The market size of the global functional chewing gum market is expected to grow from USD 15,345.6 million in 2024 to USD 38,924.5 million by 2034. During the forecasted period the demand for functional chewing gum is estimated to increase at a CAGR of 9.8%.
Due to the additional benefits provided by functional chewing gums, their popularity is rising. They contain ingredients that help in improving oral health, increase memory and focus, and also boost energy. These gums also help individuals to reduce their smoking habit.
The demand for functional chewing gum is increasing because of consumers are looking for products that provide health-related benefits. The main attraction for consumers is that the functional chewing gums are portable, easy to carry, and don’t require anything else for their consumption.
Rising awareness about the advantages of functional chewing gums is emerging as a key factor expected to boost the global market. The variety of options provided by functional chewing gum manufacturers, like a wide range of flavors and ingredients, caters to individual needs and preferences. This also contributes to the growing demand for functional chewing gum.
Amid growing interest in preventive healthcare, people are keen to consume products like energy gums and oral health gums. This is expected to significantly improve the global functional chewing gum market share through 2034.
The sales of functional chewing gum are expected to increase since manufacturers are putting more focus on product innovation which will impact sales positively. To attract customers companies are investing more in packaging that is more informative and highlights the benefits of the product.
Top manufacturers of functional chewing gums are planning to expand their product offerings to include a wide range of functional chewing gums. For example, they are trying to make products that cater to the needs of specific consumers, like consumers who are trying to increase memory and focus.
Manufacturers are also developing products that combine functional chewing gums with other nutrients, such as vitamins, minerals, and herbs. For instance
Functional Chewing Gum Market Overview
| Attributes | Key Insights |
|---|---|
| Estimated Global Functional Chewing Gum Market Value (2024E) | USD 15,345.6 Million |
| Projected Functional Chewing Gum Market Revenue (2034F) | USD 38,924.5 Million |
| Value-based CAGR (2024 to 2034) | 9.8% |
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Global sales of functional chewing gums increased at a CAGR of 3.5% from 2019 to 2023. For the next ten years, the market for functional chewing gum is projected to progress at a CAGR of 9.8%.
As per the latest analysis, China, the United States, and Germany are set to remain key producers and consumers of functional chewing gums during the forecast period. In the United States, demand for functional chewing gums is surging as consumers seek convenient health solutions, particularly in smoking cessation efforts.
Germany's emphasis on oral health and preference for natural, high-quality products contributes to increasing functional gum consumption. In China, a growing middle-class population, favorable trade policies, and investments in advanced manufacturing contribute to the increasing popularity of functional chewing gums. Furthermore, the overall market in these countries is driven by a growing number of health-conscious individuals and the rising popularity of nutritional gum products.
India is expected to emerge as a highly lucrative market for functional chewing gum companies. This can be attributed to growing health awareness, wider product availability, and the rising popularity of chewing gum supplements. As per the latest report, the functional chewing gum market in India is projected to grow rapidly through 2034.
| Countries | Value-based CAGR (2024 to 2034) |
|---|---|
| United States | 5.8% |
| Germany | 6.2% |
The United States functional chewing gum industry is poised to exhibit a CAGR of 5.8% during the assessment period. By 2034, total functional chewing gum sales in the United States market size are expected to be valued at USD 8,952.6 million. Some of the key drivers/trends include:
Consumers in the United States are seeking quick and easy solutions for health support. This is expected to drive sales of functional chewing gums as they are convenient and portable. Functional chewing gums take the convenience to the next level and offer multiple health benefits.
In the United States, various efforts are taken to reduce smoking rates, and functional gums are one of the solutions to help individuals quit or reduce smoking. This will likely uplift functional chewing gum demand in the nation during the next ten years.
Consumers have become more health conscious as they seek ways to support their overall health. Functional chewing gums allow consumers to choose according to their specific health concerns. The rising popularity of these products among health-conscious consumers is set to improve the United States functional chewing gum market share.
Functional chewing gum products are becoming more broadly offered in supermarkets and online stores. This makes them more accessible to consumers and will boost functional chewing gum revenue through 2034.
