The nutritional labelling market will demonstrate sustained growth between 2025 and 2035 because people worldwide have become more health-conscious and want to know what they eat with increased transparency requirements enforced on food producers through regulations.
Consumers rely on nutritional labels for making diet decisions so these labels now constitute an essential requirement for every packaged food product. The market will experience a projected growth from its current value of USD 25,426.6 million in 2025 until it reaches USD 36,214.8 million in 2035 with a CAGR of 3.6%.
The food market undergoes changes because consumers prefer products that feature clean-label and plant-based attributes with functional components. Multiple Traffic Light Labels (MTL) have taken off as packaging labels because their interactive color alert system shows sugar, fat, salt and nutrient amounts to consumers in an easy-to-understand manner.
Customers can easily make buying decisions through this method at the moment of purchase. According to end user statistics the fast-moving consumer goods (FMCG) sector uses nutritional labels to achieve trust building repeat purchases and worldwide food safety requirements. Accurate product labelling stands essential now that markets become more competitive for winning brand recognition and creating loyal consumer base.
Key Market Metrics
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 25,426.6 million |
| Industry Value (2035F) | USD 36,214.8 million |
| CAGR (2025 to 2035) | 3.6% |
The nutritional labelling sector exists through two important segments consisting of label types and end user groups that modify how customers see the information alongside determining package design aspects and regulatory consistency.
Multiple Traffic Light Labels gain popularity because their color-based system makes it effortless for consumers to understand nutritional data without needing detailed information. Many European countries as well as Latin American nations support this labelling system due to its public health compatibility.
The FMCG sector advances the most in implementation by adding nutrition labels to different types of packaged food products and beverages and personal care items. Consumer-driven changes worldwide lead to demands for simpler nutritional labels that deliver enhanced transparency about the products they purchase.
North America is ahead for digital innovation and voluntary front-of-pack labelling programs. In the USA and Canada, FMCG brands use MTLs for simplified health messaging to appeal to shoppers focused on wellness shopping.
Regulatory bodies and consumer advocacy organizations have a hand in evolving labelling structures that foster transparency. Trends including clean-label movements, growing demand for low-sugar and low sodium products are adding to the importance of nutritional transparency on product packaging.
Europe has extensive regulatory enforcement and MTL system adoption. Countries such as the UK, France and Spain have built front-of-pack labelling into law as a tool to lower obesity rates and foster healthier diets. Knowing this, industry stakeholders in the EU are supporting standardized nutritional labels as part of promises to protect consumers and the environment. With the plant-based and organic sectors continuing to grow, the demand for clearer, color-coded nutrition communications is further justified.
The Asia Pacific region looks to be expanding rapidly for nutritional labelling adoption owing to urbanization, increasing lifestyle-related diseases, and health-oriented consumers. Clear labelling practices, including MTL systems, have even received the government’s encouragement in India, Australia and some Southeast Asian regions.
FMCG firms are now rethinking packaging to cater to changing health regulations and consumer expectations. The growing demand for functional foods and supplements is driving further importance for front-of-pack labels across several product ranges.
Regulatory Inconsistencies and Labelling Complexity
Due to regional variation in regulations, regular updates of compliance measures and increasing scrutiny of health claims, the nutritional labelling market is facing challenges. In North America, food manufacturers await FDA guidelines, while in Latin AmericaFOP (front-of-pack) warnings are implemented and in Europe Nutria-Score is enforced, illustrating the complex environment navigation.
The inconsistencies cause cost burdens and reformatting delays for export companies, which need to operate in various jurisdictions. Also, growing consumer demand for transparency has pushed for the inclusion of detailed ingredient breakdowns, allergen alerts and sustainability disclosures all of which push the limits of packaging design and make digital integration more complex for smaller brands.
Health-Conscious Consumers and Smart Labelling Technologies
The market for nutritional labelling is growing rapidly as health consciousness and digital engagement increases. Consumers want products that make clean-label claims, give calorie breakdowns and offer transparency on nutrient content. This is driving demand for innovative labelling tools, including QR codes, augmented reality and mobile-enabled scan-and-learn features.
