[300 Pages Report] The lead scoring software market is projected to register a CAGR of 11.6% during the forecast period (2022 to 2032). The lead scoring software market is anticipated to garner a revenue of US$ 1.7 Billion in 2022 and is likely to reach US$ 5.1 Billion by 2032.
The demand for lead scoring software is on a higher trajectory as shifting the focus to lead scoring can assist various companies in driving traffic from high-quality prospects, where high-value customers follow high-quality prospects.
Some of the major factors driving the lead scoring software market growth are the automation of marketing activities and accuracy in customer information.
Tracking customer interactions and engagement, as well as improving social media strategy, are some of the other factors expected to positively influence the lead-scoring software market trends.
| Attributes | Details |
|---|---|
| Lead Scoring Software Market CAGR (2022 to 2032) | 11.6% |
| Lead Scoring Software Market Value (2022) | US$ 1.7 Billion |
| Lead Scoring Software Market Value (2032) | US$ 5.1 Billion |
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More than three-quarters of buyers and sellers now prefer digital self-service, and the same is likely to propel the demand for lead-scoring software. The adoption of lead scoring software is greatly fostered by the shift to digital and remote engagement, which has been embraced by decision-makers in every country surveyed globally.
Many studies and survey organizations, including large enterprises and SMEs, increased their marketing spending during and after the COVID-19 lockdown situation as a result of the COVID-19 pandemic, and the same augurs well for lead-scoring software market future trends.
The COVID-19 pandemic has had an impact on all aspects of society, including individuals, businesses, and the lead generation solution market. Lead-scoring solutions are becoming an integral part of business structures, and with the increased purchase of IoT-connected devices, the use of lead-scoring marketing is expected to grow and evolve.
AI and marketing automation are two advanced tools that enable marketers to automate and optimize marketing tasks across the board by which AI lead scoring has gained traction.
The lead scoring software adoption trends are facilitated by the features of lead scoring software, which saves time and money while producing the desired results when compared to traditional methods of lead acquisition.
Lead-scoring software in the real estate industry helps to reduce excessive workload while also improving lead conversion and productivity thereby widening the lead-scoring software market opportunities.
Individual income growth, an increasing tendency to relocate to new locations due to job requirements, and increased construction activity are all considered to be some of the vital factors enlarging the lead-scoring software market size.
The lead-scoring software market outlook is likely to witness a positive phase as lead-scoring software can improve a brand's ability to reach target prospects and capture the attention of qualified leads, making it easier for sales to convert them.
Lead scoring software is useful for more than just finding prospects as it may also present numerous lead scoring software market opportunities.
Key lead scoring strategies include personalizing all marketing and channels through the use of behavioral lead data and predictive scoring, tracking website performance and analytics to identify the source of traffic and leads, and optimizing a website for conversions through the use of the right copy and message to resonate with target groups.
Adopting the same is expected to bring about potential lead-scoring software market growth opportunities. Also, one can achieve better results by combining marketing and sales efforts.
Tracking customer interactions and engagement, as well as improving social media strategy, are some of the other factors expected to boost the lead-scoring software market statistics.
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The cloud-based segment is predicted to lead the lead-scoring software market, by type with a CAGR of 11.3% from 2022 to 2032. Cloud-based deployment is expected to be the most preferred method of software deployment, and the segment is expected to maintain its dominance over the next few years.
The advancement of cloud computing technology and services such as Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) is projected to fuel the lead-scoring software market growth.
The large enterprise segment is likely to hold sway over the lead-scoring software market advancing with a CAGR of 11.2% through 2032. While the large generation of data across industries likely increase product demand across large enterprises, the same augurs well for lead-scoring software market trends & forecast.
| Regions | CAGR (2022 to 2032) |
|---|---|
| USA Market | 11.4% |
| UK Market | 10.6% |
| China Market | 11.1% |
| Japan Market | 9.9% |
| South Korea Market | 9.1% |
The USA is anticipated to lead the global lead-scoring software market leading with a CAGR of 11.4% during the forecast period 2022 to 2032.
The USA witnessed a high unemployment rate, indicating that the economy was in trouble.
The cancellation of in-person meetings and trade shows was one of the most significant effects of COVID-19 on the B2B industry.
