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Progressive developments at the junction between artificial intelligence and flavour science are poised to revolutionize global beverage industry.
From ‘Internet of Food’ to machine learning, manufacturers are coming up with technologies that can predict flavour combinations, tools are being developed that can offer solutions to some of the critical challenges faced by the F&B industry.
Advancement in the field will enable the beverage sector to radically optimize flavour formulation and product development.
Digital thread can enable calculation of nutritional profile of products to finalizing recipes in lab, to monitoring the whole supply chain and tracking ingredient sourcing from multiple suppliers all the way to the consumers. Digitization has helped resolving various complexities within the supply chain of the coconut water market.
Future Market Insights therefore observes digital developments as the key to success of the market in the near future.
Pricing is a crucial variable of the market and clearly controls the uptake / demand of coconut water. It is noteworthy to understand that price per / ton of target products around the globe differs at a significant ratio, yet reflects similar pattern of variance.
In the global coconut water market, the derived weighted average selling prices of is near 3000/MT for organic coconut water and near 2000/MT for conventional coconut water. Graph below presents a perspective of price variance across regions and key segment categories.
The clean label trend is embracing a wider range of products that can be attributed with health benefits. The clean label is a term that has been used in the food industry for many years, however, nowadays this term is used as a catch phrase to attract modern day consumers.
Clean label has now become a mainstream with consumers demanding to understand everything about the products, starting from their evolution to their benefits. This trend is prompting the manufacturers to upscale their clean label game and introduce more products with greater transparency, less complexity and simple sounding ingredients.
Coconut water is used to nutritionally functionalize and enrich a wide range of food and beverage products including cereals, nutrition bars, baked goods, dairy products, drinks, snacks, soups, sauces, and some of the authentic culinary cuisines from South Asia, among others.
Coconut water provide innovative solutions to improve the technological and nutritional functionality of food and beverage products thus are witnessing growing prospects in food and beverage industry.
Plant-based beverages are been increasing preferred over dairy based beverages owing to several factors. Individuals assume that plant-based beverages are healthier and allergen free and hence it is becoming a trend to consume plant-based products.
Key players are launching different plant-based drinks, owing to increased consumption and additional health benefits. Plant-based drinks such as flavoured coconut water does not contain lactose and consumed by increasing lactose intolerant individuals.
Plant-based beverages are highly preferred by individuals over dairy-based products, owing to its health benefits and increasing popularity.
Changing consumer essentials and tastes with changes in processing technology, heftier domestic, rising costs, shortening product lifecycles and overseas competition all upsurge the pressure to innovate.
Restaurants and beverage manufacturers spend millions, coupled with months of efforts, to create new food products. Teams of expert chefs, consumer feedback, and state of the art kitchens together help in creating great tasting food.
For food manufacturers and restaurants, it is important to capitalize on taste to increase the sales of products. When consumers see an alluring flavor proposition, they’re likely to try it. Hence, food giants are continuously striving to innovate their product offering.
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According to FMI, nearly 45% of the market belongs to Tier 1 companies and the leading manufacturers are concentrated in North America.
The manufacturers are investing in e-Commerce across multiple channels. It is collaborating with retailers to expand its e-Commerce business. The producers are working towards digitization: In India, the company sets up a Digital Command Center to analyze links between consumer activities and business outcomes.
In 2017, the Pepsi Co. teamed up with leading universities, innovators, and governments on projects for developing biodegradable film resins to make sustainable flexible packaging for its products.
Manufacturers are now shifting their focus towards natural ingredients and additives obtained from natural sources to cater to the changing demand among consumers. This has resulted in a slew of launches within the market, which according to FMI will aid in spurring growth. Some of the recent launches in the coconut water market are:
Mature markets are characterized by critical demographic as well as consumer behavioral changes that tends to dictate the global demand-supply balance paradigm.
With health consciousness and environmental sustainability being the broad-level indicators of consumer demand, governments of developed economies are imposing more stringent standards of food production, forcing manufacturers to either comply or pull out of the game.
Consumers are willing participants in this growth wave – demanding that the food and beverage they consume passes through the necessary certifications; is healthy and functional to meet their daily dietary needs; and offers complete supply chain traceability to ensure acceptable levels of food safety and sustainability.
