BRIC Organic Baby Food Market

BRIC Organic Baby Food Market Outlook

The BRIC organic baby food market is anticipated to be worth US$ 5.5 Bn in terms of revenue in 2023. The market is projected to expand at a CAGR of 16.1% to reach a market size of US$ 24.5 Bn by 2033.

Mentioned Below are Some of the Driving factors of BRIC organic baby food market:

• Robust evolution in the procedures employed by baby food industry
• Proliferation of employed women giving rise to the demand for advanced baby food solutions due to their convenience
• Growing awareness regarding the ill-effects of feeding conventional baby food owing to artificial ingredients present in them
• Inflating disposable incomes, penetration of the internet and smartphones, and growing awareness about high-quality baby food, propelling the sales growth of high-end infant formula series.

Surging Demand for Organic Formulas Milk to Propel Market Growth

Growing public awareness of the development of milk formulas with organic substances is driving the market for BRIC organic baby food, owing to social media channels and advertising campaigns. The usage of natural ingredients helps nourish the child with immunity-boosting elements characteristically similar to breast milk. Furthermore, these milk formulas can also be customized as per the specific dietary requirements of the babies. Growing awareness regarding multitude of health benefits associated with organic ingredients present in milk formulas is boosting its preference among consumers, especially in developed economies.

Growing Trend of Clean-label Products Propelling Market Expansion

One of the emerging trends witnessed in the organic baby food market includes the increased popularity of clean-label products as well as cleaner diets. Customers across the globe are reaching out for food options that are healthier and fresher for themselves as well as their kids.

This is leading manufacturers to tap into this evolving trend and gain high revenues over the forecast period as more consumers are demanding organic baby food solutions for their children.

Nandini Roy Choudhury

Principal Consultant

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Global BRIC Organic Baby Food Market Historical Analysis (2017 to 2022) Vs. Forecast Outlook (2023 to 2033)

Organic baby food consumption across BRIC countries is anticipated to display exponential growth during the assessment period, driven by parental concerns regarding adequate infant nutrition. China and India will continue as major revenue contributors in the industry. Government initiatives to counter malnutrition among children in these regions are likely to generate a favorable environment for growth.

Leading manufacturers are pushing to increase production capacities in these emerging economies to maintain sustainable revenue streams in the sector. This is especially true for milk formula products which are gaining attention as a viable supplement to breast milk.

According to the analysis by FMI, organic baby food market sales in BRIC countries are likely to rise at double-digit CAGR from 2023 to 2033. Organic baby food is finding increased adoption owing to a significant rise in clean label trends across the food and beverage sector. Further, investments and advances made into the organic farming sectors of these countries is also driving the industry.

Comparative Analysis of Adjacent BRIC Organic Baby Food Markets

BRIC Organic Baby Food Market:

Infant Food Ingredients Market:

Baby Food Market:

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How is Organic Farming Contributing to Production?

According to an Environment Health Perspectives report, organic agricultural exports certified with the OFDC label have grown since China joined the World Trade Organization, with Certification and Accreditation Administration of China (CNCA) standards that are compatible with European, Japanese, and United States Standards.

Further, in November 2017, Vladimir Putin announced intentions to turn Russia into the world’s largest organic food exporter. Also, a new law regulating production, transport, and storage of organic food was passed in August 2018. The law was fully implemented in 2020.

According to Agencia Brazil, Brazil is home to over 17,000 organic food producers, a rise of approximately 11,000 in the past decade. India and South Africa have also proven to be high-potential markets, India accounting for 30% of the global organic producers. Consequently, easy access to raw materials for organic baby foods in BRIC countries is expected to support the long-term growth of the industry.

How is BRIC Trade Influencing Developments for Organic Baby Food Market?

According to a report by the Export Import Bank of India, BRICS economies cumulatively account for more than 22% of global economic output, 17% of global trade, and more than 40% of the global population.

A significant driver of BRICS growth arises from large scale Chinese and Indian industrialization and urbanization activities generating strong demand for Brazil and Russia’s and natural resources including food products.

According to a Department of Commerce report, from 2018 to 2019, India’s total export of agricultural and allied commodities to BRICS nations was of the order of US $ 57.84 Mn. Similarly, in 2019, the turnover of Russia-China trade accounted for US$110.75 Bn, a rise of 3.4%, with agriculture and allied commodities being the largest winners. These trade trends bode well for the sales and distribution of organic baby food in the BRIC region.

What are the Leading Challenges for Manufacturers?

BRIC Organic Baby Food Market players in BRICS economies have gained from reduced tariff rates in recent years. However, there continue to exist restrictions on imports in terms of non-tariff barriers. There has been a rise in the incidence of technical barriers to trade (TBT) and the application of sanitary and phytosanitary measures (SPS). Apart from these, the imposition of anti-dumping measures, and countervailing duties have also adversely affected intra-BRICS trade.

Also, the lack of awareness about organic foods, particularly in rural areas holds back sales prospects. In addition, organic farmers and food producers in BRICS countries, India and South Africa in particular have been facing challenges in terms of certification standards, which are complicated and, in many cases, not strictly enforced.

Organic Baby Food Market Country-wise Insights

Why is China expected to lead the BRIC organic baby food market?

According to the Chinese Public Security Ministry, more than 10 Mn new births were recorded in the country during 2020. While birth rates continue to decline, the vast population of the country ensures that it remains a key market for organic baby food. However, awareness among parents about organic produce remains a challenge for market players.