Brands are using smart labels to share real-time traceability, ingredient sourcing and functional benefits. At the same time, regulators are advocating simpler label formats to fight obesity and chronic diseases. As wellness becomes central to purchase behaviour, nutritional labelling is evolving from compliance tool to competitive brand differentiator.
During the period from 2020 to 2024, the domain of nutritional labelling made significant strides, with phase in of calorie transparency and sugar content warnings as best practice. Indeed, the rise in demand for free-from products and clean-label branding contributed to changes in back-of-pack layouts and allergen communication.
The market will shift towards new personalized nutrition labelling and AI-generated labels from 2025 to 2035 where health scoring systems will align regionally. From digital interfaces to block chain-based ingredient tracing to multilingual smart labels, the ways that brands will engage with health-focused consumers. Sustainability, ethical sourcing, and nutrient density will be a core focus of next-gen label design of food and beverage.
Market Shifts: Comparative Analysis (2020 to 2024 vs. 2025 to 2035)
| Market Factor | 2020 to 2024 |
|---|---|
| Regulatory Landscape | Regional standards with growing focus on sugar, salt, and calorie data. |
| Technological Advancements | Static labels with fixed data fields and manual updates. |
| Sustainability Trends | Limited to packaging materials and eco-friendly printing. |
| Market Competition | Led by compliance-driven print suppliers and regulatory consultants. |
| Industry Adoption | Common in packaged food, beverages, and supplements. |
| Consumer Preferences | Focused on ingredient clarity, allergen information, and calorie content. |
| Market Growth Drivers | Boosted by regulatory mandates and clean-label trends. |
| Market Factor | 2025 to 2035 |
|---|---|
| Regulatory Landscape | Harmonization of health ratings, sustainability disclosures, and dynamic QR code regulations. |
| Technological Advancements | Rise of dynamic digital labels, real-time updates, and AI-supported personalization. |
| Sustainability Trends | Expansion into carbon footprint labels, ethical sourcing, and life cycle impact displays. |
| Market Competition | Entry of smart packaging firms, digital traceability startups, and health tech providers. |
| Industry Adoption | Expands to meal kits, direct-to-consumer wellness brands, and personalized nutrition services. |
| Consumer Preferences | Shift to functional claims, environmental transparency, and real-time interactivity. |
| Market Growth Drivers | Accelerated by tech-enabled engagement, personalized diets, and global health initiatives. |
Driven by FDA updates and citizen demand for ingredient transparency the nutrition labelling market in the USA is on the rise. Mandatory calorie disclosures and new look Updated Nutrition Facts labels have prompted brands to put more money into clearer, more informative packaging.
Digital labelling solutions, QR codes, and allergen-specific highlights are examples of innovative practices that are helping food and beverage manufacturers engage with health-conscious consumers. The clean-label movement continues to drive reformulation and data-driven label redesigns.
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 3.5% |
Nutritional labelling are progressing in the UK from both regulatory and public health perspectives. The government’s traffic light labelling system is deployed widely to assist consumers in making fast, informed decisions about what to eat.
All snacks, drinks and ready meals are now being targeted by manufacturers with sugar, salt and fat labelling. The rise of e-commerce grocery platforms is also driving the demand for standardized mobile-friendly label displays across digital product listings.
| Country | CAGR (2025 to 2035) |
|---|---|
| UK | 3.4% |
The European Union is a mature but evolving nutrition labelling market. Member states like France, Germany, and the Netherlands are adopting or trialling front-of-pack schemes including Nutri-Score and traffic light systems to provide harmonized nutritional information across member states.
Novel developments in visualisation of data (including multi-language compliance) and digital labelling platforms are creating new opportunities driven by EU regulations on the labelling of foods alongside a rising demand for organic, plant-based and allergen-free foods. Food claims around sustainability are also coming to the fore when it comes to nutritional labelling strategies.
| Region | CAGR (2025 to 2035) |
|---|---|
| European Union | 3.6% |
Japan's nutritional labelling market is growing at a solid pace, aided by the government’s emphasis on awareness around diet and increased consumer interest in low-calorie, low-sodium, and functional foods. The Food Labelling Act promotes transparent labelling of nutritional values and allergens.
