Today, several pet food manufacturers are offering wide-ranging products as pet health and wellness has become a priority. Consumers can choose products relying on several factors such as disease conditions, price points, life stages, ingredient preferences, breeds, etc.
In addition to the nutrient quality, taste and flavor has also become an important factor, influencing buying behaviour. A conscientious pet owner choosing a premium flavored product for himself/herself is likely to exhibit the same purchasing behaviour while buying food for his/her pet.
As per the Pet Food Industry, nearly 95% of pet owners assume their companion animals as their family member and thus the ingredients quality of the food is of vital importance. For cat food companies, the variance in taste and preference is rather limited – humans have 9,000 taste buds, whereas cats have around 470.
Cats are unable to taste sweets and more inclined toward the saltier flavors such as fish. However, cats can taste things which we can’t, such as ATP (adenosine triphosphate), the compound which supplies the energy in living cells, and alerts them the presence of meat.
Research & design of flavor for cats foods has come a long way, and new flavors are being formulated and designed to make a particular food type, treat or medication that is foreign to a cat seems more desirable. It can aid outright finicky, overweight and sick cats with achieving a healthier diet overall.
Consumers today are looking for cat food, supplements and medicines that are more than natural.Their focus is on quality ingredients and are often willing to expend extra to obtain them. They are seeking scientific claims which validate a product's efficiency.
Pet food companies are grabbing this opportunity to understands the owners need and are offering flavors that are grain free, preservative free, and contain no artificial colouring.
Flavor enhancers are being developed to cater to cat’s preference on multiple levels: smell, texture and health benefits, as well as taste. As cats are picky eaters, the choice of flavors is prioritized based on fulfilling nutritional goals and ingredient sustainability.
Manufacturers are always considering trends in associated categories such as human foods and discovering ways to channel them into cat foods. For instance, omega-3 fatty acids, probiotics, chondroitin and glucosamine, and smoked or roasted meats were concepts in the human food segment that are been now utilized in cat foods.
A research conducted at the University of Sydney, Mars Petcare, and WALTHAM Centre of Pet Nutrition revealed that cats over a period of time learn about the nutrient composition and select foods to reach attain optimum ratio of fat and protein, regardless of flavour.
Several taste-enhancing additives are used to entice cats to choose one food over another. These food products offer less nutritional value to the formulation, it could result in harmful effects and impede the adoption of cat food flavors products. These flavoured products are expensive, in addition to the price that pet parents pay for pet food, the can discourage sales and impede the market growth.
With the global lockdown amid COVID-19 pandemic, the producers are witnessing huge demand for cat food flavors. However, consumers are stocking their cat’s pantry with the fear of supply-demand gap.
On the other hand, several leading manufacturers are providing immediate support to the ones most affected by the COVID-19 lockdown through charities and donations. Leading manufacturers such as Royal Canin, Mars and PetFirst along with others are offering community services and continue to work closely with partners to offer ongoing support whenever possible.
North America and European nations are witnessing escalated demand for cat food flavors due to several factors such as growing humanization, increasing cat ownership ratio and higher per capita expenditure on different cat food flavor products.
Market players are focusing on emerging nations of Asia Pacific, where the cat food flavors market will grow at the remarkable rate which is a major driver for product market. Presence of several untapped markets due to the lower cat ownership ratio is pulling in global players to develop their functioning in this region.
The cat food flavors market is highly fragmented. Prominent players have adopted several strategic initiatives, for instance, mergers, acquisitions, partnerships, agreements, joint ventures, expansions, and new product launches to boost their present in the global market.
DIANA Pet Food and BRAIN AG , world's top partner in the pet food market and Symrise Group member has recently declared a strategic partnership in the flavor science sector. This will help to boost the product offerings for the companies.
Kerry group is offering food flavors customization to help customers reach their market objectives. The company is focusing on organic pet food flavors and meeting to the growing demand from emerging economies.Party Animal's added three new flavors of canned cat food specially formulated with ingredients like antioxidants, minerals and vitamins.
Some of the major market players operating in the market are Pet Flavors Inc., Bell Flavors & Fragrances, Diamond Pet Foods, Nestlé Purina Petcare, Mars Petcare Inc., Hill's Pet Nutrition, General Foods Pty. Ltd., Blue Buffalo Co., Ltd., and Wellpet Llc.
Global Cat Food Flavors Market: Key Players (this is an indicative list – full list of key players available upon request)
By Flavor Essence
By Flavor Type
By Packaging Type
By Price Range
By Sales Channel
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Cat Food Flavors Market
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