The functional mushroom market is projected to be valued at US$ 9,698 million in 2023. Expanding at a CAGR of 9% during the forecast period, the market size could reach US$ 22,023.8 million by 2033. Newly released data from Future Market Insights shows that global functional mushroom demand grew year-on-year (Y-o-Y) by 8.8% in 2022.
Functional mushroom refers to mushroom varieties specifically having health benefits beyond providing nutrition. Out of the 2,000 species of currently known fungi, only 15 are recognized as medicinal, which are edible and have functional benefits. These mushrooms can help support overall well-being and health while sharpening cognitive function, lowering stress levels, and providing an energy boost.
There is also a significant demand for functional mushrooms in the food and beverage sector particularly in the ready-to-drink category products. The increasing demand for functional mushrooms as a consequence of their higher potential for use in packaged functional foods is also an important element.
| Attributes | Details |
|---|---|
| Functional Mushroom Market Valuation in 2022 | US$ 9,324.7 million |
| Estimated Global Market Share in 2023 | US$ 9,698 million |
| Forecasted Global Market Size by 2033 | US$ 22,023.8 million |
| Projected Global Market Growth Rate from 2023 to 2033 | 9% CAGR |
| Market Share of Top 3 Companies | 33.6% |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 8% |
| Jul to Dec (H2), 2021 (A) | 7% |
| Jan to Jun (H1), 2022 Projected (P) | 8% |
| Jan to Jun (H1), 2022 Outlook (O) | 8% |
| Jul to Dec (H2), 2022 Outlook (O) | 8% |
| Jul to Dec (H2), 2022 Projected (P) | 7% |
| BPS Change : H1,2022 (O) - H1,2021 (A) | 7.6% |
| BPS Change : H1,2022 (O) - H1,2022 (P) | 7% |
| BPS Change : H2, 2022 (O) - H2, 2022 (A) | 7% |
| BPS Change : H2, 2021 (O) - H2, 2022 (P) | 6% |
By the end of the year 2022, the net worth of the overall market was figured out to be around US$ 8,226.4 million. Functional mushroom demand grew at a 3.2% CAGR between 2018 and 2022.
The COVID-19 epidemic caused mushroom demand to soar in 2021, and Nammex's online business of functional mushrooms went up at the same time. So it set up a new plant to produce up to 25 tons of powdered mushroom extracts per month. All of the extracts, including Reishi, Lion's Mane, Chaga, Cordyceps, Shiitake, Maitake, Turkey Tail, and others, are kosher and USDA organically certified.
They have anti-inflammatory properties and provide a high amount of antioxidants to boost energy in the body while boosting blood flow and helping to cope with stress. As a result, people all around the world are incorporating functionally enhanced foods and drinks into their diets.
All such mushrooms are nutritious along with high fiber, high protein, and vitamin-rich components. It has enough proteins, enzymes, lipids, essential oils like triterpenes, and polysaccharides like beta-glucans, which is boosting functional mushroom sales.
Recent research activities conducted by market players are driving product innovations, which are expected to propel sales at a CAGR of 9% over the forecast period.
Functional Mushroom Market:
| Attributes | Functional Mushroom Market |
|---|---|
| CAGR (2023 to 2033) | 9% |
| Market Value (2023) | US$ 9,698 million |
| Growth Factor | Incorporation of highly nutritious and functional foods in the daily diets of the sports person as well as the common people |
| Future Opportunities | Improving awareness regarding the higher therapeutic and nutritional properties to boost its sales in the coming days |
| Market Trends | Many leading players are targeting food & beverage companies producing functional drinks in packaged forms |
Dried Mushroom Market:
| Attributes | Dried Mushroom Market |
|---|---|
| CAGR (2023 to 2033) | 4.4% |
| Market Value (2023) | US$ 22,759.2 million |
| Growth Factor | The growing popularity of all types of edible mushrooms particularly among the health conscious individuals due to low sodium content and high nutrition |
| Future Opportunities | The rising trend of veganism in most parts of the world is poised to increase the demand for high protein-content plant-based food items |
| Market Trends | Notable dried mushroom producers are shifting their focus towards sourcing organic certified mushrooms due to their growing popularity and demand |
Canned Mushroom Market:
| Attributes | Canned Mushroom Market |
|---|---|
| CAGR (2023 to 2033) | 4% |
| Market Value (2023) | US$ 9,126.3 million |
| Growth Factor | Increasing preference for canned raw foods by the hotel, restaurant, and café (Horace) kitchens because of their higher shelf-life and pre-processing |
| Future Opportunities | Advancement in better drying, processing as well as storage technologies to strengthen the market further |
| Market Trends | Global canned mushroom suppliers are ensuring a reliable sales channel by promptly listing their products on e-commerce websites |
Principal Consultant
USDA Certification of Organic Ingredients is Driving Functional Mushroom Sales
Functional mushrooms with USDA organic certification have a high growth potential when made as whole mushroom powders with fruiting bodies and mycelium. Brands like MUD\WTR are using both fruiting bodies and mycelial biomass of mushrooms, allowing the product to complete its full growth cycle.