Japanese consumers like simple and easy to read labels, and this has led to innovations such as smart packaging and simplified icons. Labelling that describes the health properties of traditional ingredients and supplements is also increasingly sought after.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 3.3% |
The nutritional labelling market is steadily growing in South Korea, driven partly by regulatory enforcement and partly by growing popularity of health-oriented food products. Requiring detailed nutrient disclosures is mandated by the Ministry of Food and Drug Safety, and sugar, fat, and additive content is increasingly subject to public scrutiny.
Brands are focusing their resources on bilingual and digital labelling tools that connect both domestic and export markets. Packaging for functional foods and meal kits is also adopting front-of-pack labelling and traceability features.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 3.7% |
As consumers, regulators, and food manufacturers are increasingly emphasising transparency, informed choices, and healthy lifestyles, the market is expected to grow. Packaging labels can be invaluable in communicating information on the nutritional quality of food products.
Of the to-date existing label formats, multiple traffic light labels (MTL) dominate the market due to their visual and straightforward representation of fat, sugar, salt and calorie content. On the demand side, these companies value compliance, brand trust and differentiation on retail shelves. Together these segments speak to a growing move toward simplified health messaging and better food literacy globally.
As laws governing labelling become stricter and consumers seek clarity in food packaging, businesses are re-evaluating design and presentation with an eye on health metrics as well as branding.
| Label Type | Market Share (2025) |
|---|---|
| Multiple Traffic Light Labels (MTL) | 38.2% |
In the nutritional labelling market, multiple traffic light labels (MTL) dominate the label type segment as they can guide consumers to quickly interpret key nutrient values with the aid of color-coded graphics. These labels employ red, amber, and green lights to indicate high, medium, or low levels of sugar, salt, fat, and energy.
This intuitive system is easier for consumers to interpret than numerical data or percentage-based formats. With public health bodies promoting an MTL system to improve nutritional transparency, to tackle obesity and diet-related foodborne disease outbreaks, we can see MTL formats have gained penetration across the UK, Western Europe and new developing health-focused nations.
Food manufacturers also prefer MTL for its regulatory compliance and marketability. These labels are a way for brands to promote their “healthier choices” simply by visual compliance with low-sugar or low-fat guidelines. For example, MTL also advances consumer education efforts, particularly in schools and low-literacy populations, where dense nutritional panels can be confusing. Duel obligations of policy makers push for front-of-pack clarity and rising public demand for nutritional insight will keep multiple traffic light labelling as an important format in the segment.
| End User Type | Market Share (2025) |
|---|---|
| FMCG | 54.6% |
The companies in the FMCG segment are heavily involved toward the use of nutrition labelling, as they incorporate labelling strategies into product innovation, compliance, and consumer engagement. These companies work in rapidly shifting, highly competitive spaces where shelf presence, perception of healthfulness, and compliance with government guidelines all contribute to success (or failure) for products.
Using such sophisticated labelling formats enables FMCG brands to stand out, force consumer faith in their brands, and adhere to global food labelling regulations. Today, FMCG manufacturers have integrated nutritional labelling into their branding and communication strategy, be it breakfast cereals, ready-to-eat meals etc.
Beyond packaging, top FMCG firms also leverage nutritional labels as a part of more comprehensive health and wellness narratives. They adopt labelling approaches that are in sync with CSR objectives such as lowering sugar or sodium levels and deploy QR codes or RFID-enabled systems to provide better traceability and ingredient transparency.
Not only do these appeal to increasingly health-aware shoppers, but they also signal that FMCG brands are responsible and consumer-friendly. With front-of-pack nutrition labelling informing and influencing consumer behavior and purchase decisions, the FMCG players will define best practice and global standards for the world.
The global nutritional labelling market is an essential segment in the food safety, regulatory compliance, and consumer transparency ecosystem. Nutritional labels offer essential details like calories, macronutrients, allergens, and health claims, allowing for informed dietary choices and adherence to regional food regulations.
