Turkey Medical Tourism Market Outlook (2023 to 2033)
According to Future Market Insights (FMI), the turkey medical tourism market is expected to grow at a CAGR of 5.92%. The market value is projected to increase from US$ 3,751.6 million in 2023 to US$ 6,670.5 million by 2033.
The Turkey medical tourism industry was valued at US$ 3,550.1 million at the end of 2022 and is anticipated to exhibit Y-o-Y growth of 5.4% in 2023.
The medical tourism market in Turkey has experienced steady growth. Turkey's reputation as a reliable and high-quality healthcare destination continues to surge. The country's healthcare infrastructure, advanced medical facilities, and skilled healthcare professionals have garnered recognition globally.
The key categories within the market include age, service type, booking channel, tour type, & tourist type.
The travel and hospitality sectors play a significant role in turkey medical tourism. They provide services such as travel arrangements, accommodation, transportation, and tourism activities for medical tourists and their companions.
Several trends have influenced the market, including the integration of technology coupled with a pool of skilled and experienced medical professionals. Turkey provides patients with access to top-notch healthcare services, ensuring excellent treatment outcomes.
Turkey has invested heavily in medical infrastructure. Several modern hospitals and medical institutions are equipped with the latest technology and employ highly qualified medical professionals.
Medical procedures in Turkey are often cheaper than in several Western countries and other medical tourism hotspots. This cost-effectiveness was a key attraction for patients seeking treatment abroad.
Turkey doctors and medical staff are well trained and experienced in their respective fields. Several doctors have studied and trained internationally and have a wide range of expertise.
Turkey's location at the crossroads of Europe and Asia makes it easily accessible for patients from several parts of the world, especially Europe, the Middle East, and Central Asia.
Beyond medical treatments, Turkey boasts a rich cultural heritage, stunning landscapes, and historical sites. This combination of healthcare and tourism experiences is appealing to many medical tourists.
The Turkish government has been supportive of the medical tourism industry, implementing policies and regulations to facilitate and promote the sector.
A wide range of medical treatments and procedures can be part of the turkey medical tourism industry, such as cosmetic surgery, dental care, fertility treatments, organ transplantation, orthopedic surgeries, cardiac procedures, and more.
The regulatory environment in both the source and destination countries can impact the development of the medical tourism market. Governments may implement policies to facilitate or regulate medical tourism activities.
Turkey often engages in marketing and promotional activities to attract medical tourists. This can involve collaborations with international agencies, participation in medical tourism exhibitions, and digital marketing efforts.
Turkey offers a wide range of medical services including cosmetic surgery, dentistry, fertility, orthopedics and cardiology.
This commitment to improving healthcare services further enhances the country's attractiveness as a medical tourism destination. These developments help to offer comfortable environments, specialized units, and comprehensive healthcare services.
Attribute
Details
Turkey Medical Tourism Market Size (2022)
US$ 3,550.1 million
Estimated Market Value (2023)
US$ 3,751.6 million
Projected Market Size (2033)
US$ 6,670.5 million
Value-based CAGR (2023 to 2033)
5.92%
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2018 to 2022 Turkey Medical Tourism Market Outlook Compared to 2023 to 2033 Forecast
Medical tourism has been steadily growing in popularity in Turkey over the past few years. The market witnessed a total valuation of US$ 3,550.1 million at the end of the historical period 2018 to 2022.
Around 1,258.4 (million) passengers opt for medical tourism in 2022. Though, gross booking varies based on service type, booking channel, tourist type, tour type, consumer orientation, age group, etc.
Technological integration with infrastructural development, the Turkey government has made substantial investments in healthcare facilities and infrastructure across the country. This includes the establishment of modern hospitals and specialized clinics among others.
Businesses are using content marketing and creative policies to attract customers, which in turn are also anticipated to lead to growing demand.
Social media platforms continue to shape trends in medical tourism as travelers share their experiences, recommendations, and feedback online, influencing others' choices. These social media preferences have been analyzed and ranked considering several factors like penetration of companies, number of active users, and platform popularity.
Turkey health institutions and medical professionals were recognized for providing quality services. Positive word-of-mouth experiences from satisfied foreign patients have helped build a strong reputation for medical tourism in the country.
Turkey authorities and private health providers actively promoted medical tourism through targeted marketing campaigns and cooperation with international organizations. They emphasized the cost-effectiveness and quality of medical care available in Turkey.
The relatively low cost of medical procedures compared to other countries has made Turkey an attractive destination for patients seeking affordable treatment.
As a result, Turkey's medical tourism market size is estimated to rise at a decent rate with a 5.92% CAGR during the forecast period.
Key Dynamics in the Market
Rising Health and Beauty Consciousness
The rising trend of health and beauty consciousness is anticipated to have a favorable impact on the expansion of medical tourism in Turkey.
