Malted Milk Market

Malted milk market is capitalizing on the global snacking trend

Due to changes in the meal consumption and snacking patterns amongst consumers across the globe, manufacturers are capitalizing on expanding snack portfolios to cater to this demand. Key players in the confection industry are developing bite-sized snacks where malted milk powder is invariantly being incorporated. Meanwhile, prominent players are focusing on expanding their reach in the South East Asian market in terms of production capacities to compete with the key giants. Other manufacturers are also coming up with innovative product lines such as malted milk powder cookies and other bakery products. As bakery products with high nutritional value are in more demand than ever before, malted milk based bakery products are increasingly appearing on the retail shelves. Manufacturers are focusing on consumer sentiment strategy by offering personalized packaging for malted milk foods that enable the consumers to connect with their past when malted milk was a new and trending product. This strategy is mainly directed at the baby boomers demo graph, whereas for millennial, the players are focusing on health-positioning of malted milk. However, the malted milk-based drinks which are mostly consumed as nutritional drinks are likely to face a decline over the forecast period. This is due to the fact that consumers nowadays aware of the scientific consensus that supports the health claims of the malted milk, as opposed to the historical scenario where mere marketing did the trick. For the past few years, the false health claims have proven to be particularly fatal for some of the top brands amongst the malted milk-based drinks.

Global Malted Milk market: Key Market Participants

Examples of some of the market participants in the global malted milk market identified across the value chain are Imperial Malts Ltd., Briess Malt & Ingredients, Muntons plc, SSP Pvt Limited, Insta Foods, Family Cereal Sdn. Bhd., Food & Biotech Engineers India Private Limited., Nestlé S.A. and King Arthur Flour Company, Inc.

Malted Milk Market: Key Developments

In 2017, the company Nestlé S.A., which is a manufacturer of confection products, expanded its malted milk product portfolio by introducing a ready-to-drink malted milk beverage in India, through its Indian subsidiary, under its brand Milo. The product is available in cocoa flavor and specially targeted for growing infants.

In the same year, the company also introduced a malted milk powder in a sachet packaging format in Myanmar, under the Bear Brand. The product is aimed at the adults in this country to fight iodine deficiency. Through this move, the company is also focusing on strengthening its footprint in Myanmar.

Opportunities for Malted Milk Market Participants:

There are very few organic offerings in the malted milk market, despite its demand. Also, growing health consciousness for the gluten-free diet has opened new doors of opportunity for the malted milk market wherein malted milk made from whole grains can be developed. Also, the rate of inclusion of ancient grains such as teff, quinoa, sorghum, and millet, is also very low in the malted milk food, but the market for these grains is growing at an exorbitant rate, reflecting the demand for consumers and signaling the call to include them in malted milk food.

The report covers exhaust analysis on:

• Market Segments
• Market Dynamics
• Market Size
• Supply & Demand
• Current Trends/Issues/Challenges in the Malted Milk Market
• Competition & Companies involved
• Technology
• Value Chain

Regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico. Brazil)
• Western Europe (Germany, Italy, France, U.K, Spain)
• Eastern Europe (Poland, Russia)
• Asia Pacific (China, India, ASEAN, Australia & New Zealand)
• Japan
• Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from malted milk industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments of the malted milk. The report also maps the qualitative impact of various market factors on market segments and geographies.