Mobile Computing Devices Market Overview (2023 to 2033)

The global mobile computing devices market is forecasted to be appraised at US$ 428,120 million by 2033, up from US$ 303,502.3 million in 2023, advancing at a CAGR of 3.5% during the forecast period.

The sales of mobile computing devices are expected to rise as these devices provide the complete functionality of a PC and the portability of a tablet.

Attributes Details
Mobile Computing Devices Market Value (2023) US$ 303,502.3 million
Mobile Computing Devices Market Anticipated Value (2033) US$ 428,120 million
Mobile Computing Devices Projected Growth Rate (2023 to 2033) 3.5%

The internet and the web play an important role in bolstering the demand for mobile computing devices, as enterprises are gradually shifting their focus to offer customers customized products in accordance with their preferences.

Mobile computing devices can support 32-bit x86 processors and can run a complete PC operating system such as Windows 7, Windows Vista, Mac, or Windows XP. They are available in a diversified range of features that are leading to increased adoption of mobile computing devices as it is bridging the gap between traditional laptops, PC, and tablets. Therefore, mobile computing devices are adopted diversely, for multiple purposes, across all age groups, and are likely to witness significant growth in the upcoming years.

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Which are the Key Drivers and Restraining Factors in the Mobile Computing Devices Market?

The mobile computing devices market growth is primarily driven by an increase in trends and continuous learning & enhancement of business and extended portability. The integration of extra features in the devices is expected to create lucrative opportunities in the global mobile computing devices market. It is expected that technological innovations and the increasing disposable income of the population are likely to have an impact on the growth of market revenue for mobile computing devices.

The application of mobile computing devices starting from retailers to healthcare sectors is enabling mobile computing devices vendors to launch multi-featured, cost-effective devices, which is driving the market size of mobile computing devices. Mobile computing devices include laptops, smartphones, tablets, e-readers, and other which not only fulfill the requirements of the customers as per the purpose, but also offer functions like scheduling meetings, emails, weather reports, and many more that helps in a detailed analysis of customer behavior and interpretation of the communication.

The integrated technological innovations provided by mobile computing devices act as strategic enablers and add functional value to the business. Several organizations are adopting mobile computing devices to ensure quick deployment with an immense impact on their business performance. The pace of adoption of mobile computing devices across a diversified range of organizations is expected to drive the market during the forecast period.

With the use of mobile computing devices, organizations can make decisions efficiently. There is a growing demand for rugged computers in military applications owing to technological advancements, which are encouraging the global mobile computing devices market. Therefore, it is anticipated that these factors are likely to drive the demand for mobile computing devices in the forecast period.

Enterprises are also facing certain challenges that might hinder the growth of the mobile computing services market. Data breaching is one of the prime factors that is limiting the adoption of mobile computing devices.

For utilization of the advanced features of mobile computing devices, better connectivity of the network is required and in most developing countries there is a lack of advanced wireless networks. This factor is likely to retrain the growth of the mobile computing devices market. The higher cost of production and lower battery life of mobile computing devices is also key factor restraining the growth of the mobile computing devices market globally.

What is the Growth Outlook for the North America Mobile Computing Devices Market?

At present, North America accounts for 33% of the total mobile computing devices market, owing to the high usage of mobile devices among the population. This is attributed to emerging technologies, falling prices of consumer electronics, industrialization, and government initiatives in these regions.

Currently, more than 630,000 manufacturing companies in the United States adopt mobile computing and buy new PDAs as old ones are withdrawn from the market. There are more warehouses in the United States owing the rise in online shopping. The demand for mobile phones and handheld devices like PDAs is anticipated to increase as a result. The emerging markets in these regions offer a huge potential customer base, which is attracting global manufacturers to the region.

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Sudip Saha

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Why is Europe an Attractive Mobile Computing Devices Market?

Europe accounts for nearly 19% of the global market share. The rise in disposable income and the blooming of IT and telecommunication industries, along with the electronics market in Germany is expected to grow at a significant rate, which is driving the growth of the mobile computing devices market in this region.

The region’s market expansion is aided by the demand for low-latency processing and real-time automated decision-making solutions as a result of the quickly rising mobile data traffic, the growing number of interconnected devices, and the need to improve end-user Quality of Experience (QoE).

How is the Start-up Ecosystem in the Mobile Computing Devices Market?

  • A SaaS business with its main office in Sunnyvale, California, and a branch in Israel is called Cloudinary. A cloud-based image and video management solution are offered by the business. Users can upload, store, manage, and manipulate data through it.
  • Electric, the first platform to give small and mid-sized corporate customers access to an automated, intelligent IT support channel, announces today that it has raised US$ 2 million. Bowery Capital took the lead in the seed round, which also saw a sizeable contribution from Primary Venture Partners, involved in the financing were Charge Ventures and the online marketing firm Anchor Worldwide.

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Who are the Key Players in the Mobile Computing Devices Market?

The key players in the mobile computing devices market are:

  • Acer
  • Apple Inc.
  • HTC Corporation
  • Google Inc.
  • Dell Inc.
  • Sony Corporation
  • ASUSTeK Computer Inc.
  • Lenovo
  • HP Development Company
  • L.P.
  • Microsoft Corporation
  • Samsung Electronics Co. Ltd.