The growing focus on personal beauty and well-being has numerous effects on the medical tourism sector as Turkey has emerged as a preferred destination for such procedures due to its reputation for providing high-quality services at competitive prices.
Furthermore, the provision of top-notch treatments and services is guaranteed by the availability of advanced technologies and highly qualified experts in Turkey, where medical institutions and clinics are outfitted with state-of-the-art technologies.
Turkey is an appealing location for anyone seeking specialized operations who are health- and beauty-conscious due to the country's blend of cutting-edge technology and qualified personnel.
Affordability of Medical Treatments And Favourable Government Initiatives in Turkey
Turkey is positioned as a desirable location for medical tourism in large part due to the country's accessibility to affordable medical care. Turkish healthcare services are a good option for people looking for high-quality medical care at lower costs because of the cost reductions they provide.
For instance, several procedures offered by Turkish medical centers, including liposuction, orthodontics, Lasik, rhinoplasty, and breast augmentation, can result in savings of up to 50% to 60% when compared to rates in the United States and Europe.
Heart valve replacement surgery in the United States can cost anywhere from US$ 170,000 to US$ 200,000, yet qualified doctors can complete the treatment in Turkey for around US$ 17,000.
Continuous Expansion of Medical Treatments
The medical tourism industry in Turkey offers a diverse and comprehensive range of medical treatments, making it an attractive destination for individuals seeking quality healthcare services. Turkey is renowned for its expertise in cosmetic and plastic surgeries, offering procedures such as liposuction, facelifts, hair transplantation, etc.
The country's skilled surgeons and advanced medical facilities have earned international recognition in the field of cosmetic and plastic surgeries.
Turkey offers wellness and preventative health programs in addition to particular treatments, such as thorough health examinations, screening exams, and preventive consultations. These initiatives emphasize overall wellness promotion and early identification of any health risks.
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Comparative View of Adjacent Turkey Medical Tourism Market
The Turkey medical tourism market is set to be impacted by the peer, or tangential market in the industry. These include the global medical tourism market, the intrabound medical tourism market, and outbound medical tourism market.
On analysis of these related sectors Future Market Insights (FMI) has found profound insights that are likely to help developing unique differentiating strategies to pursue for growth and opportunity.
Global Medical Tourism Market :
Attribute
Global Medical Tourism Market
CAGR (2023 to 2033)
30.5%
Market Value (2023)
US$ 5.2 billion
Growth Factor
Increasing internet penetration likely to influence the market.
Key Trend
Increasing availability of advanced technology.
Intrabound Medical Tourism Market :
Attribute
Intrabound Medical Tourism Market
CAGR (2023 to 2033)
10.20%
Market Value (2023)
US$ 20.6 million
Growth Factor
Rising healthcare costs, long waiting times for medical procedures, and the availability of advanced healthcare facilities within specific regions contributed to this market growth.
Key Trend
The focus on enhancing the quality and accessibility of healthcare services, as well as ensuring patient safety, might be crucial in sustaining the growth of the intrabound medical tourism market.
Outbound Medical Tourism Market :
Attribute
Outbound Medical Tourism Market
CAGR (2023 to 2033)
11.6%
Market Value (2023)
US$ 197.51 billion
Growth Factor
Lower costs of medical treatments in certain countries than domestic prices.
Key Trend
The emergence of destination-specific medical tourism packages.
Regional Insights
What is the Regional Outlook of the Medical Tourism Industry in the Turkey?
Increasing Development of Healthcare Infrastructure Helping Medical Tourism in Turkey
Turkey's medical tourism is anticipated to grow at a CAGR of 5.92% during the projection period. In comparison to medical facilities in Europe and the United States, Istanbul is regarded as providing the best healthcare available anywhere in the world.
Over the past few years, Istanbul's healthcare facilities have seen a significant improvement. Istanbul has gained popularity among medical tourists, particularly those from Europe.
Izmir, on the other hand, has a geographic advantage over many other locations in Turkey when it comes to our discussion. In addition, significant investments are being made in Izmir's healthcare industry. Therefore, even Izmir may become a possible location for medical services in the future.
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Category-wise Insights
Which Service Type is Likely to Show Demand for Medical Tourism?
Medical Procedures and Treatments are Likely to Increase Significantly
Medical procedures and treatments encompass a wide range of interventions, such as surgeries, diagnostic tests, therapeutic procedures, and medical interventions. This category represents the largest share in the Turkey medical tourism market, accounting for 28.5% of the market.
Moreover, a wide range of medical operations and treatments can be carried out in Turkey thanks to advanced technology. This covers minimally invasive procedures, robotic-assisted procedures, precision medicine, cutting-edge imaging methods, and more.
The availability of these cutting-edge treatment alternatives draws travelers seeking the newest medical innovations.
Which Booking Channel is Highly Preferred by the Customers?
