The Twist Wrap Packaging Market is estimated to be valued at USD 412.8 billion in 2025 and is projected to reach USD 678.9 billion by 2035, registering a compound annual growth rate (CAGR) of 5.1% over the forecast period.
| Metric | Value |
|---|---|
| Twist Wrap Packaging Market Estimated Value in (2025E) | USD 412.8 billion |
| Twist Wrap Packaging Market Forecast Value in (2035F) | USD 678.9 billion |
| Forecast CAGR (2025 to 2035) | 5.1% |
The twist wrap packaging market is witnessing notable growth as brand owners across the food and confectionery industries shift toward flexible, lightweight, and recyclable materials that support high-speed packaging and visual appeal. As product freshness and tamper-resistance become vital in fast-moving consumer goods, twist wrap formats are being preferred for their ease of sealing, resealability, and efficient production throughput.
The expansion of organized retail and e-commerce channels has further driven demand for packaging solutions that can withstand long distribution cycles while maintaining product integrity. Key packaging converters and film producers are focusing on bio-based alternatives, metallized films, and barrier coatings to meet regulatory and consumer expectations around sustainability.
With increasing automation in packaging lines, compatibility with high-speed wrapping machinery has emerged as a critical requirement, favoring twist wrap films that offer tensile strength, clarity, and seal performance The global push for eco-conscious consumer goods and value-added packaging features is expected to continue propelling innovation and adoption across various segments in the years ahead.
The market is segmented by Raw Material Type and Application and region. By Raw Material Type, the market is divided into Polypropylene (PP), Plastic, Polyethylene (PE), Polyvinyl Chloride (PVC), Cellophane, Wax Paper, Aluminium, and Others. In terms of Application, the market is classified into Confectionary Packaging, Gift Wraps, Candy, Chocolate bars, Jelly, and Others. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
Polypropylene is expected to account for 29.7% of the revenue share in the twist wrap packaging market in 2025, positioning it as the leading raw material type. The widespread adoption of polypropylene in twist wrap applications has been supported by its excellent optical clarity, heat resistance, and low-density structure that enhances yield per unit weight.
Its favorable machinability on high-speed packaging lines and ability to withstand mechanical stress during twisting without tearing has made it a preferred material among converters and FMCG manufacturers. Polypropylene films have demonstrated strong compatibility with advanced coating technologies, including metallization and barrier lamination, which are essential for preserving flavor, aroma, and shelf life of wrapped products.
Cost-efficiency and recyclability have further boosted its appeal, particularly in regions enforcing extended producer responsibility and packaging waste reduction mandates The segment has also been driven by technological advancements in cast and biaxially oriented polypropylene (BOPP) films, offering enhanced gloss, stiffness, and printability that align with branding requirements in competitive consumer markets.
Confectionery packaging is projected to represent 35.9% of the twist wrap packaging market's revenue share in 2025, indicating its position as the leading application area. The dominance of this segment is attributed to the high volume and frequency of individually wrapped confectionery products, including chocolates, toffees, and hard candies, which rely heavily on twist wrap formats for both functionality and presentation.
The demand has been fueled by rising consumption of snackable treats, impulse buys, and seasonal gift packs, particularly in urban and emerging markets. Twist wraps are being favored for their tamper-evident features, rapid wrapping capability, and ability to maintain hygiene while supporting vibrant print designs that enhance shelf visibility.
The segment has also benefited from increasing brand investments in sustainable and premium packaging formats that combine shelf appeal with extended freshness As confectionery producers continue to explore biodegradable and recyclable substrates, twist wrap packaging designed for fast-moving products is expected to remain central to packaging strategies in this category.
In recent years, there has been an increase in importance for packaging. Food packaging is considered to be one of the most important segment over the past few years. Consumers give importance for the convenience and aesthetic packaging solutions. Such type of packaging is used for bakery and confectionary items.
Twist wrap is being used from 1950’s for packaging of confectionery items. Twist wrap packaging is used for packaging of confectionaries such as toffees, chocolate bars, etc. Twist wrap packaging is used so that there is no need for using adhesive for wrapping the packaging.
Another advantage of twist wrap packaging is the high tensile strength and excellent stiffness characteristic. In addition to, twist wrap packaging also possesses excellent barrier against heat and moisture. Twist wrap packaging is also eco-friendly which are enhancing the importance of this type of packaging for confectionaries.
The market for twist wrap packaging is increasing due to increase in the preference for this type of packaging by consumers. Another factor which is augmenting twist wrap packaging market is excellent twist retention quality of the wrap. Twist wraps made from aluminium and wax paper are getting a scope for increasing sales for the twist wrap packaging market.
Furthermore, the demand for twist wrap packaging market is increasing due to its waterproof ability. In addition, twist wrap packaging also has features such as heat protection capability of the packaging which would keep food items safe.
Twist wrap packaging is getting preference as it increases the appearance and aesthetic quality of food items. Moreover, due to strict norms of the government regarding plastic use is hampering the market for twist wrap packaging.
The global twist wrap packaging market can be divided into seven major regions which are as follows -
North America is expected to dominate the market for twist wrap packaging market over the forecast period 2020-2025. It is followed by Europe, which is expected to be the second dominant market for twist wrap packaging.
Asia Pacific region is anticipated to witness the highest CAGR during the forecast period for global twist wrap packaging market due to increasing preference for confectionaries in the young generation. Latin America and Middle East & Africa are expected to witness above average growth over the forecast period for the twist wrap packaging market.
Few of the key players in the twist wrap packaging market are Exxon Mobil Corp, Clondalkin Group Holdings B.V., TOPAS Advanced Polymers GmbH, Catty Corporation, Elif Plastik Ambalaj San. ve Tic. A.?., Stratex Group Limited, Swiss Pack U.K., Foil Packaging Pvt Ltd, Multifilm Packaging Corporation, Ester Industries Ltd., BPM Inc., Varipack AG, Polysack Flexible Packaging Ltd., etc.
The global twist wrap packaging market can be segmented by the raw material type, by product type, and by end user base.
The global twist wrap packaging market is estimated to be valued at USD 412.8 billion in 2025.
The market size for the twist wrap packaging market is projected to reach USD 678.9 billion by 2035.
The twist wrap packaging market is expected to grow at a 5.1% CAGR between 2025 and 2035.
The key product types in twist wrap packaging market are polypropylene (pp), plastic, polyethylene (pe), polyvinyl chloride (pvc), cellophane, wax paper, aluminium and others.
In terms of application, confectionary packaging segment to command 35.9% share in the twist wrap packaging market in 2025.
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Twist Wrap Packaging Market
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