Key Trends and Notable Developments in the Mobile Computing Devices Market

Some of the key developments in the mobile computing devices market are:

  • In July 2021, Honeywell International Inc. announced the introduction of CT45 and CT45 XP mobile computers. These mobile computers are all-purpose productivity tools that help workers efficiently sort, pick, and deliver e-commerce orders. These mobile computers support Android 13 and feature Qualcomm Technologies, Inc.’s IoT mobile solutions.
  • Antuit.ai was acquired by Zebra Technologies for an unknown sum in October 2021. Zebra Technologies is a producer or distributor of various real-time sensing, analysis, and response technologies. This acquisition will help Zebra Technologies' burgeoning retail and consumer packaged goods (CPG) software offering. Antuit.ai delivers digital services that aid in company evolution to top-tier retail and consumer goods companies.

Eurocom released the EUROCOM Raptor X17 fully upgradeable Mobile Supercomputer in July 2023, operated by an Intel Core i9-13900HX microprocessor with 24 cores and thirty-two threads and NVIDIA GeForce RTX 4090 visuals with 16GB DDR6.

Report Scope

Attributes Details
Growth Rate CAGR of 3.5% from 2023 to 2033
Mobile Computing Devices Market Value (2023) US$ 303,502.3 million
Mobile Computing Devices Market Anticipated Value (2033) US$ 428,120 million
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Type
  • Industrial Vertical
  • Region
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Poland
  • Russia
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC Countries
  • South Africa
  • Israel
Key Companies Profiled
  • Apple Inc.
  • HTC Corporation
  • Google Inc.
  • Dell Inc.
  • Sony Corporation
  • ASUSTeK Computer Inc.
  • Lenovo
  • HP Development Company, L.P.
  • Microsoft Corporation
  • Samsung Electronics Co., Ltd.
  • Acer
Customization & Pricing Available Upon Request

Key Segments

By Type:

  • Smartphones
  • Tablets
  • Laptops
  • Wearable Devices
  • E-readers
  • Others

By Industry Vertical:

  • Healthcare
  • Telecom & IT
  • Retail
  • Consumer Electronics
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Frequently Asked Questions

What is the growth outlook for the United States Mobile Computing Devices Market?

The market in United States is projected to expand at 3.7% CAGR during the forecast period.

Why is Europe an attractive Mobile Computing Devices Market?

Europe accounts for nearly 19% of the global market share

What is the growth outlook for the North American Mobile Computing Devices Market?

At present, North America accounts for 33% of the total mobile computing devices market

What is the demand outlook for the Mobile Computing Devices Market?

The mobile computing devices industry is projected to have a CAGR of 3.5% by 2033.

What is the future outlook of the Mobile Computing Devices Market?

The mobile computing devices market is expected to have a valuation of US$ 428,120 million by 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Smartphones

        5.3.2. Tablets

        5.3.3. Laptops

        5.3.4. Wearable Devices

        5.3.5. E-readers

        5.3.6. Others

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry Vertical

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Industry Vertical, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Industry Vertical, 2023 to 2033

        6.3.1. Healthcare

        6.3.2. Telecom & IT

        6.3.3. Retail

        6.3.4. Consumer Electronics

        6.3.5. Others

    6.4. Y-o-Y Growth Trend Analysis By Industry Vertical, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Industry Vertical, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Type

        8.2.3. By Industry Vertical

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Type

        8.3.3. By Industry Vertical

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Type

        9.2.3. By Industry Vertical

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Industry Vertical

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Type

        10.2.3. By Industry Vertical

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Industry Vertical

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Type

        11.2.3. By Industry Vertical

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Industry Vertical

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Type

        12.2.3. By Industry Vertical

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Industry Vertical

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Type

        13.2.3. By Industry Vertical

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Industry Vertical

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Type

        14.2.3. By Industry Vertical

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Type

        14.3.3. By Industry Vertical

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Type

            15.1.2.2. By Industry Vertical

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Type

            15.2.2.2. By Industry Vertical

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Type

            15.3.2.2. By Industry Vertical

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Type

            15.4.2.2. By Industry Vertical

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Type

            15.5.2.2. By Industry Vertical

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Type

            15.6.2.2. By Industry Vertical

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Type

            15.7.2.2. By Industry Vertical

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Type

            15.8.2.2. By Industry Vertical

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Type

            15.9.2.2. By Industry Vertical

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Type

            15.10.2.2. By Industry Vertical

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Type

            15.11.2.2. By Industry Vertical

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Type

            15.12.2.2. By Industry Vertical

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Type

            15.13.2.2. By Industry Vertical

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Type

            15.14.2.2. By Industry Vertical

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Type

            15.15.2.2. By Industry Vertical

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Type

            15.16.2.2. By Industry Vertical

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Type

            15.17.2.2. By Industry Vertical

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Type

            15.18.2.2. By Industry Vertical

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Type

            15.19.2.2. By Industry Vertical

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Type

            15.20.2.2. By Industry Vertical

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Type

            15.21.2.2. By Industry Vertical

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Type

            15.22.2.2. By Industry Vertical

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Type

            15.23.2.2. By Industry Vertical

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Type

        16.3.3. By Industry Vertical

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Apple Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. HTC Corporation

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Google Inc.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Dell Inc.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Sony Corporation

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. ASUSTeK Computer Inc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Lenovo

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. HP Development Company, L.P.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Microsoft Corporation

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Samsung Electronics Co., Ltd.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. Acer

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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