The future belongs to F&B companies that willingly comply with the global environmental standards and food safety certification requirements. In this context, innovation across the value chain is a no-brainer – adapting to the new food revolution propagated by consumer tastes and preferences by effectively leveraging automation and robotics is clearly the most important – and only – success imperative.
The production of fruits is affected by many environmental conditions and diseases. A change in an environmental factor can affect the yield or quality of the produce, or can induce a disease on the crop.
Unpredictable environmental changes affect the supply of raw materials, thus affecting the coconut market. Besides, fruits are often adulterated using chemicals such as citric acid, ethylene, etc., in order increase their lifespan or make them good and fresh.
Adulterated raw materials don’t give the expected output and quality, thus affecting the production and quality of coconut in the global market.
Companies operating in the global coconut water market are expected to go through a stagnant phase in the forecast years owing to the unprecedented COVID-19 outbreak. This is expected to result in economic slowdown for the next 3-4 years.
As coconut water is a convenience product and not a necessity for a large share of the population, the demand is expected to decline for a year or two and then gain regain momentum. The manufacturers of the coconut water could concentrate on expanding their reach and launch products with proven health benefits.
FMI profiles some of the leading companies in the market. These include:
Americas
Europe
Asia Pacific
Europe and South Asia have the largest consumers for coconut water, whereas North America is anticipated to have notable growth of 13% during the forecast years in the coconut water market owing to the rising health and wellness awareness among the consumers.
Hence, the manufacturers should focus on their expansion of business in the developing markets to generate more revenue.
Marketing and branding plays crucial role in attracting and retaining customers to a profit. The manufacturers are constantly updating and working towards strengthening their marketing and branding strategies by developing strong supply chain linking the processing units and retail points. Building new product awareness & social media buzz amongst core segments in the coconut water market.
The companies are tapping into fitness influencers and healthy eating across social media platform like Instagram and Facebook having large audience/communities. Driving purchase intent by getting consumers to try product and communicate benefits to their base.
Coconut water manufacturers are trying to attract consumers by packaging their products in bottles, cartoons, and cans that are designed creatively and beautifully.
This helps manufacturers set their product apart from the rest, and attract consumers, because consumers tend to buy a visually attractive bottle or can more as compared to a traditional, normal looking bottle.
The manufacturers are promoting the coconut water products in terms of nutritive attributes, health attributes, quality of product, natural product, organic product and others.
Nature
Application
Flavour
Sales Channel
Global
The coconut water market is projected to have a CAGR of 10.5% through 2032.
The coconut water market size is anticipated to be US$ 15.74 Bn through 2032.
The coconut water market is likely to record a value of US$ 5.80 Bn in 2022.
