The overall demand for different cat food products has increased, as the global pet food industry has been growing at a rapid pace. The mounting number of cat parents around the world has significantly triggered the growth of the cat foods industry, creating positive growth prospects for stakeholders in this landscape.
However, the conventional cat food products and the cat food products that are produced to cater to the specific health needs differ in characteristics, and cat parents are becoming aware of this fact. Growing health concerns among cat parents are expected to trigger the demand for specialty food products for cats in the coming years.
Mainly, the seriousness of urinary tract infections (UTI) in cats will primarily shape the growth prospects of the UTI cat food market, and ongoing research & development activities will further give rise to the introduction to innovative ingredients that help in treating UTI in cats faster and more effectively. These factors are expected to drive positive growth of the global UTI cat food market in the coming years.
According to a survey conducted by Nationwide - one of the largest providers of pet health insurance in the United States, among the most common medical conditions observed in cats, bladder or urinary tract diseases topped the list in the U.S. in 2017.
This indicates that the UTI is among the most common health conditions that have prompted visits to a veterinarian among insured cats in the country.Though UTI is not a serious health condition among cats, it can be extremely painful, and cat food plays an important role in mitigating the pain and improving their urinary health.
Growing prevalence of UTI and such diseases among cats along with the rise in awareness about the role of cat food in curing these diseases is expected to boost growth of the UTI cat food market in the coming years.
Leading players in the global UTI cat food market are increasing their focus on discovering innovative ingredients that can contribute in reducing urine pH levels and support a healthy urinary tract in cats.
Consequently, increasing investments in research & development activities in the UTI cat food market is expected to emerge as a popular business strategy on the global platform, in the coming years.
The global market for UTI cat food products is mainly characterised with stringent regulations and high quality standards.
Especially in the United States, stakeholders in the UTI cat food market must conform to the laws, regulations, and guidelines established by various governing bodies including the U.S. Food & Drug Administration (FDA) and Association of American Feed Control Officials (AAFCO).
Though there is no need for stakeholders in the UTI cat food market to gain pre-market approval from FDA, mainly in North America, the organization ensures that the ingredients in these UTI cat food products are safe.
Most governmental bodies around the world are regulating the use of different ingredients including meat, poultry, and grains, as well as other ingredients such as preservatives, flavorings, and sources of minerals, vitamins or other nutrients.
Stringent regulations and high quality standards in the global UTI cat food market is likely to add to the manufacturing and marketing costs of the stakeholders. Furthermore, end user awareness about these regulations further boosts market players to ensure complete compliance to the guidelines as well as laws that may differ according to geography.
Based on the geographical factors, the UTI cat food market is broadly segmented into seven regions - North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
The growth of the North American market for UTI cat food products is expected to remain healthy, and it will be mainly triggered by the increasing presence of global leaders in the region.
A majority of research institutes in the United States are increasing their focus on discovering and investigating the factors causing UTI among cats and this will further enhance the growth prospects of the North American market for UTI cat food products.
Thereby, leading players are likely to join forces with research institutes in the region to gain a competitive edge by introducing innovative ingredients of UTI cat foods in the market.
In addition to this, the ever-evolving growth of the veterinarian research industry in Europe is also expected to boost the lucrative opportunities for stakeholders in the UTI cat food market in the region.
A majority of global leaders also have manufacturing and distribution facilities in major European countries, as cat parents are also gaining more and more knowledge about the health aspects of their pet cats.
While the growth remains positive in developed regions, stakeholders in the UTI cat food market are also expected to witness new opportunities in the Asia Pacific region as cat parents are showing inclination towards purchasing specialty cat food products.
Global leaders are likely to increase focus on end user awareness campaigns in the Asia Pacific region to boost the sales of their UTI cat food products in the region, in the coming years.
In May 2019, Diamond Pet Foods - a Missouri-based pet foods brand owned by a company called Schell & Kampeter Inc. - announced that it has launched a therapeutic nutrition formula - Diamond CARE Urinary Support Formula for Adult Cats.
The company stated that the formula is developed by nutritionists and veterinarians and it can be beneficial for cats that suffer from feline lower urinary tract disease (FLUTD).
The company also declared that Diamond CARE Urinary Support Formula for Adult Cats includes natural, nutritional ingredients that contain guaranteed levels of omega-3 and omega-6 fatty acids in an optimal ratio, which ultimately helps in maintaining healthy skin and coat in cats.
In June 2020, Grandma Mae's Country Naturals - a group of independent pet store owners that specialised in natural pet food products - announced that it has launched two new dog and cat food formulas that include a dry kibbles, Duck Meal Recipe for cats.
The company also declared that Grandma Mae’s new duck formula for cats can help in improving urinary tract health as the product includes ingredients with high protein levels.
Global UTI Cat Food Market: Key Players (this is an indicative list – full list of key players available upon request)
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