The mobile CRM market is anticipated to reach US$ 18,866.34 million by the end of 2024 and scroll its way to US$ 58,074.91 million, registering a CAGR of 11.90% throughout the forecast period.
The surging global customer base is expected to be a key driver for the market. Personalization is also an emerging trend in the mobile CRM market as market players’ focus primarily on enhancing customer experience.
Increasing adoption of advanced technologies and CRM tools is anticipated to pave the wave for digital transformation and optimization of the market leaders and the new entrants. These developments are anticipated to increase the adoption of cloud technology and work collaboration tools, further driving the market growth.
| Attributes | Key Insights |
|---|---|
| Mobile CRM Industry Estimated Size in 2024 | US$ 18,866.34 million |
| Projected Industry Value in 2034 | US$ 58,074.91 million |
| Value-based CAGR from 2024 to 2034 | 11.90% |
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| Attributes | Details |
|---|---|
| Historical Value in 2019 | US$ 11,469.52 million |
| Market Value in 2023 | US$ 16,860.00 million |
| Market Estimated Size in 2024 | US$ 18,866.34 million |
| Projected Market Value in 2034 | US$ 58,074.91 million |
The mobile CRM market surged at a CAGR of 10.10% during the historical period. CRM has become a vital component of modern business infrastructure. Companies prioritize CRM to maintain customer satisfaction and build brand equity.
The demand for mobile CRM solutions has grown over the past few years due to the significant increase in smartphone adoption worldwide, as well as the rise in micro and small business owners and their demand for in mobility CRM.
In the age of advanced marketing and competition, customer support plays a critical role in determining whether customers remain loyal to businesses. Managers and business owners can monitor customer needs and complaints using mobile friendly CRM to create better strategies.
CRM for iPads has also grown in popularity as a result of the increasing device productivity and adaptability, which have made it a favorite among many business oriented individuals. Some of the key factors influencing the sales of mobile CRM solutions are the integration of cutting edge technology, the need for customer empowerment, the growing significance of customer relationships, the rising demand for productivity in a fast paced business environment, the rise in smartphone usage, etc.
The need for mobile customer relationship management is expected to grow at a remarkable 11.9% CAGR between 2024 and 2034.
Principal Consultant
Businesses to Drive Demand for CRM as the need for Better Customer Experience Rise
Businesses are using CRM methods to give the greatest performance in real time and remain ahead of their competitors due to the rising importance of knowing consumer behavior and preferences.
Customer relationship management suppliers are projected to see an increase in product innovation and development as a result of the rapid advancements in the disciplines of business intelligence and embedded analytics, the Internet of Things (IoT), and artificial intelligence, as well as their use in CRM systems.
Security Remains a Concern for Mobile CRM Industry Players
A hurdle facing the mobile CRM sector is guaranteeing the security and privacy of data. There is a higher chance of data breaches and unauthorized access when private client information is accessed and kept on mobile devices.
For companies and CRM providers alike, striking a balance between the requirement for accessibility and strong security measures is a never ending task that calls for regular attention to detail and investment in safe technologies and procedures.
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China leads the mobile CRM market with 14.00%, followed by United States at 11.90%, Japan at 8.30%, the Australia & New Zealand at 8.00%, and Germany at 7.60%, reflecting diverse global patterns and emerging market dynamics in the mobile CRM industry.
| Countries | Forecast CAGRs from 2024 to 2034 |
|---|---|
| China | 14.00% |
| The United States | 11.90% |
| Japan | 8.30% |
| Australia & New Zealand | 8.00% |
| Germany | 7.60% |
China is forecasted to lead the mobile CRM market with a whopping CAGR of 14.00% during the forecast period. The market in China is driven by partnerships between the cloud businesses and CRM which provides easy access to CRM solutions for the customers. Global players are also eyeing this opportunity to strengthen their position in China mobile CRM market.
The United States is likely to register a CAGR of 11.90% during the forecast period. In the digital era, customer assistance is essential to starting and maintaining a business, and handling client data is now the responsibility of a specialized CRM system. With the rise in technology use in its businesses over the past several years, mobile CRM use has expanded significantly.
It is anticipated that the existence of significant providers of customer relationship management solutions would also have an impact on the United States mobile CRM industry. The main reasons that smartphone CRM usage in many businesses is predicted to rise is the growing number of smartphone users in the United States.
Japan is anticipated to surge at a CAGR of 8.30% during the forecast period. The rapid use of smartphones and other connected devices in Japan has contributed to its growing customer relationship management sector and made it simpler for businesses there to create creative marketing campaigns and increase revenue.
The government of Japan has launched a number of e-government initiatives to encourage workforce optimization and provide businesses the ability to interact with customers via electronic media.
Australia & New Zealand are poised to propel the Mobile CRM industry with an 8.00% CAGR projected through 2034. As key players in the Asia Pacific region, their robust economies and tech savvy markets drive innovation and adoption.
