Mobile CRM Market Outlook from 2024 to 2034

The mobile CRM market is anticipated to reach US$ 18,866.34 million by the end of 2024 and scroll its way to US$ 58,074.91 million, registering a CAGR of 11.90% throughout the forecast period.

The surging global customer base is expected to be a key driver for the market. Personalization is also an emerging trend in the mobile CRM market as market players’ focus primarily on enhancing customer experience.

Increasing adoption of advanced technologies and CRM tools is anticipated to pave the wave for digital transformation and optimization of the market leaders and the new entrants. These developments are anticipated to increase the adoption of cloud technology and work collaboration tools, further driving the market growth.

Attributes Key Insights
Mobile CRM Industry Estimated Size in 2024 US$ 18,866.34 million
Projected Industry Value in 2034 US$ 58,074.91 million
Value-based CAGR from 2024 to 2034 11.90%

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Key Industry Trends and Highlights

  • Increasing adoption of smartphones is a key driver for the mobile CRM market.
  • Mobile CRM lets professionals to access and update customer information improving productivity further driving the market growth.
  • Mobile CRM helps businesses in providing the best experience for their customers propelling the market growth.
  • The work from home trend drives the need for mobile CRM as it helps in employees to work efficiently from home.
  • Integrating AI can help in improving customer experience as it provides personalized customer experience.

Growth Scenario of the Mobile CRM Industry from 2019 to 2023 and Road to Progress from 2024 to 2034

Attributes Details
Historical Value in 2019 US$ 11,469.52 million
Market Value in 2023 US$ 16,860.00 million
Market Estimated Size in 2024 US$ 18,866.34 million
Projected Market Value in 2034 US$ 58,074.91 million

The mobile CRM market surged at a CAGR of 10.10% during the historical period. CRM has become a vital component of modern business infrastructure. Companies prioritize CRM to maintain customer satisfaction and build brand equity.

The demand for mobile CRM solutions has grown over the past few years due to the significant increase in smartphone adoption worldwide, as well as the rise in micro and small business owners and their demand for in mobility CRM.

In the age of advanced marketing and competition, customer support plays a critical role in determining whether customers remain loyal to businesses. Managers and business owners can monitor customer needs and complaints using mobile friendly CRM to create better strategies.

CRM for iPads has also grown in popularity as a result of the increasing device productivity and adaptability, which have made it a favorite among many business oriented individuals. Some of the key factors influencing the sales of mobile CRM solutions are the integration of cutting edge technology, the need for customer empowerment, the growing significance of customer relationships, the rising demand for productivity in a fast paced business environment, the rise in smartphone usage, etc.

The need for mobile customer relationship management is expected to grow at a remarkable 11.9% CAGR between 2024 and 2034.

Sudip Saha
Sudip Saha

Principal Consultant

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Mobile CRM Market Key Drivers

Businesses to Drive Demand for CRM as the need for Better Customer Experience Rise

Businesses are using CRM methods to give the greatest performance in real time and remain ahead of their competitors due to the rising importance of knowing consumer behavior and preferences.

Customer relationship management suppliers are projected to see an increase in product innovation and development as a result of the rapid advancements in the disciplines of business intelligence and embedded analytics, the Internet of Things (IoT), and artificial intelligence, as well as their use in CRM systems.

Challenges in the Mobile CRM Industry

Security Remains a Concern for Mobile CRM Industry Players

A hurdle facing the mobile CRM sector is guaranteeing the security and privacy of data. There is a higher chance of data breaches and unauthorized access when private client information is accessed and kept on mobile devices.

For companies and CRM providers alike, striking a balance between the requirement for accessibility and strong security measures is a never ending task that calls for regular attention to detail and investment in safe technologies and procedures.

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Comparative View of Adjacent Market

In the comparative view of adjacent industries, the Mobile CRM industry exhibits a robust 11.90% CAGR from 2024 to 2034, while the CRM Application Software meal market at 14.3% from 2017 to 1022, and the AI Powered CRM Platform market to surge at 11.50% from 2024 to 2034.

This underscores the robust growth and promising trajectory of the Mobile CRM Industry in the coming years.

Mobile CRM Market:

Attributes Mobile CRM Market
CAGR from 2024 to 2034 11.90%
Key Trends Integration of AI in mobile CRM is an emerging trend in the market.
Opportunity Personalization is key opportunity in the market.

Personal CRM Market:

Attributes Personal CRM Market
CAGR from 2024 to 2034 12.50%
Key Trends The two main themes are creating user friendly interfaces and supporting mobile wallets.
Opportunity The topic market is driven by developed digital media and communication platforms.

AI Powered CRM Platform Market:

Attributes AI Powered CRM Platform Market
CAGR from 2024 to 2034 11.50%
Key Trends A major development in the market is the use of predictive analysis to forecast consumer behavior.
Opportunity Increasing need for faster response times and better customer service.

