In present scenario, stringent safety standards drafted by environment regulatory bodies such as EPA (Environmental Protection Agency) makes its necessary for companies to add ENERGY STAR specification in coffee brewers.
Thus, Companies focus on manufacturing new products with reduced GHG (Greenhouse gas) emissions. This is attracting environment conscious customers towards product purchase, which in turn is boosting the growth of coffee brewers market.
Innovation of products with more compact designs has also fueled the growth in demand for coffee brewers in the market. Moreover, new high performance, low energy coffee brewers are on rise in the global market.
According to International Coffee Association (ICO), the consumption level of coffee across the world is expected to be 2.2% per year and is expected to increase significantly unto the year 2020.
Thus, increasing coffee consumption is positively influencing growth of coffee brewers market across the globe. The coffee machine industry is expected to grow at a rapid pace, as coffee brewers enable businesses to serve a larger number of consumers, and are more convenient than brewing coffee manually.
Moreover, Increasing Government Spending on culinary heritage and establishment of new cafés and restaurants near tourist spots increases coffee brewers use in commercial segment. Apart from this the increasing use of coffee brewers in franchise stores and restaurants in cities is fueling the growth of coffee brewers market.
Majority of the key players in the coffee machine market showcase, exhibit and advertise their new and innovative coffee machines at international events to attract new customers from all regions.
For example, in 2019 Franke Coffee Systems presented its innovations in fully automatic coffee brewers and digital services at Host Trade Fair event, and the company is expected to launch these offerings in 2020.
Technological advancement and new features addition in coffee brewers is expected to give growth opportunities to the companies in the coffee brewers market. Key manufacturers are engaged in introduction of smart coffee brewers that provide remote access convenience.
Thus, automatic coffee brewers is a new trend in the market.Smart coffee brewers provide internet-controlled features that can be set or accessed by using smartphones either via Bluetooth or Wi-Fi connection.
Smart coffee brewers can notify users when it is running low on water or coffee beans via app notifications or message. Thus, this product catches customer’s eyes which in turn is boosting sales of the global coffee brewers market.
Stringent rules for coffee brewers import and export is expected to challenge growth of the coffee brewers market. Electronics Association (CEA) has declared some technical specifications and standards, which provide guidelines on technological growth of the consumer electronics industry.
As coffee brewers are among the popular consumer electronics. coffee brewers fall under most of these standards and regulations, and thus, companies in the coffee machine market face challenges.
On the other hand spread of corona virus has affected the business of many restaurants, hotels, and franchise stores. This has hampered the demand of coffee brewers across the world.
Some of the key players operating in the global coffee brewers market are
Moreover, strategic partnership with retailers including Target Corporation, Walmart, J.C. Penny and others is helping coffee brewers manufacturers to increase product availability among customers.
North America is expected to hold a significant market value share in global coffee brewers market due to large adoption of coffee brewers in hotels, restaurants and cafes. Moreover, due to large number of household with smart kitchen, coffee brewers has a significant penetration in North America region.
On the other hand increasing use of coffee brewers in household segment is fueling growth of the market in East Asia and South Asia regions.
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