North America is expected to grow at the highest rate in the coconut water market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Introduction 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Product Innovation / Development Trends 3.3. Product Oriented Market Buzz 4. Market Background and Associated Industry 4.1. Demand Assessment (%), By Application, 2020 & 2030 4.1.1. Economy (Less Than US$ 25) 4.1.2. Mid-Range (US$ 25-75) 4.1.3. Premium (More Than US$ 75) 4.2. Demand Assessment (%), by Claims, 2020 & 2030 4.2.1. Cholesterol-Free 4.2.2. Fat-Free 4.2.3. Kosher 4.2.4. Natural 4.2.5. Organic 4.2.6. Trans Fat-Free 4.2.7. Caffeine-Free 4.2.8. GMO-Free 4.2.9. Gluten-Free 4.2.10. Low Sodium 4.2.11. Sugar-Free 4.2.12. Vegan 4.2.13. Others 4.3. Macro-Economic Factors 4.3.1. Rise in Consumption of Food Items across Globe 4.3.2. Global and Regional Per Capita Food Consumption (kcal per capita per day) 4.3.3. Change in Consumer Price Indexes (Percentage Change) 2018 (Forecast) 4.3.4. Population of Key Countries 4.3.5. Food and Beverage Industry Overview 4.3.6. Global Retail Dynamics 4.3.7. Retail Sector GVA and Growth 4.3.8. Per Capita Disposable Income 4.3.9. Organized Retail Penetration 4.3.10. Middle Income Population Group 4.3.11. Global GDP Growth Outlook 4.4. Forecast Factors - Relevance & Impact 5. Value Chain Analysis 5.1.1. Raw Material Suppliers 5.1.2. Product Manufacturers 5.1.3. Distributors/Suppliers/Wholesalers 6. Market Dynamics 6.1.1. Drivers 6.1.2. Restraints 6.1.3. Opportunity 6.1.4. Key Regulations 7. Policy and Regulatory Landscape 7.1.1. Dietary Supplement Health and Education Act (DSHEA) 7.1.2. Federal Food & Cosmetics Act 7.1.3. Europe Food & Safety Authority 7.1.4. State Food and Drug Administration (SFDA) 7.1.5. Foods for Specified Health Uses 7.1.6. FSSAI 7.1.7. Food Packaging Claims 7.1.8. Labelling and Claims 7.1.9. Import/Export Regulations 8. Global Coconut Water Market Analysis and Forecast 2015-2030 8.1. Historical Market Volume (Metric Tons) Analysis, 2015-2019 8.2. Current and Future Market Volume (Metric Tons) Projections, 2020-2030 8.3. Y-o-Y Growth Trend Analysis 9. Global Coconut Water Market - Pricing Analysis 9.1. Regional Pricing Analysis (US$/Metric Tons) By Nature 9.2. Global Average Pricing Analysis Benchmark 9.3. Pricing Influencing Factors 10. Global Coconut Water Market Demand (Size in US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030 10.1. Historical Market Value (US$ Mn) Analysis, 2015-2019 10.2. Current and Future Market Value (US$ Mn) Projections, 2020-2030 10.2.1. Y-o-Y Growth Trend Analysis 10.2.2. Absolute $ Opportunity Analysis 11. Global Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030, By Nature 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Mn) and Volume Analysis by Nature, 2015 - 2019 11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast by Nature, 2020 - 2030 11.3.1. Conventional 11.3.2. Organic 11.4. Market Attractiveness Analysis by Nature 12. Global Coconut Water Market Analysis 2015-2019 and Forecast 2019-2029, By Flavour 12.1. Introduction / Key Findings 12.2. Historical Market Size (US$ Mn) and Volume Analysis by Flavour, 2015- 2019 12.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast by Flavour, 2020 - 2030 12.3.1. Original/Unflavoured 12.3.2. Flavoured 12.4. Market Attractiveness Analysis by Flavour 13. Global Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030, By Application 13.1. Introduction / Key Findings 13.2. Historical Market Size (US$ Mn) and Volume Analysis By Application, 2015 - 2019 13.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Application, 2020 - 2030 13.3.1. Food 13.3.1.1. Bakery and Confectionary 13.3.1.2. Dairy Products 13.3.1.3. Breakfast Cereal 13.3.1.4. Sauces and salads 13.3.1.5. Other Food Products 13.3.2. Beverage 13.3.2.1. Alcoholic Beverages 13.3.2.2. Tea and Coffee 13.3.2.3. Other Beverages 13.3.3. Personal Care & Cosmetics 13.3.3.1. Skin care 13.3.3.2. Hair Care 13.3.4. Nutraceutical 13.3.5. Animal Feed 13.3.6. Retail 13.4. Market Attractiveness Analysis By Application 14. Global Coconut Water Market Analysis 2015-2019 and Forecast 2019-2029, By Sales Channel 14.1. Introduction / Key Findings 14.2. Historical Market Size (US$ Mn) and Volume Analysis by Sales Channel, 2015 - 2019 14.