The demand for Infant Formula market is expected to be valued at USD 54.48 Million in 2025, forecasted at a CAGR of 8.7%to have an estimated value of USD 125.46 Million from 2025 to 2035. From 2020 to 2025 a CAGR of 5.2% was registered for the market.
Infant or baby formulae are specially designed formulations for infants specifically those below one year of age. To guarantee the high quality of the product several government agencies including the World Health Organization (WHO) the Food Safety and Standards Authority of India (FSSAI) and others have particular guidelines regarding the formulation of baby food.
Strict laws pertaining to product quality should persuade customers to purchase new goods without reservation. For example, in 2019 the FSSAI created new guidelines for formula for special medical needs lactose-free infant milk substitutes and infant milk substitutes for premature babies.
| Attributes | Description |
|---|---|
| Estimated Global Industry Size (2025E) | USD 54.48 Million |
| Projected Global Industry Value (2035F) | USD 125.46 Million |
| Value-based CAGR (2025 to 2035) | 8.7% |
The facility has also been connected to a Cronobacter sakazakii outbreak that was linked to infant formula. The epidemic caused several newborns to get sick and two of them passed away. There was no genetic connection discovered nevertheless between the facilitys bacteria and the breast milk that ill infants drank.
The infant formula market is a key segment within the broader food supplement and nutrition industry, reflecting rising global demand for specialized nutritional products. With increasing awareness of infant health, nutritional supplementation for infants has gained significant traction. Innovations in formula composition, targeting improved digestion, immunity, and overall growth, are shaping the competitive landscape.
| Segment | Value Share (2025) |
|---|---|
| Starting Milk (Product Type) | 48% |
Starting milk formula is the most common product type in the infant formula market. It’s probably going to help reach a 48% market share in 2025. Infants under six months old who are bottle-fed can use the beginning milk formula. It gives breast milk additional nutrients. All of the necessary nutrients for an infant’s early growth and development are provided by the starting milk formula combined with breast milk.
| Segment | Value Share (2025) |
|---|---|
| Powder (Product Form) | 65% |
Due to its convenience and ease of storage powdered infant formula is frequently consumed. The infant formula in powdered form can be made by combining it with either milk or water. This powdered form which preserves all of the products nutrients is made by the freeze-drying process.
In comparison to other baby formulas it is also the most affordable. In addition, the powder form enables parents to measure and regulate the precise amount of baby formula without error for each feeding. As a result, parents favor it above all others.
Increase in Birthis Driving the Market Growth
Some of the key factors driving the growth of the global infant formula market include the rise in the number of working mothers the rise in the birth rate and technological advancements particularly in the area of packaging.
One of the most significant decisions made by working parents worldwide is selecting the best and most appropriate infant formula product. In both developing and developed economies the demand for infant formula has increased as a result of womens increased employment participation.
During the period 2020 to 2024, the sales grew at a CAGR of 5.2%, and it is predicted to continue to grow at a CAGR of 8.7% during the forecast period of 2025 to 2035. To meet the unique needs of infants the infant formula market offers a variety of products based on infant formula that have high nutrition and unique modified and inventive formulations.
Prebiotics, probiotics and hydrolyzed animal protein for allergies and essential fatty acids for a babies growth and well-being are all included in infant formula. The market for infant formula is also being driven by rising consumer demand acceptance and awareness of specialized and nutritious infant formula options.
Due to inadequate nutrient intake from breast milk alone the number of preterm infant births is increasing which is driving parents to use infant formula. To encourage market expansion governments are pushing the use of organic products. As health trends change it is anticipated that consumers increasing preference for organic products will increase the acceptability of infant formulas with an organic label.
Since infant formulas are convenient and can be given anywhere they are preferred by more and more working women to meet their baby’s needs. The sales of baby formula have been controlled by multinational corporations.
Due to growing disposable income urbanization and shifting lifestyles these businesses focused on developing nations in Asia Pacific Latin America and Africa. The market for infant formula is expanding as a result of ongoing product development new product research and product enhancements. Due to consumer product endorsements and awareness campaigns leading companies’ regional markets are expanding which is driving up sales of baby formula.
Tier 1 companies comprises industry leaders acquiring a 70% share in the global business market. These leaders are distinguished by their extensive product portfolio and high production capacity. These industry leaders stand out due to their broad geographic reach, in-depth knowledge of manufacturing and reconditioning across various formats and strong customer base. They offer a variety of services and manufacturing with the newest technology while adhering to legal requirements for the best quality.
Tier 2 companies comprises of mid-size players having a presence in some regions and highly influencing the local commerce and has a market share of 20%. These are distinguished by their robust global presence and solid business acumen. These industry participants may not have cutting-edge technology or a broad global reach but they do have good technology and guarantee regulatory compliance.
Tier 3 companies comprises mostly of small-scale businesses serving niche economies and serving at the local presence having a market share of 10%. Due to their notable focus on meeting local needs these businesses are categorized as belonging to the tier 3 share segment, they are minor players with a constrained geographic scope. As an unorganized ecosystem Tier 3 in this context refers to a sector that in contrast to its organized competitors, lacks extensive structure and formalization.
The following table shows the forecasted growth rates of the significant three geographies revenues. USA, UK and China come under the exhibit of high consumption, recording CAGRs of 4.0%, 2.3% and 6.8%, respectively, through 2035.
| Countries | CAGR, 2025 to 2035 |
|---|---|
| United States | 4.0% |
| UK | 2.3% |
| China | 6.8% |
The United States Infant Formula Market is projected to register a compound annual growth rate (CAGR) of 4.0% through 2035. In the USA a number of physical retail chains including Krogers Co. sell infant formula. as well as Walmarts increasing the client base. In the fiercely competitive USA infant formula market major brands like Gerber Good Start Similac and Enfamil are in the lead. In the USA brand preference and market share are strongly influenced by consumer trust and brand loyalty.
Important guidance on infant feeding practices is given by medical professionals such as pediatricians nurses and lactation consultants. These affect how customers behave in the market for baby formula. Price sensitivity brand reputation safety concerns and nutritional value all have an impact on the infant formula market in China. Emerging trends include clean labeling organic and natural formulations and the growing need for hypoallergenic formulas.
With a compound annual growth rate (CAGR) of 2.3% over the forecast period the UK is expected to see substantial future growth in the infant formula market. The market is expanding in the UK due to the popularity of baby formulas with ingredients like no artificial sweeteners and no flavors. . Companies like Hipp Organics sell goods with recyclable packaging composed of sustainable paper and plant-based inks are also crucial.
Manufacturers are expanding the range of products they offer by developing new ones and using creative ingredients with several claims to draw in customers. Market leaders concentrate on various marketing techniques like educating consumers through awareness campaigns in rural areas.
To increase their market share manufacturers are encouraged to form alliances mergers acquisitions and partnerships with businesses or organizations. New investors are drawn to innovative and developed products and processes which further expands the market.
By product type, methods industry has been categorized into Starting Milk, Follow-on-milk, Toddler Milk and Special Milk
By product form, industry has been categorized into Powder, Liquid and Ready-to-feed
The market spans North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, Central Asia, Balkan and Baltic Countries, Russia and Belarus, and The Middle East & Africa.
The market is expected to grow at a CAGR of 8.7% throughout the forecast period.
By 2035, the sales value is expected to be worth USD 125.46 Million.
Increase in birth is increasing demand for Infant Formula Market.
North America is expected to dominate the global consumption.
Some of the key players in manufacturing include Friesland Campina, Meiji Holdings Co. Ltd., Pfizer Inc. and more.
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Infant Formula Market
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