The craft soda market is estimated to clock a revenue of US$ 742.8 million in 2024. Craft soda producers and distributors can expect a modest CAGR of 4.90% through 2034, with a forecast valuation of US$ 1,200.8 million by 2034.
Attributes | Key Statistics |
---|---|
Expected Base Year Value (2024) | US$ 742.8 million |
Anticipated Value (2034) | US$ 1,200.8 million |
Estimated Growth (2024 to 2034) | 4.9% |
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Attributes | Details |
---|---|
Craft Soda Market Value (2019) | US$ 601.6 million |
Craft Soda Market Value (2023) | US$ 710.4 million |
Historical Growth Rate % (2019 to 2023) | 4.2% |
The craft soda market surged from US$ 601.6 million in 2019 to US$ 710.4 million in 2023. The market experienced a growth trajectory of 4.2% CAGR during this period. New favor launches by well-entrenched players contributed to raised market value in the historical period. Additional factors pushing the consumption of craft soda are:
The market is set to register a CAGR of 4.9% through 2034 to reach US$ 1,200.8 million by 2034 from US$ 742.8 million in 2024. The growing popularity of craft soda, as consumers put health first, is pushing product sales. Other factors steering market growth are as follows:
Historical CAGR % (2019 to 2023) | 4.2% |
---|---|
Forecast CAGR % (2024 to 2034) | 4.9% |
The table below sheds light on three related competitive markets. The craft soda market, soda production machine market, and soft drinks concentrate market are taken for comparative analysis. Among these, the craft soda market emerges as a winner for a higher score in CAGR. Increasing accessibility of craft sodas via online distribution channels and compelling marketing campaigns are boosting consumption levels.
Craft Soda Market:
Attributes | Craft Soda Market |
---|---|
CAGR (2024 to 2034) | 4.9% |
Growth Factor | Fortification of craft sodas with functional properties. |
Future Opportunities | Product premiumization has opened up new opportunities for craft soda producers. |
Market Trends | Sustainable packaging formats are on the path to becoming a norm in the craft soda industry. |
Soda Production Machine Market:
Attributes | Soda Production Machine Market |
---|---|
CAGR (2024 to 2034) | 3.7% |
Growth Factor | The rising consumption of carbonated drinks is propelling global soda production machine market growth. |
Future Opportunities | Manufacturers are expected to leverage smart technologies to expand the features of soda production machines. |
Market Trends | Increasing research and development. |
Soft Drinks Concentrate Market:
Attributes | Soft Drinks Concentrate Market |
---|---|
CAGR (2024 to 2034) | 4.2% |
Growth Factor | New taste developments to catalyze product sales. |
Future Opportunities | Impressive growth possibilities in Asia Pacific to shift manufacturer’s focus. |
Market Trends | Growing demand for natural and sustainable soft drinks concentrates. |
Country | The United Kingdom |
---|---|
Forecast CAGR % (2024 to 2034) | 5.2% |
The United Kingdom craft soda market is estimated to register a relatively higher CAGR of 5.2% than their counterparts through 2034. Factors leading the market expansion are as follows:
Country | Germany |
---|---|
Forecast CAGR % (2024 to 2034) | 4.5% |
The craft soda market in Germany is expected to expand at a CAGR of 4.5% through 2034. The following factors are propelling demand for craft soda in Germany:
Country | The United States |
---|---|
Forecast CAGR % (2024 to 2034) | 3.7% |
The United States craft soda market is forecast to account for a CAGR of 3.7% through 2034. Factors below are steering market growth for this product:
Country | India |
---|---|
Forecast CAGR % (2024 to 2034) | 4.7% |
The India craft soda market is anticipated to account for a growth rate of 4.7% through 2034. India is expected to play a key role in uplifting the position of Asia Pacific in the global market. Given below are the leading factors catalyzing sales of craft soda in India:
Country | China |
---|---|
Forecast CAGR % (2024 to 2034) | 4.2% |
The craft soda market in China is projected to rise at a CAGR of 4.2% through 2034. The market is expected to expand owing to:
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The cola segment in the flavor category is estimated to acquire a total of 38.4% in 2024. Players target the young generation and millennials by infusing cola flavor in carbonated soft drinks. This can be credited to the authentic, distinctive, and non-conventional taste of cola flavor, which attracts Gen Z. By recognizing recent consumer trends, players are concocting healthier formulations for craft soda that introduce nutritive or organic sweeteners.
Leading Flavor Segment | Cola |
---|---|
Value Share % (2024) | 38.4% |
In the past, Coca-Cola returned to its handcrafted heritage by releasing two new flavors. These crafted beverages combined Coca-Cola’s timeless taste and flavors of peach and raspberry. This move was motivated by the company’s drive to build upon craft sodas' popularity. Going forward, players in this space are expected to curate innovative beverage experiences to satisfy consumer appetites.
The B2C segment is expected to acquire a massive share of the global industry. As per recent estimates, the B2C segment is expected to garner a 72.4% market share in 2024.
Leading Distribution Channel | B2C |
---|---|
Value Share % (2024) | 72.4% |
The rise in delivery, online ordering, and in-store pickup has driven the segment's growth. Another key driving B2C channel sales is higher control over product pricing and branding. This is assisting brands to build a stronger brand identity and drive higher profits.
Established participants in the craft soda market enjoy an upper hand in terms of brand-loyal consumers. As customers significantly opt for craft sodas based on trust and familiarity, these companies are projected to observe higher sales projections. Besides, new and old players are leveraging heightened demand for authentic and flavorful beverages available in premium price ranges. Consequently, companies are adding new flavored concoctions like sparkling coconut water, ready-to-drink teas and coffees, and vinegar drinks to their portfolios.
