Convertible Roof Control Unit Market Snapshot (2022-2032)

[250 Pages Report] The global convertible roof control unit market size is likely to be valued at US$ 697.1 Million in 2032 and US$ 238.5 Million in 2022. Increasing consumer preference for convertible roof systems in developing countries is expected to augment the global market in the evaluation period.

As per FMI, the global convertible roof control unit market is projected to exhibit considerable growth at a CAGR of 10.4% in the forecast period (2022-2032). Rising advancements in material technology and surging demand for premium vehicles across the globe are some of the crucial factors that are set to bolster the demand for convertible roof control units in future years.

Report Attribute Details
Convertible Roof Control Unit Market Estimated Base Year Value (2021) US$ 154.9 Million
Convertible Roof Control Unit Market Expected Market Value (2022) US$ 238.5 Million
Convertible Roof Control Unit Market Anticipated Forecast Value (2032) US$ 697.1 Million
Convertible Roof Control Unit Market Projected Growth Rate (2022-2032) 10.4% CAGR

Convertible roof control units help in regulating the roof opening and closing process by utilizing a wide range of sensors. These are mainly installed in modern high class vehicles and provide the ideal technical solution.

Sales of convertible roof control units are expected to surge at a fast pace in the upcoming years owing to their ability to control the electric motors, as well as hydraulic components of the wind deflector, side flaps, wind blockers, power window motors, lift gate, and belt hand-overs.

High demand for luxury vehicles, such as sedans and hatchbacks in both developed and developing countries owing to the rising disposable income and need for more comfort is also projected to augur well for the market.

In addition to that, increasing production of hybrid electric vehicles equipped with soft tops for delivering maximum ventilation and all-round visibility is anticipated to accelerate growth in this market.

In November 2021, for instance, Haartz Corporation, a coated fabrics manufacturer based in the U.S., unveiled its latest tonneau roof cover products at the 2021 Specialty Equipment Market Association (SEMA) Show. Thus, the development of unique products by key players is set to augur well for the global market.

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Surging Demand for Customizable Vehicles among the Young Population to Drive the Convertible Roof Control Unit Market

People worldwide are nowadays moving towards customizable and technologically advanced vehicles backed by their desire to increase the aesthetic appearance of their vehicles. The emergence of technologically advanced convertible vehicles that can effectively transform into a sedan or coupe with just the push of a button is another vital factor that is likely to propel the convertible roof control unit market growth in the upcoming years.

Moreover, rising demand for convertible vehicles from the young population across the globe is set to accelerate the market growth. Surging demand for convenience, safety, and comfort features in vehicles is also projected to bode well for the global market. Technological advancement in the field of glass designs is another factor that is likely to aid growth.

High Maintenance Cost and Cost Pressures from OEMs May Hamper the Convertible Roof Control Unit Market Growth

Several automakers are expected to exhibit cost pressure from OEMs as it negatively affects the marginal cost of the overall vehicle. Convertible roof control units are expensive and thus, the overall cost of the vehicle also rises. Besides, these units involve high maintenance cost as they require regular maintenance for operating smoothly. Spurred by the aforementioned factors, sales of convertible roof control units may get obstructed in the near future.

Nikhil Kaitwade
Nikhil Kaitwade

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Emergence of Novel Vehicle Safety Features to Propel the Europe Convertible Roof Control Unit Market Share

As per a report by FMI, Europe is likely to generate the largest convertible roof control unit market share in the assessment period. High demand for premium luxury cars in developed countries, such as Germany, France, Spain, Italy, and the U.K. is a major factor that is set to drive the regional market.

In addition to that, the surging fatality rates backed by the rising number of road accidents are pushing automotive OEMs to introduce novel safety features to make convertible vehicles safer to drive. The high penetration rate of advanced safety systems, including lane departure warning systems and emergency brake assist features in sedans is anticipated to propel their sales, thereby pushing the demand for convertible roof control units in Europe.

Introduction of Novel Sensor Technologies in Luxury Cars to Push the North America Convertible Roof Control Unit Market

The North America convertible roof control unit market size is anticipated to expand at a steady pace, finds FMI. Various automobile manufacturers based in the U.S. and Canada are incorporating multiple cutting-edge features in their in-house vehicles to attract more customers. They are introducing new product line-ups with better sensor technologies, as well as electronics, thereby enabling people to purchase customizable vehicles and reduce efforts of users.

Further, increasing sales of luxury cars across North America is expected to bolster the market. Government bodies in the region are focusing on taking various initiatives to push sales of luxury vehicles by reducing registration taxes, import duties, and GST, as well as offering support from banks to deliver easy access to loans for customers and dealers. These factors are anticipated to drive the market in North America.

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Market Competition

Some of the leading companies present in the global convertible roof control unit market include Robert Bosch GmbH, Continental AG, Webasto Thermo & Comfort, and Hoerbiger among others.