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast by Sales Channel, 2020 - 2030 14.3.1. Direct Sales 14.3.2. Indirect Sales 14.3.2.1. Modern Trade 14.3.2.2. Convenience Stores 14.3.2.3. Specialty Stores 14.3.2.4. Discounters 14.3.2.5. Independent Small Groceries 14.3.2.6. E-commerce 14.3.2.7. Others 14.4. Market Attractiveness Analysis by Sales Channel 15. Global Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030, By Region 15.1. Introduction 15.2. Historical Market Size (US$ Mn) and Volume Analysis by Region, 2015 - 2019 15.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast by Region, 2020 - 2030 15.3.1. North America 15.3.2. Latin America 15.3.3. Europe 15.3.4. East Asia 15.3.5. South Asia 15.3.6. Oceania 15.3.7. Middle East and Africa (MEA) 15.4. Market Attractiveness Analysis by Region 16. North America Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030 16.1. Introduction 16.2. Pricing Analysis 16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019 16.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030 16.4.1. By Country 16.4.1.1. U.S. 16.4.1.2. Canada 16.4.2. By Nature 16.4.3. By Flavour 16.4.4. By Application 16.4.5. By Sales Channel 16.5. Market Attractiveness Analysis 16.5.1. By Nature 16.5.2. By Flavour 16.5.3. By Application 16.5.4. By Sales Channel 16.6. Market Trends 16.7. Key Market Participants - Intensity Mapping 16.8. Drivers and Restraints - Impact Analysis 17. Latin America Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030 17.1. Introduction 17.2. Pricing Analysis 17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019 17.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030 17.4.1. By Country 17.4.1.1. Brazil 17.4.1.2. Mexico 17.4.1.3. Rest of Latin America 17.4.2. By Nature 17.4.3. By Flavour 17.4.4. By Application 17.4.5. By Sales Channel 17.5. Market Attractiveness Analysis 17.5.1. By Nature 17.5.2. By Flavour 17.5.3. By Application 17.5.4. By Sales Channel 17.6. Market Trends 17.7. Key Market Participants - Intensity Mapping 17.8. Drivers and Restraints - Impact Analysis 18. Europe Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030 18.1. Introduction 18.2. Pricing Analysis 18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019 18.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030 18.4.1. By Country 18.4.1.1. EU-4 18.4.1.2. U.K. 18.4.1.3. Benelux 18.4.1.4. Nordics 18.4.1.5. Russia 18.4.1.6. Poland 18.4.1.7. Rest of Europe 18.4.2. By Nature 18.4.3. By Flavour 18.4.4. By Application 18.4.5. By Sales Channel 18.5. Market Attractiveness Analysis 18.5.1. By Nature 18.5.2. By Flavour 18.5.3. By Application 18.5.4. By Sales Channel 18.6. Market Trends 18.7. Key Market Participants - Intensity Mapping 18.8. Drivers and Restraints - Impact Analysis 19. East Asia Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030 19.1. Introduction 19.2. Pricing Analysis 19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019 19.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030 19.4.1. By Country 19.4.1.1. China 19.4.1.2. Japan 19.4.1.3. South Korea 19.4.2. By Nature 19.4.3. By Flavour 19.4.4. By Application 19.4.5. By Sales Channel 19.5. Market Attractiveness Analysis 19.5.1. By Nature 19.5.2. By Flavour 19.5.3. By Application 19.5.4. By Sales Channel 19.6. Market Trends 19.7. Key Market Participants - Intensity Mapping 19.8. Drivers and Restraints - Impact Analysis 20. South Asia Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030 20.1. Introduction 20.2. Pricing Analysis 20.