An Incisive, In-depth Analysis on the Bric Organic Baby Food Market
This study offers a comprehensive, 360 degree analysis on the Bric Organic Baby Food market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Bric Organic Baby Food market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Parent Market Analysis
Baby food industry comprises of milk formula, dried baby food, ready to feed baby food, prepared baby food and others .With increase parental concerns for the fulfilment of all the nutrition and vitamins contents at growing stage of their babies is witnessing an increased adoption of baby food among the consumers across the globe. Moreover, doctor’s recommendation for these baby food products is also fuelling the growth of baby food market globally .Additionally, companies are focussed on widening distribution channel across the globe. This is further supported by use of modern techniques such as online marketing andbranding to create visibility of products among the increasing online users across the globe.
Organic Baby Food Overview
Organic baby food products are manufactured from organically grown ingredients and processing it naturally without any addition of chemical. The emerging concern with wellbeing, consciousness for greener products and awareness among the consumers about the availability of safer food products is expected to fuel the market growth for organic baby food in the near future.
Market Value Forecast
The BRIC organic baby food market was valued at US $ 1,239.1 Mn in 2014 and expected to reach US $ 3,528.7 Mn by 2020, reflecting a CAGR of 19.5% during forecast period. The BRIC organic baby food market is expected to account for the fastest growth as compared to other regions. This growth is supported by rapid urbanisation and rising disposable income in BRIC countries The BRIC organic baby food market witnesses a major contribution from milk formula organic baby food followed by prepared organic baby food.
Product Type Analysis
On the basis of product type, the sub segmentation includes milk formula, dried baby food, ready to feed baby food, prepared baby food and others. Among the above mentioned sub segments, milk formula organic baby food market is expected to contribute largest share in terms of revenue followed by prepared organic baby food. Milk formula organic baby food in BRIC was valued at US$ 372.0 Mn in 2014 and is expected to register a CAGR of 20.3% by 2020. The demand for prepared organic baby food products is supported by the increasing awareness among the consumers about the health benefits by consuming cereal products coupled with rising parental concern for improving their child’s meal quality.
Distribution Channel Analysis
On the basis of distribution channel type, the sub segmentation includesspeciality outlet, supermarkets, internet or online selling, chemist/pharmacies/drugstores, and others.Sell out through supermarkets is expected to show a double digit growth and emerge as the most dominating distribution mode for organic cosmetic products, preferred by the consumers during the forecast period. Furthermore, online retailing or sell out through internet is predicted to hold second position in terms of CAGR during the forecast period.
Geographically, the market is sub segmented into four countries namelyIndia, China, Brazil and Russia. Among all these countries China is expected to be the highest contributor in terms of revenue followed by India. China contributed US$ 679.4 Mn in 2014 and is expected to witness a highest CAGR of 21.2% in the forecasted period. The growth in China is supported by the food safety issues such as melamine scandal in baby food has led the consumers to turn towards healthy and hygienic food.
Rising urbanisation coupled with increasing disposable income in BRIC countries is driving increasing acceptance for organic baby food products, not only among the high-income group, but also the middle – income group. Furthermore, rising consumer awareness for healthier and greener products in support with parental concern for feeding their child with chemical free products is contributing towards an increased demand for organic baby foodproducts in BRIC.
Competitive Players Outlook
The BRIC Organic baby food market is dominated by international players such as Nestle S.A, H.J. Heinz Company,GroupeDanone,British Biologicals,Abbott Laboratories, Bellamy’s Australia Limited,Campbell Soup Company, Otsuka Holdings Co., Ltd and others.
This Future Market Insights report examines the ‘Organic Baby Food Market: BRIC Industry Analysis and Opportunity Assessment 2015 - 2020. The primary objective of the report is to offer product advancements and consumer behaviour embedded systems that have given rise to a futuristic technology: the BRIC Organic Baby Food, which is significantly transforming global businesses and enterprises.
Organic baby food are derived from organically grown plants and herbs containing no chemical and pesticides. Organic baby food is being perceived as enhanced and risk free product by the parents, which could additionally fulfil all the essential requirements of vitamins and minerals in their babies.