This is enabling brands to derive kosher, organic, gluten-free, non-GMO, and vegan-certified mushroom powders. These powders are further incorporated with turmeric, rooibos tea, cinnamon, and herbs like valerian root and ashwagandha to create nutrition supplements and other products.
Expansion of the Sports Nutrition Sector in China is Spurring Demand for Functional Mushroom
Cordyceps are being used in traditional Chinese medicine as an ingredient in lung and kidney tonics. The product is best known to improve stamina and support athletic performance as it increases respiratory function with enhanced aerobic capacity and also regulates the flow of oxygen to the brain.
As a result, cordyceps are being adopted in sports nutrition products in China. Players are launching cordyceps as a coffee ingredient, to be taken 30 minutes before exercise to deal with training stress.
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| United States | 16.4% |
| Germany | 6.6% |
| Japan | 7.3% |
| Australia | 1.5% |
Applications of Functional Mushroom in Alcohol-free Craft Beer in the United Kingdom May Boost Sales
Fungtn, a United Kingdom-based alcohol-free craft beer brand, launched its first range of 0.5% ABV IPAs and lagers brewed with functional mushrooms such as Reishi, Lion’s Mane, and Chaga. These beverages contain myco adaptogens to enhance the spirit body, depth, and mouthfeel of the beer, without adding any additives, which is uncommon in the non-alcoholic beer segment.
The incorporation of functional mushrooms in non-alcoholic beverages in the United Kingdom is anticipated to create opportunities for growth in the market over the forecast period.
| Regional Markets | CAGR (2023 to 2033) |
|---|---|
| United Kingdom | 5.9% |
| China | 4.5% |
| India | 8.9% |
Benefits of Lion’s Mane are Fueling Demand for Functional Mushroom
Based on nature, sales of organic functional mushrooms are forecast to remain high over the assessment period. These mushrooms are cultivated indoors and grown organically to limit toxic chemicals like fertilizers and pesticides. Catering to the growing demand for chemical-free edible ingredients.
Brands like Mushroom Revival are crafting certified organic mushrooms like Chaga with high cultivation standards including routine tests for biological contaminants, heavy metals, and chemical contaminants. The products are also tested for main compounds, such as beta-glucans, alpha glucans, adenosine, cordycepin, and ganoderic acid. Such developments are expected to bode well for the market in the forthcoming years.
| Category | By Nature |
|---|---|
| Top Segment | Organic |
| Market Share in Percentage | 21.3% |
| Category | By Form |
|---|---|
| Top Segment | Powdered |
| Market Share in Percentage | 23.7% |
Surging Demand for Powdered Reishi Mushrooms Will Augment Growth
In terms of form, demand in the powdered functional mushroom segment is forecast to gain traction over the forecast period. Growth can be attributed to various benefits of the product such as balancing body energy levels, improving digestion, and the presence of polysaccharides, polyphenols, antioxidants, and beta-glucans.
Demand for Functional Mushroom in the Pet Care Industry May Gain Momentum
By application, sales of functional mushrooms in the pet care industry account for a dominant share of the global functional mushroom market in the forthcoming years. These mushrooms are effective in improving pet health, treating allergies, and avoiding diseases like cancer.
As all functional mushrooms have medicinal properties, they are considered a very versatile supplement for holistic pet care. Driven by this, the pet care industry may emerge as the leading application segment for functional mushrooms over the forecast period.
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Key functional mushroom manufacturers are investing in joint ventures, partnerships, mergers, and acquisitions while focusing on research for innovative product lines. Top functional mushroom brands are focusing on upgraded and modified products to cater to the growing demand from the food and beverage sector.
Recent Developments by the Functional Mushroom Industries
To offer a range of unique health and wellness benefits, such as cognitive function improvement, supportive gut and immunity health, and sleep enhancement. The company intends to launch additional functional mushroom products including capsules, gummies, and cosmetics.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | MMT for Volume and US$ million or billion for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East and Africa(MEA) |
| Key Countries Covered | The United States Canada, Brazil, Mexico, Argentina, Chile, Peru, Germany, France, Italy, Spain, the United Kingdom, Netherlands, Belgium, Nordic, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, North Africa, and others |
| Key Market Segments Covered | By Nature, By Product Species, By Form, By Application, and By Regions |
| Key Companies Profiled | Hokkaido Reishi Co., Ltd.; Om Mushrooms; Rainbo; Nammex; Half Hill Farm Inc.; Marley One; Optimi Health Corp.; Wuling (Fuzhou) Biotechnology Co., Ltd.; Landish Foods; Functional Mushrooms; Hekate; Others |
| Pricing | Available upon Request |
The market in 2023 is valued at US$ 9,698 million.
The market will reach US$ 22,023.8 million by 2033.
The market will register a 9% CAGR until 2033.
From 2018 to 2022, the market expanded at a 3.2% CAGR.