Demand for functional chewing gums in Germany is anticipated to rise at a healthy CAGR of 6.2% during the forecast period. By 2034, Germany is likely to hold a value share of 18.5% in the Europe functional chewing gum market. This is attributable to factors like:
People in Germany prioritize oral health, and there is a rising awareness of the role of chewing gums in maintaining good oral hygiene. This is making functional gum products containing ingredients like xylitol popular in the country, and the trend will likely continue through 2034.
German consumers prefer natural and high-quality products. This is prompting manufacturers of functional chewing gums in Germany to use natural ingredients and ensure high quality, which is further increasing the popularity of functional chewing gums.
Germany is well known for its innovation and product variety. Manufacturers in the country continually develop enhanced gum formulations with unique flavors and functional properties to cater to diverse consumer preferences.
Constant innovation keeps the market fascinating and captures the attention of German consumers. Key functional chewing gum manufacturers operating in Germany are also putting efforts into marketing their products to reach every potential customer, which will bode well for the target market.
China’s functional chewing gum market size is expected to reach around USD 4,437.4 million by 2034. It will likely hold a prominent value share of 45.6% in the East Asia functional chewing gum industry. This can be attributed to several factors, including:
China is the world’s most populated country, with a growing middle class and rising disposable income. This has increased consumer’s willingness to invest in products and services related to specific health concerns and overall health, including functional chewing gums.
China has favorable trade policies, allowing manufacturers to export goods at a lower cost. This has given Chinese functional chewing gum manufacturers a competitive advantage over their East Asian peers.
Top functional chewing gum brands in China are making significant investments in modern manufacturing facilities, advanced technology, and skilled labor. This is resulting in increasing efficiency in functional chewing gum production and lowering production costs.
The section below shows that the CBD-infused gum segment dominates the functional chewing gum market. It is set to account for a revenue share of 18.3% in 2024. Based on the sales channel, the online channel segment is projected to hold a value share of 38.7% in 2024.
| Top Segment | Estimated Market Share (2024) |
|---|---|
| CBD-infused Gum (Product Type) | 18.3% |
| Online Sales (Sales Channel) | 38.7% |
Based on product type, demand is anticipated to remain high for CBD-infused gums during the assessment period. As per the latest analysis, the CBD-infused gum segment is estimated to account for a revenue share of around 18.3% in 2024.
By 2034, the target segment is projected to have a valuation of USD 9,380.8 million. Rising sales of CBD-infused gums can be attributed to several factors, including:
Consumers are increasingly interested in the potential health benefits associated with CBD, such as stress relief, relaxation, and potential anxiety reduction. As awareness of these benefits spreads, more individuals are seeking CBD-infused products like CBD-infused gums to incorporate CBD into their wellness routines.
Chewing gum is a familiar and socially acceptable activity. This is making it an inconspicuous method for individuals who want to enjoy the benefits of CBD without drawing attention. The increasing acceptance and legalization of CBD contribute to its broader availability.
Increasing research to explore CBD's anti-inflammatory and neuroprotective properties will likely foster segment growth during the assessment period. Similarly, a rise in the number of companies offering chewing gums containing CBD extract is set to benefit the segment.
Cannabidiol (CBD) is believed to help in managing conditions like epilepsy, Alzheimer’s disease, and multiple sclerosis. As a result, the popularity and sales of CBD-infused gums are expected to remain high throughout the forecast period.
The online sales segment is anticipated to advance at 5.9% CAGR during the projection period. It will likely attain a market valuation of USD 16,348.3 million in 2034. This is due to various benefits of online sales channels, including convenience, accessibility, and wider product availability.
Online purchasing is a popular choice among consumers due to its convenience of shopping from anywhere and anytime. This accessibility is appealing to consumers as they can easily browse, compare, and purchase a variety of options. Further, customer reviews and ratings contribute to a better understanding of the product and appeal to potential buyers.
Online sales allow functional gum brands to reach a global audience. Consumers from different regions can easily access and purchase these products, contributing to market expansion beyond traditional retail boundaries.
