Malted Milk Powder Market

Malted Milk Powder Market Overview

The malted milk powder market is projected to register a CAGR of 5% during the forecast period, up from US$ 6.5 Bn in 2021 to reach a valuation of US$ 11 Bn by 2032.

 The malted milk powder market is anticipated to show promising growth prospects during the forecast period as a result of growing competition. New competitors are offering a variety of options at reasonable pricing to fulfil the demand for malted milk powder making it more accessible to customers in the global malted milk powder market.

Sales of malted milk powder are expected to rise significantly. In addition to this, demand for malted milk powder is rising on account of US$ 8.2 Bn by 2026. Increasing demand for malted milk powder is also projected to contribute to the growth of the malted milk powder market share.

Manufacturers in the malted milk powder market get a big platform from which to serve the whole demand for malted milk powder. The worldwide sales of malted milk powder are seeing increased competition. With growing competition, new competitors are offering a variety of options at reasonable pricing, fulfilling the demand for malted milk powder more accessible to customers. 

Many food producers have recently reconsidered their usage of synthetic chemicals or artificial ingredients due to customer demand for clean label goods and health and wellness trends. Demand for malted milk powder is rising due to a shift in focus towards healthy living and natural wellbeing. 

The rising popularity of organic milk and organic milk powder has led to increased sales of malted milk powder. Also, customers' priorities are moving from possession to experience, forcing producers to create individualised, nutrient-dense goods that correspond with contemporary trends. 

This is expected to boost the demand for malted milk powder. They are now widely used in baking due to their many advantages. According to Future Market Insights' malted milk powder market report, customer preferences for food and drinks are shifting, affecting sales of malted milk powder.

What are the Key Propellers to the Malted Milk Powder Market Share?

Baking is gaining in popularity as more people like cake and pastries, and in-store bakery departments are expanding. Increasing the use of malted milk and milk powder in baking and flavouring is a significant opportunity for the sales of malted milk powder.

As customers increasingly turn to bakery items that meet their nutritional criteria, leading companies in the malted milk powder market will need to innovate to differentiate their products from the competition in the market demand for malted milk powder.

Consumption of nutrient-dense foods, dietary supplements, and sports nutrition has increased in recent years. The demand for malted milk powder is also seeing an explosion of meal replacement shakes and ready-to-eat supplements. Malted milk powder producers are thus concentrating on maximising untapped application possibilities.

Also, many customers are preferring indulgence without compromising ingredient quality, which benefits sales of malted milk powder market participants. Convenience extends beyond food consumption to include convenient access to a wide range of items.

However, although conventional retailers continue to impact sales of malted milk powder by development plans, important competitors in the malted milk powder market are targeting innovative retail models.

Manufacturers are concentrating on new sources for the demand for malted milk powder due to rising lactose and gluten sensitivity among customers. While new market entrants will likely focus on low-cost items, incumbent companies will likely focus on product portfolio growth and M&A to expand their worldwide sales of malted milk powder footprint.

Nandini Roy Choudhury

Principal Consultant

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Which is the Key Region for the Growth of the Malted Milk Powder Market?

With an expanding workforce and an increasing number of single families in emerging nations, changing lifestyles, higher disposable money, and a move from eating at home to dining out are bringing substantial changes to the F&B business. 

While the majority of demand for malt milk powder is produced in Western Europe and North America, producers are eyeing developing nations such as China and India as a potential source of sales of malted milk powder market.

A trend toward all-day snacking in favour of regular meals and an increase in the number of quick-serve and casual dining establishments in these nations have prompted manufacturers to refocus their strategy to boost the sales of malted milk powder.

How is the Competitive Landscape in the Malted Milk Powder Market?

Nestlé S.A., Food & Biotech Engineers India Private Limited., Briess Malt & Ingredients, King Arthur Flour Company, Inc., Family Cereal Sdn. Bhd, Instacart Inc., Muntons plc, Imperial Malts Ltd., Continental Milkose, and SSP PVT Limited are some of the leading participants in the malted milk powder market

Recent Developments of the Malted Milk Powder Market:

• Nestlé debuted MILO, the world's most popular cocoa-malt beverage, in India in August 2019. The product is particularly customised for Indian customers and is manufactured at a state-of-the-art facility in Singapore. Nestlé Australia recently revealed intentions to offer the next version of MILO in April, which would feature malted barley, milk powder, and cocoa but will use stevia instead of cane sugar.
• Muntons Plc stated in May 2019 that it will spend £4.5 million in its local factory in Stowmarket, Suffolk, England to expand its malt extract capacity. According to the firm, the inclusion of a faster and more energy-efficient evaporator in its new 27-meter high facility will assist raise output by 15%.
• Blonde RoastOatTM Malt was introduced by Briess Malt & Ingredients at the Craft Brewers Conference in Denver, Colorado, in May 2019. The new speciality product is malted with toasted oats, which add delicate tastes and a pleasant texture.

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