Leading players in the global market are striving persistently to broaden their businesses by innovating their technologies and introducing state-of-the-art products. A few other key players are joining hands with small-scale companies to expand their geographic presence.

Report Scope

Report Attribute Details
Growth Rate CAGR of 10.4% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2015-2020
Forecast Period 2022-2032
Quantitative Units Volume, USD Million, and CAGR from 2022-2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Hood Type
  • Vehicle Body Type
  • Sales Channel
  • Vehicle Type
  • Region
Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Argentina
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa
Key Companies Profiled
Customization Available Upon Request

Key Segments Profiled in the Convertible Roof Control Unit Industry Survey

By Hood Type:

  • Soft Tops
  • Hard Tops

By Vehicle Body Type:

  • Semi-luxury Vehicle
  • Luxury Vehicle

By Sales Channel:

  • Original Equipment Manufacturers (OEMs)
  • Aftermarket

By Vehicle Type:

  • Passenger Car
  • Compact
  • Mid-size
  • Luxury
  • SUVs

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APEJ
  • Japan
  • Middle East and Africa

Frequently Asked Questions

What is the sales forecast for convertible roof control unit in the global market until 2032?

The global convertible roof control unit market is set to exceed US$ 697.1 Million in 2032.

Which region is set to lead the convertible roof control unit market?

Europe is set to lead the convertible roof control unit market in the forecast period.

Which are some of the renowned companies in the convertible roof control unit market?

Robert Bosch GmbH, Continental AG, Webasto Thermo & Comfort, and Hoerbiger are some of the renowned companies in the convertible roof control unit market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity 

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Convertible Roof Control Unit Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Convertible Roof Control Unit Market Analysis 2017-2021 and Forecast 2022-2032, By Hood Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Hood Type, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Hood Type, 2022-2032

        5.3.1. Soft Tops

        5.3.2. Hard Tops

    5.4. Y-o-Y Growth Trend Analysis By Hood Type, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Hood Type, 2022-2032

6. Global Convertible Roof Control Unit Market Analysis 2017-2021 and Forecast 2022-2032, By Vehicle Body Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Vehicle Body Type, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Vehicle Body Type, 2022-2032

        6.3.1. Semi-luxury Vehicle

        6.3.2. Luxury Vehicle

    6.4. Y-o-Y Growth Trend Analysis By Vehicle Body Type, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Vehicle Body Type, 2022-2032

7. Global Convertible Roof Control Unit Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Sales Channel, 2017-2021

    7.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Sales Channel, 2022-2032

        7.3.1. Original Equipment Manufacturers (OEM’s)

        7.3.2. Aftermarket

    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021

    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032

8. Global Convertible Roof Control Unit Market Analysis 2017-2021 and Forecast 2022-2032, By Vehicle Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Vehicle Type, 2017-2021

    8.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Vehicle Type, 2022-2032

        8.3.1. Passenger Car

        8.3.2. Compact

        8.3.3. Mid-size

        8.3.4. Luxury

        8.3.5. SUV’s

    8.4. Y-o-Y Growth Trend Analysis By Vehicle Type, 2017-2021

    8.5. Absolute $ Opportunity Analysis By Vehicle Type, 2022-2032

9. Global Convertible Roof Control Unit Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2017-2021

    9.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2022-2032

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. Asia Pacific

        9.3.5. Middle East and Africa

    9.4. Market Attractiveness Analysis By Region

10. North America Convertible Roof Control Unit Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. U.S.

            10.2.1.2. Canada

        10.2.2. By Hood Type

        10.2.3. By Vehicle Body Type

        10.2.4. By Sales Channel

        10.2.5. By Vehicle Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Hood Type

        10.3.3. By Vehicle Body Type

        10.3.4. By Sales Channel

        10.3.5. By Vehicle Type

    10.4. Key Takeaways

11. Latin America Convertible Roof Control Unit Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Argentina

            11.2.1.4. Chile

            11.2.1.5. Peru

            11.2.1.6. Rest of Latin America

        11.2.2. By Hood Type

        11.2.3. By Vehicle Body Type

        11.2.4. By Sales Channel

        11.2.5. By Vehicle Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Hood Type

        11.3.3. By Vehicle Body Type

        11.3.4. By Sales Channel

        11.3.5. By Vehicle Type

    11.4. Key Takeaways

12. Europe Convertible Roof Control Unit Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. Italy

            12.2.1.3. France

            12.2.1.4. U.K.

            12.2.1.5. Spain

            12.2.1.6. Russia

            12.2.1.7. BENELUX

            12.2.1.8. Rest of Europe

        12.2.2. By Hood Type

        12.2.3. By Vehicle Body Type

        12.2.4. By Sales Channel

        12.2.5. By Vehicle Type

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Hood Type

        12.3.3. By Vehicle Body Type

        12.3.4. By Sales Channel

        12.3.5. By Vehicle Type

    12.4. Key Takeaways

13. Asia Pacific Convertible Roof Control Unit Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

            13.2.1.4. Rest of Asia Pacific

        13.2.2. By Hood Type

        13.2.3. By Vehicle Body Type

        13.2.4. By Sales Channel

        13.2.5. By Vehicle Type

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Hood Type

        13.3.3. By Vehicle Body Type

        13.3.4. By Sales Channel

        13.3.5. By Vehicle Type

    13.4. Key Takeaways

14. Middle East and Africa Convertible Roof Control Unit Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    14.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    14.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Turkey

