The cat food toppers market is estimated at ~USD 2,910.9 Million in 2022 and is projected to reach ~USD 6,700.2 Million by 2032, at a CAGR of ~8.7% from 2022 to 2032.
The share of cat food toppers market in the cat food market is ~12%-17%. Demand in the market is predicted to surge as pet parents seek interest to improve the nutritional value of their pets’ meals.
In terms of product type, the demand for the dry topper is expected to gain traction over the forecast period (2022 to 2032). The growing trend of pet humanization is one of the key factors driving the demand in the market. The adoption of toppers for pet cats is bridging the gap between kibble and raw diets, facilitating growth in the market.
As per the Shelter Intake and Surrender, around 2.1 million cats are adopted every year, and over 100,000 stray cats are returned to shelters across the globe. The growing adoption of cats as pets is propelling the demand in the cat food toppers market over the forecast period. The global cat food toppers market is predicted to witness incremental growth opportunities as pet parents are increasing their trust in cat food topping to manage their weight loss and improve their digestive system.
| Attribute | Details |
|---|---|
| Cat Food Toppers Market Size 2022 | ~USD 2,910.9 Million |
| Projected Market (2032) Market Size | ~USD 6,700.2 Million |
| Value CAGR (2022 to 2032) | ~8.7% |
| Market Top Players Share in 2021 | ~17%-23% |
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Over the past few years, the global pet care product market has made significant growth in the pet care industry. The growth of pet care products has also positively impacted the growth of the cat food toppers market, as per Future Market Insights (FMI).
As per the study, the demand in the market is expected to reach USD 6,700.2 Million by the end of 2032. Sales in the market are expected to surge at an impressive CAGR of 8.7% over the forecast period (2022 to 2032).
Nowadays, cat owners are adopting fitness and diet plans for the better health of their cats. Hence, the demand among cat owners is expected to be high for health care, activeness, and hygiene products such as litter and supplies, food, treats, and cat grooming products.
The effect has resulted in the generation of high demand in the cat food toppers market. The cat food toppers help to add additional nutrients to the cat food that helps to enhance the palatability and result in better growth of cats by making them hyperactive and improving their immunity. On the back of these factors, the cat food toppers market is expected to witness robust growth over the assessment period.
Further, numerous cat owners frequently spend on premium products and services for their pets' well-being, which has raised pet-related expenditures. This is expected to considerably contribute to the expansion of the cat food toppers market over the forecast period.
With rising disposable income, cat owners have increased their investment in their cats' well-being, as a result, increasing per-capita expenditure on cat food by owners is likely to boost the market.
Demand for Customized Pet Food to Push Cat Food Toppers Sales
Customized cat food solutions are drastically altering cat care market trends. The global market for cat food toppers is estimated to expand due to the popularity of customization trends, which are primarily driven by pet parents' growing health concerns.
Hence, leading brands are offering to customize the features of their cat food topper products according to the specific health concerns of end users. Custom functional cat food toppers that address significant health needs such as weight loss, digestion, and joint health are expected to witness high demand.
It is anticipated that in upcoming years the customized cat food topper based on the age, weight, height, and type of cat is expected to drive the sales in the cat food toppers market.
Rapid Economic and Social Change to Boost the Sales in Cat Food Toppers Market
India is one of the fast-growing markets for cat food toppers and holds a share of ~31.4% in the South Asia cat food toppers market. The market in India is anticipated to rise at a CAGR of ~8.5% during the forecast period.
Rapid economic and social changes in the country are resulting in increased urbanization and high income. This is leading to the rise in demand for quality pet food products in India. Meanwhile, an increase in the number of nuclear families is also leading to the rise in the adoption of cats for companionship, thereby boosting the cat food toppers market in India.
Rising Adoption of Cats among Millennials to Aid the Growth of Cat Food Toppers Market
The USA is one of the lucrative markets for cat food toppers and holds a share of ~86.5% of the North America cat food toppers market. The USA cat food toppers market is anticipated to rise at a CAGR of ~4.6% during the assessment period.
According to the American Pet Products Association (APPA), around 29% of households in the USA have a cat as a pet. The rising trend of adopting a pet cat among millennials in the USA is rising rapidly. Hence, increasing demand for pet ownership is fueling the cat food toppers market in the USA
FEDIAF Safety Regulations Are Anticipated to Drive the Cat Food Toppers Market in the United Kingdom
As per FMI, the United Kingdom is considered to be one of the largest cat food toppers markets in Europe and holds a share of ~24.5% of the Europe cat food toppers market. The cat food toppers market in the United Kingdom is anticipated to rise at a CAGR of ~4.7% during the forecast period.
The presence of the European Pet Food Industry Federation (FEDIAF) and the introduction of various regulations are driving the pet food industry in the United Kingdom In the year 2018, FEDIAF updated safety guidelines for manufacturers of pet food products. This helped to create transparency and built trust between cat owners and cat food manufacturers.
Dry Topper to Remain the Most Preferred and High in Demand
Based on the product type, the dry topper holds a high share of ~57.4% in the overall sales of the cat food toppers market. The dry food topper is easy to preserve and eliminates the need for freezing. Dry food toppers also have a long shelf life as compared to wet food toppers. The dry food toppers also provide the crunch and chewing required for animal health maintenance. Meanwhile, it offers an easy count ability per serving and can be served directly to the cats.