Country-wise Insights

China leads the mobile CRM market with 14.00%, followed by United States at 11.90%, Japan at 8.30%, the Australia & New Zealand at 8.00%, and Germany at 7.60%, reflecting diverse global patterns and emerging market dynamics in the mobile CRM industry.

Countries Forecast CAGRs from 2024 to 2034
China 14.00%
The United States 11.90%
Japan 8.30%
Australia & New Zealand 8.00%
Germany 7.60%

Market for CRM in China to soar amid rising Collaborations with Cloud-owned Businesses

China is forecasted to lead the mobile CRM market with a whopping CAGR of 14.00% during the forecast period. The market in China is driven by partnerships between the cloud businesses and CRM which provides easy access to CRM solutions for the customers. Global players are also eyeing this opportunity to strengthen their position in China mobile CRM market.

Uncle Sam in Need of Robust CRM Frameworks- the United States provides Plenty of Ground for Mobile CRM Investments

The United States is likely to register a CAGR of 11.90% during the forecast period. In the digital era, customer assistance is essential to starting and maintaining a business, and handling client data is now the responsibility of a specialized CRM system. With the rise in technology use in its businesses over the past several years, mobile CRM use has expanded significantly.

It is anticipated that the existence of significant providers of customer relationship management solutions would also have an impact on the United States mobile CRM industry. The main reasons that smartphone CRM usage in many businesses is predicted to rise is the growing number of smartphone users in the United States.

Key Government Initiatives encouraging uptake of Mobile CRM Platforms in Japan

Japan is anticipated to surge at a CAGR of 8.30% during the forecast period. The rapid use of smartphones and other connected devices in Japan has contributed to its growing customer relationship management sector and made it simpler for businesses there to create creative marketing campaigns and increase revenue.

The government of Japan has launched a number of e-government initiatives to encourage workforce optimization and provide businesses the ability to interact with customers via electronic media.

Mobile CRM gaining Ground in the Land of the Aussies and the Kiwis

Australia & New Zealand are poised to propel the Mobile CRM industry with an 8.00% CAGR projected through 2034. As key players in the Asia Pacific region, their robust economies and tech savvy markets drive innovation and adoption.

Harnessing this momentum promises transformative customer relationship management solutions, marking a dynamic era of growth and opportunity. With a commitment to excellence and forward thinking strategies, Australia & New Zealand are set to carve out a significant niche in shaping the future of Mobile CRM worldwide.

Strategy Does it All- Key Alliances by Prominent Service Providers sustains Mobile CRM Market Growth in Germany

Over the course of the projection period, the Germany mobile CRM market was anticipated to rise at a CAGR of 7.60%. The expansion of the customer relationship management industry in Germany may be ascribed to enterprises that have formed strategic alliances with the goal of providing better CRM solutions.

Teams may maintain connections between CRM systems, safety, quality, content, and intake channels in order to comply with national and local standards in the countries they serve.

Category-wise Insights

Category Market Share in 2024
Android based Mobile CRM App 56.80%
Customer Service Managementl 24.90%

Mobile CRM Apps for Android-based Platforms to enjoy Higher Popularity

Android based apps are the leading platform segment in mobile CRM, with a dominant 56.80% market share.

The mobile CRM market is driven ahead by its easily navigable interface and broad accessibility, providing organizations globally with enhanced productivity and seamless integration.

Customer Satisfaction is the Motto- Mobile CRM Customer Service Management takes the lead by Application

In 2024, customer service management segment is likely hold 24.90% market share in the mobile CRM market. Owing to their exceptional accessibility and user friendly interfaces, mobile CRMs helps businesses to streamline operations, improve customer interactions, further driving the market growth.

Competitive Landscape

The global mobile CRM market is extremely competitive in nature, with key players primarily focusing on investment opportunities in the mobile CRM market. Leading mobile CRM vendors are concentrating on developing solutions for both major corporations and SMEs, which are becoming more and more commonplace worldwide.

In order to improve profit margins of leading mobile CRM vendors, they are providing better services and preparing them for the future. Mobile CRM businesses are also capitalizing on mergers and acquisitions in the mobile CRM space to further strengthen their position in this volatile market landscape.

Product Portfolio

  • In April 2024, Alfabet introduced the Alfabet product for Enterprise Architecture and Strategic Portfolio Management. This is set to attract previously disconnected business users in the digital transformation of their enterprises.
  • It is likely to become easier to analyze Alfabet's exceptionally extensive and interconnected store of information about the IT world with this initiative. Having more contributors increases the quality of IT and business change choices, allowing for faster digital product creation, reducing IT expenses, and more business resilience.
  • In February 2022, Repsly collaborated with Curaleaf. This partnership helped expand Curaleaf's wholesale operations in the United States by delivering CRM solutions, retail execution support, and business analytics and insights to its teams.

