034 11.50%

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Key Market Trends and Highlights

  • Customer behavior is forecasted using predictive analysis. This has been the foremost market trend that enables the business to meet customer expectations even before the customer requisition.
  • Emphasis on sales and marketing activities using AI-powered CRM platforms has been another key trend driving the market.
  • Increasing the speed of customer services by using embedded software and tools like machine learning, NLP, and AI has been another trend, acting as a crucial driving force for the market.
  • Collection, management, and data reproduction for generating sales leads are key trends in the market.

Demand Analysis of AI-Powered CRM Platform Market from 2019 to 2023 vs. Outlook from 2024 to 2034

Historical CAGR from 2019 to 2023 10.70%
Forecast CAGR from 2024 to 2034 11.50%

The historical CAGR of 10.70% helps the AI-powered CRM platform market jump from US$ 68.8 million to US$ 103.5 million from 2019 to 2023, respectively. This market advancement was subjected to the rising demand for e-commerce platforms.

The pandemic surged the demand for various e-commerce platforms, which required the assistance of artificial intelligence to resolve customers' queries. Hence, this was the fundamental surging factor.

Apart from this, the data management of numerous patients was essential as there was a significant surge in the number of patients being affected due to various diseases having similar symptoms. Integrating AI in CRM allowed medical institutions to classify and segregate patients under different categories to make their treatment easier.

However, the forecasted period relies more on the customer relationship of large-scale businesses. The remote operation of businesses emphasizes better customer interaction, encouraging enterprises to enhance customer comfort. Hence, integrating cutting-edge technology to improve response time drives the demand for AI-powered CRM platforms.

Apart from this, E-commerce platforms' constant growth is another market driver that generates demand for platforms, similar to the historical period.

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Sudip Saha

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Market Drivers

  • The rising demand for enhanced customer support and service propels the global AI-powered CRM platform market. Integrating AI and other cutting-edge technological tools enhances the serviceability of traditional CRM systems. Due to this, the system's overall efficiency increases, which is a key market driver for the subject market.
  • More emphasis is being placed on personalizing the customer service. It is another key market driver, as personalization delivers tailored solutions to customers based on their issues and problems.
  • Increasing data can prove to be a serious issue in the future. Moreover, data could be considered a weapon in Industry 4.0. So, its management is essential, where AI-powered CRM platforms play an active role. Hence, it is another market driver.
  • Generating sales and marketing leads is another crucial platform application. Businesses extensively use this to enhance their overall performance, a key driving force for the subject market.

Market Challenges

  • The cost of technology acquisition might be the biggest concern for the global AI-powered CRM platform market. Due to the higher pricing of tools and software like AI, NLP, and machine learning, its accessibility decreases, which might create a challenge for the market.
  • Lack of literacy regarding using tools and software mentioned above drags the market. Consequently, this can be another key market challenge. Also, the maintenance and servicing of the platforms might be a concern due to the unavailability of skilled labor. Hence, this is another challenge.

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Country-wise Analysis

Technological advancements have helped different countries contribute heavily to the global AI-powered CRM platform market. The Asian and Pacific countries are leading the market as the end-user industry in these countries is growing. In addition, Australia and New Zealand lead all the countries by registering the highest growth rate in the forecasted period.

North America is another market that provides a wider landscape to the subject market. The developed technological infrastructure creates lucrative growth opportunities for the market.

Europe is another significant contributor, creating strong opportunities for many organizations to expand. Due to this, the growth rate of the market is increasing rapidly.

Forecast CAGRs from 2024 to 2034

Countries Forecast CAGR until 2034
The United States of America 8.40%
Germany 5.00%
Japan 4.30%
China 12.00%
Australia and New Zealand 15.00%

Increasing Industry-Specific Solutions’ Demand Drive the United States Market

  • The United States of America is the market leader, with the highest CAGR of 8.40% for the forecasted period.
  • This market growth is attributed to the increasing demand for tailored solutions for different industries.
  • As different industries post different requirements, solutions for these demands differ, surging the subject market.
  • Furthermore, the scope of innovation has increased, giving room to expanding the market verticals.
  • Apart from this, the usability of technology in multiple industries and industry verticals has helped the American market to flourish. Automation also favors this market growth.

Digital Transformation Transforms the AI-Powered CRM Platform Market in Germany

  • Among all the European countries, Germany registers the highest CAGR of 5.00%, helping it to lead the region.
  • Manufacturing and engineering are two key sectors undergoing digital transformation during Industry 4.0. Technology can be integrated into many departments to enhance organizational efficiency, surging the need for relevant technology.
  • Hence, this surges the demand for advanced technological assistance, which can develop all integral processing of these industries.
  • Therefore, the demand for AI-powered CRM platforms is increasing, helping the subject market grow moderately.

Omni-Channel Customer Engagement Fuel the Japanese Market

  • Customers prefer personalized interaction with businesses. Due to this, they seek organizations that provide them with constant assistance.
  • Consequently, organizations are keen to interact with customers, solving their queries across different touchpoints.
  • This can be achieved with the help of tailored solutions provided by the AI-powered CRM platform, which propels the AI-powered CRM platform market in the country.
  • However, the advancement of the market is at a sluggish CAGR of 4.30%.