Leading functional chewing gum manufacturers are innovating to introduce novel products with distinctive flavors and tastes to attract customers. Similarly, companies are developing sugar-free functional chewing gums as well as vegan functional chewing gums.
Several companies are also implementing strategies such as distribution agreements, partnerships, mergers, acquisitions, collaborations, advertisements, and celebrity endorsements. These strategies will help them to boost sales and solidify their market positions.
Recent Developments in the Functional Chewing Gum Market
| Attribute | Details |
|---|---|
| Estimated Market Value in 2024 | USD 15,345.6 million |
| Projected Market Size in 2034 | USD 38,924.5 million |
| Anticipated Growth Rate (2024 to 2034) | 9.8% CAGR |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | Volume (MT) and Value (USD million) |
| Key Regions Covered | Latin America; North America; Europe; South Asia; East Asia; Oceania; and Middle East & Africa |
| Key Countries Covered | Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Germany, France, Italy, Spain, United Kingdom, Netherlands, Belgium, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others |
| Key Market Segments Covered | Product Type, Sales Channel, and Region |
| Key Companies Profiled | Mars, Incorporated; Mondelez International; Lotte; Perfetti Van Melle; Cloetta; Hager & Werken; GSK (Nicotinell); Military Energy Gum; ZOFT Gum; Lemon Pharma; Think Gum LLC; Peppersmith; WUG Functional Gums; Khloros (Chewpod) |
The functional chewing gum market is estimated to be valued at USD 15,345.6 million in 2024.
Global functional chewing gum sales are set to grow at 9.8% CAGR through 2034.
The global market size is set to reach USD 38,924.5 million by 2034.
North America is expected to have a market share of 23.8% by 2034.
The target market registered a CAGR of 3.5% from 2019 to 2023.
Functional chewing gums are gums with some additional functions.
The target market for functional chewing gums is broad, ranging from children to older adults.
Mars, Incorporated, Mondelez International, Lotte, and Cloetta, among others.
1. Executive Summary 1.1. Global Market Outlook 1.2. Segmental Share Analysis 1.3. Dynamics Snapshot 1.4. Wheel of Fortune 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition 3. Market Dynamics 3.1. Drivers 3.1.1. Supply Side Drivers 3.1.2. Demand Side drivers 3.1.3. Economic Side Drivers 3.2. Restraints 3.3. Opportunity 3.4. Market trends By Region 3.5. Forecast Factors - Relevance & Impact 3.6. Key Regulations and Policies 4. Value Chain Analysis 4.1. Operating margins at each node of the supply chain 4.2. List of Active Market Participants 5. Global - Pricing Analysis 5.1. Price Point Assessment by Region 5.1.1. Manufacturer-Level Pricing 5.1.2. Distributor Level Pricing 5.1.3. Retail level Pricing 5.2. Price Point Assessment By Product 5.3. Price Forecast till 2034 6. Global Market Size (in Value (US$ million) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034 6.1. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis, 2019 to 2023 6.2. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis, 2024 to 2034 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 7.1. Introduction / Key Findings 7.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Product Type, 2019 to 2023 7.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Product Type, 2024 to 2034 7.3.1. Oral Health Gum 7.3.2. Nicotine Gum 7.3.3. Caffeine Gum 7.3.4. Weight Management Gum 7.3.5. CBD-infused Gum 7.3.6. Functional Ingredients Gum 7.3.7. Sugar-free Gum 7.3.8. Memory and Focus Gum 7.4. Market Attractiveness Analysis By Product Type 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Sales Channel, 2019 to 2023 8.