Om Mushrooms, Rainbo, and Nammex are some key players.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Nature, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Nature, 2023 to 2033 5.3.1. Organic 5.3.2. Conventional 5.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Species 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Product Species, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Product Species, 2023 to 2033 6.3.1. Reishi 6.3.2. Shiitake 6.3.3. Lion's Mane 6.3.4. Chaga 6.3.5. Maitake 6.3.6. Cordyceps 6.3.7. Tremella 6.3.8. Turkey Tail 6.3.9. Enokitake 6.3.10. Oyster Mushrooms 6.3.11. Others 6.4. Y-o-Y Growth Trend Analysis By Product Species, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Product Species, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Form, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Form, 2023 to 2033 7.3.1. Liquid Sprays and Drinks 7.3.2. Powders 7.3.3. Capsules or Supplements 7.3.4. Others 7.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Application, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Application, 2023 to 2033 8.3.1. Food & Beverages 8.3.2. Nutraceuticals & Dietary Supplements 8.3.3. Pharmaceutical 8.3.4. Sports Nutrition and Functional Items 8.3.5. Cosmetics & Personal Care 8.3.6. Pet Care Industry 8.3.7. Others 8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. Asia Pacific 9.3.5. MEA 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. U.S. 10.2.1.2. Canada 10.2.2. By Nature 10.2.3. By Product Species 10.2.4. By Form 10.2.5. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Nature 10.3.3. By Product Species 10.3.4. By Form 10.3.5. By Application 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Nature 11.2.3. By Product Species 11.2.4. By Form 11.2.5. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Nature 11.3.3. By Product Species 11.3.4. By Form 11.3.5. By Application 11.4. Key Takeaways 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. U.K. 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Europe 12.2.2. By Nature 12.2.3. By Product Species 12.2.4. By Form 12.2.5. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Nature 12.3.3. By Product Species 12.3.4. By Form 12.3.5. By Application 12.4. Key Takeaways 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.1.4. Singapore 13.2.1.5. Thailand 13.2.1.6. Indonesia 13.2.1.7. Australia 13.2.1.8. New Zealand 13.2.1.9. Rest of Asia Pacific 13.2.2. By Nature 13.2.3. By Product Species 13.2.4. By Form 13.2.5. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Nature 13.3.3. By Product Species 13.3.4. By Form 13.3.5. By Application 13.4. Key Takeaways 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Nature 14.2.3. By Product Species 14.2.4. By Form 14.2.5. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Nature 14.3.3. By Product Species 14.3.4. By Form 14.3.5. By Application 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. U.S. 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Nature 15.1.2.2. By Product Species 15.1.2.3. By Form 15.1.2.4. By Application 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Nature 15.2.2.2. By Product Species 15.2.2.3. By Form 15.2.2.4. By Application 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Nature 15.3.2.2. By Product Species 15.3.2.3. By Form 15.3.2.4. By Application 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Nature 15.4.2.2. By Product Species 15.4.2.3. By Form 15.4.2.4. By Application 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Nature 15.5.2.2. By Product Species 15.5.2.3. By Form 15.5.2.4. By Application 15.6. U.K. 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Nature 15.6.2.2. By Product Species 15.6.2.3. By Form 15.6.2.4. By Application 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Nature 15.7.2.2. By Product Species 15.7.2.3. By Form 15.7.2.4. By Application 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Nature 15.8.2.2. By Product Species 15.8.2.3. By Form 15.8.2.4. By Application 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Nature 15.9.2.2. By Product Species 15.9.2.3. By Form 15.9.2.4. By Application 15.10. China 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Nature 15.10.2.2. By Product Species 15.10.2.3. By Form 15.10.2.4. By Application 15.11. Japan 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Nature 15.11.2.2. By Product Species 15.11.2.3. By Form 15.11.2.4. By Application 15.12. South Korea 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Nature 15.12.2.2. By Product Species 15.12.2.3. By Form 15.12.2.4. By Application 15.13. Singapore 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Nature 15.13.2.2. By Product Species 15.13.2.3. By Form 15.13.2.4. By Application 15.14. Thailand 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Nature 15.14.2.2. By Product Species 15.14.2.3. By Form 15.14.2.4. By Application 15.15. Indonesia 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Nature 15.15.2.2. By Product Species 15.15.2.3. By Form 15.15.2.4. By Application 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Nature 15.16.2.2. By Product Species 15.16.2.3. By Form 15.16.2.4. By Application 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Nature 15.17.2.2. By Product Species 15.17.2.3. By Form 15.17.2.4. By Application 15.18. GCC Countries 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Nature 15.18.2.2. By Product Species 15.18.2.3. By Form 15.18.2.4. By Application 15.19. South Africa 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Nature 15.19.2.2. By Product Species 15.19.2.3. By Form 15.19.2.4. By Application 15.20. Israel 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Nature 15.20.2.2. By Product Species 15.20.2.3. By Form 15.20.2.4. By Application 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Nature 16.3.3. By Product Species 16.3.4. By Form 16.3.5. By Application 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Hokkaido Reishi Co., Ltd. 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Om Mushrooms 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Rainbo 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Nammex 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Half Hill Farm Inc. 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Marley One 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Optimi Health Corp. 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Wuling (Fuzhou) Biotechnology Co., Ltd. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Landish Foods 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Functional Mushrooms 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. Hekate 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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Functional Mushroom Market