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019 20.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030 20.4.1. By Country 20.4.1.1. India 20.4.1.2. Thailand 20.4.1.3. Indonesia 20.4.1.4. Malaysia 20.4.1.5. Singapore 20.4.1.6. Rest of South Asia 20.4.2. By Nature 20.4.3. By Flavour 20.4.4. By Application 20.4.5. By Sales Channel 20.5. Market Attractiveness Analysis 20.5.1. By Nature 20.5.2. By Flavour 20.5.3. By Application 20.5.4. By Sales Channel 20.6. Market Trends 20.7. Key Market Participants - Intensity Mapping 20.8. Drivers and Restraints - Impact Analysis 21. Oceania Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030 21.1. Introduction 21.2. Pricing Analysis 21.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019 21.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030 21.4.1. By Country 21.4.1.1. Australia 21.4.1.2. New Zealand 21.4.2. By Nature 21.4.3. By Flavour 21.4.4. By Application 21.4.5. By Sales Channel 21.5. Market Attractiveness Analysis 21.5.1. By Nature 21.5.2. By Flavour 21.5.3. By Application 21.5.4. By Sales Channel 21.6. Market Trends 21.7. Key Market Participants - Intensity Mapping 21.8. Drivers and Restraints - Impact Analysis 22. Middle East and Africa Coconut Water Market Analysis 2015-2019 and Forecast 2020-2030 22.1. Introduction 22.2. Pricing Analysis 22.3. Historical Market Size (US$ Mn) and Volume Trend Analysis by Market Taxonomy, 2015 - 2019 22.4. Market Size (US$ Mn) and Volume Forecast by Market Taxonomy, 2020 - 2030 22.4.1. By Country 22.4.1.1. GCC Countries 22.4.1.2. South Africa 22.4.1.3. Turkey 22.4.1.4. Iran 22.4.1.5. Israel 22.4.1.6. Rest of MEA 22.4.2. By Nature 22.4.3. By Flavour 22.4.4. By Application 22.4.5. By Sales Channel 22.5. Market Attractiveness Analysis 22.5.1. By Nature 22.5.2. By Flavour 22.5.3. By Application 22.5.4. By Sales Channel 22.6. Market Trends 22.7. Key Market Participants - Intensity Mapping 22.8. Drivers and Restraints - Impact Analysis 23. Market Structure Analysis 23.1. Market Analysis by Tier of Companies 23.2. Market Concentration 23.3. Market Share Analysis of Top Players 23.4. Market Presence Analysis 23.4.1. By Regional Footprint of Players 23.4.2. Product Footprint by Players 23.4.3. Channel Footprint by Players 24. Competition Analysis 24.1. Competition Dashboard 24.2. Pricing Analysis by Competition 24.3. Competition Benchmarking 24.4. Competition Deep Dive (Tentative List) 24.4.1. The Coco Cola Company 24.4.1.1. Product Portfolio 24.4.1.2. Profitability by Market Segments (Product/Channel/Region) 24.4.1.3. Sales Footprint 24.4.1.4. Strategy Overview 24.4.1.4.1. Marketing Strategy 24.4.1.4.2. Product Strategy 24.4.2. Pepsi Co 24.4.2.1. Product Portfolio 24.4.2.2. Profitability by Market Segments (Product/Channel/Region) 24.4.2.3. Sales Footprint 24.4.2.4. Strategy Overview 24.4.2.4.1. Marketing Strategy 24.4.2.4.2. Product Strategy 24.4.3. Nestle S.A. 24.4.3.1. Product Portfolio 24.4.3.2. Profitability by Market Segments (Product/Channel/Region) 24.4.3.3. Sales Footprint 24.4.3.4. Strategy Overview 24.4.3.4.1. Marketing Strategy 24.4.3.4.2. Product Strategy 24.4.4. Goya Foods 24.4.4.1. Product Portfolio 24.4.4.2. Profitability by Market Segments (Product/Channel/Region) 24.4.4.3. Sales Footprint 24.4.4.4. Strategy Overview 24.4.4.4.1. Marketing Strategy 24.4.4.4.2. Product Strategy 24.4.5. Bali Nutra Ltd. 24.4.5.1. Product Portfolio 24.4.5.2. Profitability by Market Segments (Product/Channel/Region) 24.4.5.3. Sales Footprint 24.4.5.4. Strategy Overview 24.4.5.4.1. Marketing Strategy 24.4.5.4.2. Product Strategy 24.4.6. Tradin Organic Agriculture B.V. 24.4.6.1. Product Portfolio 