Brick liquid cartons derive their name from their shape, that is, they look like bricks although they can be different in terms of size of the carton. Brick liquid cartons are essentially used for milk and dairy products, juices and other liquid foods and beverages. These cartons are produced in such a way that they provide protection from external environmental factors and also help in resisting tampering. Brick liquid cartons are an efficient way of packaging liquid foods and beverages as they tend to reduce the post production damage and also eases the process of distribution among the value chain. The brick liquid carton market has majorly evolved as per the ever-changing requirements and needs of the customers. Brick liquid cartons are reliable medium of packaging since they are light weight and also have an extended shelf life. The most important thing that stands out in the case of these cartons is that they are biodegradable. Also, the paperboard that is used for the production of brick liquid cartons has very smooth and finished surface. The market is expected is grow at a high CAGR in the years to come.
Brick Liquid Carton Market: Market Dynamics
The global market for brick liquid carton is hugely driven by the changing consumer preferences. The other important factors that drive the market are increasing consumer awareness for health and fitness, increase disposable income and purchasing power, urbanization, eco friendliness, longer shelf life of the products, rise of e-commerce businesses, availability in variety of sizes, branding and marketing strategies. Also, there has been an increasing trend in the use of aseptic packaging worldwide that is significantly impacting this market. These factors have led to the rapid increase in the global brick liquid carton market. The challenges that the brick liquid carton market faces is the minimization of the use of plastic. Also, the brick liquid cartons are not suitable for alcoholic drinks and beer. Resolving such challenges will surely prove beneficial to the manufacturers of brick liquid cartons. Another major factor driving the brick liquid carton market is the longer shelf lives of the product.
Brick Liquid Carton Market: Segmentation
By material, the brick liquid carton market can be segmented as follows:
Low density Polyethylene (LDPE) coated
High Density Polyethylene (HDPE) coated
By opening, the brick liquid carton market can be segmented as follows:
By application type, the brick liquid carton market can be segmented as follows:
Others (Water, Coconut Water, Soft Drinks)
Brick Liquid Carton Market: Segmentation Overviews
The global brick liquid carton market is segmented into material, opening, and applications. Further, the material type is sub segmented into uncoated paperboard, low density polyenthylene coated, High Density Polyethylene (HDPE) coated, and Aluminum. The increasing environment concerns over the use of plastic packaging is one of the factors driving the brick liquid carton market. The usage of brick liquid carton has various advantages such as reduction in the transportation damages, and the environment friendly nature of the carton as these are made of renewable sources and are 100% recyclable.
Brick Liquid Carton Market: Regional Overview
The global brick liquid carton market is divided into seven regions, namely North America, Latin America, Asia Pacific excluding Japan (APEJ), Western Europe, Eastern Europe, Japan and Middle East and Africa (MEA). Geographically, North America is holding its influence over the global brick liquid carton market and may retain the position in the future owing to high consumption of the FMCG products. Europe stands next in the ranking and is anticipated to grow rapidly due to the high demand of beverages and high disposable income. Moreover, Asia-Pacific region is growing at a fast pace owing to growing population and demand of food & beverages. The Asia-Pacific excluding Japan region has more potential in terms of growth of the brick liquid carton market. This region is expected to grow steadily during the forecast period.
Brick Liquid Carton Market: Key Players
Some of the players identified across the value chain of the brick liquid carton market include:
Tetra Pak International S.A.
Reynolds Group Holdings Limited
Refresco Group N.V.
NIPPON PAPER INDUSTRIES CO., LTD.
Sun Packaging CO S.A.O.C.
Few of the strategies adopted by the key players in the market are partnership and collaboration with other operators, expansion into the untapped market, and joint ventures with the organizations in emerging countries to gain the strong foothold in the market. To ensure product differentiation and to acquire a considerable share of the market, major vendors are adopting creative strategies and are constantly developing innovative products.
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Competition & Companies involved
Regional analysis includes
North America (U.S., Canada)
Latin America (Mexico, Brazil and Rest of Latin America)
Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands, Luxembourg and Rest of Western Europe)
Eastern Europe (Poland, Russia and Rest of Eastern Europe)
Asia Pacific (China, India, ASEAN, Australia & New Zealand)
Middle East and Africa (GCC, S. Africa, and Rest of MEA)
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