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Sales Channel, 2024 to 2034 8.3.1. Hypermarket/ Supermarkets 8.3.2. Grocery Stores 8.3.3. Discount Stores 8.3.4. Online Sales 8.4. Market Attractiveness Analysis By Sales Channel 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 9.1. Introduction 9.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Region, 2019 to 2023 9.3. Current Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Region, 2024 to 2034 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. East Asia 9.3.5. South Asia 9.3.6. Oceania 9.3.7. Middle East & Africa 9.4. Market Attractiveness Analysis By Region 9.5. Key Takeaways 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 10.1. Introduction 10.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 10.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 10.3.1. By Country 10.3.1.1. United States 10.3.1.2. Canada 10.3.2. By Product Type 10.3.3. By Sales Channel 10.4. Market Attractiveness Analysis 10.4.1. By Country 10.4.2. By Product Type 10.4.3. By Sales Channel 10.5. Key Takeaways 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 11.1. Introduction 11.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 11.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 11.3.1. By Country 11.3.1.1. Brazil 11.3.1.2. Mexico 11.3.1.3. Argentina 11.3.1.4. Rest of Latin America 11.3.2. By Product Type 11.3.3. By Sales Channel 11.4. Market Attractiveness Analysis 11.4.1. By Country 11.4.2. By Product Type 11.4.3. By Sales Channel 11.5. Key Takeaways 12. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 12.1. Introduction 12.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 12.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 12.3.1. By Country 12.3.1.1. Germany 12.3.1.2. United Kingdom 12.3.1.3. France 12.3.1.4. Italy 12.3.1.5. Spain 12.3.1.6. BENELUX 12.3.1.7. Nordic 12.3.1.8. Russia 12.3.1.9. Poland 12.3.1.10. Rest of Europe 12.3.2. By Product Type 12.3.3. By Sales Channel 12.4. Market Attractiveness Analysis 12.4.1. By Country 12.4.2. By Product Type 12.4.3. By Sales Channel 12.5. Key Takeaways 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 13.1. Introduction 13.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 13.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 13.3.1. By Country 13.3.1.1. China 13.3.1.2. Japan 13.3.1.3. South Korea 13.3.2. By Product Type 13.3.3. By Sales Channel 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Product Type 13.4.3. By Sales Channel 13.5. Key Takeaways 14. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 14.1. Introduction 14.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 14.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 14.3.1. By Country 14.3.1.1. India 14.3.1.2. Thailand 14.3.1.3. Malaysia 14.3.1.4. Indonesia 14.3.1.5. Singapore 14.3.1.6. Vietnam 14.3.1.7. Philippines 14.3.1.8. Rest of South Asia 14.3.2. By Product Type 14.3.3. By Sales Channel 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Product Type 14.4.3. By Sales Channel 14.5. Key Takeaways 15. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 15.1. Introduction 15.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 15.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 15.3.1. By Country 15.3.1.1. Australia 15.3.1.2. New Zealand 15.3.2. By Product Type 15.3.3. By Sales Channel 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Product Type 15.4.3. By Sales Channel 15.5. Key Takeaways 16. Middle East & Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 16.1. Introduction 16.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023 16.