Market Overview: Growth of clean label products, the rising global focus on clean label products, increasing international labelling regulations (FDA, EFSA, FSANZ, etc.) and the emergence of new digital & smart labelling technologies are fuelling the market.
Software to automate the process of nutrition calculation, generating labels, auditing for compliance, and integrating with packaging systems. Major players compete on the accuracy of their database, readiness for multi-market compliance, ease of integration with ERP/PLM systems, and AI-based automation for tracking product reformulation
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| ESHA Research (Now part of FoodLogiQ ) | 20-24% |
| Nutritics Ltd. | 15-19% |
| LabelCalc (Food Labeling Solutions LLC) | 12-16% |
| Genesis R&D (by Food Processing Solutions) | 9-13% |
| NutrInform Ltd. | 7-11% |
| TagOne, Inc. | 6-10% |
| Other Companies (combined) | 18-26% |
| Company Name | Key Offerings/Activities |
|---|---|
| ESHA Research | Expanded Genesis R&D Food Formulation & Nutrition Labelling Software with multilingual, region-specific label formats in 2025. |
| Nutritics Ltd. | Launched cloud-based labelling platform with real-time menu labelling, allergen tracking, and mobile access for foodservice in 2024. |
| LabelCalc | Released drag-and-drop recipe analysis tool integrated with FDA and CFIA-compliant labelling templates for small food producers in 2025. |
| Genesis R&D | Rolled out AI-driven nutrient database expansion and label automation tools for international food manufacturers in 2024. |
| NutrInform Ltd. | Deployed smart labelling tools that support traffic-light nutrition visuals and QR-linked consumer education portals in 2025. |
| TagOne, Inc. | Launched blockchain -enabled compliance tracking platform for organic/natural label claims and supply chain transparency in 2024. |
Key Company Insights
ESHA Research (FoodLogiQ)
ESHA’s Genesis R&D software is a global leader in nutritional labelling and formulation tracking. It provides customizable templates for USA, EU, Canadian, and Asian markets, enabling large food manufacturers and R&D labs to automate compliance and streamline reformulation.
Nutritics Ltd.
Nutritics offers a powerful SaaS platform for foodservice, hospitality, and healthcare providers. Its dynamic labelling features include allergen flagging, EU/FSA-compliant nutrient displays, and QR code generation for menus and pre-packed items.
LabelCalc
LabelCalc serves SMEs and specialty food startups with an intuitive interface that simplifies recipe input, label design, and regulatory alignment. Its cost-effective solution supports FDA, USDA, and CFIA compliance with ready-to-print outputs.
Genesis R&D (FPS)
Genesis R&D provides advanced nutrient analysis and health claim validation software, tailored for global manufacturers. It supports AI-enhanced label audits and integrates with ERP platforms for seamless nutritional data sharing and reformulation analysis.
NutrInform Ltd.
NutrInform focuses on consumer-friendly labelling innovations such as visual nutrient indicators and portion-based labelling. It integrates with packaging printers and web portals to boost transparency and encourage informed purchasing.
TagOne, Inc.
TagOne applies blockchain for enhanced labelling transparency, especially in organic and specialty markets. Its platform supports real-time data from ingredient sourcing to final packaging, ensuring label integrity across value chains.
Other Key Players (18-26% Combined)
Numerous regional providers and industry-specific platforms support the nutritional labelling ecosystem through flexible deployment, sectoral customization, and automation:
The overall market size for the nutritional labelling market was USD 25,426.6 million in 2025.
The nutritional labelling market is expected to reach USD 36,214.8 million in 2035.
The increasing consumer focus on health transparency, rising regulatory emphasis on clear food information, and growing adoption of multiple traffic light labels by FMCG end users fuel the nutritional labelling market during the forecast period.
The top 5 countries driving the development of the nutritional labelling market are the USA, UK, European Union, Japan, and South Korea.
Multiple traffic light labels and FMCG end users lead market growth to command a significant share over the assessment period.
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Nutritional Labelling Market
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