Technological Infrastructure Propels the AI-Powered CRM Platform Market in China

  • Rapidly developing technological infrastructure in China accelerates market advancement.
  • Due to the government's investment and different key marketers, technological infrastructure is developing, reducing the overall cost of components and enhancing manufacturing.
  • This fuels the subject market in terms of its advancements and results in its impressive CAGR of 12.00%.
  • Technological evolution enhances the CRM platforms' accuracy, quality, and durability.

Rising E-Commerce Platforms Surge the Demand for the AI-Powered CRM Platform Market in Australia and New Zealand

  • Australia and New Zealand lead the global AI-powered CRM platform market by registering the highest CAGR of 15.00%.
  • This staggering CAGR results from the growing E-commerce platforms, attributed to the rising demand for customer support.
  • Constant evolution of processes based on customer feedback is an integral part of E-commerce functioning, achieved by AI-powered CRM platforms.

Category-wise Insights

Category Solution- Customer Service and Support
Market Share in 2024 36.90%
Market Segment Drivers
  • Due to increased customer connectivity with the business, their approachability increases, which drives the market.
  • The accuracy, speed, and consumer-tailored response enhance serviceability, driving the market segment.
  • Uninterrupted customer service and support increase popularity, making it a critical market driver.
Category Industry- Services
Market Share in 2024 28%
Market Segment Drivers
  • Customer interaction is enhanced with the help of CRM. This is the most vital market driver.
  • Customer feedback is processed rapidly, and the output is tailored to the input, enhancing the process. This drives consumer demand.

Competitive Landscape

Different businesses play an active role in governing the competitive landscape. They clutter the market with their presence through various offerings, including products and services.

However, it is vital to differentiate the product portfolio for a new entrant to embark on its position. Also, market penetration must be focused so that a strong brand position can be established.

In the case of the existing key competitors, mergers and acquisitions, product development, innovation, and partnerships are key market expansion modes that yield a competitive niche. Further, diversifying the technology used in the product is another key approach to bolster the market position.

Key Market Developments

  • In March 2020, Oracle acquired LiveData Utilities. The organization's strategic move helped the business expand its market presence. It also enabled the enterprise to develop a platform with Live Energy Connect (LEC), an operational technology (OT), as its two major components. This will enhance the scalability and integrity of the software.
  • In November 2023, Zoho invested £15 million to expand the business. The organization aimed to revolutionize the finance platform for accountants. The organization explores a new market niche through this strategic initiative.
  • In March 2024, Salesforce has launched its new software- Pro Suite. It is comprised of all-in-one CRM solutions. The business claims the software to be useful for emerging and growing businesses. With the help of this strategic move, the organization is tapping new clientele.

Key Coverage of AI-Powered CRM Platform Market Report

  • Coverage of market dynamics and lucrative market openings.
  • Analysis of the competitive space and possible niche in the market.
  • Developed and developed regions, creating possible market openings.
  • Categorical market analysis, emphasis placed on key segments.

Report Scope

Attributes Details
Estimated Market Size in 2024 US$ 114.7 million
Projected Market Valuation in 2034 US$ 340.6 million
Value-based CAGR 2024 to 2034 11.50%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis Value in US$ million/billion
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa
Key Market Segments Covered
  • Solution
  • Industry
  • Region
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Poland
  • Russia
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC Countries
  • South Africa
  • Israel
Key Companies Profiled
  • HubSpot CRM
  • Freshsales
  • Pipedrive
  • Zoho CRM
  • Zendesk Sell
  • ClickUp
  • Durable
  • C3.ai
  • Salesforce Sales Cloud
  • itransition

AI-Powered CRM Platform Market- Key Segments

By Solution:

  • Sales Automation
  • Marketing Automation
  • Customer Service and Support
  • Analytics and Reporting
  • Others

By Industry:

  • Finance, Manufacturing & Resources
  • Distribution Services
  • Services
  • Public Sector
  • Infrastructure

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

Frequently Asked Questions

At what rate is the AI-powered CRM platform market progressing during the forecasted period?

The AI-powered CRM platform market is forecasted to progress at a CAGR of 11.50% through 2034.

What is the scope of growth for the AI-powered CRM platform market by 2034?

The AI-powered CRM platform market is expected to reach US$ 340.6 million by 2034.

What will the market valuation of the AI-powered CRM platform market be by 2024?

The AI-powered CRM platform market reached US$ 114.7 million in 2024.

By solution, which category is the largest market shareholder in the AI-powered CRM platform market?

The AI-powered CRM platform's customer service and support is 36.9%.

By industry, which category is the largest AI-powered CRM platform market shareholder?