Based on consumer insights, companies also offer eco-friendly packaging and craft sodas composed of fair-trade or upcycled ingredients. Leading firms are imbibing all-natural products and ingredients that give immediate energy spike or other specific benefits. Growing demand for these functional benefits is expected to fuel revenue from these craft soda varieties.
Players are also expected to observe growth by employing partnerships, acquisitions, mergers, and geographical expansions.
News Featuring Recent Developments
The craft soda market is expected to be worth US$ 742.8 million in 2024.
The market is predicted to expand at a CAGR of 4.90% through 2034.
The market is anticipated to account for US$ 1,200.8 million by 2034.
The United Kingdom is predicted to provide high growth opportunities.
Cola is a highly preferred flavor by consumers.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Litres) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Flavor 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Flavor, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Flavor, 2024 to 2034 5.3.1. Cola 5.3.2. Tropical Fruits 5.3.3. Berries 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Flavor, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Flavor, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Packaging, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Packaging, 2024 to 2034 6.3.1. Glass 6.3.2. Cans 6.3.3. Plastic 6.3.4. Others 6.4. Y-o-Y Growth Trend Analysis By Packaging, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Packaging, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Distribution Channel, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Distribution Channel, 2024 to 2034 7.3.1. On-Trade 7.3.2. Off-Trade 7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Region, 2019 to 2023 8.3. Current Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Region, 2024 to 2034 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Flavor 9.2.3. By Packaging 9.2.4. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Flavor 9.3.3. By Packaging 9.3.4. By Distribution Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Flavor 10.2.3. By Packaging 10.2.4. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Flavor 10.3.3. By Packaging 10.3.4. By Distribution Channel 10.4. Key Takeaways 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Flavor 11.2.3. By Packaging 11.2.4. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Flavor 11.3.3. By Packaging 11.3.4. By Distribution Channel 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Flavor 12.2.3. By Packaging 12.2.4. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Flavor 12.3.3. By Packaging 12.3.4. By Distribution Channel 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Flavor 13.2.3. By Packaging 13.2.4. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Flavor 13.3.3. By Packaging 13.3.4. By Distribution Channel 13.4. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Flavor 14.2.3. By Packaging 14.2.4. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Flavor 14.3.3. By Packaging 14.3.4. By Distribution Channel 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Flavor 15.2.3. By Packaging 15.2.4. By Distribution Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Flavor 15.3.3. By Packaging 15.3.4. By Distribution Channel 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2023 16.1.2.1. By Flavor 16.1.2.2. By Packaging 16.1.2.3. By Distribution Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2023 16.2.2.1. By Flavor 16.2.2.2. By Packaging 16.2.2.3. By Distribution Channel 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2023 16.3.2.1. By Flavor 16.3.2.2. By Packaging 16.3.2.3. By Distribution Channel 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2023 16.4.2.1. By Flavor 16.4.2.2. By Packaging 16.4.2.3. By Distribution Channel 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2023 16.5.2.1. By Flavor 16.5.2.2. By Packaging 16.5.2.3. By Distribution Channel 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2023 16.6.2.1. By Flavor 16.6.2.2. By Packaging 16.6.2.3. By Distribution Channel 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2023 16.7.2.1. By Flavor 16.7.2.2. By Packaging 16.7.2.3. By Distribution Channel 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2023 16.8.2.1. By Flavor 16.8.2.2. By Packaging 16.8.2.3. By Distribution Channel 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2023 16.9.2.1. By Flavor 16.9.2.2. By Packaging 16.9.2.3. By Distribution Channel 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2023 16.10.2.1. By Flavor 16.10.2.2. By Packaging 16.10.2.3. By Distribution Channel 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2023 16.11.2.1. By Flavor 16.11.2.2. By Packaging 16.11.2.3. By Distribution Channel 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2023 16.12.2.1. By Flavor 16.12.2.2. By Packaging 16.12.2.3. By Distribution Channel 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2023 16.13.2.1. By Flavor 16.13.2.2. By Packaging 16.13.2.3. By Distribution Channel 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2023 16.14.2.1. By Flavor 16.14.2.2. By Packaging 16.14.2.3. By Distribution Channel 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2023 16.15.2.1. By Flavor 16.15.2.2. By Packaging 16.15.2.3. By Distribution Channel 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2023 16.16.2.1. By Flavor 16.16.2.2. By Packaging 16.16.2.3. By Distribution Channel 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2023 16.17.2.1. By Flavor 16.17.2.2. By Packaging 16.17.2.3. By Distribution Channel 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2023 16.18.2.1. By Flavor 16.18.2.2. By Packaging 16.18.2.3. By Distribution Channel 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2023 16.19.2.1. By Flavor 16.19.2.2. By Packaging 16.19.2.3. By Distribution Channel 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2023 16.20.2.1. By Flavor 16.20.2.2. By Packaging 16.20.2.3. By Distribution Channel 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2023 16.21.2.1. By Flavor 16.21.2.2. By Packaging 16.21.2.3. By Distribution Channel 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2023 16.22.2.1. By Flavor 16.22.2.2. By Packaging 16.22.2.3. By Distribution Channel 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2023 16.23.2.1. By Flavor 16.23.2.2. By Packaging 16.23.2.3. By Distribution Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Flavor 17.3.3. By Packaging 17.3.4. By Distribution Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Jones Soda Co. 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Appalachian Brewing Co. 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Reed’s Inc. 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. PepsiCo, Inc. 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. The Original Company 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. The Coca-Cola Company 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Crooked Beverage Co. 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. SIPP eco beverage co. Inc. 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Boylan Bottling Co. 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Wild Poppy Company 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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