            14.2.1.4. Rest of Middle East and Africa

        14.2.2. By Hood Type

        14.2.3. By Vehicle Body Type

        14.2.4. By Sales Channel

        14.2.5. By Vehicle Type

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Hood Type

        14.3.3. By Vehicle Body Type

        14.3.4. By Sales Channel

        14.3.5. By Vehicle Type

    14.4. Key Takeaways

15. Key Countries Convertible Roof Control Unit Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Hood Type

            15.1.2.2. By Vehicle Body Type

            15.1.2.3. By Sales Channel

            15.1.2.4. By Vehicle Type

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Hood Type

            15.2.2.2. By Vehicle Body Type

            15.2.2.3. By Sales Channel

            15.2.2.4. By Vehicle Type

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Hood Type

            15.3.2.2. By Vehicle Body Type

            15.3.2.3. By Sales Channel

            15.3.2.4. By Vehicle Type

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Hood Type

            15.4.2.2. By Vehicle Body Type

            15.4.2.3. By Sales Channel

            15.4.2.4. By Vehicle Type

    15.5. Argentina

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Hood Type

            15.5.2.2. By Vehicle Body Type

            15.5.2.3. By Sales Channel

            15.5.2.4. By Vehicle Type

    15.6. Chile

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Hood Type

            15.6.2.2. By Vehicle Body Type

            15.6.2.3. By Sales Channel

            15.6.2.4. By Vehicle Type

    15.7. Peru

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Hood Type

            15.7.2.2. By Vehicle Body Type

            15.7.2.3. By Sales Channel

            15.7.2.4. By Vehicle Type

    15.8. Germany

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Hood Type

            15.8.2.2. By Vehicle Body Type

            15.8.2.3. By Sales Channel

            15.8.2.4. By Vehicle Type

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Hood Type

            15.9.2.2. By Vehicle Body Type

            15.9.2.3. By Sales Channel

            15.9.2.4. By Vehicle Type

    15.10. France

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Hood Type

            15.10.2.2. By Vehicle Body Type

            15.10.2.3. By Sales Channel

            15.10.2.4. By Vehicle Type

    15.11. U.K.

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Hood Type

            15.11.2.2. By Vehicle Body Type

            15.11.2.3. By Sales Channel

            15.11.2.4. By Vehicle Type

    15.12. Spain

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Hood Type

            15.12.2.2. By Vehicle Body Type

            15.12.2.3. By Sales Channel

            15.12.2.4. By Vehicle Type

    15.13. Russia

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Hood Type

            15.13.2.2. By Vehicle Body Type

            15.13.2.3. By Sales Channel

            15.13.2.4. By Vehicle Type

    15.14. BENELUX

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Hood Type

            15.14.2.2. By Vehicle Body Type

            15.14.2.3. By Sales Channel

            15.14.2.4. By Vehicle Type

    15.15. China

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Hood Type

            15.15.2.2. By Vehicle Body Type

            15.15.2.3. By Sales Channel

            15.15.2.4. By Vehicle Type

    15.16. Japan

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Hood Type

            15.16.2.2. By Vehicle Body Type

            15.16.2.3. By Sales Channel

            15.16.2.4. By Vehicle Type

    15.17. South Korea

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Hood Type

            15.17.2.2. By Vehicle Body Type

            15.17.2.3. By Sales Channel

            15.17.2.4. By Vehicle Type

    15.18. GCC Countries

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2021

            15.18.2.1. By Hood Type

            15.18.2.2. By Vehicle Body Type

            15.18.2.3. By Sales Channel

            15.18.2.4. By Vehicle Type

    15.19. South Africa

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2021

            15.19.2.1. By Hood Type

            15.19.2.2. By Vehicle Body Type

            15.19.2.3. By Sales Channel

            15.19.2.4. By Vehicle Type

    15.20. Turkey

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2021

            15.20.2.1. By Hood Type

            15.20.2.2. By Vehicle Body Type

            15.20.2.3. By Sales Channel

            15.20.2.4. By Vehicle Type

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Hood Type

        16.3.3. By Vehicle Body Type

        16.3.4. By Sales Channel

        16.3.5. By Vehicle Type

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Continental AG

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Hoerbiger

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Webasto Thermo & Comfort

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Robert Bosch GmbH

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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