Online Booking is More Preferred in the Market
In the booking channel, online booking is preferred by customers as online booking refers to the process of making travel reservations via online platforms, such as travel websites, online travel agents, or booking sites. Online booking is a highly popular method, representing 45.3% of the total demand for bookings.
Which Segment in Age Group has Leading Demand?
66 to 45 Age Group is Constitutes for Significant Demand
The age group of 46 to 55 years constitutes the leading share of demand, accounting for 32.5% of the Turkey medical tourism market. Individuals in this age range may seek various medical treatments, including cardiac procedures, joint replacements, cancer treatments, or other age-related health concerns.
While the older demographic requires medical treatments for age-related conditions, chronic diseases, specialized geriatric care, or restorative procedures to enhance their quality of life.
Competitive Landscape
The Turkey medical tourism market has a very competitive landscape with a large number of players competing on the based on service, consumer orientation and age, and the country's healthcare infrastructure.
Turkey has made significant investments in healthcare technology, equipping its hospitals and medical facilities with state-of-the-art equipment and advanced medical technologies. This ensures that patients have access to cutting-edge treatments, innovative procedures, and accurate diagnostics, enhancing the overall quality of healthcare services.
For instance :
In 2021, ViewRay, Inc. announced that American Hospital purchased an MRIdian MRI-guided radiation therapy system to expand their radiotherapy and stereotactic body radiation therapy (SBRT) programs.
In 2020, Baskent University Istanbul Hospital received the Health Tourism Excellence Award from the Association of Turkish Travel Agencies (TURSAB) for its exceptional medical services and contribution to health tourism in Turkey.
Scope of Report
Attribute
Details
Forecast Period
2023 to 2033
Historical Data Available for
2018 to 2022
Market Analysis
US$ million/billion for Value
Key Countries Covered
Turkey
Key Segments Covered
Service Type
Booking Channel
Tours Type
Tourist Type
Age Group
Consumer Orientation
Key Companies Profiled
Acibadem Hospitals Group
Memorial Hospital Group
Florence Nightingale Hospitals
Medicana International Hospital
American Hospital
Liv Hospital
Hisar Intercontinental Hospital
Medical Park Hospitals Group
Baskent University Hospitals
Anadolu Medical Center
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Global Turkey Medical Tourism Market Segmentation by Category
By Service Type :
Medical Consultations
Treatment Planning
Hospital Selection
Medical Procedures and Treatments
Surgical Interventions
Travel and Accommodation Arrangements
Interpreter Services
Post-treatment Care
Wellness and Rehabilitation
By Booking Channel :
Phone Booking
Online Booking
In Person Booking
By Tour Type :
Independent Traveller
Tour Group
Package Traveller
By Tourist Type :
Domestic Trip
International Trip
By Age Group :
15 to 25 Years
26 to 35 Years
36 to 45 Years
46 to 55 Years
66 to75 Years
By Consumer Orientation :
Men
Women
Children
Frequently Asked Questions
What is the current Turkey medical tourism industry value?
The Turkey medical tourism industry is expected to reach a valuation of ~US$ 3,751.6 million in 2023.
At what rate did the Turkey medical tourism industry grow from 2018 to 2022?
The Turkey medical tourism industry is expected to surge at 2.3% CAGR from 2018 to 2022.
What is the projected CAGR for the market over the forecast period?
The turkey medical tourism industry is expected to grow at a CAGR of 5.92%.
Which booking channel is highly preferred by the customers?
Online booking is a highly popular method, representing 45.3% of the total demand for bookings.
Which segment in age group has leading demand?
The age group of 46 to 55 years constitutes the leading share of demand, accounting for 32.5% of the Turkey medical tourism industry.