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2024 to 2034 16.3.1. By Country 16.3.1.1. GCC Countries 16.3.1.2. Turkiye 16.3.1.3. Egypt 16.3.1.4. South Africa 16.3.1.5. Rest of Middle East & Africa 16.3.2. By Product Type 16.3.3. By Sales Channel 16.4. Market Attractiveness Analysis 16.4.1. By Country 16.4.2. By Product Type 16.4.3. By Sales Channel 16.5. Key Takeaways 17. Country-level Market Analysis, 2024 17.1. United States Market Analysis 17.1.1. By Product Type 17.1.2. By Sales Channel 17.2. Canada Market Analysis 17.2.1. By Product Type 17.2.2. By Sales Channel 17.3. Brazil Market Analysis 17.3.1. By Product Type 17.3.2. By Sales Channel 17.4. Mexico Market Analysis 17.4.1. By Product Type 17.4.2. By Sales Channel 17.5. Argentina Market Analysis 17.5.1. By Product Type 17.5.2. By Sales Channel 17.6. Germany Market Analysis 17.6.1. By Product Type 17.6.2. By Sales Channel 17.7. United Kingdom Market Analysis 17.7.1. By Product Type 17.7.2. By Sales Channel 17.8. France Market Analysis 17.8.1. By Product Type 17.8.2. By Sales Channel 17.9. Italy Market Analysis 17.9.1. By Product Type 17.9.2. By Sales Channel 17.10. Spain Market Analysis 17.10.1. By Product Type 17.10.2. By Sales Channel 17.11. Belgium Market Analysis 17.11.1. By Product Type 17.11.2. By Sales Channel 17.12. Netherlands Market Analysis 17.12.1. By Product Type 17.12.2. By Sales Channel 17.13. Nordic Market Analysis 17.13.1. By Product Type 17.13.2. By Sales Channel 17.14. Russia Market Analysis 17.14.1. By Product Type 17.14.2. By Sales Channel 17.15. Poland Market Analysis 17.15.1. By Product Type 17.15.2. By Sales Channel 17.16. China Market Analysis 17.16.1. By Product Type 17.16.2. By Sales Channel 17.17. Japan Market Analysis 17.17.1. By Product Type 17.17.2. By Sales Channel 17.18. South Korea Market Analysis 17.18.1. By Product Type 17.18.2. By Sales Channel 17.19. India Market Analysis 17.19.1. By Product Type 17.19.2. By Sales Channel 17.20. Thailand Market Analysis 17.20.1. By Product Type 17.20.2. By Sales Channel 17.21. Malaysia Market Analysis 17.21.1. By Product Type 17.21.2. By Sales Channel 17.22. Vietnam Market Analysis 17.22.1. By Product Type 17.22.2. By Sales Channel 17.23. Philippines Market Analysis 17.23.1. By Product Type 17.23.2. By Sales Channel 17.24. Indonesia Market Analysis 17.24.1. By Product Type 17.24.2. By Sales Channel 17.25. Singapore Market Analysis 17.25.1. By Product Type 17.25.2. By Sales Channel 17.26. Australia Market Analysis 17.26.1. By Product Type 17.26.2. By Sales Channel 17.27. New Zealand Market Analysis 17.27.1. By Product Type 17.27.2. By Sales Channel 17.28. GCC Countries Market Analysis 17.28.1. By Product Type 17.28.2. By Sales Channel 17.29. Turkiye Market Analysis 17.29.1. By Product Type 17.29.2. By Sales Channel 17.30. Egypt Market Analysis 17.30.1. By Product Type 17.30.2. By Sales Channel 17.31. South Africa Market Analysis 17.31.1. By Product Type 17.31.2. By Sales Channel 18. Market Structure Analysis 18.1. Global Competition - a Dashboard View 18.2. Industry Structure Analysis 18.2.1. % tier 1 market players 18.2.2. % tier 2 market players 18.2.3. % tier 3 market players 18.3. Global Market Company Share Analysis 18.3.1. For Tier 1 Market Players, 2023 18.3.2. Company Market Share Analysis of Top 5 Players, By Region 18.4. Key Participants Market Presence (Intensity Mapping) by Region 19. Competition Analysis 19.1. Competition Dashboard 19.2. Competition Benchmarking 19.3. Competition Deep Dive 19.3.1. Mars, Incorporated 19.3.1.1. Product Portfolio 19.3.1.2. Product Claim 19.3.1.3. Revenue by Market Segments (Product Type/Sales Channel/Region) 19.3.1.4. Sales Footprint 19.3.1.5. Strategy Overview 19.3.1.5.1. Marketing Strategy 19.3.1.5.2. Product Strategy 19.3.1.5.3. Channel Strategy 19.3.1.6. SWOT Analysis 19.3.2. Mondelez International 19.3.3. Lotte 19.3.4. Perfetti Van Melle 19.3.5. Cloetta 19.3.6. Hager & Werken 19.3.7. GSK (Nicotinell) 19.3.8. Military Energy Gum 19.3.9. ZOFT Gum 19.3.10. Lemon Pharma 19.3.11. Think Gum LLC 19.3.12. Peppersmith 19.3.13. WUG Functional Gums 19.3.14. Khloros (Chewpod) 19.3.15. Other Players (On Additional Requests) 20. Assumptions and Acronyms Used 21. Research Methodology
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Functional Chewing Gum Market