Hong Kong however has displayed significantly higher rates of adoption, which can be attributed to higher incomes and better health consciousness, thus boosting expenditure on safe food.

The Export Import Bank of India report has also stated that China has played a major role by accounting for nearly half of the intra-BRICS trade, followed by India, Brazil, Russia, and South Africa, making it an important market for organic baby food manufacturers.

What factors are affecting sales in Russia?

Russia accounted for approximately 1.4 Mn births in 2019 and 2020. According to the Russian Ministry of Agriculture, organic food sales witnessed a year-on-year growth of over 20%. Russia, is a major importer of consumer-oriented commodities, the largest in Europe attributed to 145 Mn consumers.

According to a USDA report, economic sanctions imposed since 2014 have increased domestic production rates and while reducing dependency on imports.

Which Products are Driving Demand in India?

The Indian baby food market has emerged with a large segment for infant milk formula, which is being viewed as a viable alternative to breastfeeding. Growing numbers of working parents are supporting sales, which has led to the increased popularity of formula feeding, driven by healthcare recommendations.

India has surpassed China in terms of birth rates accounting for 17.3 births for every 1000 people in 2021. This is a key factor that makes the country a potentially lucrative market for manufacturers through 2033.

What are the influencing factors for the Brazilian market?

The organic baby food market in Brazil has proven to be consolidated with international companies such as Nestle S.A. and Heinz possessing major market shares. As per a WHO report, demand for organic baby food is projected to rise strongly due to changes in consumer lifestyles in terms of feeding habits, rising disposable incomes, and concerns about added chemicals, among others.

More than 2.8 Mn births were registered in Brazil during 2019, creating lucrative opportunities for market players. For the foreseeable future, developments in the market will largely rely on economic and political stability in the years to come.

How are Organic Baby Food Sales Set to Fare in South Africa?

Currently, South Africa does not have any legislation to govern the production of organic foods. The South African organic produce sector is consequently reliant on international regulations such as those set by the International Federation of Organic Agricultural Movements (IFOAM). Farmers have to be certified by bodies, such as Ecocert, SGS, and the British Soil Association.

However, with approximately a Mn new births taking place annually in the country, there is a strong growth potential for manufacturers in South Africa.

Category-wise Insights

Which Organic Baby Food Type Is The Leading Driver for the Market?

Milk formula and supplements is a major contributors to revenue generation in the organic baby food market, also reflecting a strong growth rate of 15.9% through the forecast period. Increasing access to information about breastfeeding and awareness about the viability of these products as a supplementary nutrition source is driving demand.

The dried organic baby food segment has also emerged as a major contributor to sales, owing to ease of use and consumption for parents and babies in addition to better shelf-life properties beneficial for manufacturers.

How large is the Opportunity for Sales Through Supermarkets?

Organic baby food sales in BRIC occur largely through specialty outlets, supermarkets, online selling channels, and drugstores/pharmacies, among others. Supermarkets are expected to remain a major contributor to product distribution owing to ease of access to consumers. Growth is likely to be stronger in India and Brazil with faster rates of birth.

The role of online sales channels in product distribution is expected to make strong gains through 2033 owing to product discounts, easy refunds or return, and other benefits provided by companies to boost online purchases.

Organic Baby Food Market Initiatives

Since parents usually face issues integrating vegetables into their child’s diet, startups are providing nutritional and delicious organic baby food solutions to make babies and parents journey smooth and easy. New entrants in the market are focusing on providing superfoods, probiotics, and gluten-free food products made of organic ingredients.

Additionally, the new businesses in the market are consistently investing in food technology to develop innovative organic baby nutrition solutions to capture more customers in the years to come.

Leading Startups to Keep an Eye on

BRIC Organic Baby Food Market Competition Landscape

Future Market Insights has Profiled the Following Organic Baby Food Manufacturers in Its Report:

• Otsuka Holdings Co. Ltd.
• Nestle S.A.
• Campbell Soup Company
• H.J. Heinz Company
• Bellamy’s Australia Ltd.
• Groupe Danone
• Abbott Laboratories
• British Biologicals

The key players of organic baby food market

have displayed increased interest on strategies involving the expansion of product portfolios to consolidate market position and increase levels of profitability in consideration with regional and international production and distribution efforts.

Additional innovative strategies employed by suppliers to replace homemade food with branded organic baby food is propelling market growth. Following are the recent market developments:

• In March 2021, Arla Foods announced the launch of new organic lines to its Nutrilac product range aimed towards Chinese consumers, a key category being in the baby food and formula segments, to leverage the growing number of affluent middle-class families.
• In December 2020, Germany-based DMK Group announced its intentions to expansion of production facilities in Russia for dairy products including organic baby food products. The decision came on the back of a new cheese production facility aimed at the emerging economy.
• In December 2020, the India based startup Slurrp Farm announced the launch of millet-based food mixes and their move to online sales platforms in collaborations with logistics companies to enable sales through the company website in a bid to combat the COVID-19 pandemic.

BRIC Organic Baby Food Market Segmentation by Category

Product Type:

• Ready To Feed
• Prepared
• Milk Formula
• Dried
• Other Product Types

Distribution Channel:

• Chemist/Pharmacies/Drugstores
• Internet
• Specialty Outlet
• Super Market
• Other Channels

Region:

• India
• Brazil
• China
• Russia