Follow On Formula Milk Market

Follow On Formula Milk Market Outlook

The global follow on formula milk market is expected to exhibit growth at an impressive CAGR of 8% to 9% during the forecast period from 2022 to 2032. Increasing research and development (R&D) activities for the development of more nutritious and protein-packed infant nutrition supplements by key companies is estimated to accelerate the demand for follow on formula milk in the global market.

Follow on formula milk is an alternative to breast milk containing almost similar amount of nutrients such as vitamins, minerals, proteins, fats, carbohydrates, prebiotic, linoleic acid, and others. It is used to feed infants between the ages of 6 months to 12 months along with suitable complementary foods as part of a mixed weaning diet.

Which are Some Key Opportunities Spearheading Follow On Formula Milk Market Growth?

In the past couple of years, there is a swift rise in pregnancy and baby birth across the world, due to the increasing advancements in medical technologies, creating strong demand for infant nutritional supplements.

For instance, according to a study by the Centers for Disease Control and Prevention, approximately 3.61 Mn babies were reported to be born across the U.S., exhibiting a birth rate of 11.00 per 1,000 people in the year 2020. As follow on formula milk is extensively used for feeding baby over 6 months of age to provide required nutrition, rising number of baby births are estimated to favor the growth in the global market. 

In addition to this, increasing burden of conditions such as lactation insufficiency and low milk supply syndrome among the mothers, due to the hormonal changes and hereditary reasons, is accelerating the demand for baby nutrition products such as follow on formula milk.

What are Key Restraints Hindering the Sales of Follow On Formula Milk in the Global Market?

Breast milk is of great importance for the proper development of a baby’s body and brain. Hence, governments and regulatory organizations are encouraging mothers to only breastfeed their babies until 1 year of age, which is, hindering the demand for follow on formula milk in the market.

Also, growing awareness regarding the high risk of complications and ailments such as allergies, respiratory infections, cognitive development issues, and obesity in babies, due to the use of breast milk alternatives, is expected to restrain the sales of follow on formula milk in the market.

Nandini Roy Choudhury

Principal Consultant

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Why is North America Emerging as an Opportunistic Follow On Formula Milk Market?

As per Future Market Insights, North America is estimated to account for the lion’s share in the global follow on formula milk market from 2022 to 2032.

Leading manufacturers in the market are increasingly focusing on introducing novel infant nutrition products with new value-added ingredients to meet the growing demand due to increasing number of baby births across the countries such as the U.S. and Canada.

For instance, in 2020, Abbott, an American multinational health & baby care company announced introducing an innovative follow on infant formula, Similac Pro-Advance® with Oligosaccharide† and 2'-Fucosyllactose to strengthen the immune systems of the babies in Canada. A slew of such product launches is expected to drive the sales in the North America market.

How is Europe Contributing to the Growth of the Follow On Formula Milk Market?

As per FMI, Europe is projected to exhibit growth at a robust CAGR in the global follow on formula milk market during the forecast period 2022-2032.

A substantial rise in working women is being witnessed across Europe, owing to the increasing availability of similar opportunities for men and women. For instance, according to research by the Catalyst Organization, more than 72.7% (over 2/3rd) of the women aged between 16 to 64 years were reported to the employed across the U.K. in 2020.

Due to this rise in working women including mothers, the demand for infant nutrition supplements such as follow on formula milk is rapidly increasing to feed the babies and provide essential nutrients in absence of the mother. This is anticipated to bolster the growth in the Europe market.

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Market Competition

Some of the leading players in the follow on formula milk market are The Hain Celestial Group, Vertrieb KG, Abbott Laboratories, Reckitt Benckiser, Campbell Soups, HiPP GmbH & Co., Nestle S.A., Dana Dairy Group Ltd, Danone SA, Gerber Products Company, Arla Foods Amba, D-Signstore, and others.

The market is highly competitive, owing to the increasing emphasis on the introduction of new infant formals and growing adoption of strategies such as production capacity expansion by key companies.

Report Scope

Key Segments Profiled in the Follow On Formula Milk Market Survey

By Form:

• Ready to Food
• Powder

By Ingredients:

• Minerals
• Carbohydrates
• Fats
• Vitamins
• Proteins

By Flavors:

• Unflavored
• Chocolate
• Vanilla
• Strawberry
• Peach
• Original

By Distributional Channel:

• Hypermarkets
• Pharmacy Stores
• Specialty Stores
• Supermarkets
• Hard Discounter Stores
• Online Platforms
• Others

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East and Africa