Infant formula is a food product designed to cater to nutritional needs of infants aged 0–12 month and is used as an alternative to breast milk, containing essential ingredients present in breast milk. Infant formula is available in liquids, powders and ready-to-use forms. Various types of infant formula such as organic infant formula, prebiotic infant formula and non-genetically modified organisms’ infant formula, soy-based formula and lactose-free formula are available in the market for infants under one years of age. These products vary in taste, nutrients, quality, price and ability to digest according to region. Surge in number of working mothers, rise in birth rate and various technological innovations in packaging of infant formula products are vital factors driving expansion of infant formula market.
Market Value Forecast
The global infant formula market revenue is anticipated to increase at a CAGR of over 10.1% during the forecast period. Increasing consumer health awareness, rising disposable income coupled with increasing usage of organic infant formula and prebiotic infant formula are factors fuelling market growth across the globe. Increasing consumer inclination towards purchasing infant formula products through e-retail channels is a major trend witnessed in the global infant formula market.
Segmentation, by Product Type
On the basis of product type, the global infant formula market is segmented into starting milk formula, follow-on milk formula, toddler’s milk formula and special milk formula; among these starting milk formula segment dominated the market in terms of value in 2015 and is expected to retain its dominance over the forecast period. The follow-on milk formula segment is expected to expand at the highest CAGR in terms of value during the forecast period.
Segmentation, by Distribution Channel
On the basis of distribution channel, the global infant formula market is segmented into specialty outlets, supermarkets, online stores, chemist/pharmacist/drugstore and others. Pharmacy stores segment was the largest segment in the market in terms of value and is projected to retain its dominance over the forecast period. The supermarket segment is anticipated to expand at the highest CAGR in terms of value over the forecast period.
On the basis of geography, the global infant formula market is segmented into seven major regions namely North America, Western Europe, Asia Pacific excluding Japan (APEJ), Japan, Eastern Europe, Latin America and Middle East & Africa (MEA); among these, APEJ market is expected to witness favourable growth in terms of CAGR over the forecast period. In terms of value, the Western Europe market is expected to account for a major share of the market by 2026.
Some of the key players identified in the global infant formula market are Nestlé S.A., Groupe Danone, Abbott Nutrition, Mead Johnson Nutrition, The Kraft Heinz Company, Meiji Holdings Co. Ltd, Beingmate Baby & Child Food Co. Ltd., Synutra International, Inc., Pfizer Inc. and FrieslandCampina.
In this report, Future Market Insights offers a 10-year forecast (2016–2026) of the global infant formula market. In terms of value, the market is expected to expand at a CAGR of 10.1% during the forecast period. The study presents insights on market dynamics and trends across seven major regions, which are expected to influence the current nature and future status of the global infant formula market over the forecast period.
The primary objective of the report is to offer updates on advancements in the global infant formula market.
Upsurge in disposable income, increasing number of working mothers and packaging innovations in infant formula are major factors expected to drive growth of the global infant formula market over the forecast period. Increasing birth rates in developing countries and rising usage of organic infant formula are other factors expected to support growth of the market in the near future.
In the following section, FMI analyses the performance of the infant formula market on the basis of global market revenue, as this is essential in understanding future growth potential of the market. This section also includes FMI’s analysis of key trends, drivers, restraints and opportunities that influence market growth. Impact analysis of key growth drivers and restraints across all major regions, based on the weighted average model, is included in the report to better equip clients with crystal clear decision-making insights.
As highlighted earlier, the infant formula market is an aggregation of product type (starting milk formula, follow-on milk, toddlers milk formula and special milk formula), and distribution channel (specialty outlets, supermarkets, online, chemist/pharmacist/drugstore and others) segments. These segments are included in this section to make the study more comprehensive.
The section that follows includes analysis of the infant formula market by region. It provides a market outlook for 2016–2026 and sets the forecast within the context of the infant formula market. This study discusses key regional trends contributing to growth of the infant formula market on a global basis. It also analyses the degree to which global drivers are influencing this market in each region. Key regions assessed in this report are North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan (as a separate region) and Middle East and Africa (MEA).
The above sections—by product type, by distribution channel and by region—evaluate the present scenario and growth prospects in the infant formula market for 2016–2026. We have considered 2015 as the base year and provided data for the trailing 12 months.
To deduce the market size for infant formula, we have considered the overall revenue generated from sales of infant formula across various regions. The forecast presented here assesses the total revenue generated across the infant formula market. In order to offer an accurate forecast, we started by sizing the current market, which forms the basis of how the infant formula market would develop in the future. However, forecasting the market in terms of various infant formula segments and regions is more a matter of quantifying expectations and identifying opportunities rather than rationalizing them after the forecast has been completed.
It is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse the market on the basis of key parameters, such as Year-on-Year (Y-o-Y) growth, to understand the predictability of the market and identify the right opportunities in the infant formula market.
Another key feature of this report is the analysis of all key infant formula market segments and sub-segments, regional adoption and revenue forecast in terms of absolute dollar. This is usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources, from a sales and delivery perspective, present in the infant formula market.
In order to understand the key segments in terms of growth & adoption of infant formula across the concerned regions, FMI developed the infant formula market attractiveness index, which should help clients identify the real market opportunities.
In the final section of the report, the infant formula market competitive landscape is included to provide report audiences with a dashboard view, based on various categories of providers present in the market value chain, their infant formula product portfolio and key differentiators in the market. The report mainly profiles infant formula providers. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a segment in the infant formula market value chain. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on the in-depth assessment of their capabilities and success in the infant formula marketplace. Detailed profiles of providers are also included within the scope of the report to evaluate their long- and short-term strategies, key offerings and recent developments in the infant formula market.
Key competitors covered in the report are Nestlé S.A., Groupe Danone, Abbott Nutrition, Mead Johnson Nutrition, The Kraft Heinz Company, Meiji Holdings Co. Ltd, Beingmate Baby & Child Food Co. Ltd., Synutra International, Inc. Pfizer Inc. and FrieslandCampina
Key Segments Covered
Nestlé S.A., Groupe Danone, Abbott Nutrition, Mead Johnson Nutrition, The Kraft Heinz Company, Meiji Holdings Co. Ltd, Beingmate Baby & Child Food Co. Ltd., Synutra International, Inc., Pfizer Inc. and FrieslandCampina.