Bags to Remain the Highly Sought-After Packaging Type for Cat Food Toppers
In terms of packaging type, the bags hold a significant share in the market with ~42.4% of the total cat food toppers market share, and the growth for the cat food topper bags is anticipated to grow at a CAGR of ~7.2% during the forecast period.
Cat owners prefer different packaging types based on consumption and usability. Although there is a high demand for cat food topper bags, pouches provide a perfect serving. Also, food toppers cans are for better durability, and long-time preservation and bottle & jars are for easy servings.
0-10 Ounces Packs Are Anticipated to Drive the Sales in Market
In terms of packaging size, 0-10 ounces is expected to hold the major share of ~56.6% in the cat food toppers market and it is anticipated to grow steadily at a CAGR of ~7.3% over the upcoming decade.
Demand for cat food toppers is witnessing significant growth with unique pack sizes. Hence, manufacturers are developing single-serve packs that are easy to use and store. The overweight pet population is one of the serious issues, hence, smaller package sizes are gaining popularity among buyers. This has also led to the rise of health and humanization trends among pet owners.
Key players in the market are focusing on product launches and mergers & acquisitions to increase their global presence and capture a high revenue share. To cater to the increasing demand for cat food toppers worldwide, manufacturers are focusing on the objective to expand product lines or including newer products in their respective offerings.
For instance:
Stella & Chewy and Honest Kitchen - Launching New Product Range is the Mantra to Succeed for Leading Cat Food Topper Brands
Cat food topper brands are striving hard to appeal to the varied preferences of cats. As pet humanization gains traction, spending on cat food toppers has increased manifold. Leading brands are focusing on launching new products while marketing their products through influencers. For instance, in 2019, Stella & Chewy’s, a leading brand in this space, announced that it will be introducing new raw frozen cat foods.
Further, in 2022, the company announced that it will be launching a new national advertising campaign that will embody the raw, unfiltered love pet parents have for their pets and how food, especially raw and natural food, plays a key role in how pet parents show their love.
In 2021, Stella & Chewy’s announced the launch of several new pet food products on its website, including bone broth, shredded protein, and stew formats. The company announced that its new cat food line will be available in 2.8 oz cans and 5 oz cans as well as two formats: savory shreds and purrfect paté.
In 2021, the company announced the launch of a number of new cat food products, including its first-ever kitten diets that features paté and minced morsel formulas. To boost their position in the market, leading players are focusing on raising funds and getting new investors on board.
For instance, The Honest Kitchen, a leading cat food topper manufacturer, announced in 2021 that it had received a USD 150 million investment from Monarch Alternative Capital LP. Monarch will partner with Lucy Postins, founder of The Honest Kitchen, and existing investors Alliance Consumer Growth and White Road Investments to drive the company’s growth.
Further, in 2021, the company announced that it is introducing a new line of human-grade cat foods, treats, meal toppers, and supplements. The range of products in this new category will be complete-and-balanced dehydrated and dry foods, high-protein treats, wet toppers, and a goat milk hydration booster supplement.
In 2021, the company announced it has joined the Better Chicken Commitment, joining more than 200 other food industry companies in a mission to improve animal welfare for farmed animals.
The Better Chicken Commitment is a policy addressing breeding, housing, stocking density, and slaughter issues in the industry. The Honest Kitchen has worked with The ASPCA and GAP to ensure chicken sources for all its products meet the Better Chicken Commitment standards by 2024.
| Attribute | Details |
|---|---|
| Estimated Market Size 2022 | ~USD 2,910.9 Million |
| Projected Market Size (2032) | ~USD 6,700.2 Million |
| Value CAGR (2022 to 2032) | ~8.7% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & the Middle East and Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand |
| Key Segments Covered | Product Type, Packaging Size, Packaging Type, Life Stage, Sales Channel, and Region |
| Key Companies Profiled | Stella & Chewy's; The Honest Kitchen; Blue Buffalo Co., Ltd.; Nature’s Variety; Merrick Pet Care, Inc.; Castor & Pollux Natural Petworks; Mars Incorporated; Only Natural Pet; Petco Animal Supplies, Inc. (WholeHearted); Applaws Natural Cat and Dog and Cat Food; Tiki Pets; Other (on request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global cat food toppers market reached a valuation of ~USD 2,710.0 Million in 2021.
The global cat food toppers market grew at ~6.8% CAGR between 2017 and 2021.
Growing popularity of online stores, new product lines, rising cat adoption trends, easy accessibility on portals and increasing awareness of pet care products, etc. are the key trends in the market.
Leading players operating in the global cat food toppers market are Stella & Chewy's, The Honest Kitchen, Blue Buffalo Co., Ltd., Nature’s Variety, Merrick Pet Care, Inc., Castor & Pollux Natural Petworks, Mars Incorporated, Only Natural Pet, Petco Animal Supplies, Inc. (WholeHearted), Applaws Natural Cat and Dog and Cat Food, and Tiki Pets among others.
The North America cat food toppers market is projected to grow at a ~6.5% CAGR during the forecast period.
Leading players in the global cat food toppers market are estimated to account for approximately ~17%-23% of the total market share.
The Europe cat food toppers market is anticipated to expand at ~7.7% CAGR over the forecast period.
Cat Food Toppers Market
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