24.4.6.2. Profitability by Market Segments (Product/Channel/Region) 24.4.6.3. Sales Footprint 24.4.6.4. Strategy Overview 24.4.6.4.1. Marketing Strategy 24.4.6.4.2. Product Strategy 24.4.7. Holos Integra 24.4.7.1. Product Portfolio 24.4.7.2. Profitability by Market Segments (Product/Channel/Region) 24.4.7.3. Sales Footprint 24.4.7.4. Strategy Overview 24.4.7.4.1. Marketing Strategy 24.4.7.4.2. Product Strategy 24.4.8. Wholesome Sweeteners Inc. 24.4.8.1. Product Portfolio 24.4.8.2. Profitability by Market Segments (Product/Channel/Region) 24.4.8.3. Sales Footprint 24.4.8.4. Strategy Overview 24.4.8.4.1. Marketing Strategy 24.4.8.4.2. Product Strategy 24.4.9. Benevelle Coporation 24.4.9.1. Product Portfolio 24.4.9.2. Profitability by Market Segments (Product/Channel/Region) 24.4.9.3. Sales Footprint 24.4.9.4. Strategy Overview 24.4.9.4.1. Marketing Strategy 24.4.9.4.2. Product Strategy 24.4.10. Nutramarks Inc. 24.4.10.1. Product Portfolio 24.4.10.2. Profitability by Market Segments (Product/Channel/Region) 24.4.10.3. Sales Footprint 24.4.10.4. Strategy Overview 24.4.10.4.1. Marketing Strategy 24.4.10.4.2. Product Strategy 24.4.11. Coconut Secret Coconut Merchant Ltd 24.4.11.1. Product Portfolio 24.4.11.2. Profitability by Market Segments (Product/Channel/Region) 24.4.11.3. Sales Footprint 24.4.11.4. Strategy Overview 24.4.11.4.1. Marketing Strategy 24.4.11.4.2. Product Strategy 24.4.12. Treelife Coco Sugar 24.4.12.1. Product Portfolio 24.4.12.2. Profitability by Market Segments (Product/Channel/Region) 24.4.12.3. Sales Footprint 24.4.12.4. Strategy Overview 24.4.12.4.1. Marketing Strategy 24.4.12.4.2. Product Strategy 24.4.13. Andy Albao Corporation 24.4.13.1. Product Portfolio 24.4.13.2. Profitability by Market Segments (Product/Channel/Region) 24.4.13.3. Sales Footprint 24.4.13.4. Strategy Overview 24.4.13.4.1. Marketing Strategy 24.4.13.4.2. Product Strategy 24.4.14. Singabera 24.4.14.1. Product Portfolio 24.4.14.2. Profitability by Market Segments (Product/Channel/Region) 24.4.14.3. Sales Footprint 24.4.14.4. Strategy Overview 24.4.14.4.1. Marketing Strategy 24.4.14.4.2. Product Strategy 24.4.15. Goodness Organic Food & Natural Food 24.4.15.1. Product Portfolio 24.4.15.2. Profitability by Market Segments (Product/Channel/Region) 24.4.15.3. Sales Footprint 24.4.15.4. Strategy Overview 24.4.15.4.1. Marketing Strategy 24.4.15.4.2. Product Strategy 24.4.16. Rockwell's Whole Foods 24.4.16.1. Product Portfolio 24.4.16.2. Profitability by Market Segments (Product/Channel/Region) 24.4.16.3. Sales Footprint 24.4.16.4. Strategy Overview 24.4.16.4.1. Marketing Strategy 24.4.16.4.2. Product Strategy 24.4.17. Wilderness Family Naturals 24.4.17.1. Product Portfolio 24.4.17.2. Profitability by Market Segments (Product/Channel/Region) 24.4.17.3. Sales Footprint 24.4.17.4. Strategy Overview 24.4.17.4.1. Marketing Strategy 24.4.17.4.2. Product Strategy 24.4.18. Niulife 24.4.18.1. Product Portfolio 24.4.18.2. Profitability by Market Segments (Product/Channel/Region) 24.4.18.3. Sales Footprint 24.4.18.4. Strategy Overview 24.4.18.4.1. Marketing Strategy 24.4.18.4.2. Product Strategy 24.4.19. Wuhu Deli Foods Co., Ltd. 24.4.19.1. Product Portfolio 24.4.19.2. Profitability by Market Segments (Product/Channel/Region) 24.4.19.3. Sales Footprint 24.4.19.4. Strategy Overview 24.4.19.4.1. Marketing Strategy 24.4.19.4.2. Product Strategy 24.4.20. Other players on additional request 24.4.20.1. Product Portfolio 24.4.20.2. Profitability by Market Segments (Product/Channel/Region) 24.4.20.3. Sales Footprint 24.4.20.4. Strategy Overview 24.4.20.4.1. Marketing Strategy 24.4.20.4.2. Product Strategy 25. Assumptions and Acronyms Used 26. Research Methodology
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