The decrease in the number of trade shows and personal meetings has had a significant impact on the adoption of lead-scoring software.
On account of the increasing number of food manufacturers in the industry, China, Japanese, and South Korean market is expected to hold a higher lead-scoring software market share during the forecast period.
The Middle East and Africa markets are likely to grow at a rapid pace due to the expanding food industry, while Latin America is expected to grow at a moderate pace during the forecast period.
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The lead-scoring software market is highly fragmented due to a large number of lead-scoring companies in the market. As a result, being innovative in the market is critical, as consumers prefer products with cutting-edge features.
Capital expenditure is also high, allowing companies with strong lead-scoring strategies to move quickly. Market players are involved in various strategies to consolidate their market position thereby enlarging their lead-scoring software market share.
A couple of recent developments in lead scoring software market are as follows:
It also enhanced clone actions, making it easier to copy email content or new asset types associated with campaigns.
The lead scoring software market is projected to register a CAGR of 11.6% during the forecast period (2022 to 2032).
During the projected period, The USA is expected to lead the lead scoring software market with a CAGR of 11.4% through 2032.
Large Enterprises is expected to dominate the lead scoring software market over the forecast period.
The lead scoring software market size is expected to be valued at US$ 5.1 Billion by 2032.
The lead scoring software market size was worth US$ 1.5 Billion in 2021.
1. Executive Summary | Lead Scoring Software Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Investment Feasibility Matrix 3.6. PESTLE and Porter’s Analysis 3.7. Regulatory Landscape 3.7.1. By Key Regions 3.7.2. By Key Countries 3.8. Regional Parent Market Outlook 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Size Value (US$ Million) Analysis, 2017 to 2021 4.2. Current and Future Market Size Value (US$ Million) Projections, 2022 to 2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2017 to 2021 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2022 to 2032 5.3.1. On-Premises 5.3.2. Cloud-based 5.4. Y-o-Y Growth Trend Analysis By Type, 2017 to 2021 5.5. Absolute $ Opportunity Analysis By Type, 2022 to 2032 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2017 to 2021 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2022 to 2032 6.3.1. Large Enterprises 6.3.2. SMEs 6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021 6.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Language 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Language, 2017 to 2021 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Language, 2022 to 2032 7.3.1. Single Language 7.3.2. Multiple Language 7.4. Y-o-Y Growth Trend Analysis By Language, 2017 to 2021 7.5. Absolute $ Opportunity Analysis By Language, 2022 to 2032 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2017 to 2021 8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2022 to 2032 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032 9.2.1. By Country 9.2.1.1. United States of America 9.2.1.2. Canada 9.2.2. By Type 9.2.3. By Application 9.2.4. By Language 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Type 9.3.3. By Application 9.3.4. By Language 9.4. Key Takeaways 10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Type 10.2.3. By Application 10.2.4. By Language 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Application 10.3.4. By Language 10.4. Key Takeaways 11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. Italy 11.2.1.3. France 11.2.1.4. United Kingdom 11.2.1.5. Russia 11.2.1.6. BENELUX 11.2.1.7. Rest of Europe 11.2.2. By Type 11.2.3. By Application 11.2.4. By Language 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Application 11.3.4. By Language 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Rest of Asia Pacific 12.2.2. By Type 12.2.3. By Application 12.2.4. By Language 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Application 12.3.4. By Language 12.4. Key Takeaways 13. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Turkey 13.2.1.4. Rest of Middle East and Africa 13.2.2. By Type 13.2.3. By Application 13.2.4. By Language 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By Application 13.3.4. By Language 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. United States of America 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2021 14.1.2.1. By Type 14.1.2.2. By Application 14.1.2.3. By Language 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2021 14.2.2.1. By Type 14.2.2.2. By Application 14.2.2.3. By Language 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2021 14.3.2.1. By Type 14.3.2.2. By Application 14.3.2.3. By Language 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2021 14.4.2.1. By Type 14.4.2.2. By Application 14.4.2.3. By Language 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2021 14.5.2.1. By Type 14.5.2.2. By Application 14.5.2.3. By Language 14.6. Italy 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2021 14.6.2.1. By Type 14.6.2.2. By Application 14.6.2.3. By Language 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2021 14.7.2.1. By Type 14.7.2.2. By Application 14.7.2.3. By Language 14.8. United Kingdom 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2021 14.8.2.1. By Type 14.8.2.2. By Application 14.8.2.3. By Language 14.9. Russia 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2021 14.9.2.1. By Type 14.9.2.2. By Application 14.9.2.3. By Language 14.10. BENELUX 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2021 14.10.2.1. By Type 14.10.2.2. By Application 14.10.2.3. By Language 14.11. China 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2021 14.11.2.1. By Type 14.11.2.2. By Application 14.11.2.3. By Language 14.12. Japan 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2021 14.12.2.1. By Type 14.12.2.2. By Application 14.12.2.3. By Language 14.13. South Korea 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2021 14.13.2.1. By Type 14.13.2.2. By Application 14.13.2.3. By Language 14.14. GCC Countries 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2021 14.14.2.1. By Type 14.14.2.2. By Application 14.14.2.3. By Language 14.15. South Africa 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2021 14.15.2.1. By Type 14.15.2.2. By Application 14.15.2.3. By Language 14.16. Turkey 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2021 14.16.2.1. By Type 14.16.2.2. By Application 14.16.2.3. By Language 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Type 15.3.3. By Application 15.3.4. By Language 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. User.com 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.2. Pipedrive 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.3. monday.com 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.4. Freshworks 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.5. Bitrix24 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.6. HubSpot 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.7. Salesflare 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.8. Teamgate 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.9. Capsule 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.10. SendX 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.11. TeamDesk 16.1.11.1. Overview 16.1.11.2. Product Portfolio 16.1.11.3. Profitability by Market Segments 16.1.11.4. Sales Footprint 16.1.11.5. Strategy Overview 16.1.11.5.1. Marketing Strategy 16.1.12. Kartra 16.1.12.1. Overview 16.1.12.2. Product Portfolio 16.1.12.3. Profitability by Market Segments 16.1.12.4. Sales Footprint 16.1.12.5. Strategy Overview 16.1.12.5.1. Marketing Strategy 16.1.13. Lusha 16.1.13.1. Overview 16.1.13.2. Product Portfolio 16.1.13.3. Profitability by Market Segments 16.1.13.4. Sales Footprint 16.1.13.5. Strategy Overview 16.1.13.5.1. Marketing Strategy 16.1.14. Nimble 16.1.14.1. Overview 16.1.14.2. Product Portfolio 16.1.14.3. Profitability by Market Segments 16.1.14.4. Sales Footprint 16.1.14.5. Strategy Overview 16.1.14.5.1. Marketing Strategy 16.1.15. Keap 16.1.15.1. Overview 16.1.15.2. Product Portfolio 16.1.15.3. Profitability by Market Segments 16.1.15.4. Sales Footprint 16.1.15.5. Strategy Overview 16.1.15.5.1. Marketing Strategy 16.1.16. Marketing 360 16.1.16.1. Overview 16.1.16.2. Product Portfolio 16.1.16.3. Profitability by Market Segments 16.1.16.4. Sales Footprint 16.1.16.5. Strategy Overview 16.1.16.5.1. Marketing Strategy 16.1.17. SharpSpring 16.1.17.1. Overview 16.1.17.2. Product Portfolio 16.1.17.3. Profitability by Market Segments 16.1.17.4. Sales Footprint 16.1.17.5. Strategy Overview 16.1.17.5.1. Marketing Strategy 16.1.18. Marketo 16.1.18.1. Overview 16.1.18.2. Product Portfolio 16.1.18.3. Profitability by Market Segments 16.1.18.4. Sales Footprint 16.1.18.5. Strategy Overview 16.1.18.5.1. Marketing Strategy 16.1.19. Thryv 16.1.19.1. Overview 16.1.19.2. Product Portfolio 16.1.19.3. Profitability by Market Segments 16.1.19.4. Sales Footprint 16.1.19.5. Strategy Overview 16.1.19.5.1. Marketing Strategy 16.1.20. Vtiger 16.1.20.1. Overview 16.1.20.2. Product Portfolio 16.1.20.3. Profitability by Market Segments 16.1.20.4. Sales Footprint 16.1.20.5. Strategy Overview 16.1.20.5.1. Marketing Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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Lead Scoring Software Market