Table of Content
1. Executive Summary
1.1. Market Market Outlook
1.1.1. Who Is Travelling?
1.1.2. Travel Gross Bookings
1.1.3. Travel Gross Revenue
1.1.4. How Much Do They Spend?
1.2. Medical Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Growth Parameters in Market
2.1. Increasing Trend of Health and Beauty Consciousness
2.2. Rising Awareness and Emphasis on Personal Well-being
2.3. Presence of Advanced Technologies and Highly Skilled Professionals
2.4. Comprehensive Healthcare Offerings
3. Supply to Demand: Todays Travel Distribution Network
3.1. Direct v/s Indirect Distribution
3.2. Travel Gross Revenues, by Channel, 2022
3.2.1. Supplier Direct
3.2.2. TMC
3.2.3. Tour Operator
3.2.4. OTA
4. Service Type in Market
4.1. Total Supplier Market, Share by Segment (%), 2022
4.1.1. Medical Consultations
4.1.2. Treatment Planning
4.1.3. Hospital Selection
4.1.4. Medical Procedures and Treatments
4.1.5. Surgical Interventions
4.1.6. Travel and Accommodation Arrangements
4.1.7. Interpreter Services
4.1.8. Post-treatment Care
4.1.9. Wellness and Rehabilitation
5. Booking Channel in Market
5.1. Total Supplier Market, Share by Segment (%), 2022
5.1.1. Phone Booking
5.1.2. Online Booking
5.1.3. In Person Booking
6. Tour Type in Market
6.1. Total Supplier Market, Share by Segment (%), 2022
6.1.1. Independent Traveler
6.1.2. Tour Group
6.1.3. Package Traveler
7. Tourist Type in Market
7.1. Total Supplier Market, Share by Segment (%), 2022
7.1.1. Domestic Trip
7.1.2. International Trip
8. Age Group in Market
8.1. Total Supplier Market, Share by Segment (%), 2022
8.1.1. 15to 25 Years
8.1.2. 26 to 35 Years
8.1.3. 36 to 45 Years
8.1.4. 46 to 55 Years
8.1.5. 66 to 75 Years
9. Consumer Orientation in Market
9.1. Total Supplier Market, Share by Segment (%), 2022
9.1.1. Men
9.1.2. Women
9.1.3. Children
10. Market Gross Revenue
10.1. Medical Tourism Gross Revenue (US$ million) and Forecast (2023 to 2033)
10.2. Target Market and Forecast (2023 to 2033)
10.3. Total Spending Y-o-Y Growth Projections (2023 to 2033)
10.4. Number of Tourists Y-o-Y Growth Projections
11. Challenges & Looking Forward
11.1. Success Stories: Case Studies
11.2. FMI Recommendations
12. Market Stakeholders Landscape - Key Players
12.1. Acıbadem Hospitals Group
12.1.1. Market Concentration
12.1.2. Market Share
12.1.3. Service Offering
12.2. Memorial Hospital Group
12.2.1. Market Concentration
12.2.2. Market Share
12.2.3. Service Offering
12.3. Florence Nightingale Hospitals
12.3.1. Market Concentration
12.3.2. Market Share
12.3.3. Service Offering
12.4. Medicana International Hospital
12.4.1. Market Concentration
12.4.2. Market Share
12.4.3. Service Offering
12.5. American Hospital
12.5.1. Market Concentration
12.5.2. Market Share
12.5.3. Service Offering
12.6. Liv Hospital
12.6.1. Market Concentration
12.6.2. Market Share
12.6.3. Service Offering
12.7. Hisar Intercontinental Hospital
12.7.1. Market Concentration
12.7.2. Market Share
12.7.3. Service Offering
12.8. Medical Park Hospitals Group
12.8.1. Market Concentration
12.8.2. Market Share
12.8.3. Service Offering
12.9. Baskent University Hospitals
12.9.1. Market Concentration
12.9.2. Market Share
12.9.3. Service Offering
12.10. Anadolu Medical Center
12.10.1. Market Concentration
12.10.2. Market Share
12.10.3. Service Offering
12.11. Others (As per request)
12.11.1. Market Concentration
12.11.2. Market Share
12.11.3. Service Offering
13. Social Media Sentimental Analysis
13.1. Travel Influencers: A new Phenomenon in the world of Tourism
13.2. Social Media Platforms Preferred
13.3. Trending #Hashtags
13.4. Social Media Platform Mentions (% of Total Mentions)
13.5. Trending Subject Titles
14. Assumptions and Acronyms Used15. Research Methodology
List of Tables
Table 01: Capital Investment in Medical Tourism by Country (US$ million), 2022
Table 02: Total Tourist Arrivals (million), 2022
Table 03: Total Spending (US$ million) and Forecast (2018 to 2033)
Table 04: Number of Tourists (million) and Forecast (2018 to 2033)
Table 05: Spending per Traveler (US$ million) and Forecast (2018 to 2033)
List of Charts
Figure 01: Total Spending (US$ million) and Forecast (2023 to 2033)
Figure 02: Total Spending Y-o-Y Growth Projections (2018 to 2033)
Figure 03: Number of Tourists (million) and Forecast (2023 to 2033)
Figure 04: Number of Tourists Y-o-Y Growth Projections (2018 to 2033)
Figure 05: Spending per Traveler (US$ million) and Forecast (2023 to 2033)
Figure 06: Spending per Traveler Y-o-Y Growth Projections (2018 to 2033)
Figure 07: Current Market Analysis (% of demand), By Wedding Type, 2022
Figure 08: Current Market Analysis (% of demand), By Service Type, 2022
Figure 09: Current Market Analysis (% of demand), By Target Market, 2022
Figure 10: Current Market Analysis (% of demand), By Season, 2022
Figure 11: Current Market Analysis (% of demand), By Organization of Stay, 2022
Figure 12: Current Market Analysis (% of demand), By Guest Capacity, 2022