The BRIC Organic Baby Food market report starts with an overview of global organic baby food market contribution to food industry. Further, BRIC organic baby food market has been segmented on the basis of product type, distribution channel & countries. In the next section, FMI covers the BRIC Organic Baby Food market performance in terms of global baby food
market value forecast, since this is detrimental to growth of the market. This section additionally includes FMI’s analyses of the key trends, drivers and restraints from the supply, demand and economy side, which are influencing the BRIC Organic Baby Food Market. Impact analysis of key growth drivers and restraints, based on the weighted average model is included in the BRIC Organic Baby Food report to better equip and arm clients with crystal clear decision-making insights.
The primary focus of the following section is to analyse the BRIC Organic Baby Food market by adoption among BRIC countries; the primary applications covered under the scope of the report are BRIC Organic Baby Food uptake among product type and BRIC Organic Baby Food uptake among distribution channel. Furthermore, the product type has been sub-segmented into milk formula organic baby food, ready to feed organic baby food, dried organic baby food, prepared organic baby food and others.
As highlighted earlier, BRIC Organic Baby Food market has been also segmented on the basis of distribution channel which includes sub-segments such as specialty outlet, supermarkets, internet or online selling, chemist/pharmacies/drugstores, and others. The next section of the report highlights BRIC Organic Baby Food adoption by countries. It provides a market outlook for 2014-2018 and sets the forecast. This study discusses the key trends contributing to growth of the BRIC Organic Baby Food market on a worldwide basis, as well as analyses the degree at which global drivers are influencing this market in each countries. Key countries assessed in this report include India, China, Brazil and Russia.
All the above sections, by product type, by distribution channel or by countries, evaluate the present scenario and the growth prospects of the BRIC Organic Baby Food market for the period 2014 -2020. We have considered 2014 as the base year and provide data for the trailing 12 months.
To calculate the BRIC Organic Baby Food market size, we have considered revenue generated from the demand side/ supply side sales. The forecast presented here assesses the total revenue by Value across the BRIC Organic Baby Food market. In order to offer an accurate forecast, we started by sizing the current market, which forms the basis of how the BRIC Organic Baby Food market will develop in the future. Given the characteristics of the market, we triangulated the outcome of three different types of analyses, based on supply side, consumer spending and economic envelope. However, forecasting the market in terms of various segments and regions is more a matter of quantifying expectations and identifying opportunities rather than rationalising them after the forecast has been completed.
In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the BRIC Organic Baby Food market.
As previously highlighted, the BRIC Organic Baby Food market is split into a number of sub segments. All the BRIC Organic Baby Food market sub-segments in terms of product type and distribution channel are analysed in terms of Basis Point Share to understand individual segments’ relative contributions to market growth. This detailed level of information is important for the identification of various key trends of the BRIC Organic Baby Food market.
Also, another key feature of this report is the analysis of all key BRIC Organic Baby Food segments, sub-segments, countries adoption and verticals revenue forecast in terms of absolute dollar. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the BRIC Organic Baby Food market.
Furthermore, to understand key growth segments in terms of growth & adoption of BRIC Organic Baby food market in countries, Future Market Insights developed the BRIC Organic Baby Food market Attractiveness Index. The resulting index should help providers identify real market opportunities.
In the final section of the report, BRIC Organic Baby Food Market Competitive landscape is included to provide report audiences with a Dashboard view, based on categories of provider in the value chain, presence of organic baby food product portfolio and key differentiators. Key categories of providers covered in the report are national and international players. This section is primarily designed to provide clients with an objective & detailed comparative assessment of key providers specific to a market segment in the BRIC Organic Baby Food value chain. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the BRIC Organic Baby Food marketplace. Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the BRIC Organic Baby Food market space. Key competitors covered are Nestle S.A, H.J. Heinz Company, Groupe Danone, British Biologicals, Abbott Laboratories, Bellamy’s Australia Limited, Campbell Soup Company, Otsuka Holdings Co., Ltd and others.