Harnessing this momentum promises transformative customer relationship management solutions, marking a dynamic era of growth and opportunity. With a commitment to excellence and forward thinking strategies, Australia & New Zealand are set to carve out a significant niche in shaping the future of Mobile CRM worldwide.
Over the course of the projection period, the Germany mobile CRM market was anticipated to rise at a CAGR of 7.60%. The expansion of the customer relationship management industry in Germany may be ascribed to enterprises that have formed strategic alliances with the goal of providing better CRM solutions.
Teams may maintain connections between CRM systems, safety, quality, content, and intake channels in order to comply with national and local standards in the countries they serve.
| Category | Market Share in 2024 |
|---|---|
| Android based Mobile CRM App | 56.80% |
| Customer Service Managementl | 24.90% |
Android based apps are the leading platform segment in mobile CRM, with a dominant 56.80% market share.
The mobile CRM market is driven ahead by its easily navigable interface and broad accessibility, providing organizations globally with enhanced productivity and seamless integration.
In 2024, customer service management segment is likely hold 24.90% market share in the mobile CRM market. Owing to their exceptional accessibility and user friendly interfaces, mobile CRMs helps businesses to streamline operations, improve customer interactions, further driving the market growth.
The global mobile CRM market is extremely competitive in nature, with key players primarily focusing on investment opportunities in the mobile CRM market. Leading mobile CRM vendors are concentrating on developing solutions for both major corporations and SMEs, which are becoming more and more commonplace worldwide.
In order to improve profit margins of leading mobile CRM vendors, they are providing better services and preparing them for the future. Mobile CRM businesses are also capitalizing on mergers and acquisitions in the mobile CRM space to further strengthen their position in this volatile market landscape.
Product Portfolio
| Attribute | Details |
|---|---|
| Estimated Industry Size in 2024 | US$ 18,866.34 million |
| Projected Industry Valuation in 2034 | US$ 58,074.91 million |
| Value-based CAGR 2024 to 2034 | 11.90% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Industry Analysis | Value in US$ million |
| Key Regions Covered |
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| Key Industry Segments Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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The mobile CRM market is projected to attain a valuation of US$ 18,866.34 million by 2024.
The mobile CRM market is set to advance at an 11.90% CAGR until 2034.
The mobile CRM market is estimated to US$ 58,074.91 million by 2034.
China is expected to lead the market, experiencing a 14.00% CAGR through 2034.
The android based mobile CRM app segment is projected to attain a market share of 56.80% through 2024.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Platform 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Platform, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Platform, 2024 to 2034 5.3.1. IOS Based App 5.3.2. Android Based CRM Platform App 5.4. Y-o-Y Growth Trend Analysis By Platform, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Platform, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034 6.3.1. Marketing Automation 6.3.2. Sales Automation 6.3.3. Contact Centre Automation 6.3.4. Customer Service Management 6.3.5. Others 6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Platform 8.2.3. By Application 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Platform 8.3.3. By Application 8.4. Key Takeaways 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Platform 9.2.3. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Platform 9.3.3. By Application 9.4. Key Takeaways 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Platform 10.2.3. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Platform 10.3.3. By Application 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Platform 11.2.3. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Platform 11.3.3. By Application 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Platform 12.2.3. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Platform 12.3.3. By Application 12.4. Key Takeaways 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Platform 13.2.3. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Platform 13.3.3. By Application 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Platform 14.2.3. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Platform 14.3.3. By Application 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Platform 15.1.2.2. By Application 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Platform 15.2.2.2. By Application 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Platform 15.3.2.2. By Application 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Platform 15.4.2.2. By Application 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Platform 15.5.2.2. By Application 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Platform 15.6.2.2. By Application 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Platform 15.7.2.2. By Application 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Platform 15.8.2.2. By Application 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Platform 15.9.2.2. By Application 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Platform 15.10.2.2. By Application 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Platform 15.11.2.2. By Application 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Platform 15.12.2.2. By Application 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Platform 15.13.2.2. By Application 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Platform 15.14.2.2. By Application 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Platform 15.15.2.2. By Application 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Platform 15.16.2.2. By Application 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Platform 15.17.2.2. By Application 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Platform 15.18.2.2. By Application 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Platform 15.19.2.2. By Application 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Platform 15.20.2.2. By Application 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Platform 15.21.2.2. By Application 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Platform 15.22.2.2. By Application 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Platform 15.23.2.2. By Application 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Platform 16.3.3. By Application 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Microsoft 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.2. Resco 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.3. Sybase 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.4. Salesforce 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.5. IBM 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.6. SAP SE 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.7. Oracle 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.8. Kony Solutions 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.9. Zoho 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.10. Software AG 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.11. Repsly, Inc 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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Mobile CRM Market
