About the Report
The market for infant nutritional premix witnessed massive slowdown in its progress as a result of the spread of Covid-19 pandemic across the globe. But in the post covid world, there is an increasing inclination towards health and wellness, growing demand for functional, fortified foods, and the trend of convenience has been gradually changing the food landscape, and infant nutrition is no different. As recovery commences in 2021, major players are recuperating their positions through production expansion, capacity utilizations and online selling in 2021 keeping in view the covid-19 norms.
With the increasing awareness of the nutritional value of breast milk, manufacturers are focusing on developing formulas that match the nutritional value of breast milk. For instance, Nestle’s Infant Formula is believed to offer high quality and nutritionally stable products for both mothers and babies during the first 1000 days of life. The infant formula helps in setting a foundation for lifelong health. Other key players in the market are Danone S.A., Reckitt Benckiser (Mead Johnson & Company, LLC), Abbott, and FrieslandCampina, Bellamy's Organic, Kraft Heinz, HiPP GmbH & Co. Vertrieb KG, Perrigo and Arla Food.
These recognized players are focusing on the incorporation of tactics including partnership agreements, sales contracts, strategic alliances, diversifications, innovative launches, mergers & acquisitions, research and developments, technological upliftments, product line extensions, hiring technical expertise, joint ventures, collaborations, product approvals etc for gaining a competitive edge over others in the market.
According to CNBC, in the beginning of 2020, there were about 35 million working mothers in the United States and approximately 9.8 million working mothers are suffering from workplace burnout. Mothers are opting for infant nutritional premix owing to the benefits that come with it.
Infant Nutritional Premix serves as not only a highly convenient but also nutritional option at the same point of time. North America is projected to remain a prominent market throughout the forecast period as parents are massively investing into ready-to-eat food for infants that can be prepared in lesser time and offers a high nutritional value.
Infant Nutritional Premix: Optimum Nutrition Supporting Developmental Needs
An increasing inclination towards health and wellness, growing demand for functional, fortified foods, and the trend of convenience have been gradually changing the food landscape, and infant nutrition is no different.
Rise in demand for quality infant formula and baby food creates the need for higher quality assured manufacturing processes. With growing awareness of health benefits of breast milk, companies operating in infant nutrition industry are focusing on nutritional science to developed new products that resemble the composition of human milk.
This has led to nutritional fortification of infant formula and baby food products. Future Market Insights’ Infant Nutritional Premix Market Report discusses growth and innovation in infant nutritional premix globally, and evaluates opportunities and challenges across various regions.
Convenience Remains Key Growth Driver
Demand for infant nutritional premix continues to gain a boost from growing need to achieve good nutrition to effectively support postnatal development. Potential health benefits of infant nutritional premixes in ensuring optimum intake of vitamins and minerals have been encouraging a large number of mother as well as health professionals to see these products as a suitable alternative to breastfeeding.
A key demand driver of infant nutritional premix is ‘convenience’ it provides to parents seeking ready-to-eat food for infants that can be prepared in lesser time and comes with optimum mix of essential nutrients required for healthy growth.
With an increasing proportion of women in employment and growing awareness of numerous benefits of consuming fortified infant nutrition products and unique formulations, the demand for infant nutritional premix is expected to grow strong going forward.
Market Share to Shift from Liquid to Powder
Liquid infant nutritional premix continues to account for major share of the market revenue. However, these products are concentrates and require some degree of preparation, thereby lacking a strong competitive advantage over powdered form on the grounds of convenience and stability. With increasing varieties of powdered form of infant nutritional premix, the two categories are further expected to differentiate, with liquid continuing to decline in both volume and value share.
Key Players to Target Developing Countries
North America remains a prominent market for infant nutritional premix, accounting for relatively high share. However, with lower birth rates and growing campaigns to promote breastfeeding, sales of both infant formula and infant nutritional premix are slowing down in developed regions. Manufacturers are thus targeting key developing markets such as China and India, given consideration to growing per capita expenditure on infant care and significant increase in adoption of infant nutrition products in these countries.
Premiumization is set to be key factor of growth in developed markets, while robust performance of infant formula and baby food in developing countries is encouraging manufacturers to focus on widening their target audience. Premiumization strategies are expected to remain driven by new research that continues to identify nutrients and bioactive factors in human milk that are not currently found in infant nutritional premix. Growing demand for hypo-allergenic and organic infant formula are further projected to lead to realignment of manufacturers’ strategies.
Market Taxonomy
Weighted market segmentation is carried out to fully analyse the global market for infant nutritional premix.
By Form
- Powder
- Liquid
By Ingredient Type
- Vitamins
- Minerals
- Nucleotides
- Amino Acid
- Others
By Function
- Bone Health
- Immunity
- Digestion
- Vision Health
- Brain Health & Memory
- Others
By Region
- North America
- Western Europe
- Eastern Europe
- Latin America
- APEC
- China
- MEA
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by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights
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