Key Coverage of Mobile CRM Market Report

  • Mobile CRM Market Size and Growth Forecast
  • Global vs Regional Growth Trends in Mobile CRM
  • Factors Driving the Growth of the Mobile CRM Market
  • Mobile CRM Market Size by Revenue Forecast 2024-2030
  • Growth Rate of the Mobile CRM Market CAGR
  • The impact of cloud-based CRM solutions on mobile adoption
  • The rise of AI and automation in mobile CRM applications
  • Venture Capital and Private Equity Investments in Mobile CRM Startups

Report Scope

Attribute Details
Estimated Industry Size in 2024 US$ 18,866.34 million
Projected Industry Valuation in 2034 US$ 58,074.91 million
Value-based CAGR 2024 to 2034 11.90%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Industry Analysis Value in US$ million
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East & Africa
Key Industry Segments Covered
  • Platform
  • Application
  • Region
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC countries
  • South Africa
  • Israel
Key Companies Profiled
  • Microsoft
  • Resco
  • Sybase
  • Strategy Overview
  • IBM
  • SAP SE
  • Oracle
  • Kony Solutions
  • Zoho
  • Software AG
  • Repsly Inc.

Segmentation Analysis of the Mobile CRM Industry

By Platform:

  • IOS-based Mobile CRM App
  • Android-based CRM Platform App

By Application:

  • Marketing Automation
  • Sales Automation
  • Contact Center Automation
  • Customer Service Management
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa

Frequently Asked Questions

What is the anticipated value of the Mobile CRM Market in 2024?

The mobile CRM market is projected to attain a valuation of US$ 18,866.34 million by 2024.

What is the speculated growth trajectory of the Mobile CRM landscape until 2034?

The mobile CRM market is set to advance at an 11.90% CAGR until 2034.

What is the estimated value of the Mobile CRM Market by 2034?

The mobile CRM market is estimated to US$ 58,074.91 million by 2034.

Which country is expected to lead the Mobile CRM Market?

China is expected to lead the market, experiencing a 14.00% CAGR through 2034.

What platforms segment dominates the Mobile CRM domain?

The android based mobile CRM app segment is projected to attain a market share of 56.80% through 2024.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Platform

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Platform, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Platform, 2024 to 2034

        5.3.1. IOS Based App

        5.3.2. Android Based CRM Platform App

    5.4. Y-o-Y Growth Trend Analysis By Platform, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Platform, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034

        6.3.1. Marketing Automation

        6.3.2. Sales Automation

        6.3.3. Contact Centre Automation

        6.3.4. Customer Service Management

        6.3.5. Others

    6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Platform

        8.2.3. By Application

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Platform

        8.3.3. By Application

    8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Platform

        9.2.3. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Platform

        9.3.3. By Application

    9.4. Key Takeaways

10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Platform

        10.2.3. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Platform

        10.3.3. By Application

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Platform

        11.2.3. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Platform

        11.3.3. By Application

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Platform

        12.2.3. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Platform

        12.3.3. By Application

    12.4. Key Takeaways

13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Platform

        13.2.3. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Platform

        13.3.3. By Application

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Platform

        14.2.3. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Platform

        14.3.3. By Application

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2023

            15.1.2.1. By Platform

            15.1.2.2. By Application

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2023

            15.2.2.1. By Platform

            15.2.2.2. By Application

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2023

            15.3.2.1. By Platform

            15.3.2.2. By Application

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2023

            15.4.2.1. By Platform

            15.4.2.2. By Application

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2023

            15.5.2.1. By Platform

            15.5.2.2. By Application

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2023

            15.6.2.1. By Platform

            15.6.2.2. By Application

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2023

            15.7.2.1. By Platform

            15.7.2.2. By Application

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2023

            15.8.2.1. By Platform

            15.8.2.2. By Application

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2023

            15.9.2.1. By Platform

            15.9.2.2. By Application

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2023

            15.10.2.1. By Platform

            15.10.2.2. By Application

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2023

            15.11.2.1. By Platform

            15.11.2.2. By Application

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2023

            15.12.2.1. By Platform

            15.12.2.2. By Application

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2023

            15.13.2.1. By Platform

            15.13.2.2. By Application

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2023

            15.14.2.1. By Platform

            15.14.2.2. By Application

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2023

            15.15.2.1. By Platform

            15.15.2.2. By Application

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2023

            15.16.2.1. By Platform

            15.16.2.2. By Application

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2023

            15.17.2.1. By Platform

            15.17.2.2. By Application

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2023

            15.18.2.1. By Platform

            15.18.2.2. By Application

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2023

            15.19.2.1. By Platform

            15.19.2.2. By Application

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2023

            15.20.2.1. By Platform

            15.20.2.2. By Application

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2023

            15.21.2.1. By Platform

            15.21.2.2. By Application

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2023

            15.22.2.1. By Platform

            15.22.2.2. By Application

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2023

            15.23.2.1. By Platform

            15.23.2.2. By Application

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Platform

        16.3.3. By Application

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Microsoft

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Resco

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Sybase

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Salesforce

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. IBM

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. SAP SE

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Oracle

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Kony Solutions

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. Zoho

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. Software AG

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

        17.1.11. Repsly, Inc

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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