The AI-powered CRM platform's customer service and support is 28%.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Solution
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2024 to 2034
        5.3.1. Sales Automation
        5.3.2. Marketing Automation
        5.3.3. Customer Service and Support
        5.3.4. Analytics and Reporting
        5.3.5. Others
    5.4. Y-o-Y Growth Trend Analysis By Solution, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Solution, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Industry
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2024 to 2034
        6.3.1. Finance, Manufacturing & Resources
        6.3.2. Distribution Services
        6.3.3. Services
        6.3.4. Public Sector
        6.3.5. Infrastructure
    6.4. Y-o-Y Growth Trend Analysis By Industry, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Industry, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Solution
        8.2.3. By Industry
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Solution
        8.3.3. By Industry
    8.4. Key Takeaways
9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Solution
        9.2.3. By Industry
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Solution
        9.3.3. By Industry
    9.4. Key Takeaways
10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. UK
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Western Europe
        10.2.2. By Solution
        10.2.3. By Industry
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Solution
        10.3.3. By Industry
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. Poland
            11.2.1.2. Russia
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Solution
        11.2.3. By Industry
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Solution
        11.3.3. By Industry
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Solution
        12.2.3. By Industry
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Solution
        12.3.3. By Industry
    12.4. Key Takeaways
13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Solution
        13.2.3. By Industry
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Solution
        13.3.3. By Industry
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Solution
        14.2.3. By Industry
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Solution
        14.3.3. By Industry
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Market Share Analysis, 2023
            15.1.1.1. By Solution
            15.1.1.2. By Industry
    15.2. Canada
        15.2.1. Market Share Analysis, 2023
            15.2.1.1. By Solution
            15.2.1.2. By Industry
    15.3. Brazil
        15.3.1. Market Share Analysis, 2023
            15.3.1.1. By Solution
            15.3.1.2. By Industry
    15.4. Mexico
        15.4.1. Market Share Analysis, 2023
            15.4.1.1. By Solution
            15.4.1.2. By Industry
    15.5. Germany
        15.5.1. Market Share Analysis, 2023
            15.5.1.1. By Solution
            15.5.1.2. By Industry
    15.6. UK
        15.6.1. Market Share Analysis, 2023
            15.6.1.1. By Solution
            15.6.1.2. By Industry
    15.7. France
        15.7.1. Market Share Analysis, 2023
            15.7.1.1. By Solution
            15.7.1.2. By Industry
    15.8. Spain
        15.8.1. Market Share Analysis, 2023
            15.8.1.1. By Solution
            15.8.1.2. By Industry
    15.9. Italy
        15.9.1. Market Share Analysis, 2023
            15.9.1.1. By Solution
            15.9.1.2. By Industry
    15.10. Poland
        15.10.1. Market Share Analysis, 2023
            15.10.1.1. By Solution
            15.10.1.2. By Industry
    15.11. Russia
        15.11.1. Market Share Analysis, 2023
            15.11.1.1. By Solution
            15.11.1.2. By Industry
    15.12. Czech Republic
        15.12.1. Market Share Analysis, 2023
            15.12.1.1. By Solution
            15.12.1.2. By Industry
    15.13. Romania
        15.13.1. Market Share Analysis, 2023
            15.13.1.1. By Solution
            15.13.1.2. By Industry
    15.14. India
        15.14.1. Market Share Analysis, 2023
            15.14.1.1. By Solution
            15.14.1.2. By Industry
    15.15. Bangladesh
        15.15.1. Market Share Analysis, 2023
            15.15.1.1. By Solution
            15.15.1.2. By Industry
    15.16. Australia
        15.16.1. Market Share Analysis, 2023
            15.16.1.1. By Solution
            15.16.1.2. By Industry
    15.17. New Zealand
        15.17.1. Market Share Analysis, 2023
            15.17.1.1. By Solution
            15.17.1.2. By Industry
    15.18. China
        15.18.1. Market Share Analysis, 2023
            15.18.1.1. By Solution
            15.18.1.2. By Industry
    15.19. Japan
        15.19.1. Market Share Analysis, 2023
            15.19.1.1. By Solution
            15.19.1.2. By Industry
    15.20. South Korea
        15.20.1. Market Share Analysis, 2023
            15.20.1.1. By Solution
            15.20.1.2. By Industry
    15.21. GCC Countries
        15.21.1. Market Share Analysis, 2023
            15.21.1.1. By Solution
            15.21.1.2. By Industry
    15.22. South Africa
        15.22.1. Market Share Analysis, 2023
            15.22.1.1. By Solution
            15.22.1.2. By Industry
    15.23. Israel
        15.23.1. Market Share Analysis, 2023
            15.23.1.1. By Solution
            15.23.1.2. By Industry
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Solution
        16.3.3. By Industry
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. HubSpot CRM
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
        17.1.2. Freshsales
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
        17.1.3. Pipedrive
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
        17.1.4. Zoho CRM
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
        17.1.5. Zendesk Sell
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
        17.1.6. ClickUp
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
        17.1.7. Durable
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
        17.1.8. C3.ai
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
        17.1.9. Salesforce Sales Cloud
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
        17.1.10. itransition
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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